SlideShare a Scribd company logo

Case Study : Lead the Change campaign for Green Trends

•
•
Digitally Inspired Media
Digitally Inspired Media

A case study on the campaign Lead The Change for Green Trends during General Elections in 2014, executed by Digitally Inspired Media across multiple platforms.

Lifestyle
1 of 24
Download to read offline
 Develop a campaign strategy around Lok Sabha elections  Increase the number of female fans on the Facebook Page  Increase the fan engagement with the Facebook Page & Twitter handle  To engage women from all the states where Green Trends has its presence – Tamil Nadu, Kerala, Karnataka, Orissa
 To capitalize on the Lok Sabha elections we developed an application for desktop and mobile users  The strategy was to gratify women who voted and participated in the campaign to ‘Lead The Change’  Teasers about the campaign were released before the elections to capture the interest of the fans  To engage with the fans on Facebook and Twitter, content was released encouraging them to vote and avail the offer  To engage prospective Franchisees, banner ads were embedded into affiliate sites
 A fan-gated app was created where the fans were asked to enter their primary details  On submission, an Email and SMS was generated with a code for redeeming INR 200 worth free services from GT as gratification  Real time tweets updates were tweeted during elections in a particular state  Subsequently, we monitored activity on the page, engaged with the fans and cleared customer queries , both on Facebook and Twitter
Facebook Cover photo
Website Pop-up
 The campaign ran for a total of 40 days  Female fan-base on Facebook increased from 40% to 65%  Total reach in Tamil Nadu, Orissa and Karnataka was 1,50,473  Page likes grew by 57.3%, from 16,673 to 26,226 fans
% % Karnataka 40169 615 1,53 157 25.5 Orissa 9608 152 1.58 3 2 Tamil Nadu 100696 3999 3.9 1213 30.3 Andhra Pradesh - - - 7 - Total 150473 4766 1380
Sr. Brand Specialist +91 98400 01729 meshachthomas@digitallyinspiredmedia.com Sr. Business Development Specialist +91 98408 11180 natasha@digitallyinspiredmedia.com
Visit http://digitallyinspiredmedia.com/DI-Profile.pdf To see our work http://pinterest.com/digitalinspire/ To check out our website http://www.digitallyinspiredmedia.com/ Connect with us http://www.facebook.com/digitallyinspiredmedia
Case Study : Lead the Change campaign for Green Trends

Recommended

Case Study: Selfie-licious campaign for Green Trends
Case Study: Selfie-licious campaign for Green TrendsCase Study: Selfie-licious campaign for Green Trends
Case Study: Selfie-licious campaign for Green TrendsDigitally Inspired Media
 
Avon India Launches on Twitter with #YouMakeItBeautiful
Avon India Launches on Twitter with #YouMakeItBeautifulAvon India Launches on Twitter with #YouMakeItBeautiful
Avon India Launches on Twitter with #YouMakeItBeautifulSocial Samosa
 
Madhya pradesh tourism.case study
Madhya pradesh tourism.case studyMadhya pradesh tourism.case study
Madhya pradesh tourism.case studyMarketerBoard
 
Crush Social: Story App Case Study
Crush Social: Story App Case StudyCrush Social: Story App Case Study
Crush Social: Story App Case StudyAnthony Thompson
 
NeuroSocial Credentials
NeuroSocial Credentials NeuroSocial Credentials
NeuroSocial Credentials Neuronimbus Software Services
 
Lancome #GoNoFilter Instagram Campaign
Lancome #GoNoFilter Instagram CampaignLancome #GoNoFilter Instagram Campaign
Lancome #GoNoFilter Instagram CampaignMindShift Interactive
 
WATConsult Social Media Agency
WATConsult Social Media AgencyWATConsult Social Media Agency
WATConsult Social Media AgencyWATConsult
 
Social Media Case Study - MIF Innovation for India Awards 2010
Social Media Case Study - MIF Innovation for India Awards 2010Social Media Case Study - MIF Innovation for India Awards 2010
Social Media Case Study - MIF Innovation for India Awards 2010Windchimes Communications Pvt Ltd
 

Recommended

Case Study: Selfie-licious campaign for Green Trends
Case Study: Selfie-licious campaign for Green TrendsCase Study: Selfie-licious campaign for Green Trends
Case Study: Selfie-licious campaign for Green TrendsDigitally Inspired Media
 
