Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools
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With hundreds of the tools on the market, how do you find the right one for you and your company? Outside of the traditional SEO tools, learn what types of tools can you use to improve your Internet marketing campaigns.
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Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools
- 1. HOW TO CHOOSE THE RIGHT TOOL TAYLOR PRATT | @RAVENPRATT RAVEN INTERNET MARKETING TOOLS BEND.RAVENTOOLS.COM
- 4. SO HOW DO YOU CHOOSE?
- 5. 1 SAVES TIME KEY FEATURES 2 CENTRALIZES DATA FOR ANY TOOL 3 COLLABORATIVE 4 RELIABLE
- 6. THE INDUSTRY IS EVOLVING
- 7. OUR TEAMS ARE GROWING
- 8. MARKETING WALLS ARE FALLING
- 9. DESIGNERS CONTENT MARKETING SEO WE’RE MORE POWERFUL TOGETHER PPC SOCIAL MEDIA ANALYTICS
- 10. OUR TOOLS NEED TO SUPPORT THAT
- 12. Keyword Research Traditional Content Management SEO Tools Link Management The everyday tools Link Research Social Media Management
- 13. MOBILE USABILITY ANALYTICS BUT WHAT ABOUT: EVERYTHING ELSE MONITORING MICRODATA TECHNICAL ANALYSIS
- 14. MICRODATA
- 15. SCHEMA SIMPLIFIED AUTO- Schema Creator GENERATES SCHEMA schema-creator.org FREE!
- 16. STRUCTURED DATA AUTO- Microformats GENERATES MICROFORMATS.ORG/CODE-TOOLS FREE!
- 17. MONITORING
- 18. 1 COMPETITOR MONITORING MONITORING 2 CONTENT IDEAS STRATEGIES 3 LINK OPPORTUNITIES 4 COMMUNITY DISCOVERY
- 19. DOMAIN MENTIONS BRAND BackTweets BACKTWEETS.COM MENTIONS FREE
- 20. CONVERSATION VALUE AUTOMATED ESCALATION BrandsEye BRANDSEYE.COM $150/mo
- 21. DETAILED DEMO- GRAPHICS GLOBAL & MULTI- MAP SYSOMOS.COM LINGUAL REAL TIME
- 22. REAL-TIME SOCIAL DASHBOARD Raven Tools RAVENTOOLS.COM $99/MO
- 23. USABILITY
- 24. 1 CONCEPTING USABILITY 2 ATTENTION TESTING TYPES OF TOOLS 3 CLICK TESTING 4 USER TESTING
- 25. CONCEPTING WEB APP MarkUp MARKUP.IO FREE
- 26. ATTENTION TESTING AUTO DETECTED Attention Wizard ATTENTIONWIZARD.COM $27/mo
- 27. ATTENTION TESTING AUTO Five Second Test DETECTED FIVESECONDTEST.COM $20/MO
- 28. USER TESTING FAST & User Testing CHEAP USERTESTING.COM $40/TEST
- 29. USER TESTING MULTIPLE Concept Feedback FEEDBACK CONCEPTFEEDBACK.COM $10
- 30. ANALYTICS
- 31. 1 CONTENT ANALYSIS ANALYTICS 2 SOCIAL SHARING ANALYSIS SEO INSIGHTS 3 KEYWORD OPPORTUNITIES 4 RETARGETING
- 32. 1. Engagement 2. Goals Completed 3. Conversion Rate
- 33. Is your traffic socially engaged?
- 34. Secondary Dimension: Landing Page Brand Filter Do these match?
- 35. SOCIAL SHARING QUICK Sharedsharedcount.com Count ANALYSIS FREE
- 37. 1 EVALUATING CODE TECHNICAL AUDIT 2 SEARCH-FRIENDLY DESIGN AREAS OF FOCUS 3 IA SETUP 4 REDIRECTS
- 38. ACCESSIBILITY Wave wave.webaim.org OVERLAY FREE
- 39. BROWSER TESTING WORKS Adobe BrowserLab W/ FIREBUG browserlab.adobe.com FREE
- 40. SEO CRAWLER Screaming Frog IDENTIFIES PROBLEMS screamingfrog.co.uk £99/year
- 41. HEADER CHECKING PAGE SPEED URI urivalet.com Valet FREE
- 42. PERFORMANCE ANALYSIS PAGE GTmetrix GTMETRIX.COM SPEED FREE
- 43. ASK QUESTIONS Feedback Army RECEIVE 10 ANSWERS FEEDBACKARMY.COM $15
- 44. THANKS. @RavenPratt bend.raventools.com