Instagram Research


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Instagram Research

  1. 1. Branding withInstagram
  2. 2. Background facts:• Original development on Instagram began in early 2010• There are over 30 million users, growing at a rate of 2 million users per month• More than 1 billion photos have been uploaded• After the launch on Android in April 2012, more than 1 million people had registered with the app at a rate of 2,000 people registering per minute.
  3. 3. There are manyways a business can leverage Instagram
  4. 4. Hold Contests
  5. 5. Event Marketing
  6. 6. Social Media
  7. 7. Marketing takeaway
  8. 8. Marketing takeaway
  9. 9. Marketing takeaway
  10. 10. Creating a Contest• KT can host a contest where the best photo caption wins Hashtags are important your product because they are an easy way for people to find your• promote contest through photos and increase the special hash tags and post number of follows and likes photos on social media you get. Creating custom platforms and your website hashtags is an easy way to organize and promote• Announce the winner of the contests, thoughts or contest on the website in images that are specific to order to drive traffic back to your brand. the page and gain SEO value
  11. 11. Browser-based Instagramtools such as Web.Stagram,Statigram or SearchInstagram provide you witha direct link to youraudience and what they’reactually saying about yourproduct or industryUtilize popular #hashtags toyour advantage bydiscovering what’s alreadybeen said, and how youmight be able to add somevalue to the conversation.
  12. 12. Side notes• Following the 80-20 rule is key: post 20% of promotional photos and 80% of photos that relate to your brand without making your product the center of attention.• 91% of US citizens have their mobile phone within reach 24/7• Running an Instagram-only contest is simple, effective, and when done well can be an incredible tool for branding and capitalizing on the types of activities customers are already engaged in.
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