Avon India Launches on Twitter with #YouMakeItBeautiful
Avon India Launches on Twitter with #YouMakeItBeautifulAvon India Launches on Twitter with #YouMakeItBeautiful
Avon India Launches on Twitter with #YouMakeItBeautifulSocial Samosa
 
Madhya pradesh tourism.case study
Madhya pradesh tourism.case studyMadhya pradesh tourism.case study
Madhya pradesh tourism.case studyMarketerBoard
 
Crush Social: Story App Case Study
Crush Social: Story App Case StudyCrush Social: Story App Case Study
Crush Social: Story App Case StudyAnthony Thompson
 
NeuroSocial Credentials
NeuroSocial Credentials NeuroSocial Credentials
NeuroSocial Credentials Neuronimbus Software Services
 
Lancome #GoNoFilter Instagram Campaign
Lancome #GoNoFilter Instagram CampaignLancome #GoNoFilter Instagram Campaign
Lancome #GoNoFilter Instagram CampaignMindShift Interactive
 
WATConsult Social Media Agency
WATConsult Social Media AgencyWATConsult Social Media Agency
WATConsult Social Media AgencyWATConsult
 
Social Media Case Study - MIF Innovation for India Awards 2010
Social Media Case Study - MIF Innovation for India Awards 2010Social Media Case Study - MIF Innovation for India Awards 2010
Social Media Case Study - MIF Innovation for India Awards 2010Windchimes Communications Pvt Ltd
 
How Tim Hortons entered the UAE Market via Facebook & Twitter
How Tim Hortons entered the UAE Market via Facebook & TwitterHow Tim Hortons entered the UAE Market via Facebook & Twitter
How Tim Hortons entered the UAE Market via Facebook & TwitterWATConsult
 
Nuclear friends foundation case study
Nuclear friends foundation case studyNuclear friends foundation case study
Nuclear friends foundation case studyWATConsult
 
UDVDivas Social Media Campaign Report
UDVDivas Social Media Campaign ReportUDVDivas Social Media Campaign Report
UDVDivas Social Media Campaign ReportMindShift Interactive
 
My soldierparade Case Study by Gillette
My soldierparade Case Study by Gillette My soldierparade Case Study by Gillette
My soldierparade Case Study by Gillette WATConsult
 
Instagram Research
Instagram ResearchInstagram Research
Instagram Researchsandychu05
 
Information about Digital Marketing
Information about Digital MarketingInformation about Digital Marketing
Information about Digital MarketingRahul Tripathi
 
"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420hadarabi
 
Ayush Lever Launch by Team Eccentric
Ayush Lever Launch by Team EccentricAyush Lever Launch by Team Eccentric
Ayush Lever Launch by Team EccentricSyed Ridwan Halim
 
Strategies to Improve Facebook Visibility
Strategies to Improve Facebook VisibilityStrategies to Improve Facebook Visibility
Strategies to Improve Facebook VisibilitySpendsetter
 
Chess Tag Case Studies
Chess Tag Case StudiesChess Tag Case Studies
Chess Tag Case StudiesMotaz Hajaj, MS, CSMA
 
Social Savvy Portfolio
Social Savvy PortfolioSocial Savvy Portfolio
Social Savvy PortfolioPramathesh Palchoudhary
 
Social Media Marketing: How a retailer increased Facebook reach 366%
Social Media Marketing: How a retailer increased Facebook reach 366%Social Media Marketing: How a retailer increased Facebook reach 366%
Social Media Marketing: How a retailer increased Facebook reach 366%MarketingSherpa
 
Successful marketing for events
Successful marketing for eventsSuccessful marketing for events
Successful marketing for eventsGita Cipta
 
Integrated social media management
Integrated social media managementIntegrated social media management
Integrated social media managementPriyanka Bhosale
 
Mobile app case-study
Mobile app case-studyMobile app case-study
Mobile app case-studyMarketing Masala
 
Ghoulishly Green - Avocados from Mexico Campaign
Ghoulishly Green - Avocados from Mexico CampaignGhoulishly Green - Avocados from Mexico Campaign
Ghoulishly Green - Avocados from Mexico CampaignBrittany Hall
 
Green Trends
Green TrendsGreen Trends
Green TrendsMahalakshmi ARK 🌍
 
Emerging Trends Of Green Marketing In India
Emerging Trends Of Green Marketing In IndiaEmerging Trends Of Green Marketing In India
Emerging Trends Of Green Marketing In IndiaLatha setna
 
Digitally Inspired Media - Introduction
Digitally Inspired Media - IntroductionDigitally Inspired Media - Introduction
Digitally Inspired Media - IntroductionDigitally Inspired Media
 
