1. What led to the downfall of the
Toyota brand-name worldwide?
S1170225 Naoki Okada

2. Topic
● How about Toyota.
● Ranking donw of Toyota
● Accidents of Toyota.
● Cause of Accidents
● Effect of US
● Aftermath
● Conclusion

3. How about Toyota.
●Toyota motor corporation is the world's largest
automobile manufacturer by production.
●They are also management motorsport team, as
Formula One, NASCAR. (But, Formula One
pulled out in 2009.)

4. Ranking down of Toyota
● By Foebes.com, Toyota ranked 360th place by
the ranking of best of company in 2010 data.
●But, Toyota ranked 3rd place by the ranking of
best of company in 2009 data.
●So, Toyota has happening accidents in 2009-
2010.

5. Accidents of Toyota
●In 2009,Feb. 28, NHTSA had received 43
complaints of accidents involving 52 deaths, the
U.S. Department of Transportation reported
Tuesday.
●As of Feb. 15, the numbers were 26 incidents
and 34 fatalities.
●It is important to note that these are not
confirmed.

6. Cause of Accidents
● It is brake of NHTSA. All drivers braked
successfully without loss of life.
● It also said the computer could not open the
throttle without the accelerator pedal pressed,
and, the brakes would be able to stop the car
anyway.

7. Effect of US
● In a February 2010 letter to Toyota, US
congressional investigators "said a review of
consumer complaints produced by Toyota shows
that company personnel identified sticking pedals
or floor mats as the cause of only 16 percent of
the unintended acceleration reports".
●Several media reports later claimed that Toyota
had announced that the recalls will not completely
solve the gas pedal problems.

8. Aftermath
● Toyota stopped producing vehicles on certain
production lines for the week of February 1, 2010,
to assess and coordinate activities.
● , Toyota Motors as a whole announced that it
could face losses totaling as much as US$2 billion
from lost output and sales worldwide.
●It was struggling to emerge from the recession
and had already suffered from a resultant
decrease in sales

9. Conclusion
● Toyota accidents -> Cause of accident is braking
trouble.
● Aftermath -> Toyota is downfall the momey.
Cat of Toyota can't drive in US.

10. Reference
http://business.timesonline.co.uk/tol/business/industry_sectors/engineering/article701788.ece
http://www.cbsnews.com/stories/2010/02/24/eveningnews/main6240051.shtml
http://www.washingtontimes.com/news/2010/mar/03/toyotas-sales-fall-as-more-fatalities-reporte
http://www.forbes.com/lists/2010/18/global-2000-10_The-Global-2000_Rank_4.html
http://en.wikipedia.org/wiki/2009%E2%80%932011_Toyota_vehicle_recalls#NHTSA_investigati
http://en.wikipedia.org/wiki/Toyota