Excelente estudo sobre o comportamento da nova geração. “Meet Generation Z: Forget everything you learned about Millennials,” produced by New York City advertising agency Sparks & Honey.
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
Gen Z Digital-Book: A Primer For All Things Gen ZOlogie
Just like you, we’re curious about Gen Z—the college students of today and tomorrow. So we’ve spent some time studying them.Now is the time to get smarter about communicating and connecting with this new generation. Our book offers facts and valuable insights, as well as bottom-line implications for your communications.
Think of it as a primer for all things Gen Z.
Social media has both positive and negative impacts. Positively, it allows enhanced learning, sharing of information like health issues, and empowering of nonprofit organizations and political movements. However, negatives include cyberbullying, over-reliance weakening real-world relationships, and manipulation through targeted advertisements. Overall, social media is a tool that can be used wisely with awareness of its dangers if overused.
Meet Generation Z: Forget Everything You Learned About MillennialsAnita Valerio
Gen Z, those born after 1995, are now the largest living generation and influence household purchases. They are more entrepreneurial than previous generations and see self-employment as desirable. Gen Z grew up in a diverse world with blurred gender roles and are concerned about economic issues. They are constantly connected through multiple devices and have short attention spans due to their digital lifestyle.
I have posted the first version of the PledgeGo pitch deck. This is a high-level presentation of the PledgeGo model and the value we bring to our donors and charities.
The document discusses the relationship between social media use and mental health in teens and young adults. It notes that 20% of Canadians will experience a mental illness, and that social media use is rising, with 84% of 18-34 year olds using smartphones. Research suggests both benefits and risks to mental health from social media, as excessive use has been linked to poorer mental well-being, but it can also help social connection. The key may be moderation and balance in social media use.
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
Gen Z Digital-Book: A Primer For All Things Gen ZOlogie
Just like you, we’re curious about Gen Z—the college students of today and tomorrow. So we’ve spent some time studying them.Now is the time to get smarter about communicating and connecting with this new generation. Our book offers facts and valuable insights, as well as bottom-line implications for your communications.
Think of it as a primer for all things Gen Z.
Social media has both positive and negative impacts. Positively, it allows enhanced learning, sharing of information like health issues, and empowering of nonprofit organizations and political movements. However, negatives include cyberbullying, over-reliance weakening real-world relationships, and manipulation through targeted advertisements. Overall, social media is a tool that can be used wisely with awareness of its dangers if overused.
Meet Generation Z: Forget Everything You Learned About MillennialsAnita Valerio
Gen Z, those born after 1995, are now the largest living generation and influence household purchases. They are more entrepreneurial than previous generations and see self-employment as desirable. Gen Z grew up in a diverse world with blurred gender roles and are concerned about economic issues. They are constantly connected through multiple devices and have short attention spans due to their digital lifestyle.
I have posted the first version of the PledgeGo pitch deck. This is a high-level presentation of the PledgeGo model and the value we bring to our donors and charities.
The document discusses the relationship between social media use and mental health in teens and young adults. It notes that 20% of Canadians will experience a mental illness, and that social media use is rising, with 84% of 18-34 year olds using smartphones. Research suggests both benefits and risks to mental health from social media, as excessive use has been linked to poorer mental well-being, but it can also help social connection. The key may be moderation and balance in social media use.
Survey results: Consumer discretionary spending in IndonesiaHeather Hanselman
- A majority of respondents in Indonesia expect to recover lost income and savings from the lockdown within one year. However, many plan to cut back on purchases in various categories due to economic uncertainty.
- For apparel purchases, 19% of those originally planning to buy say they will indefinitely postpone or cancel purchases. Higher-income respondents are less likely to forego certain categories like sportswear.
- While most respondents look forward to returning to physical stores, price sensitivity has increased in the short-term. Long-term spend may rise for higher-income groups but fall for others due to economic concerns.
A glimpse into the world of Gen Z - an 8 page Gen Z Manifesto that summarizes the upcoming book, The Gen Z Effect: The Six Forces Shaping the Future of Business, available 11/11/14 at bookstores everywhere. Written by Dan Keldsen and Thomas Koulopoulos.
Who is Gen Z? What makes them tick? What is an accident of birth, and a purposeful decision?
Are YOU Gen Z?
The document discusses how to grow a website or application from zero to 1 million users through viral growth. It explains that a viral loop, where each new user invites additional users, is the most effective way to achieve predictable exponential growth. The key is to design the product, sharing features, and marketing in a way that optimizes the viral coefficient - the number of new users each existing user brings in. Factors like average number of invites sent and acceptance rate must be measured and improved over time to sustain viral growth rates above 1.0 new users per existing user.
1) The document discusses various internet memes and how they spread, including lolcats, Rickrolling, advice animals, and rage guy.
2) It notes how sites like 4chan helped popularize many memes through traditions like "Caturday" and the sharing of amusing images.
3) The document examines the role of social networks like Facebook and Twitter in driving the majority of social sharing online today.
Alcohol And Adolescence What Every Educator Should KnowSarah Pahl
Presentation designed to equip educators of adolescents with knowledge of alcohol's effects on adolescent brains and bodies, the ability to identify risk and protective factors, and specific tools for the classroom to communicate positive prevention messages.
Social Media Use, Engagement and Addiction among University students: A Surve...Md. Sajjat Hossain
In today’s technological world social media is the new reality of human life. The easy access of Internet around the world has made it one of the most popular medium of information and communication. It has the ability to completely eliminate geographical distance for communication that exists between people.
the influence of social media have changed all areas of peoples live. The strong and most visible changed were observed in the young generation especially tertiary level students.
Many parents and guardians are worried that students are spending too much time on Facebook and other social media sites and have not enough time to study.
Effects of Social Media on Young AdultsRatan Rajpal
The document discusses the effects of social media on young adults. It notes that while social media allows people to easily connect with others, it may also negatively impact real-life interactions and communication. Some disadvantages include reduced face-to-face interactions, increased online bullying, and the prioritization of online popularity over real-world connections. The document also examines how social media influences business communication and trends in social networking sites.
Effects of social media on youth by Nilender Pratap SinghSHASHANKKUMAR426
This document discusses the effects of social media on youth. It begins by defining social media as web-based tools that allow people to interact and share information. Popular platforms mentioned include WhatsApp, Twitter, Facebook, and Google+. Statistics show that most users are aged 16-34 and spend over half an hour daily on social media. While social media can help with education, business, and political change, it can also lead to issues like stress, wasted time, less face-to-face interaction, cyberbullying, and security risks. The conclusion emphasizes that it is up to the individual to decide how social media will impact them.
PowerPoint presentation from CitizenShift's workshop entitled: The Power of Social Media given at the Canadian Social Forum in Calgary, May 19-22, 2009.
A basic overview of Social Media philosophy and tools.
Social media has positive and negative impacts on youth. It allows connectivity and information sharing but can also enable cyberbullying and addiction. While social media enhances education and healthcare, it poses security and health risks like privacy breaches and excessive usage leading to physical and psychological issues. Relationship issues may also arise from cheating enabled by social interactions on such platforms. Overall, social media progresses technology but constant guidance is required for youth to harness benefits and avoid harms.
with Melissa Morgan (www.ememdesign.com)
An introduction to gauging the impact of social-media on society in this media saturated, hyper-networked, über-techie, digitally innovative world.
2014 Edelman Trust Barometer - Global ResultsEdelman
The document provides results from Edelman's 2014 Trust Barometer global survey. Some key findings include:
- Trust in business and NGOs remained stable year-over-year while trust in government and media decreased. NGOs were the most trusted institution in 20 of 27 countries.
- The overall Trust Index declined slightly over the past year with major drops in trust in Poland, the US, and Mexico. Developing markets like the UAE, Indonesia and Australia saw increases in trust.
- There was a 9 point difference in trust between the general population and more informed publics, with the latter having higher trust levels.
