Who is the target audience for your thriller opening?bearskin_2
This lesson introduces an evaluation question about targeting audiences for a thriller opening. It provides revision on audience research models like uses and gratifications theory and psychographics. It explains the evaluation criteria focuses on understanding the target audience from research and planning, not the finished piece's appeal. Sample questions are given to self-assess the impact of British Film Institute genre research, own demographic research, and psychographic profiling on initial ideas and what was planned. Students are instructed to structure their blog response covering these three areas of influence from research and address the evaluation question using different technologies than previous ones.
This document discusses key concepts related to media audiences, including different audience reception models and how to categorize audiences. It introduces the hypodermic needle model, which views audiences as passive, and the uses and gratifications model, which sees audiences as active. It also mentions Maslow's hierarchy of needs and the 4Cs model for cross-cultural consumer characterization. The document provides examples of questions that could be used to design a survey to learn about audiences based on these theories and how to position audience members within different frameworks.
The document discusses various aspects of representation that can be analyzed in media products, including age, race, gender, disability, and class. It provides definitions and examples of several media theories related to representation, such as stereotypes, the male gaze, star image construction, and dominant ideologies. The document advises to select appropriate theories to apply to a self-made media product and provide evidence from the product to show how the theories are either conformed to or challenged.
The document discusses conducting audience research to help plan a music promo project. It provides examples of demographic and psychographic questions to include in a target audience questionnaire. Research identified several distinct youth "tribes" based on shared interests in music, fashion, sports, or technology. The document instructs to devise a questionnaire asking the audience about their interests and what they want to see in music videos. It emphasizes including questions about age, gender, and music preferences to better understand the target demographic and tailor the final product.
This document discusses qualitative research methods. It describes primary research as original research using methods like questionnaires and interviews. Secondary research reviews existing sources from other researchers.
The author conducted primary research with a questionnaire and secondary research reviewing other qualitative questionnaires.
The research will use demographic, object-oriented, and knowledge/understanding focused research. Open questions will gather wider audience understandings and opinions on specific topics to help evaluate audience questions.
The document lists questions asked in the qualitative research including about film genres, themes, viewing habits, Hollywood films, social realism films, advertising, what defines a British film, addressing target audiences, and reactions to distressing media content. Feedback from responses helped increase the author's awareness of
The document provides guidance for writing a response analyzing the role of audience in a soap trailer or music video production piece. It outlines key areas of focus, including audience research conducted to identify the target audience and their consumption trends, as well as the modes of address implemented to appeal to that audience. Feedback on audience response to the final product is also identified as important to analyze, such as how effectively the intended audience was reached and what uses and gratifications the product provided viewers. Theorists like Gerbner and Hall are referenced to aid in analyzing how the media socializes audiences and how audiences interpret media texts based on their own experiences and beliefs.
The document discusses various audience theories that can be applied to media production coursework, including:
1. Effects models which view audiences as passive receivers of media messages.
2. Reception theory which sees audiences as actively interpreting meanings from media texts in preferred, negotiated, or oppositional ways.
3. Active audience models where audiences make choices in how they consume media to fulfill different uses and gratifications.
It provides examples and explanations of these theories, and suggests considering how they apply to developing an understanding of the audience for one's own media productions.
The document discusses audience theories and research conducted to understand audience preferences for documentaries. It describes theories by Burton, Maslow and Dyer on how audiences can be categorized and why they are drawn to certain media. It then details research using a focus group to understand what type of documentaries people prefer in terms of style, narrative structure and presenters. The results found people generally prefer documentaries with a presenter on screen and a quest narrative structure.
Who is the target audience for your thriller opening?bearskin_2
This lesson introduces an evaluation question about targeting audiences for a thriller opening. It provides revision on audience research models like uses and gratifications theory and psychographics. It explains the evaluation criteria focuses on understanding the target audience from research and planning, not the finished piece's appeal. Sample questions are given to self-assess the impact of British Film Institute genre research, own demographic research, and psychographic profiling on initial ideas and what was planned. Students are instructed to structure their blog response covering these three areas of influence from research and address the evaluation question using different technologies than previous ones.
This document discusses key concepts related to media audiences, including different audience reception models and how to categorize audiences. It introduces the hypodermic needle model, which views audiences as passive, and the uses and gratifications model, which sees audiences as active. It also mentions Maslow's hierarchy of needs and the 4Cs model for cross-cultural consumer characterization. The document provides examples of questions that could be used to design a survey to learn about audiences based on these theories and how to position audience members within different frameworks.
The document discusses various aspects of representation that can be analyzed in media products, including age, race, gender, disability, and class. It provides definitions and examples of several media theories related to representation, such as stereotypes, the male gaze, star image construction, and dominant ideologies. The document advises to select appropriate theories to apply to a self-made media product and provide evidence from the product to show how the theories are either conformed to or challenged.
The document discusses conducting audience research to help plan a music promo project. It provides examples of demographic and psychographic questions to include in a target audience questionnaire. Research identified several distinct youth "tribes" based on shared interests in music, fashion, sports, or technology. The document instructs to devise a questionnaire asking the audience about their interests and what they want to see in music videos. It emphasizes including questions about age, gender, and music preferences to better understand the target demographic and tailor the final product.
This document discusses qualitative research methods. It describes primary research as original research using methods like questionnaires and interviews. Secondary research reviews existing sources from other researchers.
The author conducted primary research with a questionnaire and secondary research reviewing other qualitative questionnaires.
The research will use demographic, object-oriented, and knowledge/understanding focused research. Open questions will gather wider audience understandings and opinions on specific topics to help evaluate audience questions.
The document lists questions asked in the qualitative research including about film genres, themes, viewing habits, Hollywood films, social realism films, advertising, what defines a British film, addressing target audiences, and reactions to distressing media content. Feedback from responses helped increase the author's awareness of
The document provides guidance for writing a response analyzing the role of audience in a soap trailer or music video production piece. It outlines key areas of focus, including audience research conducted to identify the target audience and their consumption trends, as well as the modes of address implemented to appeal to that audience. Feedback on audience response to the final product is also identified as important to analyze, such as how effectively the intended audience was reached and what uses and gratifications the product provided viewers. Theorists like Gerbner and Hall are referenced to aid in analyzing how the media socializes audiences and how audiences interpret media texts based on their own experiences and beliefs.
The document discusses various audience theories that can be applied to media production coursework, including:
1. Effects models which view audiences as passive receivers of media messages.
2. Reception theory which sees audiences as actively interpreting meanings from media texts in preferred, negotiated, or oppositional ways.
