How Rakuten is planning to run their entire business in English? S117 0225 Naoki Okada
History of Rakuten. In 1997, Mr. Mikitani founded MDM Inc,predecessor of Rakuten in Feb.In 1997, “Rakuten Ichiba” the Internet shoppingmall, commences operation in May.In 1999, MDM inc. is renamed as Rakuten, Ic.
History of Rakuten. In 2005, Inc acquires 100% of shares in LinkShare Corporation through Rakuten USA Inc. tospearhead global internet. In 2008, Rakuten Inc. and “President Chain Store”establish a joint venture to start a Taiwan-basedinternet shopping mall business: Rakuten IchibaTaiwan.In 2010, Rakuten, Inc. announced the acquisition ofPriceMinister S.A, the most visited e-mmerce site inFrance.
Outline RakutenFounging 1997.President Hiroshi MikitaniSome 10000 employees worldwide.Rakuten ranks amongst the top 10 InternetCompanies in the world.
Rakuten BesinessE-Commerce Marketplace managing Japans largestonline retail marketplace. Credit and Payments, offering personal consumercredit services including consumer loan cardpayment and loans.Portal and Media, managing portal sites – which actas the gateway to the internet – and performingother services.
Rakuten Besiness Travel, operating hotel booking and other travel-related websites and prividing other service. Securities, providing services such as onlinesecurities brokerage Professional Sports, managing a professionalbaseball team.
International Rakuten Rakuten doesnt become proficient in English intwo years time will be fired. The move is part of the web companys efforts togo global. Rakuten intends to conduct all executivemeeting in English. The decision is generated strong reaction strongelsewhere in Japan business world.
International Rakuten The implication is the high-ranking employeeswould be fired if they failed to fulfill the newrequirement. Some in the business world are also wondering justto what standard of English employees will be heldto.
SummaryBusiness – E-commerce Marketplace, Credit andPayment, Portal and Media, Travel, Securities,Professional Sports. International Rakuten – Rakuten is becoming toInternational Language is English.