Sydney Mobile - April 2010 - Tigerspike


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Oliver Palmer delivers an inspirational presentation on the iPad, it's impact in the Australian market, technical challenges, and opportunities for developers and content creators.

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Sydney Mobile - April 2010 - Tigerspike

  1. 1. Portable Devices - iPad<br />
  2. 2. Personal Media company with specialisation in mobile technology and social media<br />Technical innovation<br />Digital marketing<br />
  3. 3. Who we work with<br />London<br />Shanghai<br />New York<br />Sydney<br />Sydney<br />
  4. 4. TigerSpike Application Development<br />TigerSpike’s development expertise extend to iPhone, iPad, Android, RIM, Symbian, WRT and Windows Mobile. <br />
  5. 5. Initial Considerations - “Pre Development”<br />Design<br />Richness of design driven by images, fonts and colours are key to ensuring apps cut through the noise<br />Usability<br /><ul><li>The iPhone and iPad deliver amazing engagement, in part to the intuitive nature of it’s usability.
  6. 6. Harnessing that usability means that the depth of content available is reached easily and quickly</li></li></ul><li>Moving beyond “gimmicky” apps<br />Utility<br />Stickiness of applications is closely linked to the utility based features within the app.<br />For a news based service, TigerSpike recommends features that enable the user to:<br /><ul><li>Search and review offline
  7. 7. Receive notifications
  8. 8. Follow ‘Trends’ and ‘Most Viewed’
  9. 9. Easily access related content</li></ul>Personalisation<br /><ul><li>The iPhone and iPad deliver real opportunities for personalisation in the following ways:
  10. 10. Favourites; Sections, Articles and Contributors,
  11. 11. Editable homepage; Homepage sections, order of homepage sections and number of articles per section</li></li></ul><li>Application landscape – Paid Applications<br />As of April 4th 3,000 iPad apps, 2300 of which were paid. Only 20% of iPad apps are free. Average price is $4.99<br />185,000 iPhone apps, similar ratio of free to paid<br />
  12. 12. TigerSpike’s Vision For New Devices<br />TigerSpike is currently developing solutions for 2 major clients both locally and in the UK in preparation for the market release of the iPad in these locations<br />
  13. 13. Understanding the iPad Audience<br />eBook Fans: Kindle users are likely to have chronic device envy<br />Student – no more text books, having eBook versions will simplify access to educational materials, as well as using multimedia to enhance the experience<br />Mulitmedia Home Dwellers: leave it in the kitchen or living room for quick access to the web, email or music. <br />Boomers: It’s mum proof. Simple to use (like the iPhone) and makes computing easy through multi-touch. <br />Frequent Travellers: Take it on the plane, use it for presentations, leave the laptop at work.<br />
  14. 14. Tech specs and capabilities<br />1GHz Apple A4 Processor <br />Apple designed chip leads excellent overall performance, including smoother transitions and fast load time for graphic intensive UI elements<br />9.7 inch (diagonal) LED-backlit glossy widescreen Multi-Touch display<br />with IPS, offering 1024 x 768 resolution at 132 pixels per inch (ppi) and excellent viewing angles<br />Rich Multi-media<br />not full HD but full screen video supporting HTML5 (but not flash!)<br />Split View<br />allows side by side content viewing. Different considerations for web developers<br />
  15. 15. New Interface Opportunities<br />No default Orientation<br />Designed to be used in portrait or landscape mode. Apple has recently rejected applications that do adhere to this criteria<br />Need to ensure that controls are not placed in areas that the user may inadvertently touch whilst using the device<br />Resident Evil for the iPad has controls orientated for easy access <br />
  16. 16. OS 4.0, iAds and Multi-tasking <br />Multi-tasking<br />Your iPhone apps will be able to continue to run in the background.<br />It may be necessary to update existing apps to enable them to take advantage of this new functionality<br />Only the iPhone 3G-S and 3rd Generation iPod Touch will support multi tasking - not the iPhone 3G or older iPod touch models<br />In-app advertising<br />Called iAds, this new feature allows developers to generate revenue from placing ads in their apps.<br />Apple will host and sell the ads, giving the developers 60% of the revenue.<br />
  17. 17. Further improvements of OS4.0<br /><ul><li>Improvements for corporate users
  18. 18. Better mail encryption 
  19. 19. Improved mobile device management for enterprise wide deployment - remote and wireless app deployment
  20. 20. SSL VPN support
  21. 21. Folders
  22. 22. You can organise your apps in folders on the home screen (can now have 2000+ apps installed)
  23. 23. Improvements to Mail
  24. 24. Unified inbox, sort conversations by thread, manage multiple inbox's with fast switching between them
  25. 25. iBooks
  26. 26. Released for the iPad, but now available on the iPhone</li></li></ul><li>iPad innovation<br />Innovative uses of the device will lead to increased engagement <br />Technically development is much the same as for iPhones, however the increased screen size is a major factor to take in to consideration<br />With this device in the market do companies need a mobile strategy, an iPad strategy and a web strategy?<br />Scrabble for the iPad - uses iPhones to hold the tiles (rack) and users “flick” the tiles on to the board before positioning them in the desired location<br />
  27. 27. Thank you<br />“What’s important now is to get the mobile architecture right. Because mobility will be the way you will provision in the future. Fast forward 5-10 years. The answer should always be mobile first.” Eric Schmidt, Google, April 2010<br />Oliver Palmer, Co-Founder and Head of Innovation<br /><br />@oliverpalmer<br />Ph: + 61 (0) 2 9361 5132<br />