3. Active audience models where audiences make choices in how they consume media to fulfill different uses and gratifications.
It provides examples and explanations of these theories, and suggests considering how they apply to developing an understanding of the audience for one's own media productions.
The document discusses audience theories and research conducted to understand audience preferences for documentaries. It describes theories by Burton, Maslow and Dyer on how audiences can be categorized and why they are drawn to certain media. It then details research using a focus group to understand what type of documentaries people prefer in terms of style, narrative structure and presenters. The results found people generally prefer documentaries with a presenter on screen and a quest narrative structure.
This response applies theories of audience to a coursework production, discussing the targeted audience, how the product was received, and reflections on targeting audiences in new media.
Paragraph 1:
Introduce the media product and discuss who was targeted as the audience. Explain how demographic or psychographic factors were considered to appeal to this audience.
Paragraph 2:
Discuss how the product was actually received or might be received by audiences. Consider both intended and alternative readings using concepts like negotiated or oppositional readings. Reference examples from the product.
Paragraph 3:
Reflect on the challenges
This document provides guidance to students on analyzing magazine covers using three media theories: representation, Maslow's hierarchy of needs, and uses and gratifications theory. It explains each theory, how they can be applied, and includes example questions and activities for students to complete in their workbook. Students are instructed to write headings and questions about each theory in their books and answer questions analyzing magazine covers using the three frameworks.
The document discusses audience research and different ways audiences can be divided and classified. It describes socio-economic classifications, demographic factors like age, gender, and family size, and psychographic profiling based on attitudes, personality, lifestyle, values, interests, and aspirations. It discusses limitations of audience classifications and targeting all audiences with one media.
A media producer defines their target audience through various research methods. They use demographics to segment audiences by age, gender, and other attributes. Stereotypes and mainstream/non-mainstream distinctions also help define what products will appeal to different audience groups. Geodemographics examine what is popular in different locations or cultures. Socioeconomic factors and psychodemographics provide insight into audiences' purchasing power and beliefs. Primary research gathers custom audience feedback, while secondary research analyzes existing information. Qualitative research offers in-depth understanding of small groups, and quantitative surveys cast a wider net of superficial audience data.
The document discusses audience theories and research conducted to understand audience preferences for documentaries. The research involved a focus group that was asked questions about documentary genres, narrative structures, and presenter styles. The results showed that audiences generally prefer documentaries with a presenter on screen and a quest narrative structure. Qualitative feedback provided both positive and negative comments about specific genres and elements like music, pacing, and voice of the presenter. The conclusion discusses how the mixed methods research approach with a focus group provided valuable insights into the target audience's preferences.
The document provides guidance for students on conducting audience research and similar text research for an opening sequence to a thriller film. It outlines three stages of audience research: a general questionnaire, specific questionnaire, and one-to-one interviews. It also instructs students to analyze thriller film conventions, the conventions of opening sequences, and critically analyze the openings of at least three thriller films. Finally, students must complete a case study on either a thriller director or sub-genre.
The target audience for short films includes students seeking careers in film and industry professionals looking for new talent. The audience demographics are typically those in social groups A to C1, who have media backgrounds and access to the internet. Psychographically, the audience includes both "Succeeders" like investors interested in new directors, and "Aspirers" like students looking to break into the industry.
The films examined focused on issues faced by secondary school children, like bullying. The target audiences were victims who could relate to the stories, parents wanting to understand their children's experiences, and private school students gaining cultural exposure.
The film being made addresses differences that separate youth, in hopes of promoting understanding between backgrounds. The
Using conventions from real media textscigdemkalem
The document discusses various conventions used in media texts, including representation, technical aspects, and narrative elements. It also covers several media theories related to how audiences receive and understand media messages, such as semiotics, feminism, audience effect theories, and audience address theories. The task is to analyze the technical, symbolic, and written codes used in one's own media texts, and consider how they relate to real examples of the same genre and which audience effect and address theories may apply.
Why audiences may respond differently to the same media text for AS Mediarioduval
Audiences may respond differently to the same media text for several reasons. Reception theory explains that audiences can have preferred, dominant, negotiated, or oppositional readings of a text based on factors like their age, gender, culture, or place of living. Uses and gratifications theory also suggests audiences seek different pleasures from texts, such as information, identity, social interaction, or entertainment. As a result, the same text can provide different meanings and values to different audience groups.
The presentation summarizes feedback from a questionnaire completed by 4 people in the presenter's media group about a short film. The questionnaire asked how they would describe the short film and their responses will be broken down and the statistics of the feedback shown.
This document discusses identifying a target audience for a horror film project. It describes conducting a survey to learn about the audience's demographics, psychographics, and film preferences. The survey asked about gender, age, shopping habits, fears, personality, preferred genres, and recent horror movie viewing. The results showed the target audience is 18-24 year old middle class males and females. Over 35% find human figures the scariest, and 70% had watched a horror movie in the last 30 days with zombies being the scariest genre. This informed the filmmakers' choice to create a zombie horror film.
The document discusses three main audience theory models: the effects model which sees audiences as passive, the uses and gratifications model which views audiences as active in using media to fulfill needs, and reception theory which examines how audiences decode meanings from texts in different ways from dominant to negotiated to oppositional readings. It analyzes these theories and applies them to understanding audience relationships with media texts like music videos.
Media Theory - Audience Representation Narrative GenreMissMoore866
1. Reception theory examines how audiences receive and make meaning from media texts. It emphasizes that meaning comes from the interaction between the text and the reader/viewer, not from the text itself.
2. David Morley applied reception theory to television with his Nationwide Project, which found that people from different social groups interpreted the same program differently based on their positions.
3. Uses and gratifications theory posits that audiences are active in choosing media to fulfill certain needs, such as escape, social interaction, identity, and information.
This document contains questions for audience feedback on a media product created by Aaron Mccalla and Luke Janes. It asks the audience about the genre of the media product and what allows them to recognize the genre. It also asks about the characters and whether they represent any stereotypes. Finally, it asks where the audience would watch the media product and what age group would be the target audience.
This document provides guidance on answering exam questions about genre for a media production. It defines genre as having common conventions around themes, settings, form, and style. It discusses several genre theorists and their perspectives. It also provides examples of genres like thriller films and music videos. It prompts the reader to think about how they conformed to or challenged conventions in their own work.
