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Do you want to see who’s 
visiting your website? 
5 tips to improve results from 
existing traffic 
Tim Langley November 2...
CANDDi started with a B2B email marketing 
problem… 
Traditional 
conversion 
metrics 
Generate List 
Send mail-shot 
Driv...
Sales-teams want to know “who’s best 
prospect over time” 
Month 1 Month 2 Month 3 
Generate List 
Send mail-shot 
Drive t...
Problem: Websites convert ~2.8% of 
visitors 
4
The great crime of the Analytics Industry 
5 © Google Analytics, 2014
Big data shouldn’t just be more data
You can sell to Jake 
7
CANDDi adds faces to your website visitors 
8
Visitors are individuals, understanding their 
behaviour builds stronger relationships 
9 
Where is he 
located? 
How enga...
Five tips to 
improve results 
from existing 
traffic 
10
#1. It’s all about the data! 
Website Email Phone 
CANDDi (data platform) 
It’s critical to capture (and tie together) 
as...
#2. Filter the data 
Too much data, is nearly as bad, 
as no data at all
#3. Integrate in to existing processes 
Prospect flagged in CRM 
Sometime later 
Visits website 
(whether they enquire or ...
#4. Enrich the data - focus on key visitors 
CAPTURE converts 2-3x more 
visitors than typical contact form
#5. Set realistic expectations 
Everything works 
(but there’s no silver-bullet)
CANDDi is a relationship 
marketing tool 
CANDDi provides you 
timely information to 
nurture client base 
16
Thank you 
17 
Tim Langley 
@TimLangley 
tim@canddi.com 
CANDDi 
@CANDDi 
0161 414 1080
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Do you want to see who’s visiting your website?

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Presentation by Tim Langley, CANNDi, delivered at the Digital Marketing Show 2014.

Published in: Marketing
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Do you want to see who’s visiting your website?

  1. 1. Do you want to see who’s visiting your website? 5 tips to improve results from existing traffic Tim Langley November 2014 1
  2. 2. CANDDi started with a B2B email marketing problem… Traditional conversion metrics Generate List Send mail-shot Drive to targeted landing page Produce target list for sales-teams
  3. 3. Sales-teams want to know “who’s best prospect over time” Month 1 Month 2 Month 3 Generate List Send mail-shot Drive to targeted landing page Produce target list for sales-teams Generate List Send mail-shot Produce target list for sales-teams Generate List Send mail-shot Drive to targeted landing page Produce target list for sales-teams Horizontal activity reporting
  4. 4. Problem: Websites convert ~2.8% of visitors 4
  5. 5. The great crime of the Analytics Industry 5 © Google Analytics, 2014
  6. 6. Big data shouldn’t just be more data
  7. 7. You can sell to Jake 7
  8. 8. CANDDi adds faces to your website visitors 8
  9. 9. Visitors are individuals, understanding their behaviour builds stronger relationships 9 Where is he located? How engaged is he? What product did he look at? Which product did he enquire about? Who is he?
  10. 10. Five tips to improve results from existing traffic 10
  11. 11. #1. It’s all about the data! Website Email Phone CANDDi (data platform) It’s critical to capture (and tie together) as much data as possible 11 CRM
  12. 12. #2. Filter the data Too much data, is nearly as bad, as no data at all
  13. 13. #3. Integrate in to existing processes Prospect flagged in CRM Sometime later Visits website (whether they enquire or not) Alert to relevant salesperson
  14. 14. #4. Enrich the data - focus on key visitors CAPTURE converts 2-3x more visitors than typical contact form
  15. 15. #5. Set realistic expectations Everything works (but there’s no silver-bullet)
  16. 16. CANDDi is a relationship marketing tool CANDDi provides you timely information to nurture client base 16
  17. 17. Thank you 17 Tim Langley @TimLangley tim@canddi.com CANDDi @CANDDi 0161 414 1080

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