Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Successful SEO with HTTPS

This no-hype session at SMX Paris 2017 provides practical tips that will help you move your website to HTTPS. No complex theory but highly actionable recommendations. This session will have tips for all levels of experience. Join former Google Search Quality team member Fili Wiese to learn all about the benefits, the challenges, how to prepare for a move, what to expect, how to measure success and how to avoid SEO pitfalls when moving a site to HTTPS. Having programmed websites and Google internal tools, Fili Wiese is passionate about improving the user experience and the go-to guy when it comes to on-page SEO and HTTPS.

  • Be the first to comment

Successful SEO with HTTPS

  1. 1. Successful SEO with HTTPS SearchBrothers.com #SMXParis
  2. 2. This is what we are talking about! SearchBrothers.com - former Google Search Quality for Your SEO
  3. 3. The Why! SearchBrothers.com #SMXParis
  4. 4. Privacy SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/kyg
  5. 5. Encryption SearchBrothers.com - former Google Search Quality for Your SEO
  6. 6. HTTP Archive Top 100 SearchBrothers.com - former Google Search Quality for Your SEO
  7. 7. Mozilla Firefox SearchBrothers.com - former Google Search Quality for Your SEO
  8. 8. Password Fields SearchBrothers.com - former Google Search Quality for Your SEO
  9. 9. Everything HTTP SearchBrothers.com - former Google Search Quality for Your SEO
  10. 10. Breaking The Web SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/aox
  11. 11. Ranking Factor SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/gdb
  12. 12. New Crawl Budget SearchBrothers.com - former Google Search Quality for Your SEO
  13. 13. Take Away SearchBrothers.com - former Google Search Quality for Your SEO HTTPS is here to stay!
  14. 14. The How! Pre-Move SearchBrothers.com #SMXParis
  15. 15. Choose & Set Up Certificate SearchBrothers.com - former Google Search Quality for Your SEO -----BEGIN CERTIFICATE----- MIIGCDCCA/CgAwIBAgIQKy5u6tl1NmwUim7bo3yMBzANBgkqhkiG9w0BAQwFADCBh TELMAkGA1UEBhMCR0IxGzAZBgNVBAgTEkdyZWF0ZXIgTWFuY2hlc3RlcjEQMA4GA1 UEBxMHU2FsZm9yZDEaMBgGA1UEChMRQ09NT0RPIENBIExpbWl0ZWQxKzApBgNVBAM TIkNPTU9ETyBSU0EgQ2VydGlmaWNhdGlvbiBBdXRob3JpdHkwHhcNMTQwMjEyMDAw MDAwWhcNMjkwMjExMjM1OTU5WjCBkDELMAkGA1UEBhMCR0IxGzAZBgNVBAgTEkdyZ WF0ZXIgTWFuY2hlc3RlcjEQMA4GA1UEBxMHU2FsZm9yZDEaMBgGA1UEChMRQ09NT0 RPIENBIExpbWl0ZWQxNjA0BgNVBAMTLUNPTU9ETyBSU0EgRG9tYWluIFZhbGlkYXR pb24gU2VjdXJlIFNlcnZlciBDQTCCASIwDQYJKoZIhvcNAQEBBQADggEPADCCAQoC ggEBAI7CAhnhoFmk6zg1jSz9AdDTScBkxwtiBUUWOqigwAwCfx3M28ShbXcDow+G+ eMGnD4LgYqbSRutA776S9uMIO3Vzl5ljj4Nr0zCsLdFXlIvNN5IJGS0Qa4Al/e+Z9 6e0HqnU4A7fK31llVvl0cKfIWLIpeNs4TgllfQcBhglo/uLQeTnaG6ytHNe+nEKpo oIZFNb5JPJaXyejXdJtxGpdCsWTWM/06RQ1A/WZMebFEh7lgUq/51UHg+TLAchhP6 a5i84DuUHoVS3AOTJBhuyydRReZw3iVDpA3hSqXttn7IzW3uLh0nc13cRTCAquOyQ QuvvUSH2rnlG51/ruWFgqUCAwEAAaOCAWUwggFhMB8GA1UdIwQYMBaAFLuvfgI9+q bxPISOre44mOzZMjLUMB0GA1UdDgQWBBSQr2o6lFoL2JDqElZz30O0Oija5zAOBgN VHQ8BAf8EBAMCAYYwEgYDVR0TAQH/BAgwBgEB/wIBADAdBgNVHSUEFjAUBggrBgEF BQcDAQYIKwYBBQUHAwIwGwYDVR0gBBQwEjAGBgRVHSAAMAgGBmeBDAECATBMBgN VH R8ERTBDMEGgP6A9hjtodHRwOi8vY3JsLmNvbW9kb2NhLmNvbS9DT01PRE9SU0FDZX J0aWZpY2F0aW9uQXV0aG9yaXR5LmNybDBxBggrBgEFBQcBAQRlMGMwOwYIKwYBBQU HMAKGL2h0dHA6Ly9jcnQuY29tb2RvY2EuY29tL0NPTU9ET1JTQUFkZFRydXN0Q0Eu Y3J0MCQGCCsGAQUFBzABhhhodHRwOi8vb2NzcC5jb21vZG9jYS5jb20wDQYJKoZIh vcNAQEMBQADggIBAE4rdk+SHGI2ibp3wScF9BzWRJ2pmj6q1WZmAT7qSeaiNbz69t 2Vjpk1mA42GHWx3d1Qcnyu3HeIzg/3kCDKo2cuH1Z/e+FE6kKVxF0NAVBGFfKBiVl sit2M8RKhjTpCipj4SzR7JzsItG8kO3KdY3RYPBpsP0/HEZrIqPW1N+8QRcZs2eBe lSaz662jue5/DJpmNXMyYE7l3YphLG5SEXdoltMYdVEVABt0iN3hxzgEQyjpFv3ZB dRdRydg1vs4O2xyopT4Qhrf7W8GjEXCBgCq5Ojc2bXhc3js9iPc0d1sjhqPpepUfJ a3w/5Vjo1JXvxku88+vZbrac2/4EjxYoIQ5QxGV/Iz2tDIY+3GH5QFlkoakdH368+ PUq4NCNk+qKBR6cGHdNXJ93SrLlP7u3r7l+L4HyaPs9Kg4DdbKDsx5Q5XLVq4rXms XiBmGqW5prU5wfWYQ//u+aen/e7KJD2AFsQXj4rBYKEMrltDR5FL1ZoXX/nUh8HCj Lfn4g8wGTeGrODcQgPmlKidrv0PJFGUzpII0fxQ8ANAe4hZ7Q7drNJ3gjTcBpUC2J D5Leo31Rpg0Gcg19hCC0Wvgmje3WYkN5AplBlGGSW4gNfL1IYoakRwJiNiqZ+Gb7+ 6kHDSVneFeO/qJakXzlByjAA6quPbYzSf+AZxAeKCINT+b72x -----END CERTIFICATE-----
  16. 16. Certificates SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/nme & sbr.link/vef