We’re going on vacation!
We’re going on vacation!We’re going on vacation!
We’re going on vacation!Leyla Norman
 
Go Green Campaign (No Plastic Bag)
Go Green Campaign (No Plastic Bag)Go Green Campaign (No Plastic Bag)
Go Green Campaign (No Plastic Bag)NUR FARHIYAH BASIR
 
Pitch
PitchPitch
Pitchkauskhare
 

More Related Content

What's hot

How Tim Hortons entered the UAE Market via Facebook & Twitter
How Tim Hortons entered the UAE Market via Facebook & TwitterHow Tim Hortons entered the UAE Market via Facebook & Twitter
How Tim Hortons entered the UAE Market via Facebook & TwitterWATConsult
 
Nuclear friends foundation case study
Nuclear friends foundation case studyNuclear friends foundation case study
Nuclear friends foundation case studyWATConsult
 
UDVDivas Social Media Campaign Report
UDVDivas Social Media Campaign ReportUDVDivas Social Media Campaign Report
UDVDivas Social Media Campaign ReportMindShift Interactive
 
My soldierparade Case Study by Gillette
My soldierparade Case Study by Gillette My soldierparade Case Study by Gillette
My soldierparade Case Study by Gillette WATConsult
 
Instagram Research
Instagram ResearchInstagram Research
Instagram Researchsandychu05
 
Information about Digital Marketing
Information about Digital MarketingInformation about Digital Marketing
Information about Digital MarketingRahul Tripathi
 
"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420hadarabi
 
Ayush Lever Launch by Team Eccentric
Ayush Lever Launch by Team EccentricAyush Lever Launch by Team Eccentric
Ayush Lever Launch by Team EccentricSyed Ridwan Halim
 
Strategies to Improve Facebook Visibility
Strategies to Improve Facebook VisibilityStrategies to Improve Facebook Visibility
Strategies to Improve Facebook VisibilitySpendsetter
 
Social Media Marketing: How a retailer increased Facebook reach 366%
Social Media Marketing: How a retailer increased Facebook reach 366%Social Media Marketing: How a retailer increased Facebook reach 366%
Social Media Marketing: How a retailer increased Facebook reach 366%MarketingSherpa
 
Successful marketing for events
Successful marketing for eventsSuccessful marketing for events
Successful marketing for eventsGita Cipta
 
Integrated social media management
Integrated social media managementIntegrated social media management
Integrated social media managementPriyanka Bhosale
 
Ghoulishly Green - Avocados from Mexico Campaign
Ghoulishly Green - Avocados from Mexico CampaignGhoulishly Green - Avocados from Mexico Campaign
Ghoulishly Green - Avocados from Mexico CampaignBrittany Hall
 

What's hot (16)

How Tim Hortons entered the UAE Market via Facebook & Twitter
How Tim Hortons entered the UAE Market via Facebook & TwitterHow Tim Hortons entered the UAE Market via Facebook & Twitter
How Tim Hortons entered the UAE Market via Facebook & Twitter
 
Nuclear friends foundation case study
Nuclear friends foundation case studyNuclear friends foundation case study
Nuclear friends foundation case study
 
UDVDivas Social Media Campaign Report
UDVDivas Social Media Campaign ReportUDVDivas Social Media Campaign Report
UDVDivas Social Media Campaign Report
 
My soldierparade Case Study by Gillette
My soldierparade Case Study by Gillette My soldierparade Case Study by Gillette
My soldierparade Case Study by Gillette
 
Instagram Research
Instagram ResearchInstagram Research
Instagram Research
 
Information about Digital Marketing
Information about Digital MarketingInformation about Digital Marketing
Information about Digital Marketing
 
"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420
 
Ayush Lever Launch by Team Eccentric
Ayush Lever Launch by Team EccentricAyush Lever Launch by Team Eccentric
Ayush Lever Launch by Team Eccentric
 
Strategies to Improve Facebook Visibility
Strategies to Improve Facebook VisibilityStrategies to Improve Facebook Visibility
Strategies to Improve Facebook Visibility
 
Chess Tag Case Studies
Chess Tag Case StudiesChess Tag Case Studies
Chess Tag Case Studies
 
Social Savvy Portfolio
Social Savvy PortfolioSocial Savvy Portfolio
Social Savvy Portfolio
 
Social Media Marketing: How a retailer increased Facebook reach 366%
Social Media Marketing: How a retailer increased Facebook reach 366%Social Media Marketing: How a retailer increased Facebook reach 366%
Social Media Marketing: How a retailer increased Facebook reach 366%
 
