Presentation created for the Washington State Citizen Corps Leadership and Training Day.

1. Utilizing Social Media to
Sustain Your Program

2. Who am I?
Sarah K. Miller, MPA, CEM
 Emergency manager, adjunct college
faculty, FEMA instructor
 IAEM Region 10 Vice-Chair, IAEM
Emerging Tech Caucus Vice-Chair
 Tech nerd, crazy cat lady
 On Twitter @scba

3. Let’s have some fun today!
 Post stuff on social media.
 Use the hashtag #CCLS16 (for Citizen Corps Leadership Summit 2016)
 If you don’t know what that means, you will soon!

4. Overview
 Why use social media
 Platforms
 Policies
 Security
 Facebook
 Twitter
 Instagram
 LinkedIn
 Engagement
 Wrap-up

5. Who Uses Social Media
 According to Pew Research in 2015:
 90% of 18-29 year olds
 35% of those 65+
 Higher income levels are more likely to use,
but 50%+ of those in the lowest income
bracket now do also
 58% of rural residents, 68% of suburban
residents, and 64% of urban residents

6. https://youtu.be/TXD-Uqx6_Wk
Social Media Revolution
(by @equalman)

7. How is Social Media Evolving
 More from Pew Research
 68% of Americans have smartphones
 86% of those ages 18-29
 83% of those ages 30-49
 Nearly 45% of adults have tablet
computers

8. Many Social Media Options

9. Before You Get Started
 Limit personal information on public
sites
 Use proper privacy settings
 Practice strong security

10. Limit Personal Information
 Assume everything you post can be seen by anybody, regardless of your settings.
 Either don’t share personal info at all, or use your privacy settings to limit who can
see it.
 Maiden names
 Dates of birth
 Kids dates of birth
 Schools
 Anything that correlates with any security question you’ve ever answered on- or
off-line.
 Don’t EVER share other people’s personal info without permission. This includes
tagging them!

11. Tighten Your Personal Security Settings
 Don’t friend people you don’t know!
 Never friend somebody more than once (the 2nd is often a spoofed account)
 Limit posts to be viewable by only your friends
 Limit sharing
 Limit photo tagging
 Remove location services
 Limit 3rd party applications

12. Passwords and Logins
 Use strong passwords
 At least 6 characters, using letters, numbers, and symbols
 Enable two-factor authentication whenever possible.
 Requires you to do two things to login (enter a code from a
text, click a button on an app, etc.)
 https://twofactorauth.org/ for list of sites that support two-
factor authentication.

13. Facebook
 Profile = The account you setup as yourself
 You are required by Facebook policy to use your real name
 You are not allowed to have more than one Facebook Profile
 Page = a page you created that is public and associated with your profile
 You can call them whatever you want
 You can have as many as you want
 If you’re going to administer pages from a mobile device, download the Page
Manager app
 Can and should have multiple administrators for pages.

14. Login to Facebook!

15. Facebook Mobile Code Generator

16. Let’s Check your Security and Privacy

17. Security Settings

18. Facebook Privacy

19. Remove Third Party Apps

20. Let’s Make a Facebook Page

21. Walk Through Page Settings and Use
 Go live!
 Setup a page
 Post to a page
 Examine analytics

22. Twitter
 Originally designed to work via text message, so limited to 140 characters.
 You can still do this! (we’ll configure it later)
 You can have as many accounts as you want!
 You can “Fast Follow” someone via text message and receive their posts via text.
 Send text to “40404”
 Type follow “username” in the text.
 All of that users tweets now come to you via text
 Can possible be used to alert volunteers of things
 Try it! Text “follow scba” to 40404 (you can send “stop” to 40404 any time)

23. Login to Twitter

24. Twitter Security

25. Let’s Check Your Security and Privacy

26. Twitter Security

27. Twitter Privacy

28. Remove More 3rd Party Apps

29. Using Twitter
 Things you post to Twitter are called Tweets!
 Tweets can be up to 140 characters long, including spaces.
 Tweets can contain #hashtags.
 Hashtags make keyword searches easier.
 Tweets can contain photos.
 Photos make things more interesting!
 Tweets can contain links to other websites.
 Links to other websites can help disseminate information.

30. Let’s Tweet #CCLS16

31. Let’s search for things

32. Let’s do an advanced search

33. Advanced Search Screen

34. Instagram
 Instagram is primarily a photo and short video sharing site
 Is designed to be used from a mobile app, not from the desktop
 Is owned by Facebook
 Can cross post to Facebook, Twitter, and others
 Use of hashtags is encouraged!
 You can login using your Facebook account
 You can have as many accounts as you wish and you can administer them all from
the app.

