Part 1 of 3 : Shopping Engine Success For Yahoo! Stores Jan 2010 Webinar

Shopping Engine Success for Yahoo! Stores: PART 1/3
Presented by
with guest Rob Snell

Agenda
SingleFeed Background
Shopping Engines 101
Rob Snell’s Story
Data Feed Optimization Tips
Question & Answer

SingleFeed Background
ComparisonEngines.com started May 2005
SingleFeed founded April 2006
VC backed
Hundreds of merchants
SMBs -- $200K - $20M/yr in online revenue
LoveYourFeed Blog October 2006

Why SingleFeed?
Lots of reasons!

We‘re Shopping Engine Experts
Industry Analyst
First account manager @ Become
Internet marketer who used SingleFeed & other data feed solutions
Retail experience
This is what we do

Work with Leading Shopping Engines
Dedicated resources we can call
Updated on feed formats, categories

Google Product Search Partner
http://www.google.com/intl/en_us/products/pspp.html

Data Quality
We don’t just suck in and spit out data
Validation & Correction wizard
Strict requirements
Data Feed Optimization (DFO)
Get you live
Qualitative optimization
Quantitative optimization

Shopping Engines 101
Tons of traffic
Leading shopping engines have 10m+ uniques/month
Bing Cashback & Amazon Product Ads growing
Dominate organic and paid listings
Google OneBox, Yahoo! Shortcuts, etc.
CSEs are Better, Stronger, Faster than individual merchants
Partnerships –AOL Shopping to CNET to Sears Marketplace
Results
Shopping Engines can account for 10% of revenue
IF you put in the effort!

Shopping Engine Traffic

Yahoo! Stores & Google Shopping
Are you already on Google Product Search?
www.google.com/products & type in site:domain (site:www.gundogsupply.com)
Know that you’re probably already up and running. BUT, you can submit a better feed.

Rob Snell’s Story
Gun Dog Supply

end part 1 of 3
Ryan Douglas – ryan@singlefeed.com
Brian Smith – brian@singlefeed.com
www.singlefeed.com
www.loveyourfeed.com
www.comparisonengines.com

http://www.robsnell.com	151
http://www.loveyourfeed.com	53
https://www.singlefeed.com	22
http://www.singlefeed.com	8

Part 1 of 3 : Shopping Engine Success For Yahoo! Stores Jan 2010 Webinar

by Rob Snell on Jan 27, 2010

Accessibility

Categories

Upload Details

Usage Rights

4 Embeds 234

Statistics

Part 1 of 3 : Shopping Engine Success For Yahoo! Stores Jan 2010 Webinar — Webinar Transcript