SlideShare a Scribd company logo

"Mobile Apps, beyond downloads, what’s next?" by Philippe Dumont

TheFamily
TheFamily

You thought building, posting and getting your App downloaded was hard? Wait, the toughest part is yet to come! Getting people actually using your App and coming back for more may be (much) harder than you think… During this 45 min. workshop, Philippe Dumont will share how to setup useful KPIs for your App and how to effectively retain, engage and convert users. - Apps: There are downloads and downloads… - The Valley of Fear: you got tons of downloads but no one is using your App… - Achieving the 3 pillars of Mobile ROI: Retention, Engagement & Conversion - What does Mobile Success look like? - What will next-generation Apps look like? Philippe is CEO and co-founder of Azetone, a platform that allow to visually analyze, improve and personalize the Mobile User Experience. He previously co-founded MyFanGroup, a mobile and digital marketing agency after heading Marketing and Communications for Microsoft EMEA as General Manager and CMO from 2002 to 2009.

1 of 33
Download to read offline
Philippe Dumont, CEO @ Azetone
Board Member @ Mobile Marketing Assoc.
Mobile Apps, beyond downloads, what’s next?
@phil_du
phildu@azetone.com
Mobile Apps, beyond downloads, what’s next?
• The Valley of Fear: you got tons of downloads but no one is
using your App…
• Achieving the 3 pillars of Mobile ROI: Retention, Engagement &
Conversion
• What does Mobile Success look like?
• What will next-generation Apps look like?
No One Downloads Apps Anymore!
The Retention Problem
(Basically) Only ONE Way To Get Downloads!
Bright Side: Which Mobile-App Business:
• Has more engagement than SnapChat?
• Is as big a business as Ebay?
• And is less than 5-year old?

Recommended

"Native App & Hybrid App, what is at stake?" by Olivier Berni
"Native App & Hybrid App, what is at stake?" by Olivier Berni"Native App & Hybrid App, what is at stake?" by Olivier Berni
"Native App & Hybrid App, what is at stake?" by Olivier BerniTheFamily
 
Get the Swag on! With Eliumstudio & Martin Julien
Get the Swag on! With Eliumstudio & Martin JulienGet the Swag on! With Eliumstudio & Martin Julien
Get the Swag on! With Eliumstudio & Martin JulienTheFamily
 
Beyond Responsive Web Design - Moving your web agency to mobile development (...
Beyond Responsive Web Design - Moving your web agency to mobile development (...Beyond Responsive Web Design - Moving your web agency to mobile development (...
Beyond Responsive Web Design - Moving your web agency to mobile development (...craigharmonic
 
Using PhoneGap to develop incredible HTML5 hybrid mobile apps
Using PhoneGap to develop incredible HTML5 hybrid mobile appsUsing PhoneGap to develop incredible HTML5 hybrid mobile apps
Using PhoneGap to develop incredible HTML5 hybrid mobile appsMonaca
 
Growth hacking des apps mobiles - au Web2Connect #W2C15
Growth hacking des apps mobiles - au Web2Connect #W2C15Growth hacking des apps mobiles - au Web2Connect #W2C15
Growth hacking des apps mobiles - au Web2Connect #W2C15Alexandre Jubien
 
The Fine Print of iOS Development
The Fine Print of iOS DevelopmentThe Fine Print of iOS Development
The Fine Print of iOS DevelopmentCory Wiles
 
Prototype Development in Mobile-Learning Design Research
Prototype Development in Mobile-Learning Design ResearchPrototype Development in Mobile-Learning Design Research
Prototype Development in Mobile-Learning Design ResearchAlan Foley
 

More Related Content

What's hot

Going Mobile First: a future-friendly approach to digital product design
Going Mobile First: a future-friendly approach to digital product designGoing Mobile First: a future-friendly approach to digital product design
Going Mobile First: a future-friendly approach to digital product designEzekiel Binion
 
Mobile Application Workshop - So You Want To Build a Mobile App?
Mobile Application Workshop - So You Want To Build a Mobile App?Mobile Application Workshop - So You Want To Build a Mobile App?
Mobile Application Workshop - So You Want To Build a Mobile App?Aaron Saunders
 
