8. Twitter = microblogging
● 140 character micro-blog to
share/find information
● Ginormous chat where you
determine who you follow
and follows you
● Messaging that is public,
archived, and searchable
http://www.flickr.
com/photos/handles/2748048479/
9. Twitter lingo
● Tweet = Twitter updates are called “tweets”
● Follow = signing up to receive updates makes you a follower
--> follow and interact with people who can help in your job
search or career advancement
● Reply or @reply = to respond to others, use @username, a
good way to build community
● Direct Message or DM = A private (direct) tweet. Do not
reappear in the public tweetstream. Can only be shared
between people following each other.
● Retweet or RT = retweet is to share someone else's Twitter
update with your followers (good etiquette)
10. How Twitter works
Follow people you are interested in such as people who...
● list jobs on Twitter
● work for or own companies you are interested in
● are experts/thought-leaders in your field/industry
● can help you get a job
People tend to follow back when you engage them in
conversation or have interesting things to share.
You can “engage” with both your followers and the people
you follow by:
● Sharing their work with a retweet (RT @username...)
● Asking questions with an @reply
11.
12. "Listorious has the best Twitter people search on
the web so you can find anyone by topic, region or
profession -- powered by data from the tens of
thousands of list curators."
14. Twitter & Professional Growth
● referrals
● community
● networking
● knowledge
● serendipity
15. #Hashtags
This is a way to group or label tweets by
keyword. Very useful for events and groups.
Good way to search on Twitter.
● #Jobs
● #Texas
● #Industry
Grow your network by participating in “Tweetchats”
using a common hashtag.
18. Some tips...
1. Connect - Twitter is a place to learn, listen and then connect
with people who can offer you work or advice.
2. Influencers - Find out who the influences are in your industry
and see if they are on Twitter. If they are, follow them.
3. Common Sense - Don’t Tweet anything that you would not
want to see on the front page of a newspaper or wildly famous
website or read to your mom.
19. Statistics suggest nearly all of you have a
socialnetworking profile.
Consider...
● Reviewing your profile
● Removing questionable material
● How others view your posts
● Updating your privacy settings
● Yourself warned
20.
21. Engagement
● Ask for Help and Advice
● OK to ask “who do you know
at..”
● Provide valuable, useful,
helpful posts
● Have a blog?
● Conversations – It’s a two-way
street
● Video and Photos
● Optimize bio with industry
keywords
● Focus, Goals, Services,
Expertise
http://www.flickr.com/photos/petergerdes/2905280530/
24. Blogging
web-authoring tool that
allows you to share
information about
yourself, your expertise,
interests and passions, and
even examples of your
work in the form of written
word, video, photos, audio,
etc.
32. LinkedIn
● Remarkable search engine forming a network you can leverage.
● Optimize your professional headline describing yourself as the
job you want or how you can help
● Profile summary in 1st person - tell your story
● Groups - the company you keep says something about you
● Give/Get Recommendations - heavily ranked and weighted
33. Bypass the HR department and Temp Agencies by finding
THE person who can get you the job!
34. Kay Luo, Director of Corporate Communications at LinkedIn
"The main reason that companies are using LinkedIn is to find
passive job candidates. Another reason why companies are
using LinkedIn, is because referrals from their employees are
highly valued because they typically have a higher success rate
(hence the popular "employee referral bonuses"). LinkedIn helps
companies leverage the networks of their employees."
http://jobsearch.about.com/od/networking/a/linkedin.htm
35. Advice from HR professionals
● LinkedIn is a professional forum to network with not only recruiters
but others in your field. Keep it professional.
● Recommendations – make sure to have at least 3-5
● Photo – A must have. It makes you more marketable and gives
people a sense of who they are dealing with. A professional picture
is preferred.
● Groups – Target groups that interest you and are in your field.
Signup for the updates so you can learn more about what is going
on around you and stay up to date with industry trends.
● Give details – Do not just list the title of your company and the years
you worked there. Give details on what you did in the role. Results
make you stand out, and apart from the crowd
36. LinkedIn job search advice
● Connect with former employers, employees, fellow co-
workers and other people who know your work
● Get recommendations from former employers
● Find every company you would like to work for, who are
1st and 2nd degree connections?
● Search your industry for 1st and 2nd degree
connections
● In addition to applying for a job listed on LinkedIn,
request a referral to the poster. Research for
personalization.
● Search for people like you and see where they are
working. This may give you an idea of who is hiring
people like you.
37.
38.
39. Connect and Interact, Online and
Offline - Business cards and
handshakes are much needed but
tweets and LinkedIn connections can’
t be ignored. The job search
landscape has changed with
emerging social media platforms.
Utilize them. Interaction offline is
critical, but in this day and age it’s not
sufficient.
40. Online and Offline Resume - When
it comes to employment, there is only
one thing that can give a peak into
the potential candidate’s skills and
experience. Create a resume, dust it
off every once in a while. Make sure
your resume doesn’t just stay in
paper and ink form. Use networking
sites such as LinkedIn where you can
use your profile as an online
resume...Get on the web and build
one out as soon as possible if you
haven’t already.
41. Social media platforms like blogs,
Facebook, LinkedIn, Twitter, etc.are
great mediums where you can share
your expertise, ideas and help
others; thereby building your
personal brand, expanding your
digital footprint and letting more
people know about your skills and
talents.