0
The Internets: A Series of Tubes!

Navigating the Tube




   Mike Dunca n
            Sage Island CEO
Know your Customer
Know their Langauge
Keyword Research
Keyword Selection is Key
Careful keyword selection is the heart of the SEO campaign.


Research Keywords
...
Open for Business
    -Driving Traffic-
SEO
    Have a Strategy for your site and
         optimize your content
• Use keyword research to determine how customers...
On Page Optimization
Optimize Website Meta


<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards,
Skate...
Sitemap Submission
        Google WebMaster Tools
      Bing (MSN) WebMaster Tools
          Yahoo! Site Explorer

       ...
How does your site rank for SEO?

      www.websitegrader.com
Driving Relevant Traffic


   Links
Link Building
Quality links is what you are after.


     What is a Quality link?
  Good Page Rank and relevant
Driving Relevant Traffic


Paid Search
Invest in a Paid Search
       (pay-per-click) Campaign
• Paid search is a fast, cost effective, extremely targeted way to...
Driving Relevant Traffic


Shopping Networks
Driving Relevant Traffic


Social Networks
“There are now at least 1.6 billion of us connected
via computer and 3 billion mobile devices that
touch the Internet. The...
What is Social Media Marketing
   Many marketers think that doing a sponsorship on
   MySpace or posting a one-off campaig...
Customer Service
Giving them what they want
On Page Optimization
Optimize Website Content



Text Matters!
The most important thing in search.

The entire process of ...
Product Info / Reviews



                        Live
                        Chat



Good Content




  Social Tags
Search Engine Optimization – Kristopher Jones
   Get to the top on Google – David Viney
    Landing Page Optimization – Ti...
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
Improve Your Website
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Improve Your Website

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This seminar will give you tips to improve your website's promotional strategy, social marketing, blogging and Web 2.0 results. This may be the most valuable time you spend as you will learn specific tactics to get your hands dirty and improve your online sales, and the overall bottom line. The seminar will present top tools and marketing strategies that can strengthen your website online marketing efforts at little to no cost. You will leave the seminar with actionable tactics you can use to make money NOW.

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  • who is your customer? Kids / Moms
  • 1. Create a strategy for your site and optimize your site’s content. • Use keyword research to determine how potential customers search for you. • Inject keywords into body copy, titles, and images to increase your visibility in the search engines. • Be sure that your site is user friendly and search engine friendly. Your marketing efforts won’t help you if your website makes it difficult for users to find the information they want. • Create good meta tags
  • 1. Invest in a paid search (pay-per-click) campaign. • Paid search is a fast, cost effective, extremely targeted way to increase visibility on the search engines. • Even a small budget can be very effective if you use extremely targeted keywords to avoid spending money on unqualified clicks. • Write compelling ads targeted to your demographic to get attention.
  • 1. Create a company blog. • Build your blog using blog software like Wordpress, Movable Type, or Blogger. • Add the blog as a subfolder on your website, like www.domainname.com/blog . This will make it easier for customers to find your blog, and improve your ranking in search engines. • Don’t just focus on PR. Also offer useful information for your readers and customers to keep them coming back.
  • 1. Create compelling content for viral marketing and social tagging. • Add social bookmarking buttons for sites like Digg, Del.ici.us, and Stumble to blog posts and other content on your site to encourage users to “vote” for it. • Create a YouTube profile and add original videos that are useful or interesting to your target audience. • Participate in these communities to learn what tactics are most likely to gain popularity among users. • Social media users are very sensitive to obvious marketing tactics. The most successful social media marketers are legitimate members of the communities who provide relevant contributions instead of pushing obvious marketing messages.
  • Transcript of "Improve Your Website"

    1. 1. The Internets: A Series of Tubes! Navigating the Tube Mike Dunca n Sage Island CEO
    2. 2. Know your Customer
    3. 3. Know their Langauge
    4. 4. Keyword Research Keyword Selection is Key Careful keyword selection is the heart of the SEO campaign. Research Keywords Create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. You’ll begin with your input on what your most important keywords are, then expand that list by cross-checking the list against the search engines’ databases of actual keyword searches. This will help target the right words - the ones that will actually deliver customers to your website. www.keyworddiscovery.com www.wordtracker.com www.overture.com Google Adwords Keyword Tool www.seobook.com www.seomoz.org
    5. 5. Open for Business -Driving Traffic-
    6. 6. SEO Have a Strategy for your site and optimize your content • Use keyword research to determine how customers search • Inject keywords into body copy, titles, and images • Be sure that your site is user friendly and search engine friendly. Your marketing efforts won’t help you if your website makes it difficult for users to find the information they want. Ranking factors: www.seomoz.org/article/search-ranking-factors www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
    7. 7. On Page Optimization Optimize Website Meta <TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards, Skateboard Decks, Trucks, Wheels & Much More!</TITLE> <META NAME="Description" CONTENT="Biggest selection of skateboards, skateboard decks, complete skateboards, skateboard wheels, skateboard trucks, skateboards delivered right to your door!"> <META NAME="Keywords" CONTENT="skateboards,skateboard,complete skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate decks,warehouse skateboards">
    8. 8. Sitemap Submission Google WebMaster Tools Bing (MSN) WebMaster Tools Yahoo! Site Explorer Create Sitemaps www.gsitecrawler.com Create a Robots.txt file User-agent: * Disallow: /my-dirty-photos Sitemap: http://www.domain.com/sitemap.xml
    9. 9. How does your site rank for SEO? www.websitegrader.com
    10. 10. Driving Relevant Traffic Links
    11. 11. Link Building Quality links is what you are after. What is a Quality link? Good Page Rank and relevant
    12. 12. Driving Relevant Traffic Paid Search
    13. 13. Invest in a Paid Search (pay-per-click) Campaign • Paid search is a fast, cost effective, extremely targeted way to increase visibility on the search engines. • Even a small budget can be very effective if you use extremely targeted keywords to avoid spending money on unqualified clicks. • Write compelling ads targeted to your demographic to get attention.
    14. 14. Driving Relevant Traffic Shopping Networks
    15. 15. Driving Relevant Traffic Social Networks
    16. 16. “There are now at least 1.6 billion of us connected via computer and 3 billion mobile devices that touch the Internet. The rise of "social" technologies - such as wikis, blogs, Twitter, SMS and social networks - means that the barriers to participation across the planet (in terms of the cost, access and skills required) are rapidly approaching zero” Joshua-Michele Ross on O’Reilly Insights – March 2009
    17. 17. What is Social Media Marketing Many marketers think that doing a sponsorship on MySpace or posting a one-off campaign channel on YouTube is social media marketing Not true. Social Media is About Socializing! It is about: Weaving your content and messages into the social web Joining the customer conversation Making friends Communicating with those friends Listening to those friends Measuring impact
    18. 18. Customer Service
    19. 19. Giving them what they want
    20. 20. On Page Optimization Optimize Website Content Text Matters! The most important thing in search. The entire process of search is text-based. The search engines care about how much text, how it’s formatted, and what it says.
    21. 21. Product Info / Reviews Live Chat Good Content Social Tags
    22. 22. Search Engine Optimization – Kristopher Jones Get to the top on Google – David Viney Landing Page Optimization – Tim Ash Building Findable Websites – Aarron Walter MIKE DUNCAN mduncan@sageisland.com twitter.com/MikeADuncan twitter.com/sageisland www.sageisland.com
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