2012 Research Trends


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On Wednesday December 14th, SurveyAnalytics was proud to be a part of a live webinar featuring panelists: Romi Mahajan, CMO of Metavana, Leonard Murphy, CEO of Brandscan 360 and editor in chief for the Greenbook Blog, and Vivek Bhaskaran, founder of SurveyAnalytics. These are the slides from that webinar. The webinar was a discussion where our speakers shared their opinion on what trends to look for in market research in 2012.

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2012 Research Trends

  1. 1. Romi Mahajan, Vivek Bhaskaran,
CMO CEO SurveyAnalyticsMetavana Leonard Murphy,
 CEO BrandScan 360
  2. 2. }  WW Director of Sales and Strategy for the Digital Marketing & Search team at Microsoft Corporation.  }  founder- President of KKM Group, an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.}  Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008.
  3. 3. }  Editor in-Chief, GreenBook Blog, GreenBook Research Industry Trends Study, GreenBook Newsletter atGreenBook Marketing Research Directory}  Chairman at 2011 & 2012 Chairman & Co- Producer of Market Research in the Mobile World Conference series}  2011 Chairman, 2012 Co-Chairman at IIR Market Research Technology Event (formerly TDMR)}  Co-Host at Radio NewMR & Advisory Board Member at NewMR Virtual festival}  Event Advisory Board Member: Qualitative Consumer Research and Insights 2011 at Merlien Institute}  Board of Advisors at InsightPool, Kontrol, Decooda, and Market Research Global Alliance}  Principal at LMC Group Consulting
  4. 4. }  Founding member and CEO of Survey Analytics, one of the industry’s leading providers of web- based research technologies}  In 2008, Survey Analytics made Inc. magazine’s list of the fastest-growing private companies, ranking 172nd overall and 25th among business- service providers
  5. 5. }  Gamification}  Consumerization}  Network Intelligence}  Social Monitoring}  Panel Communities}  User Experience}  Mobile Sampling}  Mobile Ethnography - Instant Access to Respondents
  6. 6. Allows for more interaction andengagementHow to start "gamifying" yoursurveys
  7. 7. Contact Information:Romi Mahajanromi@thekkmgroup.comLeonard Murphylmurphy@brandscan360.comVivek BhaskaranVivek.bhaskaran@surveyanalytics.com