A look at some data for Instagram accounts in higher education.

1. February 2013 Instagram Research
Using the1,000 Largest FB Pages in Higher Ed,
we found 429 official accounts.
This research looks at accounts with 200+ followers on March 1, 2013,
who posted 3 or more images in February 2013.
N = 198
1

2. Formula
Our method for determining engagement and interaction on an Instagram Account
+ Comments # of Followers = Average Engagement
If you have 500 followers & you get 3 ’s , and 2 comments:
5 Interactions
500 Followers
Total Engagement = 1% of Fans
2

3. Average # of Photos posted in February
18.31
N = 198
3

4. Average # of Photos Posted
At least 200 followers on 3/1/13 and at least 3 photos in February
40 38
33
30
27 28.2
20 18.3
9.7 9.8
10
6.9 8.2
0
10 25 50 75 Mean 75 50 25 10
Most Engaging Least Engaging
N = 198
4

5. Average Engagement
At least 200 followers on 3/1/13 and at least 3 photos in February
0
18.05%
15.99%
0
13.65%
12.13%
0
8.077%
0 4.584%
3.889%
3.115%
2.49%
0
10 25 50 75 Mean 75 50 25 10
Most Engaging Least Engaging
N = 198
5

6. Top February Engagement
Accounts with 200-499 followers as of 3/1/13
Western Carolina 21.667%
UC Santa Barbara 21.462%
Univ. San Diego 18.704%
Colorado College 18.575%
Gonzaga 17.177%
Northwestern (IL) 16.056%
Fort Lewis 15.883%
Northern Illinois 15.526%
Univ. New Haven 15.248%
OK Christian 13.927%
0% 6% 11% 17% 22%
N = 72
6

7. Top February Engagement
Accounts with more than 500 followers as of 3/1/13
UC Riverside 17.031%
UT Austin 16.744%
UC Davis 16.566%
Grand Canyon 16.319%
BYU 16.234%
UNC Charlotte 15.666%
Dallas Baptist 15.083%
Univ. of Washington 14.375%
Colorado Boulder 13.802%
Berry College 13.758%
0% 5% 9% 14% 18%
N = 126
7

8. Largest Instagram Accounts as of 3/1/13
Stanford 23,743
Indiana U 10,423
Univ. Florida 9,080
LSU 7,813
Syracuse 6,570
Kansas 6,492
Texas Tech 6,181
Michigan 5,691
TCU 5,492
Baylor 5,033
0 7,500 15,000 22,500 30,000
N = 429
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9. Comparing Engagement Graphs
Facebook 2012
vs.
Instagram February 2013
9

10. Average # of Photos Posted - Instagram
At least 200 followers on 3/1/13 and at least 3 photos in February
40
38.0
33.0
30
28.2
27.0
20
18.3
10
9.7 9.8
8.2
6.9
0
10 25 50 75 Mean 75 50 25 10
Most Engaging Least Engaging
N = 198
10

11. Average # of Wall Posts - Facebook
*At least 300 fans on 1.1.13 and at least 5 posts per month in 2012
50
48.2 46.9
44.3 44.9
38
33.8
25
25.3
19.7
17.5
13 14.8
13.3
9.4
0
10 25 50 100 200 Mean 200 100 50 25 10
Most Engaging Least Engaging
N = 786
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