Ch#1 murphy

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Ch#1 murphy

  1. 1. Business Communication  Course Coordinator: Ayyaz Qadeer  Lecture: Effective Communication in Business
  2. 2. 1.     Importance and Benefits of Effective Communication Ancient Heritage for Communication Principles ‘Lifeblood’ of Every Organization Benefits of Effective Communication in your Career Challenge of Communication in Global Market
  3. 3. Ancient Heritage for Communication 1.    Ancient Greece, Rome & East Significance of Oral and Written Communication Who will discuss the role of effective communication in Ancient India??? Lifeblood of Every Organization 2.  Internal Communication      Downward Upward Horizontal External Communication Overall Communication Costs
  4. 4. Benefits of Effective Communication in Your Career 3. A Valuable job requirement   Who will bring the 5 ads. requiring the good communication skill??? An essential for promotion    4. See here See figure 1.1 in ‘Effective Business Communication’ p. 9 Challenge of Communication in the Global Market 4. 5. 6. Developing the right attitude Preparing adequacy Becoming flexible
  5. 5. 1. Context     2. Sender-Encoder  3. Country & Culture Organization External Stimuli Internal Stimuli Encode the symbols Message  5 W’s and 1 H
  6. 6. 4. Medium  1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Oral or Written Oral Immediate feedback Shorter sentence; shorter words Conversational Focus on interpersonal relations Prompt action Less detailed technical information More personal pronouns More colloquial language Simpler constructions More imperative, interrogative, and exclamatory sentences 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Written Delayed feedback Longer sentences; longer words More formal Focus on content Delayed action More detailed technical information Fewer personal pronouns More complex constructions Useful for permanent record; detailed documentations Possibility of review
  7. 7. 4. Medium    5. 6. Oral or Written Inside your organization Outside your organization Receiver-Decoder Feedback See figure 1.3 in ‘Effective Business Communication’ p. 14 Click here to see Checklist 1.1
  8. 8. 1. Conventions of Meanings  Miscommunicated Instructions     Bimonthly Tenement Table Reaction to Denotations, Connotations, and Euphemisms    Denotations Connotations Euphemisms Perception of Reality 2.  Abstracting    Necessary Slanted statements Inferring   Necessary, Desirable Risk of Inferences
  9. 9. Values, Attitudes, and Opinions 3.  Favourable or Unfavourable Information Inadequate or Incorrect Information Closed Minds Sender’s Credibility Other Circumstances Affecting Attitude  See Checklist 1.2    
  10. 10. Appearance 1.   Effect on Written Messages Effect on Oral Messages   Personal appearance Appearance of surroundings Body Language 2.     Facial Expressions Gestures, Postures, and Movements Smell and Touch Voice and Sounds
  11. 11. 3. Silence, Time, and Space    Silence Time Space
  12. 12. 1. Context   2. Sender-Encoder   3. Have you considered the cultural and organizational conventions concerning the environment of your message? Have you thought about the specific reasons for and objectives of your message? Recognize that internal attitudes can influence your message. Realize that the words you use reveal something about you. Message   Is central purpose clear? Is thought given to both verbal and nonverbal elements of communication?
  13. 13. 4. Medium  5. Receiver-Decoder   6. Ask yourself: which medium should I use? The more urgent suggests oral; the less urgent suggests written Are you, as the sender, aware of the attitudes and perceptions of your receiver? Are there physical, emotional, mental, or cultural factors in the receiver which could affect your message? Feedback   Have you allowed for feedback to your message? Have you been precise about when you desire the feedback?
  14. 14. 1. Meanings   2. Perception of Reality    3. Choose, if possible, the denotative words over the connotative word. Through audience analysis, select the term with which the audience has had the most experience and understanding. Be sure to provide sufficient information. Be careful with allness terms; not all people will agree. Choose wisely when inferring; enough data must be used to draw a valid conclusion. Values and Opinions   Realize that some audiences do not desire information which is at odds with their own biases and limited information. Spend sufficient time on collecting information which is valid and credible

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