8 Steps to Creating a Mobile App
8 Steps to Creating a Mobile App 8 Steps to Creating a Mobile App
8 Steps to Creating a Mobile App Cheryl Lawson
 
Why and How to Build a Mobile First Web Strategy
Why and How to Build a Mobile First Web StrategyWhy and How to Build a Mobile First Web Strategy
Why and How to Build a Mobile First Web StrategyTechBlocks
 
Mobile Pioneers - WoW - Riekes Beelen
Mobile Pioneers - WoW - Riekes BeelenMobile Pioneers - WoW - Riekes Beelen
Mobile Pioneers - WoW - Riekes BeelenShareforce
 
Cool App Ideas - Native , Hybrid or Web Apps - Netset
Cool App Ideas - Native , Hybrid or Web Apps - NetsetCool App Ideas - Native , Hybrid or Web Apps - Netset
Cool App Ideas - Native , Hybrid or Web Apps - NetsetNetset Software Solutions
 
DroidCon 2011: Developing HTML5 and hybrid Android apps using Phonegap
DroidCon 2011: Developing HTML5 and hybrid Android apps using PhonegapDroidCon 2011: Developing HTML5 and hybrid Android apps using Phonegap
DroidCon 2011: Developing HTML5 and hybrid Android apps using PhonegapAyushman Jain
 
Trends in mobile technology for the event market FEO 2015
Trends in mobile technology for the event market FEO 2015Trends in mobile technology for the event market FEO 2015
Trends in mobile technology for the event market FEO 2015Allan Isfan
 
IncentiveWorks 2012 - Do-it-yourself Mobile Apps
IncentiveWorks 2012 - Do-it-yourself Mobile AppsIncentiveWorks 2012 - Do-it-yourself Mobile Apps
IncentiveWorks 2012 - Do-it-yourself Mobile Appsjoeclo
 
Layar March 12th Webinar - Get Started With the Layar Creator
Layar March 12th Webinar - Get Started With the Layar CreatorLayar March 12th Webinar - Get Started With the Layar Creator
Layar March 12th Webinar - Get Started With the Layar CreatorLayar
 
Making most of Enterprise Mobility Investments-Webinar
Making most of Enterprise Mobility Investments-WebinarMaking most of Enterprise Mobility Investments-Webinar
Making most of Enterprise Mobility Investments-WebinarKinjal Vora
 
SECRETS TO LONG-TERM ORGANIC INSTALLS SUCCESS...REVEALED!
SECRETS TO LONG-TERM ORGANIC INSTALLS SUCCESS...REVEALED!SECRETS TO LONG-TERM ORGANIC INSTALLS SUCCESS...REVEALED!
SECRETS TO LONG-TERM ORGANIC INSTALLS SUCCESS...REVEALED!nadirg
 
A Guide for Anyone Who Wants to Turn App Development Idea into Reality
A Guide for Anyone Who Wants to Turn App Development Idea into RealityA Guide for Anyone Who Wants to Turn App Development Idea into Reality
A Guide for Anyone Who Wants to Turn App Development Idea into RealityIndianAppDevelopers
 
Developing Mobile Apps - Top 10 Tips
Developing Mobile Apps - Top 10 Tips Developing Mobile Apps - Top 10 Tips
Developing Mobile Apps - Top 10 Tips Woobius
 
Make a Successful Enterprise Mobility Team
Make a Successful Enterprise Mobility TeamMake a Successful Enterprise Mobility Team
Make a Successful Enterprise Mobility TeamKinjal Vora
 
The Mobile Shift in Practice - Scaling Mobile at XING
The Mobile Shift in Practice - Scaling Mobile at XINGThe Mobile Shift in Practice - Scaling Mobile at XING
The Mobile Shift in Practice - Scaling Mobile at XINGArne Kittler
 
