Smm Proposal From Clickadtrix


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Social media marketing or SMM is a way of getting connected with potential customers in such a space where they like to stay connected with various people around the globe. Online social networking sites like facebook, youtube, blogspot, hi5, orkut, twitter, linkedin etc. has a vital role to play in SMM.

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Smm Proposal From Clickadtrix

  1. 1. Social Media Marketing Proposal for By Your Company
  2. 2. What is SMM Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships
  3. 3. Who is searching you online? <ul><li>Your customer </li></ul><ul><li>Your employee </li></ul><ul><li>Your partners </li></ul><ul><li>You fans and critics </li></ul><ul><li>And…. Competitors. </li></ul>
  4. 4. where they all are searching you? <ul><li>Social networds </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Blogs </li></ul><ul><li>Microblogging </li></ul><ul><li>Videosharing </li></ul><ul><li>Photo sharing </li></ul><ul><li>Forums and message boards etc. </li></ul>
  5. 5. Why SMM is important? <ul><li>91% say customer reviews are the # 1 aid to buying decision- JC williams group </li></ul><ul><li>88% trust a friends recommendation- marketing shepra </li></ul><ul><li>1 word of mouth conversation is 200 times effective than a TV ad. </li></ul><ul><li>57% have joined social networks </li></ul><ul><li>55% have watched photo clips </li></ul><ul><li>39% have subscribe to an RSS feed </li></ul>
  6. 6. What we will do for you <ul><li>Research- We will find out the right social network at right time and do research on how to use that for your business. </li></ul><ul><li>Planning- We will do strategic planning on how to carry our all process to position you as a strong brand online </li></ul><ul><li>Implementation- Creation of accounts in all social networking, blogs, forums, social bookmarking etc. </li></ul>
  7. 7. Measurability <ul><li>Social media is measurable in different forms: </li></ul><ul><ul><li>Reach </li></ul></ul><ul><ul><ul><li>Website visitor/views </li></ul></ul></ul><ul><ul><ul><li>Comments </li></ul></ul></ul><ul><ul><ul><li>Incoming links </li></ul></ul></ul><ul><ul><li>Action </li></ul></ul><ul><ul><ul><li>Sales inquiries </li></ul></ul></ul><ul><ul><ul><li>New business </li></ul></ul></ul><ul><ul><ul><li>Customer satisfaction </li></ul></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><ul><li>Reviews and comments </li></ul></ul></ul><ul><ul><ul><li>Brand affinity </li></ul></ul></ul><ul><ul><ul><li>Time spent </li></ul></ul></ul><ul><ul><ul><li>Favourite/Friends/fans </li></ul></ul></ul><ul><ul><ul><li>Viral forward </li></ul></ul></ul><ul><ul><ul><li>Downloads </li></ul></ul></ul>
  8. 8. What SMM tool we will use? <ul><li>Social network sites </li></ul><ul><li>News and social bookmarking sites </li></ul><ul><li>Microblogging </li></ul><ul><li>Video sharing </li></ul><ul><li>Photo sharing </li></ul><ul><li>Message boards </li></ul><ul><li>Online wikis </li></ul>
  9. 9. Social network sites <ul><li>Individual and organization join and connect with friends, peers and fans </li></ul><ul><li>Some social network sites provide a microsite which you can create for your business. </li></ul>
  10. 10. Social network sites <ul><li>We will create online profile </li></ul><ul><li>Share links, video, pics etc </li></ul><ul><li>Will send privte message and IM with alike people. </li></ul><ul><li>Learn and share about alike business </li></ul><ul><li>Will create and join communities/groups to gain fans . </li></ul>
  11. 11. Social bookmarking sites <ul><li>Social bookmarking sites allow user to save, share and search web pages. </li></ul><ul><li>Community votes to make the content at top or at bottom. </li></ul>
  12. 12. Social bookmarking sites <ul><li>We will link the relevant article about news in your field </li></ul><ul><li>Make friends with other book markers </li></ul>
  13. 13. Blogs <ul><li>Blog is a website where you write about your product and service </li></ul><ul><li>Blog help to establish your company as transparent, relevant, active and expert. </li></ul>
  14. 14. Blogs <ul><li>We will engage your customer with interactions. </li></ul><ul><li>We will improve search engine visibility. </li></ul><ul><li>We will promote product launch and events. </li></ul><ul><li>We will gain experts advice by providing useful tips. </li></ul>
  15. 15. Microblogging <ul><li>People use microblogging to follow their friends </li></ul><ul><li>Companies use this to market their products, and services </li></ul>
  16. 16. Microblogging <ul><li>We will promote content </li></ul><ul><li>We will share timely information </li></ul><ul><li>We will spread useful links </li></ul><ul><li>We will personify your brands </li></ul><ul><li>We will Build credibility and influence </li></ul><ul><li>We will Follow competitors </li></ul>
  17. 17. Video sharing <ul><li>Video sharing site let you upload and share videos with users </li></ul><ul><li>Companies upload video blogs, taped seminars, power points, how’s to attract users for their service products. </li></ul>
  18. 18. Video sharing <ul><li>We will help you to gain exposure and direct traffic to website </li></ul><ul><li>We will create impulsive buying </li></ul><ul><li>We will help to showcase you as expert in your domain </li></ul>
  19. 19. Photo sharing <ul><li>Its give you a place to upload and share your photos </li></ul><ul><li>You can invite people, friends and peers to see and comment on your pics </li></ul>
  20. 20. Photo sharing <ul><li>We will upload pictures on new product launch </li></ul><ul><li>We will give specific keyword by which people will reach to your pics </li></ul><ul><li>We will promote special events and award ceremonies </li></ul><ul><li>We will give a casual inside look of work hard party hard in your company. </li></ul>
  21. 21. Thank you!