1. IDecideFast – Bidding Business Model
Traffic drivers: Expanding Bidding Online Automated Bidding Bulletin
Free model
1. Bidding websites
Templates Increases comfort in Service for bidders Users
Ibid, webidz, ubid
2. Decision software determining bid and
Customer Personal Bidders in online
firms. willingness to
Acquisition relationships with Auctions:
3. Realtors participate 1. Traditional eBay Auction
(Champaign Realtor domain experts 2. Best Offer eBay
Association) Separate Premium 3. Three offers – eBay
(domain experts) Models 4. Name your own price -
Priceline
Modelers/
Web
Algorithms Bidders access Bidders in Real Estate:
1. BiddingPal.Com 1. Best Offer Real Estate.
fellow bidders 2. Intermediaries e.g. 2. Haggling – Real Estate.
Software AppleStore
Developers Eyeball access for Advertising
Ad companies Companies
MKTing/Sales/Admin And Domain Experts And Domain Experts
Template fee
Software Development
People Ads for the free from more
Hosting/Infrastructure online auction sophisticated
bidding tool models e.g.
Sales/initial customer acquisition real estate

2. BiddingPal.com

3. eBay’s Three-Bid Auction

4. New Template
New template used in eBay

5. New Template

6. Partner Development

7. Partner Development

8. Partner Development

9. Partner Development

10. Example of Sealed Bid Auctions

11. Number of Potential Customers
– Fee-based real estate template
• Champaign -100 per month
• Chicago area – 4000 per month
• U.S. – 300,000 per month

12. Number of Potential Customers
• Free online general auction templates
– Sealed bid template - 30000
• National liquidators ….
– Unlimited bidding template
• Ibid – 15000 customers
• Webidz – 20000 customers
• Ubid – 15000 customers
– Three-offer template
• eBay - 20000

13. Pricing Option 1
– Free Online Auctions, Fee Real Estate (1 year)
• U.S. – 300,000 per month
• 20% of market (very low estimate based on surveys)
• $10 per customer
• $600,000 per month from real estate template
– Free Online Auctions with Ads
• 100,000 users
• RPU =$1 - $2

14. Pricing Real Estate Template
• Pay per single use
– May reduce cost for users who only bid on 1-2
homes
– Increases uncertainty to user of total cost
• Pay per number of uses
– Uncertainty about number of uses remains
• Pay per unit time
– More willingness to pay
– Increases revenue (can charge more than for
single/set number of uses)

15. Pricing Option 2
– All Free
• 100,000 users online auctions/month
• 60,000 users real estate per month
• Ad RPU =$2

16. This week
• Test elasticity of demand for template fee
• Video tutorial
• Ongoing contacts with ibid/ubid/webids
• Ongoing contacts with Champaign county
realtors
• Continue building capability to track customer
usage habits

17. Appendix

22. IDecideFast
Value Proposition
90% of decisions we face do not require
mathematical analysis. Just clear thinking. Social Networking
Many are faced by a large % of the population.
Fast Idea Generation
Categorized Post to the World/Friends
Collaborative Decision Making
e.g. My Decision is: which school should I go to?
Designed for the lay person not the
Please help me with:
decision analyst.
1. Alternatives What do I know?
Useful
2. Uncertainties What are my
Information What consequences
do I care about?
choices?
3. Trade-offs Creative
Alternatives
Clear
Values
Elements of
4. Frame A Good
Decision
Sound
5. Pros/Cons What is it that
I am deciding?
Helpful
Frame Reasoning
Am I thinking
straight about this?
Commitment
Categorized Decisions to
Follow Through
Relationships, Marriage, Entertainment, Will I really take action?
90% Clarity by 5% Clarity by
Dining, Car, Purchase, Vacations, chatting, simple model
School, Bidding, Retirement brainstorming,
venting
5% Detailed Solutions to Select Decisions (Templates)
(Based on Customer Feedback)
Instant Bidding, Which Job, Vacation, Refinancing, Retirement,
Messaging/posting Medical Decision

23. 1. Traffic 1. Expanding 1. Social 1. Online self-
generators service 1. Decision bulletin
templates/Categories networking
(keywords from 2. Customer Users
2. Collaborative
• Twitter acquisition beyond 2. Advertising
decision making
college students companies
• Ask.Com 3. Rapid feedback
3. Build/operate/ 3. Template Users
• Facebook maintain 4. Detailed
Updates) solutions for
select problems
2. (templates)
Professional/Student 1. Internet
1. Modelers
associations/LinkedIn
2. Software vendor
3. MKTing/Sales/
3. Template Domain
Operation/admin
Experts
personnel
1. Software development
2. People 1. Advertisement
3. Incentives (for initial customer acquisition) 2. Coupons
4. Hosting/infrastructure
5. Gathering data for templates 3. Template fees
6. Survey/questionnaire costs for templates