1. What kind of media
institution might
distribute our media
product and why?

2. What is distribution?
Distribution is when a company buy
the rights to distribute a big feature
film, they physically have the rolls of
film and send them off to different
cinemas all over the country.

3. What company will
distribute our film?
Lionsgate films.

4. Why will lionsgate want to
distribute our film?
We chose lionsgate to distribute our film because
they are a well-known American distributor and
are known for bringing out outstanding horror
and thriller films. We feel that Lionsgate will give
our film a very good chance of becoming a
massive hit in Europe and the US.
Lionsgate have distributed such films as; crank
(2006), saw 2 (2005) and lord of war (2005).

5. What audience will our film
appeal to?
We feel that the target audience for our film
would be around 15-21/22 both to males and
females but mostly aimed towards the male
audience.
We think this film will be well received in Europe
and if it does well with the help of lionsgate
distribution we will launch it in the US and other
countries, which will hopefully improve ticket
sales and ratings which will help us fund other
projects.

6. Marketing strategies
For our marketing of the film we have a small
budget which we could do many things with. First
off, we could create posters and put them up
everywhere possible, this will mean that people
will notice posters and word will spread about our
film. Secondly, we could use all our budget on
creating a TV ad which could go global and
create a lot of publicity for our film. Finally, we
could create one big poster to put up at the
cinema which would catch the eye of everyone
who would enter the cinema.

7. Release strategies
For our film running blind we are going to use a
blanket release strategy, so that a larger
audience will be able to view the film at one time.
If the film is a success in the UK we will use a
platform release strategy in the US and if the
platform release works out well we will use a
blanket release all over the world.