Successful marketing for events
Successful marketing for eventsSuccessful marketing for events
Successful marketing for events
 
Integrated social media management
Integrated social media managementIntegrated social media management
Integrated social media management
 
Mobile app case-study
Mobile app case-studyMobile app case-study
Mobile app case-study
 
Ghoulishly Green - Avocados from Mexico Campaign
Ghoulishly Green - Avocados from Mexico CampaignGhoulishly Green - Avocados from Mexico Campaign
Ghoulishly Green - Avocados from Mexico Campaign
 

Viewers also liked

Emerging Trends Of Green Marketing In India
Emerging Trends Of Green Marketing In IndiaEmerging Trends Of Green Marketing In India
Emerging Trends Of Green Marketing In IndiaLatha setna
 
We’re going on vacation!
We’re going on vacation!We’re going on vacation!
We’re going on vacation!Leyla Norman
 
Go Green Campaign (No Plastic Bag)
Go Green Campaign (No Plastic Bag)Go Green Campaign (No Plastic Bag)
Go Green Campaign (No Plastic Bag)NUR FARHIYAH BASIR
 
How To Run A Social Media Campaign On Facebook by Nudge London
How To Run A Social Media Campaign On Facebook by Nudge LondonHow To Run A Social Media Campaign On Facebook by Nudge London
How To Run A Social Media Campaign On Facebook by Nudge LondonToby Beresford
 
Green Energy Awareness Campaign
Green Energy Awareness CampaignGreen Energy Awareness Campaign
Green Energy Awareness CampaignAhsan Habib Shuvo
 
Airlines, tourism & hospitality management institute
Airlines, tourism & hospitality management instituteAirlines, tourism & hospitality management institute
Airlines, tourism & hospitality management instituteitft college
 
Communication review - "Share a coke 2014" - Coca cola
Communication review - "Share a coke 2014" - Coca colaCommunication review - "Share a coke 2014" - Coca cola
Communication review - "Share a coke 2014" - Coca colaMuối Tiêu Chanh
 
Salon Business Plan
Salon Business Plan Salon Business Plan
Salon Business Plan Umesh Soni
 
Case study: Share a Coke Campaign Post-analysis
Case study: Share a Coke Campaign Post-analysisCase study: Share a Coke Campaign Post-analysis
Case study: Share a Coke Campaign Post-analysisMarketing Magazine
 

Viewers also liked (16)

Green Trends
Green TrendsGreen Trends
Green Trends
 
Emerging Trends Of Green Marketing In India
Emerging Trends Of Green Marketing In IndiaEmerging Trends Of Green Marketing In India
Emerging Trends Of Green Marketing In India
 
Digitally Inspired Media - Introduction
Digitally Inspired Media - IntroductionDigitally Inspired Media - Introduction
Digitally Inspired Media - Introduction
 
We’re going on vacation!
We’re going on vacation!We’re going on vacation!
We’re going on vacation!
 
Go Green Campaign (No Plastic Bag)
Go Green Campaign (No Plastic Bag)Go Green Campaign (No Plastic Bag)
Go Green Campaign (No Plastic Bag)
 
Pitch
PitchPitch
Pitch
 
How To Run A Social Media Campaign On Facebook by Nudge London
How To Run A Social Media Campaign On Facebook by Nudge LondonHow To Run A Social Media Campaign On Facebook by Nudge London
How To Run A Social Media Campaign On Facebook by Nudge London
 
Sample of indian salon industry report (Extracts)
Sample of indian salon industry report (Extracts)Sample of indian salon industry report (Extracts)
Sample of indian salon industry report (Extracts)
 
Green Energy Awareness Campaign
Green Energy Awareness CampaignGreen Energy Awareness Campaign
Green Energy Awareness Campaign
 
Airlines, tourism & hospitality management institute
Airlines, tourism & hospitality management instituteAirlines, tourism & hospitality management institute
Airlines, tourism & hospitality management institute
 
Communication review - "Share a coke 2014" - Coca cola
Communication review - "Share a coke 2014" - Coca colaCommunication review - "Share a coke 2014" - Coca cola
Communication review - "Share a coke 2014" - Coca cola
 
Salon Business Plan
Salon Business Plan Salon Business Plan
Salon Business Plan
 
Case study: Share a Coke Campaign Post-analysis
Case study: Share a Coke Campaign Post-analysisCase study: Share a Coke Campaign Post-analysis
Case study: Share a Coke Campaign Post-analysis
 
