11. 11
Prospects & Customers Are Online
87% of US population is
connected to the internet
(UN Population Division)
91% of those with internet
access use search
engines (Marketing Profs)
14. 14
# 6 – Sell to Existing Customers
1. Get a spreadsheet
2. Compare what each
customer has vs. what
you have to sell
3. Call on those with
greatest needs first
16. 16
Why Email?
For every $1 spent, $44.25 is the average return on email
marketing investment. - EmailExpert "[Infographic] 10 Must Know Email Marketing Stats 2014"
(2014)
73% of Females look at email (Listrak 2014)
71% of Males read email (Listrak 2014)
19. 19
Brake Masters Example
“Put a Brake on Breast
Cancer”
10% of all brake jobs to
YWCA
Record sales + $500,000
FREE Publicity
20. 20
Cause Marketing Tips
• Look for an aggressive promotional partner with a logical
tie in to your business (church or business)
• They promote it to their audience. You help them
promote it the right way. You make donation to their
cause.
25. 25
Read my Column in
SDM Magazine
Monthly since June 2015
Sales Best Practices
Ideal for Company Owners,
Sales Directors, Sales
Managers, Salespeople