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Mitula_General- Eng

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Mitula_General- Eng

  1. 1. 01
  2. 2. Introduction 01 3 out of 5 World’s Top web sites are search engines Roughly 15% to 20% of qualified traffic of major classified portals comes from aggregators… …and growing
  3. 3. We are an aggregator or meta- search engine for classifieds: Cars Properties Jobs ¿What content do we index? Property Portals Car portals Job Boards General Classifed Sites Press Classifieds Multi-Publication platforms ¿What is Mitula? 02
  4. 4. Mitula is international Europe 37 14 countries languages Spain, UK, Italy France, Germany, Netherlands, Portugal, Belgium, Austria, Russia, Switzerland, Poland, Romania, Turkey Americas +40 Million Monthly Visitors +180 Million Ads Indexed +10K Portals Partners KPI’s Mitula Q3 2014 U.S., Canada, Mexico, Chile, Brazil, Argentina, Colombia, Peru, Venezuela, Ecuador Asia-Oceania India, Australia, N. Zealand, Hong Kong, Malaysia, Singapore, Philippines, China, Indonesia, Arab Emirates, Pakistan Africa Morocco, South Africa Mitula is amongst the world leaders in vertical search for classifieds, having partnership agreements with key portals in 5 continents. 03
  5. 5. Drive traffic to your web Mitula sends click-through quality traffic from our search results to the ad detail page on partner’s web site 04 In countries where we have reached significant presence we generate millions of click-outs per vertical per month to our reference partners’ web-sites.
  6. 6. ¿How do we get traffic? Diversity Mitula Search Qualified Users Partner Portal Search Engines SEM Banners Links Direct traffic Affiliates Social Media Blogs Referrals Quality traffic Experts We find quality traffic that is truly additional from a well diversified portfolio of sources 05
  7. 7. What is our traffic like? >60% Most of our traffic 2 -5% 12 -18% Get new Leads Competitive CPL’s Page views 5 - 8 On average Customization options On average Landing pages Time sessions More new users Good Conversion ROI Competitive CPC 06 Based on traffic performance and adjusted to partner’s needs 4-5min
  8. 8. Key factors Mitula generates additional quality traffic sending users / customers to partner portals. Mitula propagates partner content, attracting new users to their site. These users would be hard for them to get otherwise. Additional traffic Disseminate content Mitula is an aggregator, not a publisher nor a portal or multi-listing platform. We do not interfere with publishers / portals work and mission: we complement and add value to it. Aggregator Mitula helps internet users, making their search easier and more efficient, accelerating their access to relevant information and hence increasing conversion potential at portal’s ad detail page. Assist online users 07
  9. 9. How to get listed in Mitula? Send us your feed We load your feed We test feed We notify you when it is live - Via URL or FTP -RSS not accepted -Formats: XML, CSV, Google Base, etc.. - UTF-8 Codification - XML Snapshot o full load preferred Daily updates We will send you an email with a link to your ads listed in our index 08 Note: all fields in the feed should be filled in, the more detailed and profuse information the better. Description tag or Content is key. Good content will improve your position in listings and get you more clicks and leads.
  10. 10. Designed for the user Filters for advanced segmented search Specific Semantic search in Mitula 09
  11. 11. Preferential positioning Priority Organic Indexation Free organic Indexation Relevant sponsored positions on top of the pages. Extra push on organic results lists above free listings Get more contacts and leads. Prioritized listings generate 5 to 10 times more clicks Obtain more and better traffic than competitors Branding options: you will be perceived as more relevant by users Excellent showcase, we will expose more of your ad stock in highlighted positions. Free indexation in mitula search results and free quality traffic sent to partner site. Positioning on fist pages not guaranteed. Free organic ads appear after priority paid indexation ads. 10
  12. 12. Mitula provides price stats based on the largest market data overview and analysis, both for properties and cars. i.e. Property price data: Market Intelligence: Average price Buy or Rent Last 6 months By city Price per sqm2 Price per City Per type By property type Buy or rent By city Highest / lowest Incr./Decrease By city By region 11 By city By region Buy or Rent Last 6 months By citiy Buy or Rent Average price & per sqm2 By city
  13. 13. Partnership Options Agreed Partner Active Partner Elite Partner We provide feed guidance Free indexation Free publishing Free qualified traffic Total control over your indexed content Option to become Active Partner and buy banner display space. Minimum Guaranteed traffic Dedicated Account manager Access higher traffic levels via CPC agreements* Access visibility packages, sponsoring and priority branding products Access click traffic stats Daily feed updates Includes Agreed Partner Plus professional pack: Preferential access to premium traffic packages Special Agreements: More traffic guaranteed Long term campaigns Branding options Recommended portal at “publish your ad” section Insert banner + Logo on Mitula mail alerts. Millions sent daily, get more leads Includes Active Partner Plus unique advantages: *CPC level based on traffic demand and availability, feed quality and quantity. 12 FREE 4.000 € Up to 4.000 € From
  14. 14. Contact us Ngan Ha: Mitula Classified Regional APAC. 2231 Molaves Building Chino Roces, Makati, Manila Philippines 1124 +63 927 475 5265 ngan@mitula.com Skype: ngan_mitula www.mitula.com 13

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