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Mobilethere is an app for that<br />January 2011 – Rick Mans<br />
It is just moments after we really start enjoying ourselves<br />
What is mobile?<br />
Anytime, any place, anywhere<br />
Any place?<br />64% use mobile when at home<br />
Mobile will be bigger than desktop internet in 5 years<br />Morgan Stanley (2010)<br />
The appification of everything<br />
Just use an app store<br />
51 app stores<br />
Besides 51 app stores<br />there are also <br />at least 15 mobile browsers<br />
And don’t underestimate SMS<br />
Other input for a design process:<br />Most phones have at least <br />2 view ports<br />
Nobody said it was easy<br />
Choose a few platforms to focus on<br />
App<br />vs<br />Web<br />
Web<br />In general lower costs for Web<br />Development Costs<br />App<br />
App<br />Apps can handle this easier<br />Browser and resolution diversity<br />Web<br />
App<br />Apps are in general easier<br />Ease of use<br />Web<br />
Web<br />The Web has way more users<br />Potential audience<br />App<br />
App<br />Apps are better in this<br />Using device specific properties<br />Web<br />
App<br />Apps are used more actively<br />Active use<br />Web<br />
Web<br />Webcovers platforms more easily<br />Platform diversity<br />App<br />
App<br />Apps are easier to be discovered<br />Discoverability<br />Web<br />
Each app is a lock in<br />
Apps increase switching costs<br />
Are all platforms used <br />in the same way?<br />
Average growth<br />
Mobile solves a problem<br />
I want to do X now<br />
I want to do X now<br />Personal<br />
I want to do X now<br />Personal<br />Relevant<br />
I want to do X now<br />Timely<br />Personal<br />Relevant<br />
NOW!<br />
Unless you hold your phone the wrong way<br />
Or if you really don’t have any reception<br />
Connectivity is an issue<br />
It will be solved.<br />In probably 3-5 years from now.<br />
9 Trends<br />
Apps<br />1<br />
LBS<br />2<br />
m-Commerce<br />3<br />
Gamification of everything<br />4<br />
Ad hoc social networking<br />5<br />
Smart Sensors<br />6<br />
Augmented Reality<br />7<br />
Mobile only solutions<br />8<br />
In the end ‘Mobile’ will disappear<br />(as in,  there is no longer the need to make a distinction between mobile and desk...
Rick Mans<br />Social Media Lead<br />Papendorpseweg 100 <br />Utrecht<br />The Netherlands<br />Phone:	+31 6 51 21 01 44<...
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Mobile - there is an app for that

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Mobile - there is an app for that

  1. 1. Mobilethere is an app for that<br />January 2011 – Rick Mans<br />
  2. 2. It is just moments after we really start enjoying ourselves<br />
  3. 3. What is mobile?<br />
  4. 4. Anytime, any place, anywhere<br />
  5. 5. Any place?<br />64% use mobile when at home<br />
  6. 6. Mobile will be bigger than desktop internet in 5 years<br />Morgan Stanley (2010)<br />
  7. 7. The appification of everything<br />
  8. 8. Just use an app store<br />
  9. 9. 51 app stores<br />
  10. 10. Besides 51 app stores<br />there are also <br />at least 15 mobile browsers<br />
  11. 11. And don’t underestimate SMS<br />
  12. 12. Other input for a design process:<br />Most phones have at least <br />2 view ports<br />
  13. 13. Nobody said it was easy<br />
  14. 14. Choose a few platforms to focus on<br />
  15. 15. App<br />vs<br />Web<br />
  16. 16. Web<br />In general lower costs for Web<br />Development Costs<br />App<br />
  17. 17. App<br />Apps can handle this easier<br />Browser and resolution diversity<br />Web<br />
  18. 18. App<br />Apps are in general easier<br />Ease of use<br />Web<br />
  19. 19. Web<br />The Web has way more users<br />Potential audience<br />App<br />
  20. 20. App<br />Apps are better in this<br />Using device specific properties<br />Web<br />
  21. 21. App<br />Apps are used more actively<br />Active use<br />Web<br />
  22. 22. Web<br />Webcovers platforms more easily<br />Platform diversity<br />App<br />
  23. 23. App<br />Apps are easier to be discovered<br />Discoverability<br />Web<br />
  24. 24. Each app is a lock in<br />
  25. 25. Apps increase switching costs<br />
  26. 26. Are all platforms used <br />in the same way?<br />
  27. 27. Average growth<br />
  28. 28. Mobile solves a problem<br />
  29. 29. I want to do X now<br />
  30. 30. I want to do X now<br />Personal<br />
  31. 31. I want to do X now<br />Personal<br />Relevant<br />
  32. 32. I want to do X now<br />Timely<br />Personal<br />Relevant<br />
  33. 33. NOW!<br />
  34. 34. Unless you hold your phone the wrong way<br />
  35. 35.
  36. 36. Or if you really don’t have any reception<br />
  37. 37. Connectivity is an issue<br />
  38. 38. It will be solved.<br />In probably 3-5 years from now.<br />
  39. 39. 9 Trends<br />
  40. 40. Apps<br />1<br />
  41. 41. LBS<br />2<br />
  42. 42. m-Commerce<br />3<br />
  43. 43. Gamification of everything<br />4<br />
  44. 44. Ad hoc social networking<br />5<br />
  45. 45. Smart Sensors<br />6<br />
  46. 46. Augmented Reality<br />7<br />
  47. 47. Mobile only solutions<br />8<br />
  48. 48. In the end ‘Mobile’ will disappear<br />(as in, there is no longer the need to make a distinction between mobile and desktop)<br />9<br />
  49. 49. Rick Mans<br />Social Media Lead<br />Papendorpseweg 100 <br />Utrecht<br />The Netherlands<br />Phone: +31 6 51 21 01 44<br />E-Mail: rick.mans@capgemini.com<br />Twitter: http://twitter.com/rickmans<br />LinkedIn: http://nl.linkedin.com/in/rickmans<br />Mobile channels<br />

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