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Mobile - there is an app for that

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Rick Mans
Rick Mans
Technology
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Mobilethere is an app for that January 2011 – Rick Mans
It is just moments after we really start enjoying ourselves
What is mobile?
Anytime, any place, anywhere
Any place? 64% use mobile when at home
Mobile will be bigger than desktop internet in 5 years Morgan Stanley (2010)
The appification of everything
Just use an app store
51 app stores
Besides 51 app stores there are also at least 15 mobile browsers
And don’t underestimate SMS
Other input for a design process: Most phones have at least 2 view ports
Nobody said it was easy
Choose a few platforms to focus on
App vs Web
Web In general lower costs for Web Development Costs App
App Apps can handle this easier Browser and resolution diversity Web
App Apps are in general easier Ease of use Web
Web The Web has way more users Potential audience App
App Apps are better in this Using device specific properties Web
App Apps are used more actively Active use Web
Web Webcovers platforms more easily Platform diversity App
App Apps are easier to be discovered Discoverability Web
Each app is a lock in
Apps increase switching costs
Are all platforms used in the same way?
Average growth
Mobile solves a problem
I want to do X now
I want to do X now Personal
I want to do X now Personal Relevant
I want to do X now Timely Personal Relevant
NOW!
Unless you hold your phone the wrong way
Or if you really don’t have any reception
Connectivity is an issue
It will be solved. In probably 3-5 years from now.
9 Trends
Apps 1
LBS 2
m-Commerce 3
Gamification of everything 4
Ad hoc social networking 5
Smart Sensors 6
Augmented Reality 7
Mobile only solutions 8
In the end ‘Mobile’ will disappear (as in, there is no longer the need to make a distinction between mobile and desktop) 9
Rick Mans Social Media Lead Papendorpseweg 100 Utrecht The Netherlands Phone: +31 6 51 21 01 44 E-Mail: rick.mans@capgemini.com Twitter: http://twitter.com/rickmans LinkedIn: http://nl.linkedin.com/in/rickmans Mobile channels

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Editor's Notes

  1. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130612
  2. http://www.slideshare.net/pp.koch/fronttrends