  17. 17. Certificates SearchBrothers.com - former Google Search Quality for Your SEO
  18. 18. No Changes SearchBrothers.com - former Google Search Quality for Your SEO
  19. 19. Define Strategy SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/lne
  20. 20. Importance Crawl Budget SearchBrothers.com - former Google Search Quality for Your SEO
  21. 21. Identify All URLs SearchBrothers.com - former Google Search Quality for Your SEO
  22. 22. Copy & Update Content SearchBrothers.com - former Google Search Quality for Your SEO
  23. 23. Update Content SearchBrothers.com - former Google Search Quality for Your SEO
  24. 24. Update Content SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/yzd ● Links to other internal URLs inside the HTML source code; ● Links to internal Image files inside the HTML source code; ● Links to internal Video files inside the HTML source code; ● Links to internal Web Fonts inside the HTML source code; ● Links to internal Javascript files inside the HTML source code; ● Links to other internal URLs inside the Javascript files; ● Links to internal Image files inside the Javascript files; ● Links to internal CSS files inside the Javascript files;Links to internal CSS files inside the HTML source code; ● Links to internal CSS files inside the HTML source code; ● Links to internal Image files inside the CSS files; ● Links to internal Web Fonts inside the CSS files; ● And any other internal link.
  25. 25. Update Internal Redirects SearchBrothers.com - former Google Search Quality for Your SEO
  26. 26. The How! Move SearchBrothers.com #SMXParis
  27. 27. Crawl HTTPS (only) SearchBrothers.com - former Google Search Quality for Your SEO
  28. 28. Mixed Content SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/yln sbr.link/dc
  29. 29. Apply New Redirect Rules on HTTP SearchBrothers.com - former Google Search Quality for Your SEO
  30. 30. Crawl HTTPS (again) SearchBrothers.com - former Google Search Quality for Your SEO
  31. 31. Crawl All Known URLs SearchBrothers.com - former Google Search Quality for Your SEO
  32. 32. Celebrate SearchBrothers.com - former Google Search Quality for Your SEO
  33. 33. The How! Post Move (GSC) SearchBrothers.com #SMXParis
  34. 34. Site Variations SearchBrothers.com - former Google Search Quality for Your SEO
  35. 35. Property Set SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/zqa
  36. 36. Preferred Domain SearchBrothers.com - former Google Search Quality for Your SEO
  37. 37. Geotargeting SearchBrothers.com - former Google Search Quality for Your SEO
  38. 38. URL Parameters SearchBrothers.com - former Google Search Quality for Your SEO
  39. 39. Disavow File SearchBrothers.com - former Google Search Quality for Your SEO
  40. 40. XML Sitemaps SearchBrothers.com - former Google Search Quality for Your SEO
  41. 41. The How! Finalize SearchBrothers.com #SMXParis
  42. 42. Monitor SearchBrothers.com - former Google Search Quality for Your SEO
  43. 43. Promote SearchBrothers.com - former Google Search Quality for Your SEO
  44. 44. Next Steps SearchBrothers.com - former Google Search Quality for Your SEO
  45. 45. HSTS SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/hsts
  46. 46. HSTS SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/hsts
  47. 47. Enable OCSP Stapling SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/cli
  48. 48. Cookies SearchBrothers.com - former Google Search Quality for Your SEO
  49. 49. HTTP/2 sbr.link/jrz SearchBrothers.com - former Google Search Quality for Your SEO
  50. 50. AMP sbr.link/amp SearchBrothers.com - former Google Search Quality for Your SEO
  51. 51. Progressive Web Apps SearchBrothers.com - former Google Search Quality for Your SEO sbr.link/pwa
  52. 52. Take Away SearchBrothers.com - former Google Search Quality for Your SEO If you haven't moved your site to HTTPS yet, you are missing out!
  53. 53. Ultimate Resource SearchBrothers.com - former Google Search Quality for Your SEO online.marketing/guide/https
  54. 54. → Sign up for Advanced SEO Tips at online.marketing SEO Expert ex-Google Support Engineer ex-Google Search Quality Fili Wiese
  55. 55. SearchBrothers.com Former Google Search Quality for Your SEO

×