- Trust in online search engines and social media as sources of
The document summarizes the results of a survey about social media use. It found that most participants were younger than 29, with the average time spent on social media correlated to age. The most commonly used social media apps were Facebook, Instagram, Snapchat and TikTok. Respondents reported using social media primarily to stay connected with friends and family. Most felt social media influences their daily lives and were aware of potential dangers like cyberbullying.
Social media refers to virtual communities and networks that allow users to connect, share, and exchange information. Some major social media platforms include Facebook, Instagram, Twitter, WhatsApp, Snapchat, YouTube, LinkedIn, Pinterest, Google, and Reddit. According to polls, 22% of teenagers log onto social media over 10 times a day, and over half log on daily. The number of social media users worldwide has grown dramatically from 0.97 billion in 2010 to over 3 billion currently. While social media provides opportunities for marketing, reconnecting with friends and learning about other cultures, it also poses risks like cyberbullying, distraction in the workplace, and potential damage from oversharing personal information online.
2016 was a ‘meme-ntous’ year. Memes saw people round the world pretend to be mannequins, they impacted the US presidential election, and nearly led the UK government to name a ship “Boaty McBoatface”.
Memes are nothing new: they have been a staple of culture and communications for thousands of years. What is new is the speed with which memes are created, adapted, and spread around the world via social media.
Today, Internet memes are being used to great effect by brands, third-sector organisations and political movements (from the “alt-right” to their far-left alternatives). Opportunities abound for entities who use them well. If you work in communications you need to understand where Internet memes come from, how they work, and how you can use them. This report answers those questions. Enjoy it and get in touch with queries.
95.7% of social media-savvy organizations in India use social media to build communities and advocate usage, while 76.1% use it to highlight brand news. Facebook is the most important social media platform for marketers in India to engage customers, followed by Twitter, YouTube, and blogging. The continued growth of social media is driven by increased mobile access and the proliferation of new social media sites. Consumers now use social media as a shared experience while watching TV or seeking customer service.
This document provides a guide to content seeding in 5 steps:
1. Plan - including goals, research, message, budget and format
2. Create - with quality, evergreen, linked content using keywords and clear titles
3. Seed - across social networks, bookmarking, blogs and journalists
4. Measure - proxies like shares, traffic using analytics, and leads
5. Manage - goals, updated content, and interaction to continually improve performance
Universal Design for Learning and ICT tools to make teaching & learning acces...Evelyn Cloosen
Universal Design for Learning (UDL) and ICT tools to make teaching & learning accessible for all students.
Presented by SIHO at "Inclusive Higher Education: National and International Perspectives Conference" from 22 to 23 September 2014 at the University of Leipzig.
Survey results: Consumer discretionary spending in IndonesiaHeather Hanselman
- A majority of respondents in Indonesia expect to recover lost income and savings from the lockdown within one year. However, many plan to cut back on purchases in various categories due to economic uncertainty.
- For apparel purchases, 19% of those originally planning to buy say they will indefinitely postpone or cancel purchases. Higher-income respondents are less likely to forego certain categories like sportswear.
- While most respondents look forward to returning to physical stores, price sensitivity has increased in the short-term. Long-term spend may rise for higher-income groups but fall for others due to economic concerns.
A glimpse into the world of Gen Z - an 8 page Gen Z Manifesto that summarizes the upcoming book, The Gen Z Effect: The Six Forces Shaping the Future of Business, available 11/11/14 at bookstores everywhere. Written by Dan Keldsen and Thomas Koulopoulos.
Who is Gen Z? What makes them tick? What is an accident of birth, and a purposeful decision?
Are YOU Gen Z?
The document discusses how to grow a website or application from zero to 1 million users through viral growth. It explains that a viral loop, where each new user invites additional users, is the most effective way to achieve predictable exponential growth. The key is to design the product, sharing features, and marketing in a way that optimizes the viral coefficient - the number of new users each existing user brings in. Factors like average number of invites sent and acceptance rate must be measured and improved over time to sustain viral growth rates above 1.0 new users per existing user.
1) The document discusses various internet memes and how they spread, including lolcats, Rickrolling, advice animals, and rage guy.
2) It notes how sites like 4chan helped popularize many memes through traditions like "Caturday" and the sharing of amusing images.
3) The document examines the role of social networks like Facebook and Twitter in driving the majority of social sharing online today.
Alcohol And Adolescence What Every Educator Should KnowSarah Pahl
Presentation designed to equip educators of adolescents with knowledge of alcohol's effects on adolescent brains and bodies, the ability to identify risk and protective factors, and specific tools for the classroom to communicate positive prevention messages.
Social Media Use, Engagement and Addiction among University students: A Surve...Md. Sajjat Hossain
In today’s technological world social media is the new reality of human life. The easy access of Internet around the world has made it one of the most popular medium of information and communication. It has the ability to completely eliminate geographical distance for communication that exists between people.
the influence of social media have changed all areas of peoples live. The strong and most visible changed were observed in the young generation especially tertiary level students.
Many parents and guardians are worried that students are spending too much time on Facebook and other social media sites and have not enough time to study.
Effects of Social Media on Young AdultsRatan Rajpal
The document discusses the effects of social media on young adults. It notes that while social media allows people to easily connect with others, it may also negatively impact real-life interactions and communication. Some disadvantages include reduced face-to-face interactions, increased online bullying, and the prioritization of online popularity over real-world connections. The document also examines how social media influences business communication and trends in social networking sites.
Effects of social media on youth by Nilender Pratap SinghSHASHANKKUMAR426
This document discusses the effects of social media on youth. It begins by defining social media as web-based tools that allow people to interact and share information. Popular platforms mentioned include WhatsApp, Twitter, Facebook, and Google+. Statistics show that most users are aged 16-34 and spend over half an hour daily on social media. While social media can help with education, business, and political change, it can also lead to issues like stress, wasted time, less face-to-face interaction, cyberbullying, and security risks. The conclusion emphasizes that it is up to the individual to decide how social media will impact them.
PowerPoint presentation from CitizenShift's workshop entitled: The Power of Social Media given at the Canadian Social Forum in Calgary, May 19-22, 2009.
A basic overview of Social Media philosophy and tools.
Social media has positive and negative impacts on youth. It allows connectivity and information sharing but can also enable cyberbullying and addiction. While social media enhances education and healthcare, it poses security and health risks like privacy breaches and excessive usage leading to physical and psychological issues. Relationship issues may also arise from cheating enabled by social interactions on such platforms. Overall, social media progresses technology but constant guidance is required for youth to harness benefits and avoid harms.
with Melissa Morgan (www.ememdesign.com)
An introduction to gauging the impact of social-media on society in this media saturated, hyper-networked, über-techie, digitally innovative world.
2014 Edelman Trust Barometer - Global ResultsEdelman
The document provides results from Edelman's 2014 Trust Barometer global survey. Some key findings include:
- Trust in business and NGOs remained stable year-over-year while trust in government and media decreased. NGOs were the most trusted institution in 20 of 27 countries.
- The overall Trust Index declined slightly over the past year with major drops in trust in Poland, the US, and Mexico. Developing markets like the UAE, Indonesia and Australia saw increases in trust.
- There was a 9 point difference in trust between the general population and more informed publics, with the latter having higher trust levels.
- Trust in online search engines and social media as sources of
The document summarizes the results of a survey about social media use. It found that most participants were younger than 29, with the average time spent on social media correlated to age. The most commonly used social media apps were Facebook, Instagram, Snapchat and TikTok. Respondents reported using social media primarily to stay connected with friends and family. Most felt social media influences their daily lives and were aware of potential dangers like cyberbullying.
