This document discusses internet marketing and strategies for an effective blog. It notes that the number of internet users has grown dramatically from 0.4% of the world's population in 1995 to 26.3% today. Several benefits of internet marketing are highlighted, including interactivity, measurability, creativity, and relatively low costs. The rest of the document provides details on setting up a blog on electronics, including topics, persona, posts, analytics, and ways to improve performance through social media, keywords, links, and paid advertising.

3.  I mean it even has a CHAT ROOM!

4.  What’s the importance of Internet
Marketing? (why are we taking this course?)
 The IAB-Internet Advertising Bureau; ‘The
Net is the Fastest Growing Medium in
History’
 ETA; in 1995 0.4% of the worlds population
was said to be using the internet,
today that number has
skyrocketed to about 26.3%
 Huge potential markets.

5. What is the future of
internet marketing?
Is it important to
spend major money
in that direction?
Is having a website
crucial?
Is maintaining online
presence necessary?
REF: http://www.debajyoti.net/chart/chart-global-population-and-internet-users-2000-2020.html

6.  Mathematically it makes sense! an
estimated 5 billions people will use Internet
in 2020 whereas now number of Internet
Users is only 1.8 billion 2009.
 Interactive!
 Easily Measurable!
 Creative!
 Relatively Low Costs!
Just some of the benefits of marketing online!

7.  Blog Topic
 Persona
 Blog Posts
 Performance Summary
 Blog Summary
 Conclusion

8.  I decided to do my blog on electronics as
understanding the differences between them is apart
of my job description at working with one of the
largest retailers in North America – BestBuy Canada.
 What my Blog seeks to achieve is
educate customers on the different
types of home theatre electronics,
the ones that are worth mentioning
at least.
 At BestBuy, we are non commission based so you’ll
always receive my unbiased advice on the products
we sell so you can make your own informed decision,
this blog seeks to build on the companies and my
own philosophies

9. Name: John Doe (Jane Doe)
Age: 35 (11 – 60)
Sex: Male (Male or Female)
Daily Activities Include;
› -Working, often long hours
› -Looking after family two kids +
Behaviouristic: Uses technology as a way to keep the family
entertained and often set’s up movie nights, relies on having the
best possible technologies to make the most of precious time.
Due to time constraints often uses the internet as a median to
educate himself on the different kinds of technologies.
Geographic's: Toronto & the surrounding area – GTA
Psychographics: Positive attitude, energetic, always on the go.

10. Panasonic VT25 - Easily the best
T.V. available PERIOD
Where style meets information
Logitech Harmony ONE* All in
One capabilities anyone
interested?
Harman Kardon HKTS15 -
Because having good picture is
only half the battle.
If your not yet familiar?
Introducing the Boxee Box!
Introducing the GT30, a new
standard in the television market
Ready for the BIG picture check
out my review on the Optoma
HD20

11. Google Analytics show;
58 people uniquely visited my website.
Average Pages visited 1.42
The bounce rate is 68.41%
And new visits is 61.12%
Other Statistics:
Ice Rocket: 4739
Facebook: 32 likes
Twitter: 29 followers

12. Business Review
 Posting Regularly!  By posting regularly you ensure that
you keep your content fresh and up
 Using effective to date.
keywords in SEO
optimization  Optimizing words in my blog thus
making my blog easier to find when
 Build on the chat you search for a product like using
‘Harman-Kardon’ regularly or by
function to drive using ‘Optoma’ regularly.
 more buzz to my
Also by building on the chat function
blog 
and encouraging conversation I can
 Monitor metrics in create more buzz on my website
order to improve 
It is crucial to monitor your metrics
on areas that need that way you can analyze exactly
where your weak spots are and
building where to improve.

13.  In order for improvement to be meet utilizing all the
different aspects of social media are required, by
updating my twitter, consistently promoting and
driving traffic to the FB fan page and by using SEO
optimization I will be better equipped and able to
drive traffic to my blog
 Having a good BLOG is only half the battle as I
found out late into the course, it is crucial to make
sure you promote the blog via using the social
media outlets or no ones going to know its there
 I guess it boil’s down to being more consistent

14.  By using titles for my blogs of answers to
questions one can optimize there blog
effectively KEYWORDS
 Its important to analyze how your doing via
Google analytics and Ice Rocket to see
where exactly improvements need to be
made, monitor where you stand
 By using internal links to link back to yourself
to improve traffic
 Creating a sitemap that way its easier
linked back to my website
 Adding image descriptions

15.  I would like to improve traffic to the website by using
pay-per click ad’s
 Why is PPC ad’s effective? Pay per Click allows the
tracking of results and a user will get a detailed
statistic analysis regarding the cost-per-conversion.
 By using PPC ad’s on other websites that review
electronics I can drive more traffic such as;
 CNET
 AVS-FORUMS
 ElectronigsReviewGuys
 BestBuy
 The Source

16.  A way of maximizing affiliate marketing I
would need to team up with electronics
retailers and promote there website
since I review electronics such as;
 Panasonic
 Toshiba
 Harman Kardon etc.
 Boxee

17.  E-mail blasts promoting people to my
website would be a great way of driving
traffic!
 Having a Mobile Application would be
very beneficial as I could publisze myself
while working at BestBuy since we spend
a lot of time promoting our self and
building valuable relationships

18.  Gelectronics can quickly become more
then just another electronics review site.
With my unbiased opinions and my
creditability as working with one of the
largest retailers in North America.
 My goals with this website are to continue
by building on the topics we have
discussed in this course and making sure I
post regularly, monitoring my metrics SEO
optimization etc.