HELLO
WE AREINDUSBLUE
INTEGRATEDINTERACTIVEADVERTISINGAGENCY
WE CHOSE TO BEIN THIS BUSINESS
OUR PEOPLE
WE STAY ON TOPOF OUR GAME SOYOU CAN STAY ONTOP OF YOURS
A CULTURE OFINNOVATION
RESEARCH ANDDEVELOPMENT
PROCESSOUR ANSWERTO THE HOW
PROCESS USER EXPERIENCE:STRATEGYCREATIVE BRIEF    INFORMATION                  ARCHITECTURE,CREATIVE          DESIGNDEVELO...
CHALLENGEEVERY IDEASTAY EGO FREE
OUR CLIENTSBRANDS       AGENCIESCTV          GRIP LIMITED   MACLARENMTV          TAXI           MACANNCBC          DENTSU ...
SO NOW YOUKNOW WHO WEARE AND WHATWE’RE ABOUT
HERE’S ABACKSTAGEPASS TO SOMEOF OUR WORK
TODAY PEOPLE AREMORE POWERFULINFLUENCERS THANAN AD
CREATE OPPORTUNITIESTO FEEL OWNERSHIP OFTHE BRAND
THE MOBILE LANDSCAPE•! Our audience are smartphone users•! Smartphones constitute 20% of the mobile   marketplace in Canad...
BLACKBERRY•! BlackBerry users are data, utility, and social   network driven•! Apps are generally content-based•! BlackBer...
THE iPHONE•! Bell and Telus are now iPhone carriers•! 65% of mobile browsing is done on the iPhone•! Multiple devices avai...
OUR EXPERIENCEMuchMusic Concerts iPhone Application•! View upcoming concerts based on GPS location•! View concert venues v...
MTV 10 SPOT
NAPOLEON
CITY NEWS
CTV OLYMPICS - IPHONE APP
FEATURESNEWS WITH SOCIAL        PHOTO GALLERIESBOOKMARKS               MEDALS AND MEDALATHLETES OF             BREAKDOWNSP...
THE NUMBERS230,000 DOWNLOADS3.68 MILLION SESSIONS40 MILLION PAGE VIEWS630,000 PUSH NOTIFICATIONS SENT14.9 MINS AVERAGE TIM...
DOWNLOADS
SESSIONS
RETENTION
DEVICES
WHAT WE LEARNEDPAID MODELS ARE A SLIPPERY SLOPE,TAKE SPECIAL CARECANADIAN FOCUSSED APPS WILL EARNMORE WITH AN AD SUPPORTED...
WE’RE IN IT BECAUSEWE LOVE IT IT IS NICE TOOAND GETTING PAID FOR
OUR CORE BELIEFSYOU NEED TO LIVE THISSTUFF TO WORK HEREBE AUTHENTICINNOVATE OR DIECOLLABORATION IS KEYSMALL IS GOOD
THANK YOU
Indusblue Company Profile
Indusblue Company Profile
Indusblue Company Profile
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Indusblue Company Profile

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Indusblue company profile, people and experience.

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  • Lunch is a time for collaboration.
  • Producing great digital should be as easy as ordering lunch. One phone call. That is lunch.
  • Discussion in regards to types of companies
  • Indusblue Company Profile

    1. 1. HELLO
    2. 2. WE AREINDUSBLUE
    3. 3. INTEGRATEDINTERACTIVEADVERTISINGAGENCY
    4. 4. WE CHOSE TO BEIN THIS BUSINESS
    5. 5. OUR PEOPLE
    6. 6. WE STAY ON TOPOF OUR GAME SOYOU CAN STAY ONTOP OF YOURS
    7. 7. A CULTURE OFINNOVATION
    8. 8. RESEARCH ANDDEVELOPMENT
    9. 9. PROCESSOUR ANSWERTO THE HOW
    10. 10. PROCESS USER EXPERIENCE:STRATEGYCREATIVE BRIEF INFORMATION ARCHITECTURE,CREATIVE DESIGNDEVELOPMENT PROGRAMMING:CREATIVE REVIEW OBJECTIVE C,PRE-PRODUCTION FLASH, HTML, PHPPRODUCTION MOTION: ANIMATION, VIDEO
    11. 11. CHALLENGEEVERY IDEASTAY EGO FREE
    12. 12. OUR CLIENTSBRANDS AGENCIESCTV GRIP LIMITED MACLARENMTV TAXI MACANNCBC DENTSU JOHN STCFL OGILVY DRAFT FCBSMIRNOFF LOWE ROCHE WUNDERMANVIVA SAATCHIROGERS TRIBAL DDBCORUS RAPP COLINSPET HEALTHAIR MILES
    13. 13. SO NOW YOUKNOW WHO WEARE AND WHATWE’RE ABOUT
    14. 14. HERE’S ABACKSTAGEPASS TO SOMEOF OUR WORK
    15. 15. TODAY PEOPLE AREMORE POWERFULINFLUENCERS THANAN AD
    16. 16. CREATE OPPORTUNITIESTO FEEL OWNERSHIP OFTHE BRAND
    17. 17. THE MOBILE LANDSCAPE•! Our audience are smartphone users•! Smartphones constitute 20% of the mobile marketplace in Canada•! Of that, 70% are BlackBerry, and 20% are iPhone devices. The rest are a mixed bag.
    18. 18. BLACKBERRY•! BlackBerry users are data, utility, and social network driven•! Apps are generally content-based•! BlackBerry App World pales in comparison to the iPhone App Store
    19. 19. THE iPHONE•! Bell and Telus are now iPhone carriers•! 65% of mobile browsing is done on the iPhone•! Multiple devices available with identical characteristics – iPhone and iPod Touch
    20. 20. OUR EXPERIENCEMuchMusic Concerts iPhone Application•! View upcoming concerts based on GPS location•! View concert venues via a mapping tool•! Save to favourites
    21. 21. MTV 10 SPOT
    22. 22. NAPOLEON
    23. 23. CITY NEWS
    24. 24. CTV OLYMPICS - IPHONE APP
    25. 25. FEATURESNEWS WITH SOCIAL PHOTO GALLERIESBOOKMARKS MEDALS AND MEDALATHLETES OF BREAKDOWNSPARTICIPATING NATIONS RESULTS OF EVERY SPORTSCHEDULES DETAILED HOCKEY AND CURLING RESULTSVENUES COVER IT LIVETELEVISION SCHEDULE PUSH NOTIFICATIONS
    26. 26. THE NUMBERS230,000 DOWNLOADS3.68 MILLION SESSIONS40 MILLION PAGE VIEWS630,000 PUSH NOTIFICATIONS SENT14.9 MINS AVERAGE TIME SPENT9% IN APP PURCHASE CONVERSION1200 HRS OF DEVELOPMENT
    27. 27. DOWNLOADS
    28. 28. SESSIONS
    29. 29. RETENTION
    30. 30. DEVICES
    31. 31. WHAT WE LEARNEDPAID MODELS ARE A SLIPPERY SLOPE,TAKE SPECIAL CARECANADIAN FOCUSSED APPS WILL EARNMORE WITH AN AD SUPPORTED MODELTHE CTVOLYMPICS APP COULD HAVEEARNED $200K AT A $5 CPM
    32. 32. WE’RE IN IT BECAUSEWE LOVE IT IT IS NICE TOOAND GETTING PAID FOR
    33. 33. OUR CORE BELIEFSYOU NEED TO LIVE THISSTUFF TO WORK HEREBE AUTHENTICINNOVATE OR DIECOLLABORATION IS KEYSMALL IS GOOD
    34. 34. THANK YOU

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