Social media refers to virtual communities and networks that allow users to connect, share, and exchange information. Some major social media platforms include Facebook, Instagram, Twitter, WhatsApp, Snapchat, YouTube, LinkedIn, Pinterest, Google, and Reddit. According to polls, 22% of teenagers log onto social media over 10 times a day, and over half log on daily. The number of social media users worldwide has grown dramatically from 0.97 billion in 2010 to over 3 billion currently. While social media provides opportunities for marketing, reconnecting with friends and learning about other cultures, it also poses risks like cyberbullying, distraction in the workplace, and potential damage from oversharing personal information online.
2016 was a ‘meme-ntous’ year. Memes saw people round the world pretend to be mannequins, they impacted the US presidential election, and nearly led the UK government to name a ship “Boaty McBoatface”.
Memes are nothing new: they have been a staple of culture and communications for thousands of years. What is new is the speed with which memes are created, adapted, and spread around the world via social media.
Today, Internet memes are being used to great effect by brands, third-sector organisations and political movements (from the “alt-right” to their far-left alternatives). Opportunities abound for entities who use them well. If you work in communications you need to understand where Internet memes come from, how they work, and how you can use them. This report answers those questions. Enjoy it and get in touch with queries.
95.7% of social media-savvy organizations in India use social media to build communities and advocate usage, while 76.1% use it to highlight brand news. Facebook is the most important social media platform for marketers in India to engage customers, followed by Twitter, YouTube, and blogging. The continued growth of social media is driven by increased mobile access and the proliferation of new social media sites. Consumers now use social media as a shared experience while watching TV or seeking customer service.
This document provides a guide to content seeding in 5 steps:
1. Plan - including goals, research, message, budget and format
2. Create - with quality, evergreen, linked content using keywords and clear titles
3. Seed - across social networks, bookmarking, blogs and journalists
4. Measure - proxies like shares, traffic using analytics, and leads
5. Manage - goals, updated content, and interaction to continually improve performance
Universal Design for Learning and ICT tools to make teaching & learning acces...Evelyn Cloosen
Universal Design for Learning (UDL) and ICT tools to make teaching & learning accessible for all students.
Presented by SIHO at "Inclusive Higher Education: National and International Perspectives Conference" from 22 to 23 September 2014 at the University of Leipzig.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Apresentação Workshop - A abordagem do design e o novo rh-1Livework
Este documento descreve um workshop sobre a abordagem do design para recursos humanos. O workshop ensinará sobre as tendências que estão impactando as organizações e como projetar serviços de RH conectados às necessidades dos funcionários e do negócio. O programa inclui discussões sobre contexto atual e futuro, desafios do RH, introdução à abordagem do design, e como aplicar o design de serviços ao RH. O workshop será interativo com atividades prévias, sessões presenciais e mentoria remota.
YuMi Deadly Maths is an educational program developed over 20 years for indigenous and low SES schools. It is based on the RAMR (Reality-Abstraction-Critical Reflection) teaching framework which uses a constructivist pedagogy cycle. The RAMR model begins with introducing mathematical ideas through local cultural knowledge and hands-on activities. It then develops representations of the ideas through physical, pictorial, and symbolic means to build student understanding. Students reflect on the ideas by applying them back to real-world problems and discussing their validity. The program has been shown to improve teacher and student attitudes towards math by emphasizing active and culturally relevant learning.
ICT refers to information and communication technologies that allow for new ways of accessing knowledge and sharing information quickly. Television and radio were early technological tools used in classrooms, especially for teaching science and math remotely. Now, new devices facilitate connecting people across countries and in different languages, opening up new opportunities for global relationships and communication. ICT provides an interactive way for both learning and teaching foreign languages simultaneously as teachers and students can educate each other through online resources.
Cisco Systems is a multinational technology company headquartered in San Jose, California that was founded in 1984 by Len Bosack and Sandy Lerner. It designs and sells networking and communication solutions under brands like Cisco, Linksys, WebEx, and Scientific Atlanta. With over 50,000 employees in more than 150 countries, Cisco is the worldwide leader in networking for the Internet, with over 80% of internet infrastructure consisting of Cisco products. Current CEO John T. Chambers leads the company.
ICT And Cooperative Learning Reinventing The Classroomrexcris
- The document presents a case study on the impact of using ICT and cooperative learning approaches in two sophomore classes.
- A control group used traditional learning methods with ICT, while an experimental group used Teams-Games-Tournaments cooperative learning with ICT.
- Pre- and post-tests showed that while the groups had comparable results before, after two months the experimental group that used cooperative learning performed significantly better.
Assessing ICT learning is something many teachers experience difficulty with. This session reviews the range of strategies appropriate to assessing ICT: we look at assessment for learning in ICT, the National Curriculum attainment target and APP. We also consider how ICT may be used to support assessment across the curriculum. You assess an example of a pupil’s ICT work and draft some feedback.
The lecture concludes with a briefing on the assessment task and you have the opportunity to discuss your lesson plan and the rest of your web site with your tutor.
This document discusses collaborative learning and how information and communication technologies (ICTs) can foster collaboration. It defines collaborative learning as educational approaches involving joint intellectual effort between students or students and teachers. Theories behind collaborative learning include social constructivism, cooperative learning, and situated learning. The document then lists various ICT tools that can enable collaboration, such as Web 2.0 tools, immersive learning environments, and online conferencing. It stresses that pedagogical designs like problem-based learning and project-based learning are important for effective use of ICT tools to support collaborative learning.
Gen Z: Stop Talking About and Start Engaging ThemOlogie
This document provides guidance on how brands can effectively engage with Generation Z. It discusses Gen Z mindsets regarding technology, family life, education/careers, social issues, and entertainment. For each topic, it offers insights into Gen Z perspectives and provides recommendations for how brands can connect in meaningful ways. The document emphasizes understanding Gen Z values like authenticity, individualism, and a desire to make a positive impact. It suggests allowing Gen Z to actively participate in brand stories and initiatives rather than just receiving messaging. Overall, the document advocates engaging Gen Z through content and experiences that add value to their lives rather than simply promoting brands.
ICT and Cooperative Learning-Reinventing the Classroomrexcris
This study examined the impact of using information and communication technology (ICT) and cooperative learning on student achievement in geometry class. Two groups of students were compared: one used ICT alone while the other used both ICT and cooperative learning. Pre- and post-tests showed that while both groups improved, the group using both ICT and cooperative learning performed significantly better. The results indicate that simply providing technology is not enough and that effective pedagogical approaches like cooperative learning maximize the benefits of integrating technology into teaching.
Challenges of 21st century managers and humanityRishabh Maity
The document outlines 20 major challenges facing humanity and managers in the 21st century: (1) saving the Earth from environmental degradation, (2) reversing extreme poverty worldwide, and (3) steadying unsustainable population growth. Other challenges include achieving sustainable lifestyles, preventing all-out war, dealing with globalization, protecting biodiversity, defusing terrorism, cultivating creativity, and conquering disease. Bridging the growing gap between technical skills and wisdom is also a concern, as is ensuring global food and health security amid a rising population and new health threats.
As part of my visual resume reboot, I created a brief "infographic" inspired visualization of my teaching philosophy, teaching methods, and leadership style.
Know your Meme and teach it Gangnam style! Being culturally literate and hip to the interwebs keeps us relevant and inspires instant student engagement. Teaching our kids about intellectual property shifts and Creative Commons while still embracing the digital remix YouTube generation is part of a critical new toolbox for creative student (and teacher!)
expression. Also see the MentorMob Playlist http://bit.ly/115ejq1
Let's talk about LEARNING, not technology! What are some cultural shifts in our fast changing world, that have an impact on our own learning as educators? How can we start thinking differently about learning?
Thank you to Will Richardson for his thought provoking "3 Steps to Start Thinking Differently About Learning"( learning.blogs.nytimes.com/2012/10/25/guest-post-three-starting-points-for-thinking-differently-about-learning/) , Alec Couros for his 5 Answers to Challenges of Teaching & Learning in the 21st Century" (slideshare.net/courosa/taking-on-the-challenge-of-21st-century-teaching-learning) and Steve Hargadon for his thoughts of "You First", which makes so much sense.