Types of forest in India
Types of forest in IndiaTypes of forest in India
Types of forest in India
 
99 Tamil Flowers
99 Tamil Flowers99 Tamil Flowers
99 Tamil Flowers
 
Digital in 2017 Global Overview
Digital in 2017 Global OverviewDigital in 2017 Global Overview
Digital in 2017 Global Overview
 

Similar to Case Study : Lead the Change campaign for Green Trends

Social Media in Political Campaign for Himachal Pradesh Elections 2018 Part 1
Social Media in Political Campaign for Himachal Pradesh Elections 2018 Part 1Social Media in Political Campaign for Himachal Pradesh Elections 2018 Part 1
Social Media in Political Campaign for Himachal Pradesh Elections 2018 Part 1uditsingh
 
Social Catalyzers India Credentials
Social Catalyzers India CredentialsSocial Catalyzers India Credentials
Social Catalyzers India CredentialsKalyan Kumar
 
Webmaffia - Social media snapshot
Webmaffia - Social media snapshotWebmaffia - Social media snapshot
Webmaffia - Social media snapshotSagar Jadhav
 
VITA Skills Post Campaign Analysis
VITA Skills Post Campaign AnalysisVITA Skills Post Campaign Analysis
VITA Skills Post Campaign AnalysisHannah Ryle
 
What Is the Cost of Hiring a Political Campaign Company
What Is the Cost of Hiring a Political Campaign CompanyWhat Is the Cost of Hiring a Political Campaign Company
What Is the Cost of Hiring a Political Campaign CompanyChunav Parchar
 
ODU Internet Marketing Class: Leveraging Social Media Marketing
ODU Internet Marketing Class: Leveraging Social Media Marketing ODU Internet Marketing Class: Leveraging Social Media Marketing
ODU Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Byrum
 
Instagram marketing tips ppt
Instagram marketing tips pptInstagram marketing tips ppt
Instagram marketing tips pptAfsar Ali
 
Derin Dolen | Social Media and its Importance in Political Campaign
Derin Dolen | Social Media and its Importance in Political Campaign Derin Dolen | Social Media and its Importance in Political Campaign
Derin Dolen | Social Media and its Importance in Political Campaign Derin Dolen
 
Social Media for NGO by Guruonline
Social Media for NGO by Guruonline Social Media for NGO by Guruonline
Social Media for NGO by Guruonline Anson Tung
 
Facebook Pages as Social CRM
Facebook Pages as Social CRMFacebook Pages as Social CRM
Facebook Pages as Social CRMiPlatform
 
Swaraj Tractors & Digital Marketing
Swaraj Tractors & Digital MarketingSwaraj Tractors & Digital Marketing
Swaraj Tractors & Digital MarketingVenkatesh Ganapathy
 
Volta Coffee, Tea & Chocolate SM Strategy project
Volta Coffee, Tea & Chocolate SM Strategy projectVolta Coffee, Tea & Chocolate SM Strategy project
Volta Coffee, Tea & Chocolate SM Strategy projectSabrina Simonpietri
 
SOCIAL MEDIA PLAN
SOCIAL MEDIA PLANSOCIAL MEDIA PLAN
SOCIAL MEDIA PLANtega enai
 
Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...
Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...
Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...guest1ce0bc
 
Social media for political campaign in India
Social media for political campaign in IndiaSocial media for political campaign in India
Social media for political campaign in IndiaRavi Tondak
 
Socialxpand Reviews | Social Media and its Importance in marketing
Socialxpand Reviews | Social Media and its Importance in marketingSocialxpand Reviews | Social Media and its Importance in marketing
Socialxpand Reviews | Social Media and its Importance in marketingSocialXpand
 
Mohammed Akthar Maximized Brand Awareness
Mohammed Akthar Maximized Brand Awareness Mohammed Akthar Maximized Brand Awareness
Mohammed Akthar Maximized Brand Awareness omairakthar
 

Similar to Case Study : Lead the Change campaign for Green Trends (20)

Social Media in Political Campaign for Himachal Pradesh Elections 2018 Part 1
Social Media in Political Campaign for Himachal Pradesh Elections 2018 Part 1Social Media in Political Campaign for Himachal Pradesh Elections 2018 Part 1
Social Media in Political Campaign for Himachal Pradesh Elections 2018 Part 1
 
Social Catalyzers India Credentials
Social Catalyzers India CredentialsSocial Catalyzers India Credentials
Social Catalyzers India Credentials
 
