How Rakuten is planning to run their entire business in English? s1160132 Shotaro Takeda
Outline● What is Rakuten● Rakuten History● The Rakuten Group Business 1● The Rakuten Group Business 2● English its official language● Company member Assignment● Other Company● References
What is Rakuten● Rakuten operates and manages business to consumer electronic commerce site, For example, Rakuten Ichiba, and consumer to consumer auction site, Rakuten Freemarket. Its business is centered in Japan● The Rakuten group has 6,000 employees globally, of whom about 400 are non-Japanese
Rakuten History● The company was founded in February 1997.● Rakuten Shopping Mall started operations in May the same year. In June 1999. And changed its name to Rakuten.● In June 2004 it was the second ranked site in Japan as measured by unique audience.
The Rakuten Group Business 1● E-Commerce Marketplace, managing Japans largest online retail marketplace. q.e. Rakuten Ichiba● Credit and Payments,credit services including consumer loan card payment and loans. q.e. Rakuten Card.● Portal and Media, managing portal sites—which act as the gateway to the internet—and performing other activities. q.e. Rakuten Broad Band.
The Rakuten Group Business 2●Travel, operating hotel booking and other travel-related websites and providing other services. q.e. Rakuten Travel.●Securities, providing services such as onlinesecurities brokerage. q.e. Rakuten Securities.●Professional Sports, managing a professionalbaseball team. q.e. Tohoku Rakuten Golden Eagles
English its official languageEnglish is set to become official language of●Rakuten.●Merit ・Management directed at expand theiroverseas. ・it becomes that easier to take on foreign citizen●Rakuten employees are under a lot of pressure tolearn English.
Company member AssignmentRakuten company member should be conform to●following things. ・TOEIC score of 700 and above. ・Increase overseas assignment. ・Race with foreign citizen.etc.●Demerit ・Amount of proceeds of foreign is too lowpercentage. →mean little. ・Huge quantities of cost.
Other Company● Uniqlo English become official language of company in 2012● Sharp Investigative organ take on english.● Panasonic Foreign campus recruiting rate become 80 percentage.