Organisations face many challenges in managing business in the 21st century. Globalization, new technologies, and changing workforce demographics require flexible strategies and virtual/global leadership. Organisations must recruit knowledge workers, embrace diversity, and adapt workplace environments and HR policies to accommodate new trends like telework, automation, and work-life balance demands. Effective communication and ethical/socially responsible practices are also needed to navigate complex challenges in this rapidly evolving business landscape.
Gardnerella vaginalis es un bacilo anaerobio facultativo que se relaciona con la vaginosis bacteriana. Se caracteriza por producir un flujo vaginal fétido, abundante y grisáceo, así como un aumento del pH vaginal. El diagnóstico se realiza mediante el examen del flujo vaginal y la presencia de células clave, así como pruebas que demuestren la presencia de aminas. El tratamiento consiste en metronidazol para la paciente y su pareja sexual.
Gen Z is a large, diverse generation that is about to enter the workforce and influence markets. They grew up during economic uncertainty but are entrepreneurial and want to make an impact. As digital natives who are highly connected globally, they are concerned about social and environmental issues. To engage Gen Z, companies need to communicate authentically through images and allow for independence, creativity, and advancement opportunities.
This document summarizes the findings of a 2014 study on civility in America conducted by Weber Shandwick and PowellTate. Some key findings:
- Americans believe civility is eroding and the problem is getting worse, though Millennials are slightly more optimistic about future improvement.
- Millennials experience uncivil behavior more frequently than older generations, especially online. They are also more likely to take proactive steps in response.
- While all generations see civility issues, there is a divide on causes - Millennials and Gen Xers blame social media most, while older groups blame politicians.
- Millennials acknowledge high levels of uncivil behavior online but many also avoid or
What if the next big disruptor isn’t a what but a who?WiseKnow Thailand
This document discusses the characteristics of Generation Z (Gen Z), those born after 1997. It begins by contrasting Gen Z with Millennials and how they were shaped by different world events and parenting styles. Gen Z grew up in a world with constant threats of violence and bullying but also increasing tolerance. They have always had access to technology and the internet. As a result, Gen Z is self-aware, self-reliant, innovative, and entrepreneurial. They are less loyal to brands and retailers than prior generations. The document explores the implications of these characteristics for businesses hoping to connect with Gen Z consumers.
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
1. Millennials are growing up in a world shaped by globalization and technology. They are the most educated generation yet and display high levels of civic engagement.
2. Technology is deeply integrated into millennials' lives through constant media use and an ability to multitask across different devices and online platforms. This influences how they socialize and get information.
3. Millennials face a number of contradictions - they are confident but also seek constant praise, and are delaying careers despite pressure to succeed. Understanding these dynamics will be important for engaging this upcoming generation.
Recruiting Millenials for Military Servicecolin_powell
A presentation put together by some Navy experts regarding the difficulty of recruiting "millennials," Americans aged 17 to 24, to the armed forces. In the words of the presentation, the kids are not alright: They're "coddled," "narcissistic praise junkies" who "demand respect" though they lack experience, and who are so comfortable with technology that talking to them is like "dealing with a somewhat alien life force."
This document discusses segmenting the millennial generation based on life stages. Millennials range in age from 18-34 but have different priorities and financial situations depending on where they are in life. The document suggests dividing millennials into three life stages - dependent adults, those on their own, and those starting a family. These stages have differing characteristics like marital status, social media usage, wealth levels, and top concerns. Understanding these differences is important for businesses hoping to successfully market to millennials.
This document discusses characteristics of the Millennial generation born between 1980-1995. It provides statistics showing that Millennials now represent the largest living generation in the US, driving a significant portion of consumer spending. As digital natives who came of age during difficult economic times, Millennials rely heavily on social connections, family support, and optimistically believe in personal improvement despite challenges. Their values emphasize happiness, passion and diversity over tradition.
This document discusses characteristics of the Millennial generation born between 1980-1995. It provides statistics showing that Millennials now represent the largest living generation in the US, driving over $2 trillion in annual spending. As digital natives who are hyper-connected via social media, Millennials are more optimistic than older generations but have faced economic challenges entering the workforce. The document segments Millennials into younger Explorers and older Achievers and notes that while sharing some attributes, Millennials should not be viewed as a homogeneous group.
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Gen Edge is a rebellious generation that intends to speak out and shake things up. However, their rebellion is defined by a desire for reform rather than destruction. They have witnessed economic struggles, disconnected politics, and stressed Millennials pursuing unrealistic careers. As a result, Gen Edge is hardworking, entrepreneurial, and believes in challenging institutions to create positive change. Their Gen X parents, access to information, and social media platforms empower Gen Edge to voice issues and spark debates on a global scale, representing a new age of rebellion focused on reform over conformism.
This document discusses intergenerational relationships and challenges in Rotary. It defines different generations based on defining historical events and provides characteristics of each. Veterans/Traditionalists were born 1900-1945 and lived through the Great Depression and WWII. Baby Boomers were born 1946-1964 and lived through social movements of the 1960s. Generation X was born 1965-1980 and came of age during times of rising divorce and crime rates. Millennials were born 1981-1999 and the first to come of age in the new millennium and with new technology. The youngest generation, called Centennials or Gen Z, were born 1997-present and have never known life without the internet. The document notes challenges in communication and motivation across generations
This document provides an overview of Millennials and strategies for capturing their attention. It defines Millennials as those born between 1981-2000, totaling over 92 million in the US. Millennials are highly connected through social media and prefer urban environments. The document outlines Millennials' unique traits like being special, sheltered, team-oriented, and achieving. It recommends meeting Millennials on social media as they get most of their news from television and the internet. The document proposes aligning company messaging and initiatives with what resonates with Millennials and implementing an strategic social media plan to reach this important demographic.
Ferris Bueller's Gen Y Guide - Millennials & Credit UnionsweCU2
@_weCU2 overview of Millennials through the words of the immortal film 'Ferris Beuller's Day Off'. What do Millennials look for in their financial services partner and why Credit Unions meet that need so well.
This is the presentation I created for the American Marketing Association Conference. The goal was to invite marketers into the minds and souls of this very misunderstood generation. Thought I would share the presentation in powerpoint so you can see the voice-over notes.
The State of the Digital Kid @CES @FamilyTech Summit 2018Tonda Bunge Sellers
This document provides information on research from Ypulse regarding Gen Z and Millennial behaviors and attitudes. It includes the following sections:
- Ypulse methodology and proprietary surveys of Gen Z and Millennials
- Generational profiles of Baby Boomers, Gen X, Millennials, and Gen Z
- Topics around Millennial parenting behaviors and media consumption
- How Gen Z and Millennials use their smartphones and social media to communicate with friends
- The increasing digitization of relationships for younger generations
Millennials-Hard to Pin Down, Yet Ripe for ConversionJonathan Monroe
Millennials have conflicting views on marriage, family, and religion compared to previous generations:
- They are less likely to be married and more likely to have children out of wedlock, yet most say they want to get married.
- They are more accepting of non-traditional family structures but also think single parenthood is bad for society.
- Fewer identify as religious or regularly attend church, but most still pray at similar rates as older generations.
- They hold liberal views on social issues like abortion and same-sex marriage but personally oppose abortion.
To change Millennials' views, their sense of justice must be appealed to show how alternative family structures and abortion harm society. The church also
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
Similar to Meet Generation Z Forget everything you learned about Millennials produced by Sparks Honey.USA New York (20)
Monumento O Laçador Caderno de Restauro 2022.pdfPaulo Ratinecas
Here is a 3 sentence summary of the document:
[SUMMARY] The restoration of the monument O Laçador symbolizes the partnership between the private sector and public authorities to preserve Porto Alegre's cultural heritage. The iconic statue, created in 1958 by Antonio Caringi to represent gaúcho culture, was restored through the Construction Culture project led by the construction industry association Sinduscon-RS with support from the state and municipal governments. Revitalized for Porto Alegre's 250th anniversary, the restored monument will continue to serve as an emblem of gaúcho identity and tradition.