Webmaffia - Social media snapshot
Webmaffia - Social media snapshotWebmaffia - Social media snapshot
Webmaffia - Social media snapshot
 
VITA Skills Post Campaign Analysis
VITA Skills Post Campaign AnalysisVITA Skills Post Campaign Analysis
VITA Skills Post Campaign Analysis
 
What Is the Cost of Hiring a Political Campaign Company
What Is the Cost of Hiring a Political Campaign CompanyWhat Is the Cost of Hiring a Political Campaign Company
What Is the Cost of Hiring a Political Campaign Company
 
Krds company profile
Krds company profileKrds company profile
Krds company profile
 
ODU Internet Marketing Class: Leveraging Social Media Marketing
ODU Internet Marketing Class: Leveraging Social Media Marketing ODU Internet Marketing Class: Leveraging Social Media Marketing
ODU Internet Marketing Class: Leveraging Social Media Marketing
 
Instagram marketing tips ppt
Instagram marketing tips pptInstagram marketing tips ppt
Instagram marketing tips ppt
 
Derin Dolen | Social Media and its Importance in Political Campaign
Derin Dolen | Social Media and its Importance in Political Campaign Derin Dolen | Social Media and its Importance in Political Campaign
Derin Dolen | Social Media and its Importance in Political Campaign
 
Social Media for NGO by Guruonline
Social Media for NGO by Guruonline Social Media for NGO by Guruonline
Social Media for NGO by Guruonline
 
Facebook Pages as Social CRM
Facebook Pages as Social CRMFacebook Pages as Social CRM
Facebook Pages as Social CRM
 
Swaraj Tractors & Digital Marketing
Swaraj Tractors & Digital MarketingSwaraj Tractors & Digital Marketing
Swaraj Tractors & Digital Marketing
 
Volta Coffee, Tea & Chocolate SM Strategy project
Volta Coffee, Tea & Chocolate SM Strategy projectVolta Coffee, Tea & Chocolate SM Strategy project
Volta Coffee, Tea & Chocolate SM Strategy project
 
SOCIAL MEDIA PLAN
SOCIAL MEDIA PLANSOCIAL MEDIA PLAN
SOCIAL MEDIA PLAN
 
Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...
Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...
Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...
 
Social media for political campaign in India
Social media for political campaign in IndiaSocial media for political campaign in India
Social media for political campaign in India
 
Topnotch pitch deck
Topnotch pitch deck Topnotch pitch deck
Topnotch pitch deck
 
Socialxpand Reviews | Social Media and its Importance in marketing
Socialxpand Reviews | Social Media and its Importance in marketingSocialxpand Reviews | Social Media and its Importance in marketing
Socialxpand Reviews | Social Media and its Importance in marketing
 
Mohammed Akthar Maximized Brand Awareness
Mohammed Akthar Maximized Brand Awareness Mohammed Akthar Maximized Brand Awareness
Mohammed Akthar Maximized Brand Awareness
 
Charles D Smith Portfolio
Charles D Smith PortfolioCharles D Smith Portfolio
Charles D Smith Portfolio
 

Recently uploaded

My Personal Testimony - James Eugene Barbush - March 11, 2024
My Personal Testimony - James Eugene Barbush - March 11, 2024My Personal Testimony - James Eugene Barbush - March 11, 2024
My Personal Testimony - James Eugene Barbush - March 11, 2024JAMES EUGENE BARBUSH
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Jama Masjid | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Jama Masjid | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Jama Masjid | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Jama Masjid | Delhisoniya singh
 
Call Girls In Goa 7028418221 Call Girls In Colva Beach Escorts Service
Call Girls In Goa 7028418221 Call Girls In Colva Beach Escorts ServiceCall Girls In Goa 7028418221 Call Girls In Colva Beach Escorts Service
Call Girls In Goa 7028418221 Call Girls In Colva Beach Escorts ServiceApsara Of India
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | Delhisoniya singh
 
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...Apsara Of India
 
New Call Girls In Panipat 08168329307 Shamli Israna Escorts Service
New Call Girls In Panipat 08168329307 Shamli Israna Escorts ServiceNew Call Girls In Panipat 08168329307 Shamli Israna Escorts Service
New Call Girls In Panipat 08168329307 Shamli Israna Escorts ServiceApsara Of India
 
Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...
Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...
Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...hf8803863
 
Moscow City People project Roman Kurganov
Moscow City People project Roman KurganovMoscow City People project Roman Kurganov
Moscow City People project Roman KurganovRomanKurganov
 
