#RightScale
Avoiding	
  Success	
  Disasters:	
  	
  
Leverage	
  Cloud	
  Infrastructure	
  for	
  Your	
  
Holiday	
  Ca...
#RightScale
#
Your	
  Panel	
  Today	
  
Presen:ng:	
  
•  Kim	
  Weins,	
  VP	
  Marke:ng,	
  RightScale	
  
•  Steven	
 ...
#RightScale
#
Agenda	
  
1.  The	
  Why:	
  It	
  Makes	
  Cents	
  
2.  The	
  How	
  Not:	
  Major	
  Public	
  Success	...
#RightScale
#
Strong	
  ExperAse	
  With	
  Digital	
  Campaigns	
  
7	
  years	
  
10clouds	
  
5M+	
  servers	
  
Scale	...
#RightScale
#
Increased	
  Cloud	
  Usage	
  Over	
  the	
  Holidays	
  	
  
#RightScale
#
The	
  Why:	
  	
  It	
  Makes	
  Cents	
  
Holiday Online Sales
14%
Holiday Store Sales
2.5%
#RightScale
#
Holiday	
  Wrecks	
  are	
  BAD!	
  
#RightScale
Success Disasters
#RightScale
#
Bad	
  Santa:	
  NeQlix	
  Christmas	
  Eve	
  Outage	
  
•  Problem:	
  AWS	
  outage	
  takes	
  down	
  N...
#RightScale
#
Very	
  Black	
  Black	
  Friday	
  for	
  Best	
  Buy	
  
•  Problem:	
  Huge	
  checkout	
  delays	
  when...
#RightScale
#
Click	
  Frenzy	
  Meets	
  #CLICKFAIL	
  
•  Problem:	
  Heavily	
  promoted	
  Australian	
  
alterna:ve	
...
#RightScale
#
Don’t	
  Let	
  Technology	
  Limit	
  Your	
  Success	
  
•  How	
  do	
  you	
  prepare	
  to	
  handle	
 ...
#RightScale
#
Cloud:	
  A	
  Great	
  Fit	
  For	
  Unpredictable	
  Traffic	
  
Traditional Hardware Provisioning:
Flexible...
#RightScale
#
Cloud	
  &	
  RightScale:	
  A	
  Natural	
  Fit	
  
Scalable
Fast-to-market
Responsive
Cost effective
Relia...
#RightScale
Success Stories
#RightScale
#
Coty and Lady Gaga Fragrance
Situation:
•  Facebook app for Lady Gaga
•  Standard hosting provider couldn’t
...
#RightScale
#
Real-time Feedback with Mars
Situation:
•  Chocolate giveaway
•  Took corporate infrastructure down and
coul...
#RightScale
#
Speed-to-Market at American Girl
Situation:
•  New virtual world for doll owners
•  Bad performance in data ...
#RightScale
How RightScale Helps
#RightScale
#
The Technology Behind Great Ideas
Re-use
Reference Architectures
Quick
Provisioning
Auto-Scaling
Cost Foreca...
#RightScale
#
Quick Provisioning and Re-Use
of Reference Architectures
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPS...
#RightScale
#
Auto-Scale Up and Down
•  Event-­‐based	
  auto-­‐scaling	
  
•  Built-­‐in	
  monitoring	
  of	
  system	
 ...
#RightScale
#
Resilient	
  Campaign	
  Deployments	
  
	
  
LOAD BALANCERS!
MASTER DB SLAVE DB!
APP SERVERS!
LOAD BALANCER...
#RightScale
#
Acme	
  Co.’s	
  Campaign	
  Deployment	
  
	
  
MASTER DB SLAVE DB!
APP SERVERS!
LOAD BALANCERS!
REPLICATE!...
#RightScale
#
Be]er	
  Cost	
  PredicAon	
  And	
  Tracking	
  
Cloud Cost Forecast: Detailed Cost Reporting:
#RightScale
#
The Technology Behind Great Ideas
Re-use
Reference Architectures
Quick
Provisioning
Auto-Scaling
Cost Foreca...
#RightScale
#
Holiday Campaign Launch Services
Plan Develop Launch
Kickoff meeting
Project plan
Architecture review
Define...
#RightScale
#
	
  
Q	
  &	
  A	
  
	
  
Contact	
  RightScale:	
  
+1	
  (866)	
  720-­‐0208	
  
sales@rightscale.com	
  
...
Upcoming SlideShare
Loading in...5
×

RightScale Webinar: Leverage Cloud Infrastructure for Your Holiday Campaigns

473
-1

Published on

A successful marketing campaign is more than the creative production and an ad buy. If your organization invests heavily in marketing campaigns this holiday season, your technology decisions can mean the difference between success or a success disaster.