Ranking Varejo Brasil 2020 - SBVC - 300 maioresPaulo Ratinecas
A SBVC tem como objetivo contribuir para o aumento da competitividade do varejo brasileiro, promovendo conteúdos e estudos de mercado e apoiando ações sociais. A entidade realiza pesquisas, promove eventos e publica boletins para manter associados informados sobre notícias e tendências do setor varejista.
A Be Happy é uma consultoria que une resultados, produtividade e bem-estar nas empresas por meio de ferramentas de gestão, pesquisas e experiência dos sócios. Eles oferecem diagnósticos, planejamento e implantação de ações alinhadas com a cultura e objetivos de cada cliente.
Macrotendências para 2030. Como estará o mundo? Paulo Ratinecas
[1] O documento discute as macrotendências globais até 2030, incluindo crescimento populacional e econômico, demanda por alimentos e energia, urbanização e envelhecimento populacional.
[2] As principais oportunidades para o Brasil estão no agronegócio e alimentos, energia renovável, cidades inteligentes, infraestrutura e indústria 4.0.
[3] No entanto, o Brasil precisa desenvolver mais tecnologias próprias para aproveitar essas oportunidades e reduzir a
China Explained - uma visão de como está essa poderosa economiaPaulo Ratinecas
O documento apresenta vários dados sobre o crescimento da China como potência tecnológica global, com ênfase em:
1) O domínio chinês no comércio eletrônico, com o Alibaba faturando US$ 30,8 bilhões no Single's Day em apenas 24 horas.
2) O aumento do número de "unicórnios" (startups avaliadas em mais de US$ 1 bilhão), com a China respondendo por quase metade dos investimentos globais em startups.
3) A liderança chinesa em setores como
Projeto Construção Cultural - Resgate do Patrimônio Histórico - Restauro do C...Paulo Ratinecas
Projeto Cultural desenvolvido pelo SINDUSCON-RS - Caderno do trabalho de restauração do Chafariz Imperial e do recanto Europeu - Parque Farroupilha - Realizado em 2019 em Porto Alegre/RS.
A melhor palavra, neste caso de expressar
nosso sentimento com a entrega de mais uma obra do Projeto Construção Cultural – Revitalização do Patrimônio Cultural é orgulho. Estamos orgulhosos do Sinduscon e da Associação Rio-Grandense da
Construção Civil pela liderança nestas realizações
que vêm qualificando o Parque Farroupilha, a nossa querida Redenção, e buscando a revitalização e cuidados indispensáveis com nossos monumentos, como é o caso do Laçador, grande símbolo da cultura gaúcha.
O projeto Construção Cultural vem sendo promovido desde 2014, especialmente com as iniciativas de resgate dos monumentos, e agora também dos espaços do Parque Farroupilha, como o Recanto
Europeu, e nos cuidados para a preservação da estátua
do Laçador. Há ainda neste projeto um braço
de incentivo à música instrumental com o projeto Sindusom, que vem formando músicos e oportunizando
espetáculos gratuitos no Teatro da sede do Sinduscon, em Porto Alegre.
The high velocity consumer digital - WGSN - O consumidor ultradinâmicoPaulo Ratinecas
O mundo do varejo se move a uma
velocidade supersônica. E o que está
acelerando as mudanças não é a tecnologia,
e sim o consumidor.
O consumidor ultradinâmico de hoje está
desafiando os modelos atuais de varejo. Eles
são cada vez mais exigentes e com novos
valores que podem impactar até mesmo as
empresas mais voltadas para o consumidor.
Esse consumidor tem pouco tempo e busca
estratégias de varejo feitas para dispositivos
móveis, que sejam rápidas e fáceis. Porém,
ele também busca uma conexão humana.
Em um mundo bombardeado por fake news,
os consumidores estão cada vez mais
confusos sobre as ações corretas a serem
tomadas em torno de questões complexas, tais como a sustentabilidade, e não sabem
direito em quem confiar para receber
informações imparciais.
Enquanto isso, a ascensão da economia da
experiência e da do compartilhamento, ao
lado de um público consumidor mais jovem
e com renda mais incerta, também está
afetando os tipos de produtos e experiências
que devem ser priorizados pelos varejistas.
Usando a metodologia de pesquisa da
WGSN, analisamos as macrotendências
que impactarão a sociedade, a tecnologia,
a indústria, o meio ambiente, a política e a
criatividade. Identificamos seis mudanças
importantes no comportamento do
consumidor e as principais estratégias
a serem implementadas para continuar
relevante a partir de 2020.
Ranking do Varejo Brasileiro em 2018 - SBVC
Ranking das 350 maiores empresas do varejo no Brasil Brazil
Ranking 300 biggest of brazilian retail
Brazil Retail
O documento discute o impacto do bem-estar na produtividade e resultados das empresas. Em especial, destaca que: 1) os casos de afastamento por transtornos mentais cresceram 19% no Brasil entre 2017-2018, demonstrando a influência das emoções no ambiente de trabalho; 2) pesquisas mostram que pessoas mais felizes são mais eficientes, produtivas e motivadas; 3) a pesquisa FIB (Indicador de Felicidade Interna Bruta) pode diagnosticar o nível de bem-estar nas empresas e direcionar ações para maximizá-lo.
Estudo realizado por John F. Helliwell, Richard Layard and Jeffrey D. Sachs.
The World Happiness Report was written by a group of independent experts acting in their personal capacities. Any views expressed in this report do not necessarily reflect the views of any organization, agency or programme of the United Nations.
This is the 7th World Happiness Report. The first
was released in April 2012 in support of a UN High
level meeting on “Wellbeing and Happiness:
Defining a New Economic Paradigm”. That report
presented the available global data on national
happiness and reviewed related evidence from the
emerging science of happiness, showing that the
quality of people’s lives can be coherently, reliably,
and validly assessed by a variety of subjective
well-being measures, collectively referred to then
and in subsequent reports as “happiness.” Each
report includes updated evaluations and a range
of commissioned chapters on special topics
digging deeper into the science of well-being, and
on happiness in specific countries and regions.
Often there is a central theme. This year we focus
on happiness and community: how happiness has
been changing over the past dozen years, and
how information technology, governance and
social norms influence communities.
The world is a rapidly changing place. Among
the fastest changing aspects are those relating
to how people communicate and interact with
each other, whether in their schools and workplaces, their neighbourhoods, or in far-flung
parts of the world. In last year’s report, we
studied migration as one important source of
global change, finding that each country’s life
circumstances, including the social context and
political institutions were such important sources
of happiness that the international ranking of
migrant happiness was almost identical to that of
the native born. This evidence made a powerful
case that the large international differences in
life evaluations are driven by the differences in
how people connect with each other and with
their shared institutions and social norms.
Pesquisa sobre os jovens brasileiros Marketing TV Globo - 2019Paulo Ratinecas
O documento discute as diferentes características e realidades da juventude brasileira, destacando a grande diversidade entre os jovens do país. Ele apresenta dados demográficos e de estilo de vida que mostram que, contrariamente aos estereótipos, a família desempenha um papel importante, a religião é significativa e a televisão aberta faz parte do dia a dia da maioria dos jovens. Regiões como o Nordeste, Norte e Centro-Oeste apresentam peculiaridades culturais entre os jovens.
Be Happy – um estudo que proporciona conhecer o índice de bem-estar e felicidade os seus Colaboradores.
Gestão de Pessoas que gera resultados para todos.
Pessoas mais felizes, empresa mais produtiva e lucrativa.
Felicidade gera produtividade. Produtividade gera mais lucro.
Conheça o Índice de Felicidade de seus Colaboradores. A produtividade de sua empresa agradecerá.
Hoje, conhecer o público interno levando em consideração apenas aspectos relacionados com o ambiente profissional já não é mais suficiente.
