If I was Jamie Oliver, I’d love to know… http://www.ﬂickr.com/photos/lord-‐jim/5449757155/
Which recipes are most popular? http://www.ﬂickr.com/photos/25609635@N03/7130405135/
How long does it take for users to prepare “Chilli corn chowder” in reality? http://www.ﬂickr.com/photos/andrewmalone/7111416061/
Are the video tutorials used at all? http://www.ﬂickr.com/photos/littledebbie11/4306302744/
How often is the app used? http://www.ﬂickr.com/photos/ollesvensson/4432405444/
In which ways is the shopping cart feature used? http://www.ﬂickr.com/photos/rdvortex/621757607/
Is the app used more in landscape or portrait mode? http://www.ﬂickr.com/photos/matte4president/6993047866/
› Goal: maximize article reads (ad displays) › Company released a new version with widget and Case: notiﬁcations News app for › 10% of users use the widget Android › 3-‐4 % of article reads through widget or notiﬁcations › # of weekly sessions doubled on users that use widget/ notiﬁcations (!)
Taking it further: custom variables and ecommerce tracking Futurice 5.5.2012 27
Optimize What the numbers mean? How should the app be changed?
First: Pick 3-‐5 KPIs based on your (business) goals.
Ideas on how to enhance the design, Ideas ideas for new features Customer information, week points in the design Design and Learn Build development of changes. Actionable Data Product insights! Minimum viable product. Measure How’s the new version doing against KPIs? Eric Ries: The Lean Startup
› People expect top UX for native mobile apps › Analytics is at least as important for mobile as it is for web Key takeaways › Focus on 3-‐5 KPIs, use them to validate your actions › You’re looking for actionable insights › Iterate! Fail fast! Have fun!
Get started: https://developers.google.com/analytics/devguides/collection/android/ Questions? Comments? Janne Toivola Senior Service Designer firstname.lastname@example.org twitter.com/jannetoivola