In this webinar, our technical cloud experts provide an overview on how to prepare your website or application to handle holiday-season usage spikes and how to ensure that your campaign becomes a demonstrable success.

Key Topics:

1. The economic impact of preparing for the holiday season
2. Best practices for implementing cloud infrastructure to support your holiday campaigns
3. Real customer stories and lessons learned from major public success disasters
4. Tips on how to forecast cloud costs for unpredictable holiday traffic spikes

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
473
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

RightScale Webinar: Leverage Cloud Infrastructure for Your Holiday Campaigns

  1. 1. #RightScale Avoiding  Success  Disasters:     Leverage  Cloud  Infrastructure  for  Your   Holiday  Campaigns  
  2. 2. #RightScale # Your  Panel  Today   Presen:ng:   •  Kim  Weins,  VP  Marke:ng,  RightScale   •  Steven  Goldberg,  Cloud  Solu:ons  Engineer,  RightScale       Q&A:   •  Parker  Terlaak,  Account  Manager,  RightScale     Please  use  the  “Ques,ons”  window  to  ask  ques,ons  at  any  ,me!  
  3. 3. #RightScale # Agenda   1.  The  Why:  It  Makes  Cents   2.  The  How  Not:  Major  Public  Success  Disasters   3.  Customer  Success  Stories   4.  How  RightScale  Helps  &  Live  Demo   5.  Q&A  
  4. 4. #RightScale # Strong  ExperAse  With  Digital  Campaigns   7  years   10clouds   5M+  servers   Scale  apps  to  10K+  servers  
  5. 5. #RightScale # Increased  Cloud  Usage  Over  the  Holidays    
  6. 6. #RightScale # The  Why:    It  Makes  Cents   Holiday Online Sales 14% Holiday Store Sales 2.5%
  7. 7. #RightScale # Holiday  Wrecks  are  BAD!  
  8. 8. #RightScale Success Disasters
  9. 9. #RightScale # Bad  Santa:  NeQlix  Christmas  Eve  Outage   •  Problem:  AWS  outage  takes  down  NeTlix   •  Length:  23  hours  41  minutes   •  Impact:  27  million  NeTlix  users   •  Cause:  Infrastructure  issues  at  AWS  
  10. 10. #RightScale # Very  Black  Black  Friday  for  Best  Buy   •  Problem:  Huge  checkout  delays  when  sales   tax  calculator  can’t  scale   •  Length:  1  hour   •  Impact:  Best  Buy  Loyalty  members  can’t   check  out  during  special  promo.    Best  Buy   pays  for  expedited  shipping.   •  Cause:  Applica:on  doesn’t  scale  
  11. 11. #RightScale # Click  Frenzy  Meets  #CLICKFAIL   •  Problem:  Heavily  promoted  Australian   alterna:ve  to  Cyber  Monday  fails  almost   immediately   •  Length:  3  hours   •  Impact:  #CLICKFAIL  hashtag  gets  28,000   men:ons  in  two  days   •  Cause:  Site  not  prepared  to  handle  traffic  
  12. 12. #RightScale # Don’t  Let  Technology  Limit  Your  Success   •  How  do  you  prepare  to  handle  unpredictable  traffic  demands?   •  How  do  you  meet  availability  requirements  when  it  counts  the  most?   •  How  to  allow  your  technology  teams  to  be  agile?   Think  about  the  underlying  technology   that  supports  your  campaigns  
  13. 13. #RightScale # Cloud:  A  Great  Fit  For  Unpredictable  Traffic   Traditional Hardware Provisioning: Flexible Cloud Provisioning:
  14. 14. #RightScale # Cloud  &  RightScale:  A  Natural  Fit   Scalable Fast-to-market Responsive Cost effective Reliable Cloud Marketing Needs: Elastic Instant-on High performance Global Redundant Pay-per-use
  15. 15. #RightScale Success Stories