35. Download the Instagram App
 Options
 Create a new account OR
 Sign-in with Facebook

36. Instagram Settings

37. Link Your Accounts
 If you want to be able to share your posts
across multiple networks, this is the place!

38. Create and Manage Multiple Accounts

39. Instagram Desktop

40. Find your settings
 Click your user name in the top right
 Then click Edit profile

41. Instagram 3rd Party Apps (Desktop Only)

42. Let’s post something on Instagram
 Take a photo or a video
and post it to Instagram
using #CCLS16

43. Finish up your post

44. LinkedIn
 Professional networking site
 Can have groups
 Can have organizations
 Can have multiple admins for groups

45. Set your privacy and security settings

46. You Can Create a Company Page

47. You can create a group

48. You can manage your group

49. Desktop Aggregators
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50. Tweetdeck Features
 Used with Twitter
 Organization by column
 Addition of team members
 Scheduling of Twitter posts

51. Hootsuite Features
 Can be used with Twitter, Facebook,
Instagram, LinkedIn, Google+, and
WordPress.
 Limited to 3 platforms for free
 Organization by column
 Addition of team members (for a fee)
 Scheduling of posts

52. How do you measure engagement?
 Create a poll on Twitter or Facebook
 Create a Call to Action on Facebook
 Look at the analytics of your accounts
 Ask people where they found out about you
 Many other online tools as well (some free, some paid)

53. Facebook Insights
 Only available after you have 30 “likes”
on your page.

54. Twitter “Tweet Activity”

55. Third Party Analytics
 There are lots of third party analytical programs.
 Some free, most paid.
 May or may not be worth the investment, depending on your strategy.

56. How to create engaging content
 What do you like to see?

57. How to create engaging content
 What do you like to see?  Photos
 Videos
 Colors
 People
 Action
 Humor
 Memes?

58. DOs
 Create new content regularly
 Engage with your audience
 Answer their questions, reply to their posts
 Share posts and messages from other
affiliated organizations
 Make posts appropriate for their platform
 Schedule posts in advance (with a plan to
remove them if something bad happens)
 Proofread your work! Or use a grammar and
spelling plugin on your desktop.
 Tell your volunteers where to find you on
social media.
 Include links to your social media on your
website, in your newsletter, etc.
 Encourage them to interact with you by
 Sharing your posts
 Creating their own new content
 Responding to things you post
 Get some help! Find one or two trusted
volunteers who can help you with this!

59. DON’Ts
 Don’t post photos of people without their
permission.
 Don’t tag people other than yourself in
public photos.
 People can do that if they want to.
 Don’t censor (except in cases of hate
speech or doxing)
 Don’t use inappropriate humor.
 Don’t repost “fringe” information on your
official pages.
 Don’t accidentally post personal messages
to your public pages!
 Use the Facebook Page Manager App
 Double-check every post you make to
ensure you’re posting as who you intended
to!
 Don’t delete your own posts unless
absolutely necessary.
 Have a policy and plan for this.

60. Let’s make a meme!
 What’s a meme?
 “an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to
person via the Internet1”
1. Schubert, Karen (2003-07-31). "Bazaar goes bizarre". USA Today.

61. Download a meme generator
 Google “meme generator” or search on Google Play or iTunes
 Find a photo or take a new one.
 Add your text
 Post to one or more of the platforms we’ve used today, using #CCLS16

62. Video
 You can post live and recorded video
 Recorded
 Create it using the camera app your phone, upload to social media sites (including
YouTube)
 Create it using Facebook, Twitter, Vine, Instagram (and post directly to those sites)
 Livestream
 Directly on Facebook if you have an iPhone
 Use Periscope to broadcast live on Twitter (or to others using Periscope)
 Try it now, with the #CCLS16 hashtag

63. See what today’s content looks like
 www.Tagboard.com
 www.hashtagr.co

64. Want to learn more?
 FEMA Certified Classes
 IS 42 “Social Media in Emergency Management”
training.fema.gov/is/courseoverview.aspx?code=is-42
 Via National Disaster Preparedness Training Center (NDPTC) ndptc.hawaii.edu/training
 “Social Media for Natural Disaster Response and Recovery”
 “Social Media Engagement Strategies”
 “Social Media Tools and Techniques”
 #SMEM, #CERT, #Hamradio on Twitter
 Twitter meetup: #SMEMCHAT 0930 PST every Friday

65. Questions?