Parkshark end of year report 2012


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I am Jonathan Carter, co-founder and CTO of Glimworm IT. In 2011 we won the PICNIC Open Data Hackathon with an iPhone app called ‘ParkShark Amsterdam’ and as PICNIC 2012 comes upon us I wanted to let you know what has happened in the last 12 months.

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Parkshark end of year report 2012

  1. 1. PARK SHARK AMSTERDAMEND OF YEAR REPORT, By Jonathan CarterPICNIC 2012 I am Jonathan Carter, co-founder and CTO of Glimworm IT in Amsterdam. In 2011 we won the PICNIC Open Data Hackathon with an iPhone app called ‘ParkShark Amsterdam’ and as PICNIC 2012 comes upon us I wanted to let you know what has happened in the last 12 months.Jonathan Carter co-founded Glimworm IT BVin 2001 with partners Paul As way of an introduction, ParkShark Amsterdam uses the parking meter dataManwaring, Marten provided by the City of Amsterdam (department DIVV) and Amsterdam’s parkingHoekstra and Colin enforcement contractor CITION, and uses a custom built calculation module whichWilliams. At 15 his is unique to ParkShark provides the total cost of on street parking, given a startingprofessional career began time, duration, method of payment, and location. It also gives a list of nearby placesas a game programmer. that you could park instead but pay less. This is possible because Amsterdam isAfter more than 10 years of divided into parking zones each of which have their own price list.innovative experienceJonathan was asked to join After we released it to the App Store we becameCMG’s prestigious Advanced interested in more aspects of parking and attendedTechnology Department some conferences on the subject. Out of the blue weconsulting for blue chip were asked to speak to representatives of the parkingcompanies. Eventually, departments of several european cities about ourhe shifted his attention to product. This was because they were part of a largernew media and created project called ‘smart cities SDK’ which is funded byGlimworm, bringing his the EU and aims to encourage european cities totalents to the world of web exchange best practises when they automate similardevelopment. With nearly services. There are seperate meetings for mobility,30 years in the industry his tourism, energy, traffic control amongst others. Welist of accomplishments ishugeincluding everything fromproject management to Park Shark WINNAAR PICNIC 2011robot building and hecontinues to keep on topof new developments byconstantly evaluatingemerging technologies.
  2. 2. “ I hope this openhave been happy to provide the data model we developed for Park SharkAmsterdam to this group along with the calculation module that works herein Amsterdam to see if they would like to develop it further. letter gives you, as a developer, an insightAs the calculation and the advice module of Park Shark Amsterdam is itsstrength we re-developed this module and put it online via an API so that into some of the thingsother developers could use it to make their own apps and mashups. This API that can happen afteris in Beta right now and you are free to try it out at As winning a hackathona demonstration of the API we made a button which can be added into anywebsite, similar to implementing a facebook like button The button pops up and both inspires anda parking advice window. We see this being implemented next to a google encourages you to entermap on the contact page of businesses websites where they have a visiting them. I hope you canaddress in Amsterdam. With this button we see a potential revenue stream. see that it is possible toWe are asked often what our business model is for this product and the get commercial resultshonest answer is that we are actively exploring several and we feel likepioneers in this area. We got publicity from the initial hackathon win and from a hackathon winwe continue to get business contacts which sometimes lead to commercial as long as you thinkprojects. We provide Park Shark Amsterdam, both the app and the API, creatively and explore ”free of charge to the city of Amsterdam and our current plan is to exploreadvertising models for this set of applications and in parallel to see if other less obvious routes.cities would like us to make the same set of applications but this time on apaid basis. It is too early to tell whether this approach will bear fruit but weare enthusiastic about it and I’ll keep you updated.I hope this open letter gives you, as a developer, an insight into some of thethings that can happen after winning a hackathon and both inspires andencourages you to enter them. I hope you can see that it is possible to getcommercial results from a hackathon win as long as you think creatively andexplore less obvious routes.If you want to get involved with hackathons please Join Appsterdam(, Join and attend several meetups (, and keep aneye on the Waag society ( Using these three resources you willenter a network where you won’t miss a single hackathon.Thank you for your time,Jonathan Carterco-founder & CTO, Glimworm IT BV,, @jonathanrcarterGlimworm IT BV Tel: +31 (0)20 - 616 56 40Eerste Weteringplantsoen 8 Fax: +31 (0)20 - 240 13 571017 SK, Amsterdam E-mail: jc@glimworm.comNederland Schrijf je in voor de nieuwsbrief