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1
10 Fresh Lead Generation Tips That Work
By Brian Offenberger CeM, CSMA
November 18, 2015
Arizona Alarm Association
2
Today’s Objective
3
Meet Brian Offenberger
4
Industry Involvement
5
Featured By
6
7
# 1 - Joint Venture Marketing
8
# 2 - LinkedIn Advanced Search
9
# 3 - Use Webinars
10
# 4 - Top Search Engine Rankings
11
Prospects & Customers Are Online
87% of US population is
connected to the internet
(UN Population Division)
91% of those with internet
access use search
engines (Marketing Profs)
12
Free Report
13
# 5 – Create and Promote Content
14
# 6 – Sell to Existing Customers
1. Get a spreadsheet
2. Compare what each
customer has vs. what
you have to sell
3. Call on those with
greatest needs first
15
# 7 - Use Email
Transactional Newsletters
16
Why Email?
For every $1 spent, $44.25 is the average return on email
marketing investment. - EmailExpert "[Infographic] 10 Must Know Email Marketing Stats 2014"
(2014)
73% of Females look at email (Listrak 2014)
71% of Males read email (Listrak 2014)
17
Get My Newsletter
18
# 8 - Cause Marketing
19
Brake Masters Example
“Put a Brake on Breast
Cancer”
10% of all brake jobs to
YWCA
Record sales + $500,000
FREE Publicity
20
Cause Marketing Tips
• Look for an aggressive promotional partner with a logical
tie in to your business (church or business)
• They promote it to their audience. You help them
promote it the right way. You make donation to their
cause.
21
# 9 - Why You Over the Other Guy
22
Everyone Has Competition
23
How Are You Different
24
# 10 – Online Ads
25
Read my Column in
SDM Magazine
Monthly since June 2015
Sales Best Practices
Ideal for Company Owners,
Sales Directors, Sales
Managers, Salespeople
26
Slides & Free Mini Marketing Plan
27
How to Reach Me
• Phone: (602) 412-3168 x 801
• Email: Brian@RightOn-NoBull.com
• Website: www.RightOn-NoBull.com

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