BUILDING THE RIGHT DASHBOARDS TO MEASURE ASO IMPACT & SUCCESS - Nadir Garouch...
BUILDING THE RIGHT DASHBOARDS TO MEASURE ASO IMPACT & SUCCESS - Nadir Garouch...BUILDING THE RIGHT DASHBOARDS TO MEASURE ASO IMPACT & SUCCESS - Nadir Garouch...
BUILDING THE RIGHT DASHBOARDS TO MEASURE ASO IMPACT & SUCCESS - Nadir Garouch...nadirg
 

What's hot (20)

Going Mobile First: a future-friendly approach to digital product design
Going Mobile First: a future-friendly approach to digital product designGoing Mobile First: a future-friendly approach to digital product design
Going Mobile First: a future-friendly approach to digital product design
 
Mobile Application Workshop - So You Want To Build a Mobile App?
Mobile Application Workshop - So You Want To Build a Mobile App?Mobile Application Workshop - So You Want To Build a Mobile App?
Mobile Application Workshop - So You Want To Build a Mobile App?
 
8 Steps to Creating a Mobile App
8 Steps to Creating a Mobile App 8 Steps to Creating a Mobile App
8 Steps to Creating a Mobile App
 
Why and How to Build a Mobile First Web Strategy
Why and How to Build a Mobile First Web StrategyWhy and How to Build a Mobile First Web Strategy
Why and How to Build a Mobile First Web Strategy
 
Mobile Pioneers - WoW - Riekes Beelen
Mobile Pioneers - WoW - Riekes BeelenMobile Pioneers - WoW - Riekes Beelen
Mobile Pioneers - WoW - Riekes Beelen
 
Cool App Ideas - Native , Hybrid or Web Apps - Netset
Cool App Ideas - Native , Hybrid or Web Apps - NetsetCool App Ideas - Native , Hybrid or Web Apps - Netset
Cool App Ideas - Native , Hybrid or Web Apps - Netset
 
DroidCon 2011: Developing HTML5 and hybrid Android apps using Phonegap
DroidCon 2011: Developing HTML5 and hybrid Android apps using PhonegapDroidCon 2011: Developing HTML5 and hybrid Android apps using Phonegap
DroidCon 2011: Developing HTML5 and hybrid Android apps using Phonegap
 
Trends in mobile technology for the event market FEO 2015
Trends in mobile technology for the event market FEO 2015Trends in mobile technology for the event market FEO 2015
Trends in mobile technology for the event market FEO 2015
 
IncentiveWorks 2012 - Do-it-yourself Mobile Apps
IncentiveWorks 2012 - Do-it-yourself Mobile AppsIncentiveWorks 2012 - Do-it-yourself Mobile Apps
IncentiveWorks 2012 - Do-it-yourself Mobile Apps
 
Layar March 12th Webinar - Get Started With the Layar Creator
Layar March 12th Webinar - Get Started With the Layar CreatorLayar March 12th Webinar - Get Started With the Layar Creator
Layar March 12th Webinar - Get Started With the Layar Creator
 
Making most of Enterprise Mobility Investments-Webinar
Making most of Enterprise Mobility Investments-WebinarMaking most of Enterprise Mobility Investments-Webinar
Making most of Enterprise Mobility Investments-Webinar
 
iPad publishing : Should you have a native app or a web app?
iPad publishing : Should you have a native app or a web app?iPad publishing : Should you have a native app or a web app?
iPad publishing : Should you have a native app or a web app?
 
SECRETS TO LONG-TERM ORGANIC INSTALLS SUCCESS...REVEALED!
SECRETS TO LONG-TERM ORGANIC INSTALLS SUCCESS...REVEALED!SECRETS TO LONG-TERM ORGANIC INSTALLS SUCCESS...REVEALED!
SECRETS TO LONG-TERM ORGANIC INSTALLS SUCCESS...REVEALED!
 