This document summarizes the research done to identify the target audience for a science fiction media product. The research included analyzing advertisements for sci-fi films, conducting public surveys, and reviewing social media feedback. The research found that the ideal target audience was Asian males aged 26-40 who enjoy sci-fi films, gaming, gadgets, and television shows like CSI. To appeal to this audience, the media product included action scenes, unpredictability, and references to their interests.
The document discusses using focus groups to gather feedback on a media business or product. It notes that focus groups provide a grassroots way to understand perceptions of a company versus competitors. They can obtain detailed opinions and feelings from participants in a time and cost-effective way. The document then describes a focus group conducted for a music video project. The feedback was overall positive, indicating audiences understood the intended rebellious genre and cohesive elements across products. However, some technical aspects of the video were questioned but were actually intentional design choices alluding to conventions of similar past videos.
This document discusses analyzing media texts' target audiences. It introduces several concepts for describing audiences, including age, gender, nationality, primary vs secondary audiences, genre fans, identification, sex appeal, stars, and age ratings. Students are asked to analyze CD covers and music promos to identify clues about the intended audience. The goal is for students to start learning how to analyze audience through discussion of examples and use of relevant terminology.
Audience theories examine the complex relationship between media producers and audiences. Producers aim to position audiences through encoded messages, but audiences can interpret these messages differently as active or passive receivers. Different factors like demographics, beliefs, and level of engagement influence how audiences decode media texts.
This document discusses active and passive audiences. An active audience engages critically with media texts and brings their own experiences to bear in interpreting messages, while a passive audience unquestioningly accepts media messages. Theories like uses and gratification and postmodernism see audiences as active, while bullet/hypodermic and agenda setting theories view them as passive recipients of media influence.
The document provides guidance for students on completing an evaluation assignment for a media studies course. It includes 7 questions to answer about the student's media product and process. Students are instructed to answer the questions using a variety of digital technologies and platforms. Examples of possible technologies to use are provided. Marking criteria emphasizes excellent communication skills and use of technology. Students are to submit draft answers to each question by a given deadline and provide final draft answers afterwards.
This document provides example writing frames for questions related to evaluating a thriller film production project. It includes prompts for discussing conventions used or subverted in the thriller genre, representation of social groups, targeting audiences, use of technology, and chronological progress of planning, shooting, and editing the film. Suggested elements to address include plot, characters, soundtrack, locations, casting, costumes, and more. The frames are designed to help structure well-organized responses analyzing creative and technical choices made for the project.
This response applies theories of audience to a coursework production, discussing the targeted audience, how the product was received, and reflections on targeting audiences in new media.
Paragraph 1:
Introduce the media product and discuss who was targeted as the audience. Explain how demographic or psychographic factors were considered to appeal to this audience.
Paragraph 2:
Discuss how the product was actually received or might be received by audiences. Consider both intended and alternative readings using concepts like negotiated or oppositional readings. Reference examples from the product.
Paragraph 3:
Reflect on the challenges
This document provides guidance to students on analyzing magazine covers using three media theories: representation, Maslow's hierarchy of needs, and uses and gratifications theory. It explains each theory, how they can be applied, and includes example questions and activities for students to complete in their workbook. Students are instructed to write headings and questions about each theory in their books and answer questions analyzing magazine covers using the three frameworks.
The document discusses audience research and different ways audiences can be divided and classified. It describes socio-economic classifications, demographic factors like age, gender, and family size, and psychographic profiling based on attitudes, personality, lifestyle, values, interests, and aspirations. It discusses limitations of audience classifications and targeting all audiences with one media.
A media producer defines their target audience through various research methods. They use demographics to segment audiences by age, gender, and other attributes. Stereotypes and mainstream/non-mainstream distinctions also help define what products will appeal to different audience groups. Geodemographics examine what is popular in different locations or cultures. Socioeconomic factors and psychodemographics provide insight into audiences' purchasing power and beliefs. Primary research gathers custom audience feedback, while secondary research analyzes existing information. Qualitative research offers in-depth understanding of small groups, and quantitative surveys cast a wider net of superficial audience data.
The document discusses audience theories and research conducted to understand audience preferences for documentaries. The research involved a focus group that was asked questions about documentary genres, narrative structures, and presenter styles. The results showed that audiences generally prefer documentaries with a presenter on screen and a quest narrative structure. Qualitative feedback provided both positive and negative comments about specific genres and elements like music, pacing, and voice of the presenter. The conclusion discusses how the mixed methods research approach with a focus group provided valuable insights into the target audience's preferences.
The document provides guidance for students on conducting audience research and similar text research for an opening sequence to a thriller film. It outlines three stages of audience research: a general questionnaire, specific questionnaire, and one-to-one interviews. It also instructs students to analyze thriller film conventions, the conventions of opening sequences, and critically analyze the openings of at least three thriller films. Finally, students must complete a case study on either a thriller director or sub-genre.
The target audience for short films includes students seeking careers in film and industry professionals looking for new talent. The audience demographics are typically those in social groups A to C1, who have media backgrounds and access to the internet. Psychographically, the audience includes both "Succeeders" like investors interested in new directors, and "Aspirers" like students looking to break into the industry.
The films examined focused on issues faced by secondary school children, like bullying. The target audiences were victims who could relate to the stories, parents wanting to understand their children's experiences, and private school students gaining cultural exposure.
The film being made addresses differences that separate youth, in hopes of promoting understanding between backgrounds. The
Using conventions from real media textscigdemkalem
The document discusses various conventions used in media texts, including representation, technical aspects, and narrative elements. It also covers several media theories related to how audiences receive and understand media messages, such as semiotics, feminism, audience effect theories, and audience address theories. The task is to analyze the technical, symbolic, and written codes used in one's own media texts, and consider how they relate to real examples of the same genre and which audience effect and address theories may apply.
Why audiences may respond differently to the same media text for AS Mediarioduval
Audiences may respond differently to the same media text for several reasons. Reception theory explains that audiences can have preferred, dominant, negotiated, or oppositional readings of a text based on factors like their age, gender, culture, or place of living. Uses and gratifications theory also suggests audiences seek different pleasures from texts, such as information, identity, social interaction, or entertainment. As a result, the same text can provide different meanings and values to different audience groups.
The presentation summarizes feedback from a questionnaire completed by 4 people in the presenter's media group about a short film. The questionnaire asked how they would describe the short film and their responses will be broken down and the statistics of the feedback shown.
