PROCESS USER EXPERIENCE:STRATEGYCREATIVE BRIEF INFORMATION ARCHITECTURE,CREATIVE DESIGNDEVELOPMENT PROGRAMMING:CREATIVE REVIEW OBJECTIVE C,PRE-PRODUCTION FLASH, HTML, PHPPRODUCTION MOTION: ANIMATION, VIDEO
THE MOBILE LANDSCAPE•! Our audience are smartphone users•! Smartphones constitute 20% of the mobile marketplace in Canada•! Of that, 70% are BlackBerry, and 20% are iPhone devices. The rest are a mixed bag.
BLACKBERRY•! BlackBerry users are data, utility, and social network driven•! Apps are generally content-based•! BlackBerry App World pales in comparison to the iPhone App Store
THE iPHONE•! Bell and Telus are now iPhone carriers•! 65% of mobile browsing is done on the iPhone•! Multiple devices available with identical characteristics – iPhone and iPod Touch
OUR EXPERIENCEMuchMusic Concerts iPhone Application•! View upcoming concerts based on GPS location•! View concert venues via a mapping tool•! Save to favourites
FEATURESNEWS WITH SOCIAL PHOTO GALLERIESBOOKMARKS MEDALS AND MEDALATHLETES OF BREAKDOWNSPARTICIPATING NATIONS RESULTS OF EVERY SPORTSCHEDULES DETAILED HOCKEY AND CURLING RESULTSVENUES COVER IT LIVETELEVISION SCHEDULE PUSH NOTIFICATIONS
THE NUMBERS230,000 DOWNLOADS3.68 MILLION SESSIONS40 MILLION PAGE VIEWS630,000 PUSH NOTIFICATIONS SENT14.9 MINS AVERAGE TIME SPENT9% IN APP PURCHASE CONVERSION1200 HRS OF DEVELOPMENT