"Maximizing your savings:The power of financial planning".pptx
"Maximizing your savings:The power of financial planning".pptx"Maximizing your savings:The power of financial planning".pptx
"Maximizing your savings:The power of financial planning".pptxsadiisadiimano
 
💞Call Girls In Sonipat 08168329307 Sonipat Kundli GTK Bypass EsCoRt Service
💞Call Girls In Sonipat 08168329307 Sonipat Kundli GTK Bypass EsCoRt Service💞Call Girls In Sonipat 08168329307 Sonipat Kundli GTK Bypass EsCoRt Service
💞Call Girls In Sonipat 08168329307 Sonipat Kundli GTK Bypass EsCoRt ServiceApsara Of India
 
Sakshi 9058824046 Call Girls Service in Kanpur
Sakshi 9058824046 Call Girls Service in KanpurSakshi 9058824046 Call Girls Service in Kanpur
Sakshi 9058824046 Call Girls Service in Kanpurjaanseema653
 
Call girls in Vashi Services : 9167673311 Free Delivery 24x7 at Your Doorstep
Call girls in Vashi Services : 9167673311 Free Delivery 24x7 at Your DoorstepCall girls in Vashi Services : 9167673311 Free Delivery 24x7 at Your Doorstep
Call girls in Vashi Services : 9167673311 Free Delivery 24x7 at Your DoorstepPooja Nehwal
 
Call US 📞 9892124323 ✅ V.VIP Call Girls In Andheri ( Mumbai )
Call US 📞 9892124323 ✅ V.VIP Call Girls In Andheri ( Mumbai )Call US 📞 9892124323 ✅ V.VIP Call Girls In Andheri ( Mumbai )
Call US 📞 9892124323 ✅ V.VIP Call Girls In Andheri ( Mumbai )Pooja Nehwal
 
AliExpress Clothing Brand Media Planning
AliExpress Clothing Brand Media PlanningAliExpress Clothing Brand Media Planning
AliExpress Clothing Brand Media Planningjen_giacalone
 
Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️
Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️
Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️soniya singh
 
Mushkan 8126941651 Call Girls Servicein Jammu
Mushkan 8126941651 Call Girls Servicein JammuMushkan 8126941651 Call Girls Servicein Jammu
Mushkan 8126941651 Call Girls Servicein Jammujaanseema653
 
Youthlab Indonesia Gen-Z Lifestyle Chart
Youthlab Indonesia Gen-Z Lifestyle ChartYouthlab Indonesia Gen-Z Lifestyle Chart
Youthlab Indonesia Gen-Z Lifestyle ChartYouthLab
 
Call Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat Escorts
Call Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat EscortsCall Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat Escorts
Call Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat EscortsApsara Of India
 

Recently uploaded (20)

Rohini Sector 24 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 24 Call Girls Delhi 9999965857 @Sabina Saikh No AdvanceRohini Sector 24 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 24 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
 
My Personal Testimony - James Eugene Barbush - March 11, 2024
My Personal Testimony - James Eugene Barbush - March 11, 2024My Personal Testimony - James Eugene Barbush - March 11, 2024
My Personal Testimony - James Eugene Barbush - March 11, 2024
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Jama Masjid | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Jama Masjid | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Jama Masjid | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Jama Masjid | Delhi
 
Call Girls In Goa 7028418221 Call Girls In Colva Beach Escorts Service
Call Girls In Goa 7028418221 Call Girls In Colva Beach Escorts ServiceCall Girls In Goa 7028418221 Call Girls In Colva Beach Escorts Service
Call Girls In Goa 7028418221 Call Girls In Colva Beach Escorts Service
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | Delhi
 
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
 
New Call Girls In Panipat 08168329307 Shamli Israna Escorts Service
New Call Girls In Panipat 08168329307 Shamli Israna Escorts ServiceNew Call Girls In Panipat 08168329307 Shamli Israna Escorts Service
New Call Girls In Panipat 08168329307 Shamli Israna Escorts Service
 
Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...
Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...
Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...
 
