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Prepare for the Surge…
Before It’s Too Late!
Rishi Vaish, VP of Product, RightScale

Cloud Management Platform
2
#

You Know The Story…

Cloud Management Platform
#

Super-Bowled: Coke Chase Site Outage
• Problem: Micro site to complement
ad-campaign goes down
• Length: 4 hours
• Impa...
#

Bad Santa: Netflix Christmas Eve Outage
• Problem: AWS outage takes down
Netflix
• Length: 23 hours 41 minutes
• Impact...
#

Very Black Black Friday for Best Buy
• Problem: Checkout delays when
sales tax calculator can’t scale
• Length: 1 hour
...
#

Click Frenzy Meets #ClickFail
• Problem: Heavily promoted
Australian alternative to Cyber
Monday fails almost immediate...
7
#

Here’s Why It Happens

Cloud Management Platform
8
#

Cloud Helps You Avoid Success Disasters

Cloud Management Platform
9
#

Success at American Girl
Situation:
• New virtual world for doll owners
• Challenges in data center
• Holiday catalog...
10
#

We Have Many More Such Stories

Web Campaigns

Mobile Apps

Games

Cloud Management Platform
11
#

We Have A Lot Of Experience Doing This

7
10
5M+
10K+

years

clouds

servers

Scale to

servers

Cloud Management P...
12
#

Behind The Scenes: Elasticity And Scaling
Production Stack

Development
LOAD BALANCERS

LOAD BALANCERS
APP SERVERS

...
13
#

Behind The Scenes: Resilience
DNS
US-EAST

US-WEST

LOAD BALANCERS

LOAD BALANCERS

APP SERVERS

APP SERVERS

MASTER...
14
#

Behind The Scenes: Resilience – Multi-Cloud
DNS
Dallas

US-EAST

LOAD BALANCERS

LOAD BALANCERS

APP SERVERS

APP SE...
15
#

Your Checklist
Experienced Partner

Re-use
Reference Architectures

Monitoring

Resilient
Applications

Quick
Provis...
16
#

Get Back On Track!

Cloud Management Platform
Thank you!
For more information please contact sales@rightscale.com

Cloud Management Platform
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Cloud Expo Silicon Valley: Prepare for the Surge… Before It’s Too Late

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RightScale vice president of product Rishi Vaish spoke at Cloud Expo Silicon Valley in November 2013. In this presentation he talked about famous "success disasters" and how to ensure uptime of popular apps and web sites using the cloud and cloud management from RightScale.

Published in: Technology, Business
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Cloud Expo Silicon Valley: Prepare for the Surge… Before It’s Too Late

  1. 1. Prepare for the Surge… Before It’s Too Late! Rishi Vaish, VP of Product, RightScale Cloud Management Platform
  2. 2. 2 # You Know The Story… Cloud Management Platform
  3. 3. # Super-Bowled: Coke Chase Site Outage • Problem: Micro site to complement ad-campaign goes down • Length: 4 hours • Impact: Lost engagement opportunity for a large ad-campaign • Cause: Site not prepared to handle traffic
  4. 4. # Bad Santa: Netflix Christmas Eve Outage • Problem: AWS outage takes down Netflix • Length: 23 hours 41 minutes • Impact: 27 million Netflix users • Cause: Infrastructure issues at AWS
  5. 5. # Very Black Black Friday for Best Buy • Problem: Checkout delays when sales tax calculator can’t scale • Length: 1 hour • Impact: Best Buy Loyalty members can’t check out during special promo. Best Buy pays for expedited shipping. • Cause: Application doesn’t scale
  6. 6. # Click Frenzy Meets #ClickFail • Problem: Heavily promoted Australian alternative to Cyber Monday fails almost immediately • Length: 3 hours • Impact: #ClickFail hashtag gets 28,000 mentions in two days • Cause: Site not prepared to handle traffic
  7. 7. 7 # Here’s Why It Happens Cloud Management Platform
  8. 8. 8 # Cloud Helps You Avoid Success Disasters Cloud Management Platform
  9. 9. 9 # Success at American Girl Situation: • New virtual world for doll owners • Challenges in data center • Holiday catalog drop promoting virtual world was imminent RightScale Solution: • Up and running with RightScale using AWS in 14 Days • Scaled to meet performance • Stable system • Reduced costs Cloud Management Platform
  10. 10. 10 # We Have Many More Such Stories Web Campaigns Mobile Apps Games Cloud Management Platform
  11. 11. 11 # We Have A Lot Of Experience Doing This 7 10 5M+ 10K+ years clouds servers Scale to servers Cloud Management Platform
  12. 12. 12 # Behind The Scenes: Elasticity And Scaling Production Stack Development LOAD BALANCERS LOAD BALANCERS APP SERVERS MASTER DB Scale Up and Down APP SERVERS SLAVE DB Launch an environment in minutes SNAPSHOTS CLOUD STORAGE MASTER DB SLAVE DB Testing LOAD BALANCERS SNAPSHOTS APP SERVERS CLOUD STORAG E MASTER DB SLAVE DB Test at massive scale SNAPSHOTS CLOUD STORAGE Cloud Management Platform
  13. 13. 13 # Behind The Scenes: Resilience DNS US-EAST US-WEST LOAD BALANCERS LOAD BALANCERS APP SERVERS APP SERVERS MASTER DB SLAVE DB SLAVE DB REPLICATE REPLICATE ELB SNAPSHOTS SNAPSHOTS S3 Cloud Management Platform
  14. 14. 14 # Behind The Scenes: Resilience – Multi-Cloud DNS Dallas US-EAST LOAD BALANCERS LOAD BALANCERS APP SERVERS APP SERVERS MASTER DB SLAVE DB SLAVE DB REPLICATE REPLICATE CBS SNAPSHOTS SNAPSHOTS CLOUD FILES Cloud Management Platform
  15. 15. 15 # Your Checklist Experienced Partner Re-use Reference Architectures Monitoring Resilient Applications Quick Provisioning Auto-Scaling Cost Forecasting & Tracking Platform Clouds Cloud Management Platform
  16. 16. 16 # Get Back On Track! Cloud Management Platform
  17. 17. Thank you! For more information please contact sales@rightscale.com Cloud Management Platform

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