  16. 16. #RightScale # Coty and Lady Gaga Fragrance Situation: •  Facebook app for Lady Gaga •  Standard hosting provider couldn’t handle the volume RightScale Solution: •  Up and running with RightScale using AWS in 14 days •  Smoothly scaled to meet load •  Coty looking at other projects
  17. 17. #RightScale # Real-time Feedback with Mars Situation: •  Chocolate giveaway •  Took corporate infrastructure down and could only handle 1/10th of traffic RightScale Solution: •  Up and running with RightScale using AWS in 7 Days •  Smoothly scaled to meet load •  Marketing team could see real time traffic changes when radio and TV ads were running
  18. 18. #RightScale # Speed-to-Market at American Girl Situation: •  New virtual world for doll owners •  Bad performance in data center •  Holiday catalog drop promoting virtual world was imminent RightScale Solution: •  Up and running with RightScale using AWS in 14 Days •  Scaled to meet performance •  Stable system •  Reduced costs
  19. 19. #RightScale How RightScale Helps
  20. 20. #RightScale # The Technology Behind Great Ideas Re-use Reference Architectures Quick Provisioning Auto-Scaling Cost Forecasting & Tracking Monitoring Resilient Applications RightScale Consulting Any Cloud
  21. 21. #RightScale # Quick Provisioning and Re-Use of Reference Architectures MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE Acme Co. Campaign MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE Hot Campaign MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE New Campaign MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE ABC Campaign
  22. 22. #RightScale # Auto-Scale Up and Down •  Event-­‐based  auto-­‐scaling   •  Built-­‐in  monitoring  of  system  &  sobware  metrics   •  %  CPU,  I/O,  memory,  Database,  Applica:on  servers,  etc.   •  Alerts  define  thresholds  &  Ac:ons   •  Crossing  a  threshold  triggers  a  vote  to  grow  or  shrink  the  number  of  servers   •  A  simple  majority  of  votes  (grow  or  shrink)  to  add  or  remove  servers     •  Schedule  auto-­‐scaling  of  servers  too  
  23. 23. #RightScale # Resilient  Campaign  Deployments     LOAD BALANCERS! MASTER DB SLAVE DB! APP SERVERS! LOAD BALANCERS! REPLICATE! APP SERVERS! SLAVE DB! REPLICATE! US-WEST! 172.168.7.31! SNAPSHOTS! SNAPSHOTS! ELB! S3! DNS! US-EAST!
  24. 24. #RightScale # Acme  Co.’s  Campaign  Deployment     MASTER DB SLAVE DB! APP SERVERS! LOAD BALANCERS! REPLICATE! DNS! SLAVE DB! REPLICATE! US-EAST! 172.168.7.31! Dallas! SNAPSHOTS! SNAPSHOTS! CBS! CLOUD FILES! LOAD BALANCERS! APP SERVERS!
  25. 25. #RightScale # Be]er  Cost  PredicAon  And  Tracking   Cloud Cost Forecast: Detailed Cost Reporting:
  26. 26. #RightScale # The Technology Behind Great Ideas Re-use Reference Architectures Quick Provisioning Auto-Scaling Cost Forecasting & Tracking Monitoring Resilient Applications RightScale Consulting Any Cloud
  27. 27. #RightScale # Holiday Campaign Launch Services Plan Develop Launch Kickoff meeting Project plan Architecture review Define success criteria Cloud selection Monitor Select & Configure ServerTemplates Setup Dev/Production Setup Auto-scaling Optional: Custom STs Optional: HA/DR Launch Plan Proactive support Direct-to-human calls On-call for alerts Optional: Pre-launch load test Daily monitoring for 14 days Tuning Success Reporting
  28. 28. #RightScale #   Q  &  A     Contact  RightScale:   +1  (866)  720-­‐0208   sales@rightscale.com   rightscale.com/lp/holiday-­‐cloud-­‐consulta:on.php  
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×