É com base nessa crença que a Be Happy está lançando a Pesquisa Be Happy FIB – Felicidade Interna Bruta
Mais informações pelo nosso site: www.behappy.pro.br
contato@behappy.pro.br e pelo celular/WhatsApp 51.999991157
A Be Happy está lançando um nova e importante ferramenta para a Gestão Estratégica de Pessoas no mercado brasileiro - a Pesquisa FIB – Diagnóstico da Felicidade Interna Bruta Empresarial.
produto desenvolvido por Rosana Sacchet e Paulo Ratinecas.
Solicite informações pelo nosso site: www.behappy.pro.br
Contatos: ratinecas@behappy.pro.br - 51.999991157
Ranking do Varejo Brasil 2018 - 300 maiores empresas brasileirasPaulo Ratinecas
Desde a criação da SBVC, um dos grandes objetivos da entidade tem sido o desenvolvimento de conteúdo e a disseminação de conhecimento, visando contribuir para a modernização do setor. O documento apresenta a quarta edição do Ranking 300 Maiores Empresas do Varejo Brasileiro, destacando o crescimento contínuo deste grupo a despeito da crise econômica.
Ecossistema Empreendedor da China - Estudo StartSePaulo Ratinecas
Mergulhando no ecossistema empreendedor da China.
O empreendedorismo chinês se transformou
em uma tendência e, em pouco tempo, o país
foi capaz de reconhecer e fomentar a atividade.
The document discusses how the post-digital era is upon us, bringing tremendous opportunities for businesses. In the post-digital world, technology will shape reality and every moment will represent a new customized market. Companies will need to understand individuals holistically and meet changing needs instantly. Emerging technologies like AI, blockchain, XR, and quantum computing will drive further changes. To succeed, businesses must responsibly leverage technology to shape markets while considering societal impacts.
Innovation is Key to Growth - Big ideas - 2019 - ARK InvestPaulo Ratinecas
Why Invest in Disruptive Innovation?
ARK believes that disruptive innovation is key to growth.
We aim to identify large-scale investment opportunities
by focusing on public companies that are the leaders,
enablers, and beneficiaries of disruptive innovation.
Opportunities resulting from disruptive innovation are
often undiscovered or misunderstood by traditional
investment managers who are focused on sectors,
indexes, short-term earnings and price movements.
ARK’s research spans across sectors, industries, and
markets to gain a deeper understanding of the
convergence, market potential, and long-term impact
of disruptive innovation.
DISRUPTIVEINNOVATION
ARK defines ‘‘disruptive innovation’’ as the introduction
of a technologically enabled new product or service
that should transform economic activity by creating
simplicity and accessibility while driving down costs.
ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET, SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019.
DIGITAL 2019: GLOBAL DIGITAL OVERVIEW
By HootSuite
Wellcome to the future.
Report of the Innovation Group - J. Walter Thompsom Intelligence
Welcome to the Future 100 2019! What a rollercoaster
year of change it has been. We’re seeing the big,
disruptive political, economic and environmental currents
play out in culture, consumer behavior and emerging
trends, as consumers seek to navigate the storm.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Meet Generation Z Forget everything you learned about Millennials produced by Sparks Honey.USA New York
1. Meet Generation Z
Forget Everything You Learned
About Millennials
Image Source: National Geographic’s October 2013,125th anniversary issue
2. 2
Meet “Generation Z,” Americans born after Gen Y
(from 1995 to present) who are currently under the
age of 18.
Marketers have been focused on Gen Y
(a.k.a. Millennials) for more than a decade.
In fact, Millennials are the most
researched generation in history!
But Gen Z is different from the Millennial
generation. In many ways, Gen Zers are the
opposites or extreme versions of Millennials
and marketers need to adjust to them.
We are just beginning to understand Gen Z
and its impact on the future, but here is what
we know and foresee…
4. There is a population tsunami approaching
4
Source: U.S. Census Bureau, 2012 (via Mintel 2014)
Millennials
( 20-37 )
24.5%
Gen Z
( <19 )
25.9%
Swing
( 69+ )
10.5%
Gen X
( 38-49 )
15.4%
Baby Boomers
( 50-68 )
23.6%
More than a quarter of
America’s population
belongs to Gen Z, and with
each birth, the segment is
growing.
361,000Approximate number of babies
born in the world each day.
5. They influence household purchases
5
84%
74%
73%
69%
65%
60%
55%
52%
32%
29%
Toys
Apparel
The week’s dinner menu
Entertainment
Family vacation Family cars
Home furnishing
Computer
Cell/mobile
TV
Percentage of moms who feel their Gen Z child is
influential when purchasing the following
Source: JWT Intelligence 2012
6. A generation with disposable income
6
Gen Z receive $16.90 per week in
allowance which translates to
$44 billion a year
Source: Mintel 2013 “Activities of kids and teens.”
7. They love to shop, especially online
7
45%
Clothes
Toys
Online games
Offline games
Books
Electronics
Music
Fashion accessories
Shoes
Movies
Sports equipment
Beauty products
55%
46%
54%
53%
47%
44%
56%
47%
53%
47%
53%
50%
50%
43%
57%
45%
55%
53%
47%
40%
60%
49%
51%
Offline Online
Percentage of Gen Z who prefer shopping online vs. offline
Source: JWT Intelligence 2012
8. They are eager to start working
8
Source: Creative Artists Agency & Intern Sushi (2014)
Millennial Branding & Internship.com surveyed 4,597 students (172 high school
students and 4,597 college students): American Freshman Survey
55%of high school students feel
pressured by their parents
to gain early professional
experience Parents of Gen Z encourage their children
to find jobs early and independently
without their help.
76%of Gen Z wish their hobby
would turn into a full-time
job (compared to 50% of
Millennials)
4 in 5high school students
believe they are more
driven than their peers
9. They are mature and in control
9
89.1
Teen Birth Rate
(per 1,000 women age 15-19)
72
60
40
20
1.3
80
60
40
29.4
1950 ’60 ’70 ’80 ’90 ’00 20101980 ’85 ’90 ’95 ’00 ’05 2010
Alcohol
Marijuana
Cigarettes
Cocaine
Use of Illicit Substances
(Among high school seniors)
Source:
Centers for Disease Control and Prevention via vox.com; Cassandra Report: WebMD (CDC Survey 2014)
57%of Gen Z say they would
rather save money than
spend it
25%of Gen Z teens say they
were in a physical fight in
the past year (down from
42% surveyed in 1991)
10%of Gen Z teens say they
tried an e-cigarette in 2012
(a doubling in one year)
10. Social listening reveals that Gen Z are determined
to “make a difference” and “make an impact.”
Social entrepreneurship is one of the most popular
career choices.
They intend to change the world
10
Source: Creative Artists Agency & Intern Sushi, 2014; U.S. Department of Labor, 2013,
60%of Gen Z want to have an
impact on the world with
their jobs (compared to
39% of Millennials)
26%of 16-to-19 year-olds are
currently volunteering
11. This is what Millennials started…
11
Name: Mark Zuckerberg
Fame Age: 20
Profession: Internet Entrepreneur
12. …this is how Gen Z took over…
12
Name: Adora Svitak
Fame Age: 16
Profession: Activist, author and
advocate for education
Her 2010 TED talk, “What Adults Can
Learn From Kids,” has received over 3
million views.
Source: Adorasvitak.com
13. …and this is the new norm for Gen Z
13
Name: Logan Laplante
Fame Age: 13
Profession: Advocate for DIY education
His 2013 TED talk, “Hackschooling
Makes Me Happy,” has received over 5
million views.
Source: About.me/loganlaplante
15. 15
Growing up in a post 9/11 world
during a recession
Source: Rutgers 2013, Annie E. Casey Foundation 2013: The Cassandra Report
Gen Z were developing their personalities
and life skills in a socio-economic
environment marked by chaos, uncertainty,
volatility and complexity. Blockbusters like
The Hunger Games and Divergent depict
teens being slaughtered. No wonder Gen Z
developed coping mechanisms and a
certain resourcefulness.