A Guide for Anyone Who Wants to Turn App Development Idea into Reality
A Guide for Anyone Who Wants to Turn App Development Idea into RealityA Guide for Anyone Who Wants to Turn App Development Idea into Reality
A Guide for Anyone Who Wants to Turn App Development Idea into Reality
 
Understanding The Mobile Patron Webinar
Understanding The Mobile Patron WebinarUnderstanding The Mobile Patron Webinar
Understanding The Mobile Patron Webinar
 
Developing Mobile Apps - Top 10 Tips
Developing Mobile Apps - Top 10 Tips Developing Mobile Apps - Top 10 Tips
Developing Mobile Apps - Top 10 Tips
 
Make a Successful Enterprise Mobility Team
Make a Successful Enterprise Mobility TeamMake a Successful Enterprise Mobility Team
Make a Successful Enterprise Mobility Team
 
The Mobile Shift in Practice - Scaling Mobile at XING
The Mobile Shift in Practice - Scaling Mobile at XINGThe Mobile Shift in Practice - Scaling Mobile at XING
The Mobile Shift in Practice - Scaling Mobile at XING
 
Hd selected portfolio
Hd selected portfolioHd selected portfolio
Hd selected portfolio
 
BUILDING THE RIGHT DASHBOARDS TO MEASURE ASO IMPACT & SUCCESS - Nadir Garouch...
BUILDING THE RIGHT DASHBOARDS TO MEASURE ASO IMPACT & SUCCESS - Nadir Garouch...BUILDING THE RIGHT DASHBOARDS TO MEASURE ASO IMPACT & SUCCESS - Nadir Garouch...
BUILDING THE RIGHT DASHBOARDS TO MEASURE ASO IMPACT & SUCCESS - Nadir Garouch...
 

Viewers also liked

MASS_TRAINING REPORT_2
MASS_TRAINING REPORT_2MASS_TRAINING REPORT_2
MASS_TRAINING REPORT_2Nilg KADAK
 
50代-70代以上の資産運用に関する意識調査
50代-70代以上の資産運用に関する意識調査50代-70代以上の資産運用に関する意識調査
50代-70代以上の資産運用に関する意識調査Yahoo! JAPAN Marketing Solution
 
EU: Clays – Market Report. Analysis and Forecast to 2020
EU: Clays – Market Report. Analysis and Forecast to 2020EU: Clays – Market Report. Analysis and Forecast to 2020
EU: Clays – Market Report. Analysis and Forecast to 2020IndexBox Marketing
 
How to ensure a long life span for a website (WPHelsinki 2.11.2016)
How to ensure a long life span for a website (WPHelsinki 2.11.2016)How to ensure a long life span for a website (WPHelsinki 2.11.2016)
How to ensure a long life span for a website (WPHelsinki 2.11.2016)Teemu Suoranta
 
Convergence - Where Blockchain Converges With AR / VR / AI / 3d printing / dr...
Convergence - Where Blockchain Converges With AR / VR / AI / 3d printing / dr...Convergence - Where Blockchain Converges With AR / VR / AI / 3d printing / dr...
Convergence - Where Blockchain Converges With AR / VR / AI / 3d printing / dr...Jamie Burke
 
OfferUp PPP
OfferUp PPPOfferUp PPP
OfferUp PPPtomlyk
 
Shared Mobility Services and Vehicle Automation
Shared Mobility Services and Vehicle AutomationShared Mobility Services and Vehicle Automation
Shared Mobility Services and Vehicle AutomationSusan Shaheen
 
12 Actionable Tips To Become The Content Authority In Your Niche
12 Actionable Tips To Become The Content Authority In Your Niche12 Actionable Tips To Become The Content Authority In Your Niche
12 Actionable Tips To Become The Content Authority In Your NicheOben8 UG
 
Getting Client Buy-in
Getting Client Buy-inGetting Client Buy-in
Getting Client Buy-inLiam Hughes
 
Cloud compiler - Minor Project by students of CBPGEC
Cloud compiler - Minor Project by students of CBPGEC  Cloud compiler - Minor Project by students of CBPGEC
Cloud compiler - Minor Project by students of CBPGEC vipin kumar
 
Getting Started with SEO -SES New Delhi
Getting Started with SEO -SES New DelhiGetting Started with SEO -SES New Delhi
Getting Started with SEO -SES New DelhiNavneet Kaushal
 