This document discusses identifying a target audience for a horror film project. It describes conducting a survey to learn about the audience's demographics, psychographics, and film preferences. The survey asked about gender, age, shopping habits, fears, personality, preferred genres, and recent horror movie viewing. The results showed the target audience is 18-24 year old middle class males and females. Over 35% find human figures the scariest, and 70% had watched a horror movie in the last 30 days with zombies being the scariest genre. This informed the filmmakers' choice to create a zombie horror film.
The document discusses three main audience theory models: the effects model which sees audiences as passive, the uses and gratifications model which views audiences as active in using media to fulfill needs, and reception theory which examines how audiences decode meanings from texts in different ways from dominant to negotiated to oppositional readings. It analyzes these theories and applies them to understanding audience relationships with media texts like music videos.
Media Theory - Audience Representation Narrative GenreMissMoore866
1. Reception theory examines how audiences receive and make meaning from media texts. It emphasizes that meaning comes from the interaction between the text and the reader/viewer, not from the text itself.
2. David Morley applied reception theory to television with his Nationwide Project, which found that people from different social groups interpreted the same program differently based on their positions.
3. Uses and gratifications theory posits that audiences are active in choosing media to fulfill certain needs, such as escape, social interaction, identity, and information.
This document contains questions for audience feedback on a media product created by Aaron Mccalla and Luke Janes. It asks the audience about the genre of the media product and what allows them to recognize the genre. It also asks about the characters and whether they represent any stereotypes. Finally, it asks where the audience would watch the media product and what age group would be the target audience.
This document provides guidance on answering exam questions about genre for a media production. It defines genre as having common conventions around themes, settings, form, and style. It discusses several genre theorists and their perspectives. It also provides examples of genres like thriller films and music videos. It prompts the reader to think about how they conformed to or challenged conventions in their own work.
This document summarizes the research done to identify the target audience for a science fiction media product. The research included analyzing advertisements for sci-fi films, conducting public surveys, and reviewing social media feedback. The research found that the ideal target audience was Asian males aged 26-40 who enjoy sci-fi films, gaming, gadgets, and television shows like CSI. To appeal to this audience, the media product included action scenes, unpredictability, and references to their interests.
The document discusses using focus groups to gather feedback on a media business or product. It notes that focus groups provide a grassroots way to understand perceptions of a company versus competitors. They can obtain detailed opinions and feelings from participants in a time and cost-effective way. The document then describes a focus group conducted for a music video project. The feedback was overall positive, indicating audiences understood the intended rebellious genre and cohesive elements across products. However, some technical aspects of the video were questioned but were actually intentional design choices alluding to conventions of similar past videos.
This document discusses analyzing media texts' target audiences. It introduces several concepts for describing audiences, including age, gender, nationality, primary vs secondary audiences, genre fans, identification, sex appeal, stars, and age ratings. Students are asked to analyze CD covers and music promos to identify clues about the intended audience. The goal is for students to start learning how to analyze audience through discussion of examples and use of relevant terminology.
Audience theories examine the complex relationship between media producers and audiences. Producers aim to position audiences through encoded messages, but audiences can interpret these messages differently as active or passive receivers. Different factors like demographics, beliefs, and level of engagement influence how audiences decode media texts.
This document discusses active and passive audiences. An active audience engages critically with media texts and brings their own experiences to bear in interpreting messages, while a passive audience unquestioningly accepts media messages. Theories like uses and gratification and postmodernism see audiences as active, while bullet/hypodermic and agenda setting theories view them as passive recipients of media influence.
The document provides guidance for students on completing an evaluation assignment for a media studies course. It includes 7 questions to answer about the student's media product and process. Students are instructed to answer the questions using a variety of digital technologies and platforms. Examples of possible technologies to use are provided. Marking criteria emphasizes excellent communication skills and use of technology. Students are to submit draft answers to each question by a given deadline and provide final draft answers afterwards.
This document provides example writing frames for questions related to evaluating a thriller film production project. It includes prompts for discussing conventions used or subverted in the thriller genre, representation of social groups, targeting audiences, use of technology, and chronological progress of planning, shooting, and editing the film. Suggested elements to address include plot, characters, soundtrack, locations, casting, costumes, and more. The frames are designed to help structure well-organized responses analyzing creative and technical choices made for the project.
What media institution would distribute your thrillerbearskin_2
The document discusses film distribution and different types of media institutions that could distribute a film product. It provides guidance on choosing an appropriate distributor by considering factors such as whether the distributor specializes in niche/independent films or mass market films, their existing portfolio and genres, and how the film might fit within their current slate. Data on the distributor's audience and marketing of similar films can support the choice. Visuals like logos and posters should also be included.
This document provides guidance on how to structure a response to an evaluation question about the role of technology in constructing a thriller media production. It recommends:
1. Listing all technologies used beyond just cameras and editing software.
2. Assessing each technology in terms of effectiveness, benefits, and problems.
3. Considering which media theories apply, such as how new technologies allowed for better expression of media language.
4. Drafting a written response that critically discusses how technology contributed to a high-quality production.
This document discusses key concepts related to media audiences, including different audience reception models. It covers:
- Quantitative and qualitative audience measures, with quantitative looking at demographics like age/income and qualitative examining lifestyle/outlook.
- The hypodermic needle model which views audiences as passive and easily influenced. In contrast, the uses and gratifications model sees audiences as active in choosing media for pleasure, identity, information, entertainment, and social interaction.
- Young and Rubicam's 4Cs consumer characterization model which predicts media use based on broader lifestyle factors. Maslow's hierarchy of needs also links psychological needs to media consumption motivations.
This document provides guidance on answering questions for an A2 media evaluation. Question 1 addresses how the student's media product used, developed, or challenged conventions of real media genres. Key concepts addressed are genre and media language. Question 2 asks about the effectiveness of combining the main product with ancillary texts. The key concept is audience. Question 3 asks what was learned from audience feedback. This relates to the audience concept. Finally, Question 4 addresses the student's use of media technologies in production and evaluation, rather than key concepts. The document provides suggestions for using relevant media theories to analyze and justify answers.
Final: In what ways does your media product use, develop or challenge forms a...GraceSpenceley
This document discusses how the media product challenges and develops conventions of real media. It summarizes that the music video takes an unconventional approach by including fairy tale elements rather than solely focusing on the artist's performance. It also discusses specific techniques like mise-en-scene and cinematography that help tell the narrative story in a way that mirrors other popular music videos. While some aspects follow conventions like close-ups of the artist, other elements like the use of lighting challenge expectations to convey a sense of hope in the story.
G324 Media Studies Evaluation - Question 3: What did you learn from your Audi...jwestonf0wj
G324 Media Studies Evaluation - Question 3: What did you learn from your Audience Feedback?
