1. Augmented City Lab @ Picnic ‘09
by Waag Society, 7scenes & Layar

2. A New City Design challenge
In search of near future innovations in mobile location-based experiences

3. THINK
10:00 - 12:00 Heart of The West (Westerliefde)
Frank Kresin - Location-based heritage
Kevin Slavin - Play and the City
Raimo van der Klein - Layar & branding
Rick Batelaan - Personal Travel Assistant
Ben Cerveny - Connecting cities
Open discussion

4. MAKE
13:00 - 17:00 PICNIC CLUB (Gashouder)
7scenes - platform for GPS games and tours
Layar - Augmented Reality Browser
Jibbly - iRFID & touch-a-tag
Lemonade.nl - Laser Tag
Moop.me - iPhone / AR

5. MAKE
Create new mobile location-aware concepts for Amsterdam
Work in multi-disciplinary teams -> 5 teams = 5 prototyping technologies
workshop cards / brainstorm material
create a presentable concept / extra visuals by JAM
Final results at main Picnic stage
all results at www.augmentedcity.org

6. The results

7. THINK session
10:00 - 12:00 Heart of The West (Westerliefde)
Totally full!

9. Frank Kresin - Location-based heritage
Kevin Slavin - Play and the City
Raimo van der Klein - Layar & branding
Rick Batelaan - Personal Travel Assistant
Ben Cerveny - Connecting cities

10. Open discussion about next gen mobile apps
but also very much about the new infrastructure of the city
that will make these apps possible

16. MAKE session
13:00 - 17:00 PICNIC CLUB (Gashouder)
7scenes - platform for GPS games and tours
Layar - Augmented Reality Browser
Jibbly - iRFID & touch-a-tag
Lemonade.nl - Laser Tag
Moop.me - iPhone / AR

17. Team 7scenes
A mobile-phone/GPS based collection of ’smart-routes’ through town,
created automatically based on your preferences, interests, moods, …, –
...
discover the unique people and places of Amsterdam.
have an adventure in the city with familiar strangers and strange familiars

19. Team Layar
Get to know Amsterdam through the eyes of Rembrandt
AR sceneries in the city
interact with game objects

21. Team iRFID
Creating a infrastructure grid with RFID tags throughout Amsterdam
Acurate system for applications - your phone with be the RFID reader
Concept for the blind

23. Team LaserTag
Augmented Guerilla branding
User lasertags to leave messages on billboards
Use an AR phone app to browse through laser messages

25. Team iPhone/AR
Green iAmsterdam
Earn point for using your bike - phone measures
Get discounts, earn prizes (green house) and
make Amsterdam more green virtually too

27. Augmented City Lab @ Picnic ‘09
www.augmentedcity.org
Ronald Lenz - ronald@waag.org, @rlenz