Electronic voting machine
Electronic voting    machineElectronic voting    machine
Electronic voting machinemani akuthota
 
Understanding the Priorities and tackling the Challenges of the PMO
Understanding the Priorities and tackling the Challenges of the PMOUnderstanding the Priorities and tackling the Challenges of the PMO
Understanding the Priorities and tackling the Challenges of the PMOPlanview
 

Viewers also liked (20)

RMIT cert
RMIT certRMIT cert
RMIT cert
 
MASS_TRAINING REPORT_2
MASS_TRAINING REPORT_2MASS_TRAINING REPORT_2
MASS_TRAINING REPORT_2
 
50代-70代以上の資産運用に関する意識調査
50代-70代以上の資産運用に関する意識調査50代-70代以上の資産運用に関する意識調査
50代-70代以上の資産運用に関する意識調査
 
EU: Clays – Market Report. Analysis and Forecast to 2020
EU: Clays – Market Report. Analysis and Forecast to 2020EU: Clays – Market Report. Analysis and Forecast to 2020
EU: Clays – Market Report. Analysis and Forecast to 2020
 
How to ensure a long life span for a website (WPHelsinki 2.11.2016)
How to ensure a long life span for a website (WPHelsinki 2.11.2016)How to ensure a long life span for a website (WPHelsinki 2.11.2016)
How to ensure a long life span for a website (WPHelsinki 2.11.2016)
 
Tommy Hilfiger Childrenswear Fall 10 Campaign
Tommy Hilfiger Childrenswear Fall 10 CampaignTommy Hilfiger Childrenswear Fall 10 Campaign
Tommy Hilfiger Childrenswear Fall 10 Campaign
 
Convergence - Where Blockchain Converges With AR / VR / AI / 3d printing / dr...
Convergence - Where Blockchain Converges With AR / VR / AI / 3d printing / dr...Convergence - Where Blockchain Converges With AR / VR / AI / 3d printing / dr...
Convergence - Where Blockchain Converges With AR / VR / AI / 3d printing / dr...
 
MidSem
MidSemMidSem
MidSem
 
OfferUp PPP
OfferUp PPPOfferUp PPP
OfferUp PPP
 
Shared Mobility Services and Vehicle Automation
Shared Mobility Services and Vehicle AutomationShared Mobility Services and Vehicle Automation
Shared Mobility Services and Vehicle Automation
 
12 Actionable Tips To Become The Content Authority In Your Niche
12 Actionable Tips To Become The Content Authority In Your Niche12 Actionable Tips To Become The Content Authority In Your Niche
12 Actionable Tips To Become The Content Authority In Your Niche
 
Getting Client Buy-in
Getting Client Buy-inGetting Client Buy-in
Getting Client Buy-in
 
greendroid ppts
greendroid pptsgreendroid ppts
greendroid ppts
 
BIO PORTFOLIO SHINE
BIO PORTFOLIO SHINEBIO PORTFOLIO SHINE
BIO PORTFOLIO SHINE
 
Cloud compiler - Minor Project by students of CBPGEC
Cloud compiler - Minor Project by students of CBPGEC  Cloud compiler - Minor Project by students of CBPGEC
Cloud compiler - Minor Project by students of CBPGEC
 
Madhubani Paintings
Madhubani PaintingsMadhubani Paintings
Madhubani Paintings
 
Getting Started with SEO -SES New Delhi
Getting Started with SEO -SES New DelhiGetting Started with SEO -SES New Delhi
Getting Started with SEO -SES New Delhi
 
Electronic voting machine
Electronic voting    machineElectronic voting    machine
Electronic voting machine
 
Web technology
Web technologyWeb technology
Web technology
 
Understanding the Priorities and tackling the Challenges of the PMO
Understanding the Priorities and tackling the Challenges of the PMOUnderstanding the Priorities and tackling the Challenges of the PMO
Understanding the Priorities and tackling the Challenges of the PMO
 

Similar to "Mobile Apps, beyond downloads, what’s next?" by Philippe Dumont

How to make your social app a success mahak sharma_in_mobi
How to make your social app a success mahak sharma_in_mobiHow to make your social app a success mahak sharma_in_mobi
How to make your social app a success mahak sharma_in_mobiMahak Sharma
 