Joe Weston
Candidate No: 4231
www.joewestona2media.blogspot.com
This document provides guidance and instructions for students to analyze scenes from two films for their representation of gender. It includes:
1. An overview of learning objectives to evaluate and compare two film scenes assessing gender representation and develop skills in scene analysis.
2. Instructions for two scene analysis assignments - one on the character Eve Kendal from NBNW and whether she is represented as tough/independent or a victim, and one on Black Widow from Avengers assessing her representation through Mulvey's male gaze theory.
3. Guidelines for a blog entry comparing the two scenes using relevant representation theories and exploring semantic, syntactic and narrative codes.
Analysis of opening titles - North By Northwestbearskin_2
This document outlines tasks for students to analyze film opening titles sequences. It instructs students to:
1) Visit a website that analyzes title sequences and discuss views on analyses of previous cohorts' work.
2) Research the style of title designer Saul Bass, who created titles for many Alfred Hitchcock films, and summarize his influence on thriller titles.
3) Watch the opening titles for North by Northwest multiple times and take notes on technical, symbolic, and sound codes, as well as timing and colors of title cards.
4) Write a 200-300 word analysis of the North by Northwest titles on their blogs, applying genre theory and comparing to another sequence.
This document provides an overview of key concepts for analyzing media language in productions. It discusses how different media have their own visual, verbal, and auditory languages to communicate meaning. It also defines denotation and connotation in semiotics and how film connotation can be distinguished from denotation. The document concludes by listing various technical and editing aspects of media language and prompting the reader to discuss how they used these elements to create meaning in one of their own media products.
This document discusses genre theory and its application to defining the thriller genre. It explores different models of genre theory, from traditional views that see genres as having fixed conventions to more contemporary views that see genres as dynamic and blurring between other genres. The document uses examples like North by Northwest, The Shining, Alien, and Memento to examine how films may conform to or challenge genre conventions. It also notes some of the key texts and producers that are often associated with the thriller genre.
This document discusses different editing techniques used in filmmaking to create tension, suspense, shock, or signify the end of an action. It lists common transitions like cuts, wipes, dissolves, and fades. Specific techniques are mentioned like smash cuts, L-cuts, and parallel cutting. Examples from films Sicario, Captain America: The Winter Soldier, and a mystery film demonstrate how editing builds tension through shot sequencing, cross-cutting between perspectives, and drawing the viewer's focus within a scene.
Genre Theory for G321 AS Media Courseworkbearskin_2
This document discusses key concepts in media studies for analyzing texts, including genre, narrative, representation, audience, media language, and institution. It provides definitions and examples of different genres like thrillers. It also summarizes theories around genre from scholars like Buscombe, Altman, Chandler, Neale, and Buckingham. These theories discuss genre in terms of iconography, codes, conventions, and the tension between repetition and difference that allows genres to evolve over time through hybridization.
This document provides instructions for students to complete tasks analyzing film title sequences and opening scenes. It asks students to research Saul Bass's title design style, analyze the opening titles of North by Northwest, compare different title sequences, and analyze representations of gender and age in the openings of The Box and Gran Torino. It provides deadlines for students to complete three opening scene analyses applying genre and narrative theory.
Genre, Narrative and Representation for G321 AS Media Coursework Researchbearskin_2
This document discusses the connections between key concepts in media studies, including genre, narrative, and representation. It provides definitions of narrative elements like plot, story, and syntactic/enigma codes from theorists like Bordwell, Thompson, and Barthes. It also discusses representation theories around gender and the male gaze. Examples are provided of how these concepts work together in genres like thrillers through representations of women and use of enigma codes.
The document discusses different types of sound used in moving images including diegetic and non-diegetic sound. Diegetic sound is anything that characters in a scene could hear, including recorded sounds and additional Foley sounds added later. Non-diegetic sound consists mainly of music that characters cannot hear. The document analyzes sounds in film clips to understand how specific diegetic sounds like a blender, ball bouncing, and birds signing are used deliberately to heighten tension and signify meanings like an impending disaster.
This document discusses representations of disability in media. It outlines 10 stereotypes commonly used to portray disabled people, such as pitiable or burdensome. It analyzes characters like Donna Yates from EastEnders, portrayed by a disabled actress. Dogme 95 films like Lars von Trier's Idioterne and Harmony Korine's Julien Donkey-Boy are discussed for linking the movement's anti-aesthetic aims to representations of mental and physical disability through their narratives and styles. Clips from Idioterne are analyzed for how they portray ability and disability to illuminate social hypocrisy.
Cinema City invested in digital projection technology for economic, audience experience, and competitive reasons. This allowed them to show a wider range of films while enhancing the viewing experience. They received funding through initiatives like the Digital Screen Network and Europa Cinemas to install digital projectors and show more specialized/European films, increasing programming diversity and quality for audiences. Continuing advances in digital media are important for institutions like Cinema City to remain competitive and provide audiences with new viewing options.
The document summarizes feedback received from the creator's target audience on their music video and ancillary texts. Quantitative and qualitative feedback was collected through questionnaires, polls, and interviews with target audience members. The feedback was analyzed and presented in pie charts and summaries. It showed that the target audience was primarily female aged 16-19, and that country music was the most popular genre. The feedback validated that the music video and ancillary texts effectively represented the target genre and audience. Most respondents said no changes were needed. This demonstrated that collecting extensive audience feedback and making revisions helped create a final product that successfully appealed to the intended target.
The document discusses how the author addressed their target audience of 16-17 year old girls interested in country music in their music magazine. They included elements like competitions, reviews, upcoming artist information, new bands, and social media integration that would appeal to this audience. The author conducted a focus group with this target demographic to get feedback on elements like the cover, colors, and content. In video feedback, the target audience said the cover image and headline were eye-catching and that the colors worked well together. They also felt the magazine clearly focused on country music and said they would purchase it due to its genre focus and lack of competition.
The document discusses the audience feedback Ben Winter received for his media studies project creating a music video. He conducted audience profiling to define his target audience, distributed online questionnaires, and received feedback from a focus group. The feedback informed aspects of the music video like including more narrative elements over performance elements. It also helped refine ideas for related materials like the album packaging. The feedback demonstrated how media theories and targeting the intended audience are important for an effective media product.
