2. Tablet and Smartphone Market
• PC market will grow 0.7% in 2012 compared a growth
of 91.7% in 2012 for tablets*
• 1 billion consumers with smartphones or tablets by
2016±
• Piper Jaffray Investment Research see Apple retaining
majority market share over next 3 years
• Windows will ramp in 2014, gain almost a 30% share
of tablets by 2016°
*Morgan Stanley
°Forrester Report: Windows: The next Five Years
3. Tablet Usage
77% use their tablet every day*
Tablet users spend an average of
13.9 hours a week on their
device**
• According to the Small Business
Association 45% of business
owners say next tech purchase
will be a tablet, with laptops second at 41%
• 29% of hardware decision-makers said that tablets were
standard issue for executives; 15%, for non-sales heavy
travelers; 13%, for IT employees; 10%, for sales°
*Pew Research
**Online Publishers Association
°Forrester Forrsights Workforce Employee Survey, Q3 2011.
8. 3 Easy Steps
Create Upload Publish
• Create all your content in the design
tools you are already familiar with
• Upload and manage all your content to
the App Studio platform.
• Once you are happy with your content,
test it, then Publish it to any device
and sell via the online stores
9. Why App Studio?
• Tried and tested
• Uses HTML5
• Promotes sharing, tagging, bookmarking
• Easy to use – no new software to learn
• More interactivity
• Can be customized
• Google Analytics built-in
• Designed for automation
• Award winning UX
• Supports QuarkXPress,
InDesign, HTML5 and XML
10. HTML5 - The only Way
Real text
Searchable
Accessibility
Highly interactive
Platform independent
Open standard – no lock-in
Rapid deployment to new
platforms
Small file size
Latest technology
Optimized reading experience
11. Technology Comparison
First
Generation
Solutions
HTML5
Interactive
Native
e.g. iOS
Jpeg +
PDF
App Studio
Native
HTML5
12. Digital Publishing to Tablet Landscape
High Effort
Custom Apps
Basic User Great User
Experience 1st Gen Experience
Overlay
Approach 2nd Gen
HTML5
Pushing
based
Augmented the
PDF App Studio boundarie
s
of user
experience
PDF
Low Effort
13. Mobile Clients
• Produced apps for a variety
for clients from journals,
magazines, to business and
custom apps
• Clients include The BBC,
Channel 4, The Guardian,
British Medical Journal, New
England Journal of
Medicine, BMJ, The Art
Fund,
Metro and Time Inc.
14. Award Winning Apps
Metro Cineworld Focus Property Week
App of the Year Entertainment 2012 Science and Digital Edition of
Newspapers Awards Magazine App of Nature Magazine the Year
2012 the Year of the Year PPA Data & Digital
2012 DMAs 2012 Digital 2011 Publishing
Best European Magazine Awards Awards
Newspaper App
iMonitor 2011 Best European
Magazine App
iMonitor 2011
15. Features
360° Images Animations Email Selectable Text Interactive Actions
Audio and Video Carousels Hotspots & Popups Hyperlinks Slideshows
Zoomable Images Geolocation Page Flips HTML5 Widgets Scroll Zones
17. App Studio Pricing
Single Edition Multi-Issue Pro Multi-Issue Premium Enterprise / Agency
The ideal choice for single- Our most popular plan for The definitive option for For larger organizations that
issue publications multi-issue publications publishers and corporates need a custom plan
One app with one issue on One publication, unlimited One publication, unlimited Volume discounts for
one device. Choose from issues. Includes apps for issues. Includes apps for multiple apps. Custom app
iPad, iPhone or Kindle Fire. iPad, iPhone and Kindle Fire. iPad, iPhone, Kindle Fire, features and enterprise
Android Tablet and Android automation.
Smartphone.
$199.95 $99.95 $499.95
per app (one time) Per month Per month Contact Us
18. Metro Newspaper
The tablet app has enjoyed huge success since
its launch, receiving nearly 500,000 downloads
in little over six months. With almost 200,000
active subscribers, the app has gone from
strength to strength in attracting readers on
the move, wherever they are .
A Must for iPad Users
“This app is great. The articles
are excellent and the
photography is superb.”
19. GoodFood
Understanding that speed is essential for a
positive user experience, Good Food selected
App Studio. A key factor is that App Studio is
based on HTML5 rather than PDF technology.
“We didn’t want to be limited in what we did
with our magazine.”
Life Changing
“This is the first time I’ve
bought this magazine. If only
all my other magazines were
available in this format - it’s
so good.”
20. New England Journal of Medicine
“We required a solution that simultaneously
conveys NEJM's authority and relevance and
automates our publishing flow. App Studio
offers the right options, providing state-of the-
art features that can be delivered digitally. We
now have a robust solution as a foundation for
our tablet presence in the future.”
So Easy to Use
“A 'must have app' for medical
professionals.”
21. QuarkXPress Features
Audio Email Geolocation Hotspots & Popups HTML5 Widgets
Hyperlinks Interactive Actions Layout Families Scroll Zones Selectable Text
Slideshows Synchronized Content Video Web Views Zoomable Images
22. InDesign Features
360° Images Animations Audio Carousels Email
Geolocation Hotspots & Popups HTML5 Widgets Hyperlinks Page Flips
Selectable Text Slideshows Vertical Scrolling Text Video Zoomable Images
23. App Studio Enterprise
Quark XML Author
Quark Publishing App Studio
Platform Content Hosting
Service
External Systems
App
QuarkXPress 9
Enterprise App Store Branded Apps
Ad Hoc Distribution
InDesign
24. Example Automation Workflow
Multimedia InDesign Print
Assets (.indd)
Cover Page
Table of NLMXML Multimedia
Contents (TOC) Assets
25. Portrait and Landscape Article Body
HTML Templates Text
Publish to
Tablet
My.AppStudio.net
26. Thank You
Quark India Contact:
Reetinder Singh
Email: Reetsingh@quark.com
Mobile: 0991003175
