More Related Content Similar to Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools (20) More from Raven Tools (20) Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools1. HOW
TO CHOOSE
THE RIGHT TOOL
TAYLOR PRATT | @RAVENPRATT
RAVEN INTERNET MARKETING TOOLS
BEND.RAVENTOOLS.COM
5. 1 SAVES TIME
KEY FEATURES
2 CENTRALIZES DATA
FOR ANY TOOL
3 COLLABORATIVE
4 RELIABLE
9. DESIGNERS
CONTENT MARKETING
SEO
WE’RE MORE POWERFUL TOGETHER
PPC
SOCIAL MEDIA
ANALYTICS
13. MOBILE
USABILITY
ANALYTICS
BUT WHAT ABOUT: EVERYTHING ELSE
MONITORING
MICRODATA
TECHNICAL ANALYSIS
15. SCHEMA
SIMPLIFIED
AUTO-
Schema Creator GENERATES
SCHEMA
schema-creator.org
FREE!
16. STRUCTURED
DATA
AUTO-
Microformats GENERATES
MICROFORMATS.ORG/CODE-TOOLS
FREE!
18. 1 COMPETITOR MONITORING
MONITORING
2 CONTENT IDEAS
STRATEGIES
3 LINK OPPORTUNITIES
4 COMMUNITY DISCOVERY
19. DOMAIN
MENTIONS
BRAND
BackTweets
BACKTWEETS.COM
MENTIONS
FREE
20. CONVERSATION
VALUE
AUTOMATED
ESCALATION
BrandsEye
BRANDSEYE.COM
$150/mo
21. DETAILED
DEMO-
GRAPHICS
GLOBAL
&
MULTI-
MAP
SYSOMOS.COM
LINGUAL
REAL
TIME
22. REAL-TIME
SOCIAL
DASHBOARD
Raven Tools
RAVENTOOLS.COM
$99/MO
24. 1 CONCEPTING
USABILITY
2 ATTENTION TESTING
TYPES OF TOOLS
3 CLICK TESTING
4 USER TESTING
26. ATTENTION
TESTING
AUTO
DETECTED
Attention Wizard
ATTENTIONWIZARD.COM
$27/mo
27. ATTENTION
TESTING
AUTO
Five Second Test DETECTED
FIVESECONDTEST.COM
$20/MO
28. USER
TESTING
FAST &
User Testing CHEAP
USERTESTING.COM
$40/TEST
29. USER
TESTING
MULTIPLE
Concept Feedback FEEDBACK
CONCEPTFEEDBACK.COM
$10
31. 1 CONTENT ANALYSIS
ANALYTICS
2 SOCIAL SHARING ANALYSIS
SEO INSIGHTS
3 KEYWORD OPPORTUNITIES
4 RETARGETING
33. Is your
traffic
socially
engaged?
35. SOCIAL
SHARING
QUICK
Sharedsharedcount.com
Count ANALYSIS
FREE
37. 1 EVALUATING CODE
TECHNICAL AUDIT
2 SEARCH-FRIENDLY DESIGN
AREAS OF FOCUS
3 IA SETUP
4 REDIRECTS
39. BROWSER
TESTING
WORKS
Adobe BrowserLab W/
FIREBUG
browserlab.adobe.com
FREE
40. SEO
CRAWLER
Screaming Frog IDENTIFIES
PROBLEMS
screamingfrog.co.uk
£99/year
41. HEADER
CHECKING
PAGE
SPEED
URI urivalet.com
Valet
FREE
42. PERFORMANCE
ANALYSIS
PAGE
GTmetrix
GTMETRIX.COM
SPEED
FREE
43. ASK
QUESTIONS
Feedback Army RECEIVE 10
ANSWERS
FEEDBACKARMY.COM
$15
44. THANKS. @RavenPratt
bend.raventools.com