Question three target audience final pieceemmacalder123
The document discusses the target audience for music products related to the drum and bass genre. The primary target audience is identified as males and females aged 16-25 from socioeconomic classes BC1 and C2 who regularly attend clubs and festivals and listen to drum and bass music. Feedback was gathered from this audience through surveys on social media and interviews to better understand how to improve the products and ensure they appeal to the target demographic. Speaking to the audience directly provided the most useful feedback through qualitative answers.
The survey results show that the target audience for music videos is primarily female aged 18-24 who prefer Afrobeats and R&B genres. Runtown was a favored artist and the emotions elicited by music videos - like feeling relaxed - will help determine whether to make the new video narrative or abstract in style. Popular existing songs like Runtown's "Mad Over You" also provide insight into what appeals to the audience.
The document summarizes the results of a questionnaire given to 20 participants about their music preferences and expectations for music videos. It finds that the majority of the audience is 45+ years old and male. Common music genres enjoyed are indie/rock. Most participants prefer music videos that have both a narrative story and musical performances. They also enjoy seeing controversial storylines and social realism themes. Over 50% access music videos on smartphones daily or often. Based on these findings, the creator plans to make their music video appeal to a wide age range, include a performance and controversial narrative, and relate to outsiders in society.
The document discusses selecting a target audience for a music video. The target audience is identified as 16-25 year old females, mainly, as research found they were most attracted to the pop/punk genre. Elements were included, like shots of guitars, to appeal to the audience's stereotypical interests. The music video portrays rebellious behavior and escapism to attract and engage the target demographic. Though not familiar with the genre personally, extensive research was conducted to appropriately portray it and appeal to the identified target audience across all media products created.
The document provides details on developing materials for a digital music magazine focused on the indie pop genre. It includes:
- Primary research through questionnaires to determine the target audience of 16-24 year olds who are equally split male and female.
- Secondary research on popular indie artists, existing music magazines for inspiration, and websites to determine the target audience's interests in music festivals, shopping, films and social media.
- Plans to feature a local indie band called Infernal Bloom, using photographs from a concert taken with a Canon camera. Permission has been obtained from the band and photographer.
- The magazine will have a color scheme of white and red and include content on new artists, fashion, and films
Question three target audience finished 2ndemmacalder123
The document discusses gathering audience feedback for music products targeted at males and females aged 16-25. Feedback was collected through surveys on social media, interviews, and focus groups to understand how to improve products and ensure they appealed to the target demographic. Collecting qualitative feedback through face-to-face interviews proved most useful, as it allowed for elaboration and clarification. Audience feedback was vital to creating high quality, visually pleasing products that the target audience wanted.
The target audience for the music video is teens aged 16-21 who enjoy watching music videos regularly, especially on YouTube. Research found they prefer abstract, heavily edited music videos filmed using a VHS-style camera in settings with mixed lighting. Interviews confirmed editing is important to convey an artistic vision and help artists grow their career. The music video will appeal to this audience by incorporating VHS-style filming, abstract editing, and lighting mixes to fully express the artist's vision.
Beth conducted extensive audience research through profiles, online surveys, and focus groups to inform the creation of her music video and ancillary materials for the band Southlakes. The feedback revealed preferences for narrative videos featuring emotional storylines and uncovered opportunities to improve pacing and character relatability. Edits were made to address these points and increase audience engagement. Beth learned it is crucial to continually refer to target audiences to shape products according to their wants. Detailed audience understanding facilitates smooth creation of appealing materials.
The document discusses gathering audience feedback for music products targeted at males and females aged 16-25. Various methods are described, including surveys on social media and SurveyMonkey, group interviews, and one-on-one interviews. Face-to-face interviews proved most useful by allowing for elaboration and clarification. Feedback indicated lighting and narrative were successful aspects of the music video, while the digipak cover needed more tracks added. Overall, audience feedback helped ensure the products met the target demographic's preferences for the drum and bass genre.
The document discusses gathering audience feedback for music products targeted at males and females aged 16-25. Various methods are described, including surveys on social media and SurveyMonkey, group interviews, and one-on-one interviews. Face-to-face interviews proved most useful by allowing for elaboration and clarification. Feedback indicated lighting and narrative were successful aspects of the music video, while the digipak cover needed more tracks adding. Overall, audience feedback helped ensure the products met the target demographic's preferences for the drum and bass genre.
1) The author conducted market research early in the planning process through questionnaires, focus groups, and secondary research to better understand the target audience and shape the music video proposal.
2) Questionnaire responses showed that 58% of the audience supported music videos with themes/issues and rated the importance of the proposed topic of self-image pressures on young people as 8.1/10, reinforcing the proposed topic.
3) Focus group feedback suggested marketing the artist as relatable rather than idealized, in line with changing audience preferences compared to past decades.
The document discusses feedback the creator received from their target audience regarding music videos and how it shaped their own music video project. They conducted primary research through questionnaires and interviews to understand what their target audience, young females, like and dislike in music videos. Key findings included that the audience prefers narratives, good editing, costumes, and visuals that match the lyrics. They also disliked when visuals didn't match lyrics or when women were portrayed as sex objects. The creator incorporated this feedback into their music video by including a narrative, varied editing techniques, and ensuring visuals matched the lyrics. Additional feedback from pitching ideas and storyboards helped further refine the project.
The document provides answers to four questions regarding a media production project. For question 1, the response discusses how the music video adheres to and challenges conventions of the indie rock genre through elements like including band performances and having a nonlinear narrative. Question 2 examines how the music video, digipak, and advertisements create an effective brand through consistent visual style, themes, and focus on the band members. Question 3 outlines what was learned from audience research, such as a preference for interpretive narratives in music videos. Question 4 details the use of software like Final Cut Pro X and Photoshop in editing the video and creating marketing materials, noting both the benefits and some difficulties of the programs.
Primary research involves collecting original data through methods like interviews and surveys. It allows customization but takes more time and effort. Secondary research analyzes existing materials like videos, album covers, and publications. It is easier but may not fully suit the researcher's needs. The document discusses using primary research to ask fans specific questions and get intimate insights, and secondary research to understand music genres and identify key artists. Knowing the target audience is important to create successful media for them. An example audience profile of a typical R&B fan is provided.
The document discusses the audience feedback the author received for a music video project. It describes conducting an online survey to profile the target audience, which was found to be 18-25 year old fans of singer-songwriter music from northwest England. The survey asked about music preferences, lifestyle, and preferred video styles. This informed the creation of the first draft video, which focused on themes of songwriting and seeking inspiration. A focus group provided feedback on the draft that helped clarify the narrative and identify additional shots needed.
1) The document discusses feedback the author received from their target audience on various creative works and products.
