SOCIAL MEDIA FOR YOUR
Tips & Tricks to Manage Your
Social Media in 30 minutes a day
Herbie Wiles Insurance
WHY IS SOCIAL MEDIA
There are more internet connected devices than there are people
on the Earth
Out of the 6 billion people on the planet, 4.8 have mobile devices,
while only 4.6 own a toothbrush.
Reports say 40% of people socialize more online than face-to-
We are more connected than ever (in a technological sense)
Social Media is the new way to reach people
If you are not actively engaging on social media sites, you are
missing out on potential customers!
THE “BIG 5”
BIG 5: Facebook, Twitter, Google+, LinkedIn &
200+ social media sites that are actively engaging and
growing on a daily basis:
Instagram, Vine, Digg, Friendster, Reddit, Delicious, St
umbleUpon, Meetup, etc.
FACEBOOK: 1 out of every 7 minutes spent online is
spent on Facebook
TWITTER: Every day 1 million new accounts are
created on Twitter
ENSURE EMAIL NOTIFICATIONS ARE
Don‟t check social media sites all day, it‟s a waste of time
Set up email notifications so that you can go about your day and
only check when absolutely necessary
FACEBOOK: Personal Page Account Settings Under What You Get
Notified About Under „Pages You Manage‟ ensure the page is selected.
Make sure you‟re subscribed to comments on your photos and comments on
TWITTER: Settings Email Notifications Customize your options!
If you want to go a step further, on Facebook you can HIDE posts
by other people under the „Post Visibility‟ setting in your page
management settings. You can also prevent people from adding
pictures/videos to your page. This limits what people can post
abut your brand without your consent/approval.
Analytics are key to knowing how and when to reach your
Posts pictures and “interesting” status updates! Find this data
under Page Insights Posts “Best Post Types”
Tagging people, places, and pages in your pictures helps make
the image go „viral‟ (do this by hitting @ and start typing the
Find out when is best to post based on YOUR fans! Find this
Page Insights Posts “When our Fans Are Online”
Use Facebook as your “business” page to comment and like other
business fan pages (gains friends & increases engagement)
Go to Edit Page Use Facebook As…
Find your designated email and text pictures or status updates
from your phone
Go to Edit Settings (under page) More Mobile Under With
Twitter comes alive from 11-3pm with
prime time being 1-3 on Monday and
Worst times: traffic fades after 3pm and
is especially bad after 3pm on Friday
“Follow” others. Search for St. Augustine and follow those that interest
If you like something retweet it, reply to it, or favorite it! This gets you
noticed and can cause others to “follow” you
USE #HASHTAGS! Posts with 2 or
more hashtags are statistically proven
to be viewed more than posts without a
Follow the trending hashtags and try to
make a comment or share something
regarding that topic (as long as it is
relevant to your business)
Set up your account with your mobile phone. Text your tweet to 40404
and your text tweets out to all your followers! Easier and uses less data
than downloading the app. Be careful! Keep your tweets short!
Under “Settings” “Mobile”
Social Media Coordinators secret weapon!
Helps you manage your social media and plan in advance
Schedule posts for up to 4 social sites for months in advance
Create messages with links, pictures, videos, etc
FREE to sign up for!
CONTENT IS KEY
Subscribe to newsletters that are industry relevant, sign up for
Sway or Google Alerts
The more information you can have delivered straight to your inbox will make
it easier for you to use for social media content
Pull content from customer testimonials, events happening within
your business, sales or specials, holidays, etc.
Crosslink your social media sites (i.e. share „Pins‟ on Facebook,
or Pictures posted on Facebook on your Twitter)
Show personality! Highlight the employee of the week/month, post
pictures of company gatherings, share your story
HOW TO BALANCE IT?
Come up with a social media plan
Create a calendar highlighting important events for the month and what
content is appropriate to share on your social media sites
Brainstorm some ideas: “National Coffee Day”, news stories that affect
you/your industry, local events that may appeal to your fans, etc.
Schedule at least one week of posts in advance on HootSuite
Use the same content for all sites but schedule them for proper timing and
modify the length to match the site your using
Alternate days (i.e. Tues and Thurs engage for 15 minutes on
Twitter, Mon, Wed & Fri engage for 15 minutes on Facebook)
Post up-to-date news or content straight from your phone by
texting, anywhere at anytime.
Set-up your Facebook and Twitter accounts and know how to use
Set up email notifications so that you can be alerted to
changes/comments on your sites so you can be engaging without
being on social media ALL day
Link your social media accounts to your HootSuite account
Send out mass messages that you can customize for each site from one easy
platform, including custom scheduling!
Review your Facebook analytic tools to ensure you are sending
messages that will effectively reach your targeted audience
Engage with your audience and provide compelling content they
will WANT to read
Questions or concerns?
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