Moscow City People project Roman Kurganov
Moscow City People project Roman KurganovMoscow City People project Roman Kurganov
Moscow City People project Roman Kurganov
 
"Maximizing your savings:The power of financial planning".pptx
"Maximizing your savings:The power of financial planning".pptx"Maximizing your savings:The power of financial planning".pptx
"Maximizing your savings:The power of financial planning".pptx
 
💞Call Girls In Sonipat 08168329307 Sonipat Kundli GTK Bypass EsCoRt Service
💞Call Girls In Sonipat 08168329307 Sonipat Kundli GTK Bypass EsCoRt Service💞Call Girls In Sonipat 08168329307 Sonipat Kundli GTK Bypass EsCoRt Service
💞Call Girls In Sonipat 08168329307 Sonipat Kundli GTK Bypass EsCoRt Service
 
Sakshi 9058824046 Call Girls Service in Kanpur
Sakshi 9058824046 Call Girls Service in KanpurSakshi 9058824046 Call Girls Service in Kanpur
Sakshi 9058824046 Call Girls Service in Kanpur
 
Call girls in Vashi Services : 9167673311 Free Delivery 24x7 at Your Doorstep
Call girls in Vashi Services : 9167673311 Free Delivery 24x7 at Your DoorstepCall girls in Vashi Services : 9167673311 Free Delivery 24x7 at Your Doorstep
Call girls in Vashi Services : 9167673311 Free Delivery 24x7 at Your Doorstep
 
Call US 📞 9892124323 ✅ V.VIP Call Girls In Andheri ( Mumbai )
Call US 📞 9892124323 ✅ V.VIP Call Girls In Andheri ( Mumbai )Call US 📞 9892124323 ✅ V.VIP Call Girls In Andheri ( Mumbai )
Call US 📞 9892124323 ✅ V.VIP Call Girls In Andheri ( Mumbai )
 
AliExpress Clothing Brand Media Planning
AliExpress Clothing Brand Media PlanningAliExpress Clothing Brand Media Planning
AliExpress Clothing Brand Media Planning
 
Russian Call Girls Rohini Sector 25 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 25 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...Russian Call Girls Rohini Sector 25 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 25 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
 
Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️
Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️
Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️
 
Mushkan 8126941651 Call Girls Servicein Jammu
Mushkan 8126941651 Call Girls Servicein JammuMushkan 8126941651 Call Girls Servicein Jammu
Mushkan 8126941651 Call Girls Servicein Jammu
 
Youthlab Indonesia Gen-Z Lifestyle Chart
Youthlab Indonesia Gen-Z Lifestyle ChartYouthlab Indonesia Gen-Z Lifestyle Chart
Youthlab Indonesia Gen-Z Lifestyle Chart
 
Call Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat Escorts
Call Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat EscortsCall Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat Escorts
Call Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat Escorts
 

Case Study : Lead the Change campaign for Green Trends

  • 1.
  • 2.  Develop a campaign strategy around Lok Sabha elections  Increase the number of female fans on the Facebook Page  Increase the fan engagement with the Facebook Page & Twitter handle  To engage women from all the states where Green Trends has its presence – Tamil Nadu, Kerala, Karnataka, Orissa
  • 3.  To capitalize on the Lok Sabha elections we developed an application for desktop and mobile users  The strategy was to gratify women who voted and participated in the campaign to ‘Lead The Change’  Teasers about the campaign were released before the elections to capture the interest of the fans  To engage with the fans on Facebook and Twitter, content was released encouraging them to vote and avail the offer  To engage prospective Franchisees, banner ads were embedded into affiliate sites
  • 4.  A fan-gated app was created where the fans were asked to enter their primary details  On submission, an Email and SMS was generated with a code for redeeming INR 200 worth free services from GT as gratification  Real time tweets updates were tweeted during elections in a particular state  Subsequently, we monitored activity on the page, engaged with the fans and cleared customer queries , both on Facebook and Twitter
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.  The campaign ran for a total of 40 days  Female fan-base on Facebook increased from 40% to 65%  Total reach in Tamil Nadu, Orissa and Karnataka was 1,50,473  Page likes grew by 57.3%, from 16,673 to 26,226 fans
  • 21. % % Karnataka 40169 615 1,53 157 25.5 Orissa 9608 152 1.58 3 2 Tamil Nadu 100696 3999 3.9 1213 30.3 Andhra Pradesh - - - 7 - Total 150473 4766 1380
  • 22. Sr. Brand Specialist +91 98400 01729 meshachthomas@digitallyinspiredmedia.com Sr. Business Development Specialist +91 98408 11180 natasha@digitallyinspiredmedia.com
  • 23. Visit http://digitallyinspiredmedia.com/DI-Profile.pdf To see our work http://pinterest.com/digitalinspire/ To check out our website http://www.digitallyinspiredmedia.com/ Connect with us http://www.facebook.com/digitallyinspiredmedia