73%of Americans were
personally affected by the
Great Recession
1 in 4American children
are living in poverty
43%of 7-to-13 year olds feel
school violence/shootings
will have the biggest
impact on their generation
16. They learned that traditional choices
don’t guarantee success
16
They witnessed the struggles
of Millennials (think: older
siblings, many still living at
home), and have resolved to
do things differently.
64%
consider earning an
advanced degree as one
of their life goals
(compared to 71% of
Millennials)
30%of high school students
today are pushing out their
graduation date
17. Their education system focused on inclusive
classrooms and differentiated instruction
17
They were raised in an American
education system that focused on
mainstreaming and classroom diversity.
As a result, they are collaborative team
players where everyone is equal at
winning and losing.
19. Multiracial children is the fastest
growing youth group in the US
19
Modern families come in all
colors and sizes. Long-standing
views of race have been
challenged by culture: celebrities,
artists, politicians and athletes of
mixed heritage have changed
discourse, along with trans-racial
and international adoptions.
Source: Census: “The two or more races population: 2010 Census Brief”;
American Academy of Child and Adolescent Psychiatry
+50%increase in the multiracial
youth population since 2000
(to 4.2 million)
+400%increase in multiracial
marriages (Black and White) in
the last 30 years (with a
1,000% increase in Asian-
White marriages)
20. There is much greater diversity
amongst teens and tweens
20
Research shows that multiracial children
tend to be high achievers with a strong
sense of self and adaptability to change.
Source: Mintel “Activities of kids and teens” - US - Nov 2013
-1.5%decrease in the caucasian
6-17 year-old population is
projected by 2018
+7.6%projected increase in the
Hispanic teens population
over the next five years, the
fastest growing population in
the US
21. 21
Traditional gender roles have been
challenged
Gender roles and norms are
blurring, which may make it harder
for Gen Z to find mates and
maintain households when they
become adults. Self-identity is
less constructed by gender than
for past generations.Source: GoldieBlox.com
22. Parenting styles have shifted
22
With studies showing the adverse effects of
helicopter parenting, parents of Gen Z have
been discouraged from mollycoddling. As a
result, Gen Z have been given more space
than Millennials, accessing answers and
inspiration on the Internet, and are more
self-directed.
Source: Census: “The two or more races population: 2010 Census Brief”
23. They live in multi-generational households
23
Gen Z have been raised in larger, extended
households as retired grandparents have
moved in and Millennial siblings (Boomerang
Kids) have moved back home. As a result,
they are sharers and have greater affinity and
respect for the elderly. Gen Z share many of
the same values as the Great Generation.
Source: Census: “The two or more races population: 2010 Census Brief”
25. They worry about the economy
25
Source: JWT Intelligence, 2012
0
20
40
60
80
100
What things
cost today
Cybercrime
Government
leadership
Crime in
your town
Your parents’
job security
Terrorism
Wars around
the world
The economy
Female Male
26. Entrepreneurship is in their DNA
Surrounded by DIY education and crowdsourcing,
these teens dream of self employment. They feel
pressured to gain professional experience at a very
early age. Low wage entry level Gen Z jobs lead to
competition with struggling Millennials, fueling
competitiveness.
26
Source: Millennial Branding and Internship.com, 2014, Mintel 2014
61%of high school students
want to be an entrepreneur
rather than an employee
(compared to 43% of college
students)
72%of high school students
want to start a business
someday (compared to
64% of college students)
27. More than 90,000 students enrolled in grades 5-12
have the exceptionally rare entrepreneurial talent
to help create more jobs within the U.S.
27
“I plan to start
my own
business”
“My school offers
classes in how to
start and run a
business”
“My school
teaches about
money and
banking”
“I will invent
something that
changes the
world”
“I work at
least one
hour a week”
“I have an
internship”
“I run my own
business”
55.3%46.9% 37.8%42.1%
3%4.6%16.9%
Source: Gallup and Operation HOPE. A survey of 1,009 students in grades 5-12
28. 28
They seek education and knowledge
Research online
Watched lessons
online
Worked on a project
with classmates online
Taken a test/exam
online
Taken a lesson online
Read a textbook on a
tablet
85%
33%
32%
25%
22%
20%
Percentage who have done the following:
Source: JWT Intelligence 2012; Edudemic survey
1 in 2Gen Zers will be university
educated (compared with 1
in 3 for Millennials and 1 in 4
for Gen X)
29. 29
They use social media as a research tool
52%
of teens use YouTube or
other Social Media sites for a
typical research assignment
in school
Source: Pew Research, “How teens do research in the Digital world” 2012
30. They multi-task across 5 screens
30
Age (13-17) Age (8-12)
TV
Cell/mobile phone
Laptop computer
Desktop computer
iPod or other portable
music player
Gaming console
Handheld gaming
device
Tablet
E-reader
24%
25
23
17
16
13
11
4
5
17%
12%
4%
25
36
28
38
28
50
39
76
72
72
31%
33%
39%
57%
72%
Source: JWT Intelligence
Percentage who use the following devices
multiple times per day
31. Their attention spans are getting shorter
31
Gen Z are the ultimate consumers of snack
media. They communicate in bite sizes.
Research studies suggest that their brains have
evolved to process more information at faster
speeds, and are cognitively more nimble to
handle bigger mental challenges. But, getting
and keeping their attention is challenging.
Source: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press
8 secis the average American
attention span
(down from 12 sec in 2000)
11%of children 4-17 years old
have been diagnosed with
ADHD (up from 7.8% in
2003)
32. Gen Z have always known how to zoom, pinch and
swipe. They have grown up with hi-def, surround-
sound, 3D and now 4D — 360 degree photography
and film is their normal. Ultra slow motion and hi-
speed video is their standard.
32
They think spatially and in 4D
2005is the year that Google
Maps launched with its
satellite and zooming
functions
33. They lack situational awareness
image source
33
Source: Pew Research, 2012
Teachers say that Gen Z lack situational
awareness, oblivious to their
surroundings and unable to give
directions. Some speculate that Gen Z
have become overly reliant on their
devices.
34. As Social Media natives, attuned to NSA
surveillance issues, they are more
concerned about disabling their phone’s
geolocation than their privacy settings.
Gen Z are drawn to incognito media such
as Snapchat, Secret and Whisper.
34
Source: Facebook Social Ads Platform (“Potential Reach”), 2013
They don’t want to be tracked
25%of 13-17 year-olds left
Facebook in 2014
35. They communicate with symbols
image source
35
Source: Pew Research, 2012
Gen Z speak in emoticons and emojis.
Symbols and glyphs provide context
and create subtext so they can have
private conversations. Emoji alphabets
and icon “stickers” replace text with
pictures.
36. They communicate with speed
image source
36
Source: Pew Research, 2012
68%of teachers think that
digital tools make students
more likely to take
shortcuts and not put effort
into their writing
46%of teachers say digital tools
make students more likely
to “write too fast and be
careless”
Gen Z are agile communicators:
speed of communication and
repartee garners cultural currency.
They’re accustomed to rapid-fire
banter and commentary. As a result,
Gen Z are not precise
communicators and leave a lot of
room for interpretation.
37. 37
Source: AFP News Report, via MarketingCharts 2013
Twitter Facebook Instagram Tumblr Google+
27%
30%
26%
42%
33%
23%
12%
17%
23%
3% 4% 4%
6% 5%
3%
Fall 2012 Spring 2013 Fall 2013
% share of respondents, select findings
They communicate with images
Percentage of Gen Z using social media
38. 38
They love the ephemeral and rarity
Gen Z are drawn to social media which
disintegrates and self-destructs. They
suffer from FOMO (fear of missing out)
more than Millennials, so being
culturally connected is critical.