Proven App Marketing Strategies for Social Apps
Proven App Marketing Strategies for Social AppsProven App Marketing Strategies for Social Apps
Proven App Marketing Strategies for Social AppsInMobi
 
Apps vs. Mobile
Apps vs. MobileApps vs. Mobile
Apps vs. Mobileronrowan
 
Apps vs Mobile Websites - Push Mobile Marketing
Apps vs Mobile Websites - Push Mobile MarketingApps vs Mobile Websites - Push Mobile Marketing
Apps vs Mobile Websites - Push Mobile MarketingMicah Gaudio
 
Appro fs3
Appro fs3Appro fs3
Appro fs3emsemg
 
Tmac apps vs-mobile-theme-2
Tmac apps vs-mobile-theme-2Tmac apps vs-mobile-theme-2
Tmac apps vs-mobile-theme-2Chris Shepherd
 
Apps vs Mobile Websites - Which is Better?
Apps vs Mobile Websites - Which is Better?Apps vs Mobile Websites - Which is Better?
Apps vs Mobile Websites - Which is Better?Micah Gaudio
 
Apps vs Mobile Website: Which Do I Do?
Apps vs Mobile Website: Which Do I Do?Apps vs Mobile Website: Which Do I Do?
Apps vs Mobile Website: Which Do I Do?Alan
 
Building awesome business apps
Building awesome business appsBuilding awesome business apps
Building awesome business appsBjorn Byrne
 
1 mobile leadership program mobile market, mobile assets, why google, mobil...
1 mobile leadership program   mobile market, mobile assets, why google, mobil...1 mobile leadership program   mobile market, mobile assets, why google, mobil...
1 mobile leadership program mobile market, mobile assets, why google, mobil...Rein Mahatma
 
Mobile first - one key important aspect in digitalisation
Mobile first - one key important aspect in digitalisationMobile first - one key important aspect in digitalisation
Mobile first - one key important aspect in digitalisationHelmi Hasan
 
Vbs mobile vs app powerpoint
Vbs mobile vs app powerpointVbs mobile vs app powerpoint
Vbs mobile vs app powerpointDFjelsted
 

Similar to "Mobile Apps, beyond downloads, what’s next?" by Philippe Dumont (20)

How to make your social app a success mahak sharma_in_mobi
How to make your social app a success mahak sharma_in_mobiHow to make your social app a success mahak sharma_in_mobi
How to make your social app a success mahak sharma_in_mobi
 
Proven App Marketing Strategies for Social Apps
Proven App Marketing Strategies for Social AppsProven App Marketing Strategies for Social Apps
Proven App Marketing Strategies for Social Apps
 
Apps vs. Mobile
Apps vs. MobileApps vs. Mobile
Apps vs. Mobile
 
Apps vs-mobile
Apps vs-mobileApps vs-mobile
Apps vs-mobile
 
Apps vs Mobile Websites - Push Mobile Marketing
Apps vs Mobile Websites - Push Mobile MarketingApps vs Mobile Websites - Push Mobile Marketing
Apps vs Mobile Websites - Push Mobile Marketing
 
Appro fs3
Appro fs3Appro fs3
Appro fs3
 
Tmac apps vs-mobile-theme-2
Tmac apps vs-mobile-theme-2Tmac apps vs-mobile-theme-2
Tmac apps vs-mobile-theme-2
 
Apps vs Mobile Websites - Which is Better?
Apps vs Mobile Websites - Which is Better?Apps vs Mobile Websites - Which is Better?
Apps vs Mobile Websites - Which is Better?
 
Apps vs Mobile Website: Which Do I Do?
Apps vs Mobile Website: Which Do I Do?Apps vs Mobile Website: Which Do I Do?
Apps vs Mobile Website: Which Do I Do?
 
