The ROI of Social Media - Follow the white rabbit

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Business Technology

We‘re not in Wonderlandanymore, Alice Rick Mans - Social Media Lead

Follow the white rabbit

Like slide from scot CFA Thisonitself is not ROI

Thisonitself is not ROI

It is very easy to take more thannothing

ROI is notthatdifficult ROI = (Gains – Investment) Investment

A negative ROI canbegood

Offwith her head

ROI is only about financial efficiency

Goals are the core formeasuring ROI

Youshould go beyondjust ROI

A holistic view is required

Consulting models ahead

What is the benefit of a wiki?

Rapid social marketing response

Campaign insightSales & Transactions ,[object Object]

Sales driven cross-sell & up-sellInnovation and product development ,[object Object]

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Instead of running to keep in the same place and just using Social Media Data as yet another data source. You now have the opportunity to escape the data arms race and to become a fundamentally different type of business: a Social Business. You can use Social Media Data to create a different and new connection with your customers. You can serve them better, you can empower them to help other customers and you can involve them in your product development processes. Instead of being a business with just some more data that is still doing the same, you have to opportunity to become a better business, a social business. However will you take the time to stop running and choose a different direction? I truly hope so, since Red Queen organisations are doomed to lose their business to new players that decide do it differently, whether is has been the music industry, the photo industry or any other industry. The ones not participating in the arms race win, that can be new competitors that do not already exists, or it can be you. Stop running, start transforming your business.

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The ROI of Social Media - Follow the white rabbit

1. We‘re not in Wonderlandanymore, Alice Rick Mans - Social Media Lead

2.

3. Follow the white rabbit

4. Like slide from scot CFA Thisonitself is not ROI

5. Thisonitself is not ROI

6. It is very easy to take more thannothing

7. ROI is notthatdifficult ROI = (Gains – Investment) Investment

8. A negative ROI canbegood

9. Offwith her head

10. ROI is only about financial efficiency

11.

12.

13. Goals are the core formeasuring ROI

14. Youshould go beyondjust ROI

15. A holistic view is required

16. Consulting models ahead

17. What is the benefit of a wiki?

18.

19. Rapid social marketing response

20. Reactive brand monitoring

21.

22.

23.

24.

25. Proactive support response on social media channels

26.

27. What is the benefit of blogging? Capability Activity Impact Example Measures Example Outcomes Improves image and market presence Sentiment on Social Media Channels Improvement in positive sentiment of corporate image and presence External Blog Provides high quality content Demonstrates thought leadership on innovation Innovative efficiencies / new products Increase in Innovative efficiencies / new products Employee recruitment Annual improvement in recruitment

28. Findyour white rabbit ROI is just one of the metrics

29. Your contact: Rick Mans Phone: +31 6 51 21 01 44 E-Mail: rick.mans@capgemini.com Twitter: http://twitter.com/rickmans LinkedIn: http://nl.linkedin.com/in/rickmans

30. Ifyoulikedthispresentation, youmightlikethis content as well Rick Mans & Joël van Gogh - Social Business Transformation How customers change your enterprise DNA http://www.nl.capgemini.com/expertise/publicaties/social-business-transformation/

31. SocialTransformationStrategies