39. They spend more time with computers
39
Source: WebMD (CDC Survey 2014)
41%Of Gen Z spend >3 hours
per day on their computers
for non-schoolwork-related
purposes (compared to
22% a decade ago)
40. Their social circles are global
40
Source: JWT Intelligence and Pew Research center
81%of online teens use some
kind of Social Media
26%of Gen Z would need to fly
to visit most of their social
network friends
41. They are hyper-aware and concerned
about man’s impact on the planet
41
Source: Unilever Project Sunlights How Children Inspire Sustainable Behavior in Adults, August 2013; JWT Intelligence
80%know about man’s impact
on the planet
9 of 10continue to feel optimistic
about their own future
7 of 10feel optimistic about the
future of the environment
78%are concerned about world
hunger
77%are concerned about
children around the world
dying of preventable
disease
76%are concerned about man’s
impact on the planet
42. They are less active
42
This generation is much less active than
previous generations. In some cases, sport is
viewed as a tool for health instead of play and
gaming may have replaced outdoor activities.
Source: Mintel, Activities of Teens and Kids 2013, Entertainment software association 2013
51%of teen boys list gaming as
their main source of
entertainment
66%of 6-11 year olds list
gaming as their main
source of entertainment
43. They live-stream and co-create
Gen Z gravitate to live-streaming
media, such as Twitch and Ustream.
Two-way live-streaming and video-
conferences (think: FaceTime and
Skype) are their preferred ways to
communicate.
43
Source: JWT Inteligence
#1live-streaming platform in
the world is Twitch, which
features live video
gameplay, news and chat
44. 44
14
12
10
8
6
4
2
0
-2
-4
Scratch Fresh Oven Stove-top
% change projected annual eatings F2018 vs. 2013
Gen Z
Millennials
Gen X
Source: NPD Group’s “Future of Eating,” 2014
They are the biggest foodies
Their interest in cooking is expected to
increase over the next five years.
45. Teen obesity has nearly tripled from
1971-2010, now stabilized at around 18.4%
Teenage boys are more likely than girls to be obese (18.6% vs. 15%)
45
Unfortunately, they’re also obese
Source: Centers For Disease Control And Prevention, 2013 (via Mintel 2014). Percentage
of obesity among high school students, by state, for selected year 2003 and 2011
46. But, food is their main vice
46
A Different Set of Vices
LUST
GLUTTONY
GREED
SLOTH
WRATH
ENVY
PRIDE
Are having less sex (but more un-protected sex)
Are more obese
Are recycling and up-cycling
Are more sedentary
Are a happy lot
Are focused on sharing
Are self-confident
Source: Mintel 2014, Centers for Disease Control and Prevention 2014
48. 48
Tech Innate: 5 Screens
Think in 4D
Judiciously Share (GeoLoco Off)
Active Volunteers
Blended (race & gender)
Togetherness
Mature
Communicate with Images
Make Stuff
Have Humility
Future Focused
Realists
Want to Work for Success
Collective Conscious
Tech Savvy: 2 Screens
Think in 3D
Radical Transparency: Share All
Slacktivists
Multi-cultural
Tolerance
Immature
Communicate with Text
Share Stuff
Have Low Confidence
Now Focused
Optimists
Want to be Discovered
Team Orientation
Don’t treat them like Millennials
Gen Z Millennials
49. 49
Don’t treat them like Millennials
Gen Z Millennials
Very Different Experiences and References
Politics
Media
Communication
Homosexuality is no
longer considered
a disease
Portable media player
The DVD, an optical disc
computer storage media
format is announced
Instant messaging, a
type of online chat, is
released by Microsoft
Mobile phones with
the ability to send
text messages
Massachusetts
legalizes same-sex
marriage
Commercial music
streaming services
The video-sharing
website Youtube is
launched
Snapchat, a photo
messaging app
is introduced
Smartphones with a
multi-touch interface Telecommunications
Music
50. 50
Checklist for connecting with Gen Z
1. Depict them as diverse (ethnically, sexually, fashionably)
2. Talk in images: emojis, symbols, pictures, videos
3. Communicate more frequently in shorter bursts of “snackable content”
4. Don’t talk down… talk to them as adults, even about global topics
5. Assume they have opinions and are vocal, influencing family decisions
6. Make stuff — or help Gen Z make stuff (they’re industrious)
7. Tap into their “want to be an entrepreneur” spirit
8. Be humble
9. Give them control and preference settings
10. Collaborate with them — and help them collaborate with others
51. 51
Checklist for connecting with Gen Z
11. Tell your story across multiple screens
12. Live stream with them — or give them live streaming access
13. Optimize your search results (they do their Internet research)
14. Talk to them about value (they care about the cost of things)
15. Include a social cause that they can fight for
16. Have your house in order (in terms of sustainability)
17. Help them build expertise…they want to be experts
18. Tease (think: ephemeral, puzzles, surprises and games)
19. Feed their curiosity
20. Feed them
52. 52
Gen Z topics & interests: what we’re tracking…
Economic
Disparity
Gender
Equality &
LGBT Rights
Malala
TECHNOLOGY
ISSUES
NEWS
Mixed Reality
Socialism &
Communism
MEDIA & CULTURE
3D Printing
& Doodling
School
Shootings
Total Solar
Eclipse
March 2015
Whisper
Common
Core
Education
Nationwide
YouTube
Stars
Drones
iPhone 6
Twitch
Wearables
Oculus Rift
Global
Warming
Weather
Refugees
Cost of
Education
Loneliness
Brazil
&
The World Cup
Gaga in Space
2015
Girls in
STEM
Net Neutrality
Back to School
Elon Musk
Texting While
Driving
Tuna the Dog
Autonomous
Cars
Tuna the Dog
Avatar 2
2016
Star Wars
Episode VII
2015
Teenage
Mutant Ninja
Turtles
8/8
Hunger Games
Mockingjay
11/21
Teen Choice
Awards
8/10
Kids Choice
Awards
7/17
MTV VMAs
8/24
Tarzan
November
Earth to Echo
August
22 Jump Street
June
GEN Z
52
53. Want to apply Gen Z insights to your business?
We will continue to track Gen Z, adding a global perspective from our
Scout Network (now in 11 countries) combined with international social
listening. Stay tuned.
Reach out to us if you want to explore how to apply these learnings —
and future Gen Z insights — to your business. We can package Gen Z
insights in a variety of formats, such as:
• Customized “Meet Gen Z” reports, designed for sharing and educating
• Immersive get-smart-fast-on-Gen-Z workshops
• Gen Z insights-to-applied-marketing round table discussions
• Bi-weekly “Gen Z Trend Pulses” — sharable newsletters on Gen Z culture
and marketing opportunities
53
54. 54
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PR AGENCY
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AGENCY
ADVERTISING
AGENCY
agency of relevance
- Social & Cultural Listening
- Competitive Intelligence & War
Gaming
- Segment Analysis &Tracking
- Topic Deep Dives
- Event Tracking
- Issue Monitoring
- Real-time Burst identification
- Channel Analysis
- Content & Influencer Strategy
- Editorial & Cultural Calendars
- Macro Trend Identification &
Quantification
- Projecting Segments into the
Future (Consumers of the Future)
- Product, Service & Packaging
Development
- Business Model Design &
Reimagination
- Business Context Analysis
- Futurism
- Whitespace Identification
- Brand/Partner & Acquisition
Recommendations
- Pre-Planned (70/30) Content
Production - Online and Offline
- Real-time Content Production
- Real-Time Commerce
- Social Media Content (short and
long form) - posts, tweets, vines,
videos, blogs, etc.
- Community Management
- Influencer Outreach
- Channel Optimization & Fan Base
Development
- Analytics & Measurement
- Real-Time Media Amplification
cultural strategy at the core
cultural
intelligence
innovation
content &
distribution
powered by
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advantage of cultural
moments.
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Social Media Insights & Analytics
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