2) Focus groups and questionnaires were used to gather feedback, which helped the author understand what was confusing or unclear and make appropriate changes.
3) Key areas the feedback focused on included understanding the narrative, choosing appropriate platforms, deciding between advertising options, establishing branding, and fine-tuning elements like colors, fonts, and filters. The feedback helped the author strengthen the work and ensure it effectively engaged the target demographic.
Media studies as production evaluationfernpaul1994
This document contains questions for evaluating a student's media production project of a music magazine. It includes questions about how the magazine uses or challenges conventions of real music magazines, how it represents social groups, what type of publisher might distribute it, who the target audience is, how the audience was attracted, what technologies were used in creating it, what was learned from preliminary tasks, and what was learned from receiving feedback on the target grade. The student provides responses to each question, describing research conducted, design choices made, the intended audience and their interests, and feedback received to further improve the project.
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Evaluation Question 3 - What have you learned from your audience feedback?
1.
2. Why audience research is important
• When creating my music video I was creating a promotion for the Mojokings
themselves which therefore meant that to appeal to them and their followers I
needed to know about the fans of the band as well as the Psychobilly genre. It
is important for the product to be accepted by the intended audience
otherwise it would not be successful as what is effectively a advertisement for
the band. After all the purpose of a music video is to sell albums, merchandise
and tickets to live gigs. As a result my audience feedback and research was
very important in making my production.
Types of audience research I
conducted
§ Audience Profile
§ Working Examples
§ Online survey/ questionnaire
§ Focus Groups
3. How I researched my audience –
Audience Profile
• The first thing I done in terms of researching my audience
was to get a profile for the fans of the band. This was done by
online research and past knowledge of the band members/
the music genre. In my audience profile I looked at things
such as the bands origins, what influenced them in terms of
music as well as looking at places they had performed and
with what other bands.
• My knowledge of the audience came from attending the
Mojokings gigs and other bands who class themselves as
Psychobilly. From being interested in the band and the music
genre long before having them as my unsigned artist I spent
a lot of my time going to music gigs meeting the people and
bands on the Rockabilly/ Psychobilly scene; as a result I had
the familiarity with the genre on a first hand basis.
• For additional information I also looked at the Mojokings
social media account like their Facebook page which gave
me information about the bands influences and origins.
4. How I researched my audience –
Audience Profile continued…
• Audience Profile (continued...) – I discovered that there was quite a large basis
to cover in terms of the Mojokings’ audience as they draw in a variety of
audiences with wide age bracket from younger teenagers all the way up to
adults aged 50+. The most common age is those aged 40-50 who are the
primary fans. They are likely to have known the band since their beginning and
have an interest in the Rockabilly genre, most likely would have seen them
through live gigs and demo CD's. These people are likely to bring in the
younger age bracket as that age category are likely to have younger or teenage
children which then also get in to the music and therefore the band as well.
• People who are in to the Rockabilly/ Psychobilly scene have a very distinctive
look, this look is reflected in mainly their hairstyles and the clothes which they
wear. Since the genre has a very unique & distinct style the audience of the
genre are very clear on the themes of what it typical for Rockabilly/ Psychobilly
bands in terms of their products such as music videos and albums.
• From research in my audience profile and first hand experience of the genre I
was then able to see examples of real media texts which are popular with my
target audience and fit the forms and conventions of Psychobilly music.
5. How I researched my audience –
Theory & Audience Needs
• In terms of theory I can apply Maslow’s hierarchy of needs to my
audience as I have learned that there is a strong feeling of
confidence and respect when watching my video and other texts as
they feel a sense of togetherness identifying with fans from the
genre.
• I also found out that while conforming to
genre conventions my audience wanted
to be entertained and see the latest
trends in the Psychobilly genre.
6. Working Example
• My working example allowed me to further analyse real media
texts for forms and conventions of the genre as well as seeing
what new trends in the genre were for Psychobilly artists. By
looking at other videos it allowed me to see what sort of things
correspond across all texts such as the constant feature of the
double bass which is the icon of the genre. Most bands chose
this instrument and tend to have different coloured/ styled
basses which is distinct for each band, additionally this is one of
the most powerful instruments (in terms of sound) which the
band play. To determine a good song most fans listen for the
double bass playing to see if it is any good.
• From having knowledge of working examples I could then
identify conventions to keep to in order to make an authentic
Psychobilly music video but also I looked in to things I could mix
or change to make my video groundbreaking and different yet
sill appeal to my audience. This helped influence all areas of my
music video and ancillary texts from iconography to location as
well as use colour and shot types.
7. Questionnaire Analysis
• My questionnaire was one of the most important forms of getting information/ feedback about what my media
products should include. To create it I used an online service called ‘FreeOnlineSurveys.com’ which was a useful tool
in getting to a wider audience than paper form surveys. By having it online I used less recourses (i.e. paper, ink etc),
it allowed me to be more interactive in getting responses.
• To make sure that my responses were valid (ones from my target audience) I got in contact with the Mojokings and
they offered to post a link to the questionnaire through their social media accounts. This would cover fans of the
band as well as members from more well known Psychobilly artist to leave a response. It also meant that I could
reach fans of the Mojokings who were in other countries.
• To gather all this information I produced a mixture of questions in different forms e.g. multiple choice, open
descriptive text, rating featured (rating the digipak out of 5 stars).
Key bits of information I got from my
survey include:
• Music video type – which was overall a Live Performance video.
• People’s viewing habits for music videos and the platforms they use to watch them on.
• Demographics about my target audience in terms of age, gender, occupation.
• Key themes which my audience believed were vital for a good music video.
• Examples of music videos favoured by my audience.
• Ideas for digipaks which would be popular with the audience i.e. ones featuring the band or scenery phots.
8. Questionnaire Analysis - Examples
• My questionnaire was split into three main sections. First of all was generic data
which allowed me to gain basic demographic data about the audience. To gain this
statistical information I used closed questions and multiple choice. The second part
was to give me information about the audiences opinion on what makes a good music
video and what styles would suit the Mojokings and what kind of videos and bands
they currently listen to. The third part was to get ideas about my Digipak production by
seeing covers which were popular I could then take ideas/ inspiration from their
design and replicate that style for my own texts. To get the more creative answers I
used a mixture of rating based questions and open text questions where people were
free to answer however they liked.
