Mobilethere is an app for that<br />January 2011 – Rick Mans<br />
It is just moments after we really start enjoying ourselves<br />
What is mobile?<br />
Anytime, any place, anywhere<br />
Any place?<br />64% use mobile when at home<br />
Mobile will be bigger than desktop internet in 5 years<br />Morgan Stanley (2010)<br />
The appification of everything<br />
Just use an app store<br />
51 app stores<br />
Besides 51 app stores<br />there are also <br />at least 15 mobile browsers<br />
And don’t underestimate SMS<br />
Other input for a design process:<br />Most phones have at least <br />2 view ports<br />
Nobody said it was easy<br />
Choose a few platforms to focus on<br />
App<br />vs<br />Web<br />
Web<br />In general lower costs for Web<br />Development Costs<br />App<br />
App<br />Apps can handle this easier<br />Browser and resolution diversity<br />Web<br />
App<br />Apps are in general easier<br />Ease of use<br />Web<br />
Web<br />The Web has way more users<br />Potential audience<br />App<br />
App<br />Apps are better in this<br />Using device specific properties<br />Web<br />
App<br />Apps are used more actively<br />Active use<br />Web<br />
Web<br />Webcovers platforms more easily<br />Platform diversity<br />App<br />
App<br />Apps are easier to be discovered<br />Discoverability<br />Web<br />
Each app is a lock in<br />
Apps increase switching costs<br />
Are all platforms used <br />in the same way?<br />
Average growth<br />
Mobile solves a problem<br />
I want to do X now<br />
I want to do X now<br />Personal<br />
I want to do X now<br />Personal<br />Relevant<br />
I want to do X now<br />Timely<br />Personal<br />Relevant<br />
NOW!<br />
Unless you hold your phone the wrong way<br />
Or if you really don’t have any reception<br />
Connectivity is an issue<br />
It will be solved.<br />In probably 3-5 years from now.<br />
9 Trends<br />
Apps<br />1<br />
LBS<br />2<br />
m-Commerce<br />3<br />
Gamification of everything<br />4<br />
Ad hoc social networking<br />5<br />
Smart Sensors<br />6<br />
Augmented Reality<br />7<br />
Mobile only solutions<br />8<br />
In the end ‘Mobile’ will disappear<br />(as in,  there is no longer the need to make a distinction between mobile and desk...
Rick Mans<br />Social Media Lead<br />Papendorpseweg 100 <br />Utrecht<br />The Netherlands<br />Phone:	+31 6 51 21 01 44<...
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  • Mobile - there is an app for that

    1. 1. Mobilethere is an app for that<br />January 2011 – Rick Mans<br />
    2. 2. It is just moments after we really start enjoying ourselves<br />
    3. 3. What is mobile?<br />
    4. 4. Anytime, any place, anywhere<br />
    5. 5. Any place?<br />64% use mobile when at home<br />
    6. 6. Mobile will be bigger than desktop internet in 5 years<br />Morgan Stanley (2010)<br />
    7. 7. The appification of everything<br />
    8. 8. Just use an app store<br />
    9. 9. 51 app stores<br />
    10. 10. Besides 51 app stores<br />there are also <br />at least 15 mobile browsers<br />
    11. 11. And don’t underestimate SMS<br />
    12. 12. Other input for a design process:<br />Most phones have at least <br />2 view ports<br />
    13. 13. Nobody said it was easy<br />
    14. 14. Choose a few platforms to focus on<br />
    15. 15. App<br />vs<br />Web<br />
    16. 16. Web<br />In general lower costs for Web<br />Development Costs<br />App<br />
    17. 17. App<br />Apps can handle this easier<br />Browser and resolution diversity<br />Web<br />
    18. 18. App<br />Apps are in general easier<br />Ease of use<br />Web<br />
    19. 19. Web<br />The Web has way more users<br />Potential audience<br />App<br />
    20. 20. App<br />Apps are better in this<br />Using device specific properties<br />Web<br />
    21. 21. App<br />Apps are used more actively<br />Active use<br />Web<br />
    22. 22. Web<br />Webcovers platforms more easily<br />Platform diversity<br />App<br />
    23. 23. App<br />Apps are easier to be discovered<br />Discoverability<br />Web<br />
    24. 24. Each app is a lock in<br />
    25. 25. Apps increase switching costs<br />
    26. 26. Are all platforms used <br />in the same way?<br />
    27. 27. Average growth<br />
    28. 28. Mobile solves a problem<br />
    29. 29. I want to do X now<br />
    30. 30. I want to do X now<br />Personal<br />
    31. 31. I want to do X now<br />Personal<br />Relevant<br />
    32. 32. I want to do X now<br />Timely<br />Personal<br />Relevant<br />
    33. 33. NOW!<br />
    34. 34. Unless you hold your phone the wrong way<br />
    35. 35.
    36. 36. Or if you really don’t have any reception<br />
    37. 37. Connectivity is an issue<br />
    38. 38. It will be solved.<br />In probably 3-5 years from now.<br />
    39. 39. 9 Trends<br />
    40. 40. Apps<br />1<br />
    41. 41. LBS<br />2<br />
    42. 42. m-Commerce<br />3<br />
    43. 43. Gamification of everything<br />4<br />
    44. 44. Ad hoc social networking<br />5<br />
    45. 45. Smart Sensors<br />6<br />
    46. 46. Augmented Reality<br />7<br />
    47. 47. Mobile only solutions<br />8<br />
    48. 48. In the end ‘Mobile’ will disappear<br />(as in, there is no longer the need to make a distinction between mobile and desktop)<br />9<br />
    49. 49. Rick Mans<br />Social Media Lead<br />Papendorpseweg 100 <br />Utrecht<br />The Netherlands<br />Phone: +31 6 51 21 01 44<br />E-Mail: rick.mans@capgemini.com<br />Twitter: http://twitter.com/rickmans<br />LinkedIn: http://nl.linkedin.com/in/rickmans<br />Mobile channels<br />

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