Appormobile
AppormobileAppormobile
Appormobile
 
Olosomo app or_mobile
Olosomo app or_mobileOlosomo app or_mobile
Olosomo app or_mobile
 
04. JMango360
04. JMango36004. JMango360
04. JMango360
 
Appsvswebsites2
Appsvswebsites2Appsvswebsites2
Appsvswebsites2
 
Building awesome business apps
Building awesome business appsBuilding awesome business apps
Building awesome business apps
 
1 mobile leadership program mobile market, mobile assets, why google, mobil...
1 mobile leadership program   mobile market, mobile assets, why google, mobil...1 mobile leadership program   mobile market, mobile assets, why google, mobil...
1 mobile leadership program mobile market, mobile assets, why google, mobil...
 
TrendzApp 2
TrendzApp 2TrendzApp 2
TrendzApp 2
 
Apps
AppsApps
Apps
 
Mobile first - one key important aspect in digitalisation
Mobile first - one key important aspect in digitalisationMobile first - one key important aspect in digitalisation
Mobile first - one key important aspect in digitalisation
 
Vbs mobile vs app powerpoint
Vbs mobile vs app powerpointVbs mobile vs app powerpoint
Vbs mobile vs app powerpoint
 
Apps vs-mobile
Apps vs-mobileApps vs-mobile
Apps vs-mobile
 

More from TheFamily

Building a design culture from day one
Building a design culture from day oneBuilding a design culture from day one
Building a design culture from day oneTheFamily
 
Individual Contributors vs Managers
Individual Contributors vs ManagersIndividual Contributors vs Managers
Individual Contributors vs ManagersTheFamily
 
Build the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed ofBuild the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed ofTheFamily
 
CEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what mattersCEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what mattersTheFamily
 
Managing fully remote teams
Managing fully remote teamsManaging fully remote teams
Managing fully remote teamsTheFamily
 
State of European Tech by Atomico
State of European Tech by AtomicoState of European Tech by Atomico
State of European Tech by AtomicoTheFamily
 
Building a real estate startup
Building a real estate startupBuilding a real estate startup
Building a real estate startupTheFamily
 
A VC view on Enterprise Sales
A VC view on Enterprise SalesA VC view on Enterprise Sales
A VC view on Enterprise SalesTheFamily
 
Find your style and create emotions
Find your style and create emotionsFind your style and create emotions
Find your style and create emotionsTheFamily
 
From product to ecosystem
From product to ecosystemFrom product to ecosystem
From product to ecosystemTheFamily
 
Demystifying the product black box
Demystifying the product black boxDemystifying the product black box
Demystifying the product black boxTheFamily
 
The secrets to create bank brand love
The secrets to create bank brand loveThe secrets to create bank brand love
The secrets to create bank brand loveTheFamily
 
Building an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & BaldertonBuilding an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & BaldertonTheFamily
 
Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at BrigadMixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at BrigadTheFamily
 
A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at DoctolibA new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at DoctolibTheFamily
 
Building a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFillBuilding a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFillTheFamily
 
Building an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & ChaintrustBuilding an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & ChaintrustTheFamily
 
Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A TheFamily
 
Onboarding developers and setting them up for success
Onboarding developers and setting them up for successOnboarding developers and setting them up for success
Onboarding developers and setting them up for successTheFamily
 
Apprendre à penser comme un journaliste
Apprendre à penser comme un journalisteApprendre à penser comme un journaliste
Apprendre à penser comme un journalisteTheFamily
 

More from TheFamily (20)

Building a design culture from day one
Building a design culture from day oneBuilding a design culture from day one
Building a design culture from day one
 
Individual Contributors vs Managers
Individual Contributors vs ManagersIndividual Contributors vs Managers
Individual Contributors vs Managers
 
Build the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed ofBuild the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed of
 
CEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what mattersCEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what matters
 
Managing fully remote teams
Managing fully remote teamsManaging fully remote teams
Managing fully remote teams
 
State of European Tech by Atomico
State of European Tech by AtomicoState of European Tech by Atomico
State of European Tech by Atomico
 
Building a real estate startup
Building a real estate startupBuilding a real estate startup
Building a real estate startup
 
