Week9 how rakuten_is_planning

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Week9 how rakuten_is_planning

  1. 1. s1170219 Keiko Igarashi
  2. 2. I. The Announcing of Rakuten.II. The Strategies that Rakuten.III. Why Rakuten is doing?IV. Summary
  3. 3.  The Rakuten is internet shopping mall operator Inc. The Rakuten proclaim that early this year it will make English its official language by 2012. “Eigo hanashimasuu”. Hiroshi Mikitani who president of Rakuten Inc.
  4. 4.  All meetings will be in English whether foreigners are present or not. The board members who can‟t speak English will be fired, if can‟t speak English after two years. Cafeteria menus are now in English, because employee get used to it.
  5. 5.  The Strategies that to learn employee English in Rakuten is following. • 200 employees out of 3,000 working at the headquarters take lessons from Berlitz Japan Inc. • Rakuten is not providing financial support for lesson, but Berlitz offers a discount. • Rakuten is give out that the board members who can‟t speak English will be fired, if can‟t speak English after two years.
  6. 6.  Mikitani insists English is a must for all the employees. He said, English is like „soroban‟(abacus, meaning math) in „yomi kaki soroban‟(reading, writing and arithmetic.). And, TOEIC scores set up depending on job title in Rakuten.
  7. 7.  There are presiden Mikitani in Rakuten who has an MBA from Harvard, is fluent in English and is very charismatic. Rakuten has a culture of uniting under Mikitani‟s top-down decisions. This is that employee build loyal for company.
  8. 8.  Rakuten employees said “If it‟s a company order, I will do it.”. This comments means that employee build loyal for company. So, each and every employees has highly- motivation which to learn English.
  9. 9.  The Rakuten set up TOEIC scores depending on job title. TOEIC scores is from 600 to 750. Achieving certain scores in the TOEIC, or the Test of English for International Communication.
  10. 10.  The Rakuten proclaim that early this year it will make English its official language by 2012. Rakuten has a culture of uniting under Mikitani‟s top-down decisions. TOEIC scores set up depending on job title in Rakuten. ◦ TOEIC scores is from 600 to 750.

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