45% of traffic in Asia Pacific for classified search engine Mitula is coming from mobile web access. Mobile traffic for Mitula has increased significantly from 2013-2015 in countries like Indonesia, India, Malaysia, Philippines and Australia. While responsive design is more common than mobile apps for property portals, apps are becoming more necessary to meet users' changing mobile needs and behaviors. Mobile is no longer the future but "the thing" as users browse and engage more on their phones.

1. 01

2. 01
Insights From Around the
Property Portal World
How Mobile Is Changing
User Behaviour

3. A Closer look on
Asian Tigers +
Australia

4. • 45 % of the traffic in Asia Pacific for
classifieds vertical Search engine Mitula
is coming from mobile web access
Asia + Australia are mobile
• We studied Mitula's traffic in 6 of the top countries in
Asia Pacific: Indonesia, India, Pakistan Malaysia,
Philippines and Australia.

5. Asia + Australia are mobile
Mitula total mobile traffic % (In, Id, Ph, My, Pk, Au)
• Note: Significant YOY increase :
2013 / 2014 = 44%
Picking up speed 2013 / 2015 = 240%
2013
15%
2014
32%
2015
45%

6. Asia + Australia are mobile
Mitula mobile traffic percentage per country.
ID
64%
MY
48%
IN
47%
PH
39%
AU
37%PK
35%

7. Asia + Australia are mobile
Responsive Design vs. Mobile App.
Top ten property portals analysed
RESPONSIVE
88%
MOBILE APP
35%

8. Asia + Australia are mobile
Responsive Design vs. Mobile App. Per country
• Apps are less common in Asia even more so for Job and
car classifieds (only between 20% and 35%)
AU
60%
IN
40%

9. Mobile is no longer the
next big thing. It is
“The” Thing
Leading companies today should
think mobile first
What do these facts tell us?

10. Quick Survey:
Mobile APP?
Or
Responsive design
None?

11. APP or mobile Browser?
Our advice is use both
Do
not waste any chance to get traffic
Apps are good to build user loyalty and
gather new Big Data. Responsive design
is a must anyhow.
Do not build an app if it is going to be
just a mobile browser for your desktop
version
Apps should offer distinct features and
unique user experience not available on
your responsive version

12. APP or mobile Browser?
Think of a way to "gamify" or make your
app a different product on its own
Use Big data to enhance user experience
on your APP
You can use new Big Data from the app
to improve your site. Thanks to:
• GPS location,
• Frequency of use,
• Push pull notifications,
• Connectivity with social networks
• Accelerometer…etc.

13. Best APPs we’ve seen
Not just 1 APP…Most of these top portals use specific
APP’s for Rent / buy / luxury Properties
Some have specific aps for Agents and Developers
Iproperty Propertyguru Zillow StreetEasy REA
Zoopla Rightmove Domain ProperatiTrulia

14. Best Features we’ve seen
Trulia:
Favorite
Boards
Trulia:
Compare
Homes
Propera6:
Look
&
feel,
Swipe
op6ons,
last
viewed
+
Street
view
and
get
direc6ons
feature

15. Best Features we’ve seen
Zoopla:
neighborhood
Zoopla:
Commute
Time
Zoopla:
Valua6on
Es6mate

16. Best Features we’ve seen
Domain:
Inspec6on
Planner
&
checklist
+
Personal
Notes
Domain:
Shortlist
Proper6es
Domain:
Look
and
feel
+
View
proper6es
on
Maps

17. Best Features we’ve seen
Street
Easy:
Naviga6on
Street
Easy:
Info
Data
base
Street
Easy:
Swipe
op6ons

18. The Best of them all?
Trulia
my
personal
favorite,
always
one
step
ahead
REA
Probably
the
best
and
most
complete.
Has
most
of
the
above

19. Airbnb:
one
of
the
world’s
most
valuable
Start-­‐ups
today.
SeQng
new
trends
and
ways
to
mone6ze
the
property
space.
Holiday
rental
transac6onal
business
model,
really
sexy
and
usable.
Apps to follow or get inspired by.
Also worth checking

20. Also worth checking
UPTOP
swipe
“6nder
like”
App
for
Rental
property
in
NY.
S6ll
in
Beta
hYps://liveuptop.com
Estately
Swipe:
self
declared
Tinder
for
Realestate.

21. Countries with the highest mobile web access in Asia for Mitula:
ID (60%), MY (48%), IN (47%) and growing…
YOY mobile traffic growth 2013 - 2014, = 44%; 2013 - 2015 = 240%.
Responsive Web Designs and mobile App’s are becoming a
necessity to respond users needs.
Most of Top 10 Asian Portals do not have Mobile Apps yet
Around 60% of top Australian portals do
Mobile is affecting the way users browse and use the web..
Key Facts & Conclusion

22. Open Discussion:
Is mobile affecting user
behaviour metrics on your site?
How?

23. As users go mobile, user behaviour is changing:
• Higher user engagement,
• Shorter more frequent sessions,
• Access to new products
• Higher user conversion on mobile, (when properly designed)
• 24/7 connectivity
• Traffic peaks where there where valleys (holidays, evenings,
commute hours)
• Geo-localization allows for new more tailored services
• Apps provide new alternative services and bowser options
Key Facts & Conclusion

24. One more thing to
remember

25. Whether on Desktop or
Mobile

26. Mitula drives you traffic:
>60%
Most of our traffic
More new users
2-5%
9–18%
Good Conversion
GetnewLeads
Competitive
CPL’s
ROI
06
Competitive CPC
Based on traffic
performance and
adjusted to
partner’s needs
starting at 0,02$

27. Mitula’s KPI’s
14
languages
+55
Million
Monthly
Visitors
+220
Million
Ads Indexed
+12K
Portals
Partners
40
countries
KPI’s Mitula Q3 2014
Europe
Spain, UK, Italy
France, Germany,
Netherlands,
Portugal, Ireland
Belgium, Austria,
Russia,
Switzerland,
Poland, Romania,
Turkey
Americas
U.S., Canada,
Mexico, Chile,
Brazil,
Argentina,
Colombia, Peru,
Venezuela,
Ecuador
Asia-Oceania
India, Australia,
N. Zealand, Hong
Kong, Malaysia,
Singapore, Thailand
Philippines, China,
Indonesia, U. Arab
Emirates, Pakistan
Africa
Morocco,
South Africa
Mitula is amongst the world leaders in vertical
search for classifieds, having partnership
agreements with key portals in 5 continents.
03
nearly

28. Thanks !!!

29. Talk to us:
e-mail: javier@Mitula.com
Skype: javier_mitula
HQ:
Mitula Classified S.L.
Cuevas del Valle, 28
28023 Madrid
Spain
+34 917 082 147
www.Mitula.com
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