• My audience feedback has also impacted some of my decisions in going against
genre convention for example the use of colour in my music video and ancillary texts
with the colder colours of blue black and white. This was deliberately subverted so
impact on the audience and create a unique text which would stand out among the
Psychobilly genre. It also gave me the idea of using the female character for my
Digipak and poster as it would appeal to both genders, men for the pleasure of
viewing (Mulvey’s Male Gaze Theory) and female fans would be able to relate and see
themselves as the person on the cover, they can relate in the sense of the Psychobilly
look (style) and also being a fan of the band (in terms of liking the music genre).
9. Questionnaire Analysis – Examples &
use of genre conventions/ themes
• For themes of the genre it goes deeper than just being entertained and distracted from
reality. Unlike in other genres where it is simply for enjoyment the Psychobilly genre has
deeper roots and the fans understand this and clearly known the themes and references for
the genre such as the typical female “50’s pinup” look which is shown in my ancillary texts
but also the themes of going against conventions in terms of the music sound and the style,
rebelling against the norms of society also seen in the style of the character but also though
the hidden identity and the clothes worn by the band which are typical of the style. I have
attempted to convey in my music video with the rough-styled editing and the unusual blue
static broken retro TV style special effects.
• In particular one question of my survey asked about which device (format) my audience
watch music videos on. By doing this this was valuable to know for promoting the video as
to the best places to advertise it, whether they are an active audience (going out looking for
the artists material i.e. Vimeo or YouTube) or passive audience (just viewing what is shown
and advertised on social media. It would also help me find places where it would be best to
show the video for example, Psychobilly fans tend to watch most of their content online
through YouTube and social media directly from the bands, they do not watch mainstream
music channels. Knowing this it allowed me to make my advert and product more suitable
for online viewing/ being promoted by the band (easy access form anyone – YouTube).
10. Questionnaire Analysis – Examples & use
of genre conventions/ themes
(continued…)• Question 13 of my survey asked “Based purely on the covers (not the bands) please rank these CD covers from 1 - 5,
with 5 stars being your favourite?”. I based this question on a theory by Young and Rubicam to see about the
personality of my audience. I deliberately chose different style CD covers to see which is the most popular among
Psychobilly fans/ fans of the Mojokings. Each CD cover displayed a different type of cover, these were, abstract/
artistic covers, ones showing the singer mainly on the font cover, ones showing the bands as a whole/ a character
representing the band, simplistic covers showing the bands logo and finally a landscape or place photo with the album
titles. An alternative however would be an old style or an original old CD which would suggest an older audience and
their preference for nostalgia, it could also possibly link to the Resigned in Young and Rubicam's theory.
• Something like an arty or abstract CD cover being popular would suggest someone
who is more of Mainstream audience member. I found out that the most popular
style was an album by The Brains (Monster Within) the artistic style was rated the
highest. From this feedback I took the idea of the star motif of the monster and the
female ‘damsel in distress’ character laying on the beach. This gave me inspiration
for my use of a female character for my own production to show the mixed age and
gender fan base of the Mojokings/Psychobilly genre. Using an actual photo makes
the album more realistic (like many Psychobilly albums such as The Black Tibetans
album ‘Go Like This’ and Kitty In A Casket ‘Kiss & Hell’). It was also easier and more
effective than having to attempt to draw or animate the digipak completely. In
addition from having knowledge of the band and genre I believe the look I went for
best reflected the Mojokings style.
11. Focus Group
• As part of my research into how I could
improve my rough cut for my music video I got
a focus group together to view my video and
give me feedback on what worked well and
most importantly giving me feedback on how I
could improve and refine my video.
• My focus group comprised of a mixture of
people including members of the Mojokings,
fans and people from other Psychobilly bands.
• One key person in my focus group was the
double bass player from the Mojokings (Rich).
this proves a valuable insight as he can give
the opinion of the band as well as what looks
good/ can be improved from the bands image
point of view i.e. what picture it paints of the
band as well as whether it is an effective video
for advertising them.
12. Focus Group
• Other feedback was given verbally from friends and family who were also fans
of the band however the more in-depth feedback was from contacting
members from band members and media orientated people.
• Another key person in my focus group was Philippe Pinard the drummer from a
well known Psychobilly band called The Brains (see video analysis). I had kept
in contact with him from when deciding my camera for filming the Mojokings.
• This has proved a
valuable piece of
feedback since he knows
about animation and
also produces all the
visual effects for The
Brains music videos as
well as coordinating and
producing their music
videos, most
recently Out In The Dark.
It is very good to be able
to get feedback from
someone who has
experience in
professionally making
music videos for this
genre.
13. Focus Group – What I changed
after my rough cut (first draft)
• The theme of synergy between the different texts – using the
blue theme across in all of my products, by adding the tinted
background to my music video this crated a constant style.
• Fast cuts – making the shots shorter and adding in clips where
appropriate to speed up the pace of the video and also more
technically complex. This then makes the speed fit the song and
the franticness of the genre.
• Ending the video - adding animation to the end of my music
video in order to round it off so there is a defined ending to the
video. To do this I added the same TV animation with the title
and then finally fading out like an old 1950’s style television.
• Special effects – by adding special effects and filters it allowed
me to present an accurate vintage effect to the shots
appropriately referencing the genres roots. Also with the static
transitions throughout and the overlay on blue shots it refers
back to the themes referenced in my digipak and poster of the
ideas of going against conformity and teenage rebellion
• Sound – The use of real static noises overlaying the music at key
point again referencing the old TV style.
14. Conclusion
• Overall I gained a lot of knowledge from my audience feedback as it gave me ideas and opinions which
helped my shape my media products. As an artist it is important to reflect the interests of an audience as
they rely on fans for support and success in the music genre. I also learned what was new and cutting
edge for modern Psychobilly products and these texts then inspired my own creation. The understanding
of themes and conventions allowed me to experiment and change typical genre forms, deliberately
subverting from certain aspects of Psychobilly music videos and digipak’s etc. to then make my own
creations more unique and effective. Media theories such as Maslow’s Hierarchy of Needs and Mulvey’s
Male Gaze theory influenced my music video and ancillary texts. I wanted something which goes with the
stereotype of female characters but also something which presents females in a different way to simply
being objectified, they become the icon of bands which hold power over the audience. I wanted the video
to entertain and be innovative for the viewer but also speak to them on a deeper level in terms of
referencing themes of subverting social norms. The most detailed information came from my focus group
and proved extremely useful as they were able to give me in depth feedback on what worked and what
could be improved to further the look of the video. I agreed with the changed that my focus group
suggested and used it to better the products so that they would both be accepted by Psychobilly fans and
followers of the Mojokings, but at the same time create something which was new and would stand out.