A VC view on Enterprise Sales
A VC view on Enterprise SalesA VC view on Enterprise Sales
A VC view on Enterprise Sales
 
Find your style and create emotions
Find your style and create emotionsFind your style and create emotions
Find your style and create emotions
 
From product to ecosystem
From product to ecosystemFrom product to ecosystem
From product to ecosystem
 
Demystifying the product black box
Demystifying the product black boxDemystifying the product black box
Demystifying the product black box
 
The secrets to create bank brand love
The secrets to create bank brand loveThe secrets to create bank brand love
The secrets to create bank brand love
 
Building an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & BaldertonBuilding an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & Balderton
 
Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at BrigadMixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
 
A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at DoctolibA new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
 
Building a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFillBuilding a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFill
 
Building an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & ChaintrustBuilding an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & Chaintrust
 
Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A
 
Onboarding developers and setting them up for success
Onboarding developers and setting them up for successOnboarding developers and setting them up for success
Onboarding developers and setting them up for success
 
Apprendre à penser comme un journaliste
Apprendre à penser comme un journalisteApprendre à penser comme un journaliste
Apprendre à penser comme un journaliste
 

Recently uploaded

宾州州立大学毕业证制作流程PSU毕业证文凭学历学位认证
宾州州立大学毕业证制作流程PSU毕业证文凭学历学位认证宾州州立大学毕业证制作流程PSU毕业证文凭学历学位认证
宾州州立大学毕业证制作流程PSU毕业证文凭学历学位认证8cuw8kc0
 
VENTURE CAPITAL FINANCING - CONCEPT, PURPOSE AND SCHEMES. pptx
VENTURE CAPITAL FINANCING - CONCEPT, PURPOSE AND SCHEMES. pptxVENTURE CAPITAL FINANCING - CONCEPT, PURPOSE AND SCHEMES. pptx
VENTURE CAPITAL FINANCING - CONCEPT, PURPOSE AND SCHEMES. pptxVISHALI SELVAM
 
Small startups can be big too by Adrian Marin
Small startups can be big too by Adrian MarinSmall startups can be big too by Adrian Marin
Small startups can be big too by Adrian MarinAdrianMarin52
 
墨尔本大学毕业证制作流程unimelb毕业证文凭学历学位认证
墨尔本大学毕业证制作流程unimelb毕业证文凭学历学位认证墨尔本大学毕业证制作流程unimelb毕业证文凭学历学位认证
墨尔本大学毕业证制作流程unimelb毕业证文凭学历学位认证8cuw8kc0
 
Cell C Dream Team Training Doc 2024.pdf
Cell C Dream Team Training Doc 2024.pdfCell C Dream Team Training Doc 2024.pdf
Cell C Dream Team Training Doc 2024.pdfAnga Jubase
 
Petrus trifft Jesus auch zum Ausmalen aus Krita 2D Logo ein Blender 3D Logo m...
Petrus trifft Jesus auch zum Ausmalen aus Krita 2D Logo ein Blender 3D Logo m...Petrus trifft Jesus auch zum Ausmalen aus Krita 2D Logo ein Blender 3D Logo m...
Petrus trifft Jesus auch zum Ausmalen aus Krita 2D Logo ein Blender 3D Logo m...Jochen Nuding
 
INNOVATION - PRINCIPLES OF INNOVATION .pptx
INNOVATION - PRINCIPLES OF INNOVATION .pptxINNOVATION - PRINCIPLES OF INNOVATION .pptx
INNOVATION - PRINCIPLES OF INNOVATION .pptxVISHALI SELVAM
 

Recently uploaded (8)

宾州州立大学毕业证制作流程PSU毕业证文凭学历学位认证
宾州州立大学毕业证制作流程PSU毕业证文凭学历学位认证宾州州立大学毕业证制作流程PSU毕业证文凭学历学位认证
宾州州立大学毕业证制作流程PSU毕业证文凭学历学位认证
 
VENTURE CAPITAL FINANCING - CONCEPT, PURPOSE AND SCHEMES. pptx
VENTURE CAPITAL FINANCING - CONCEPT, PURPOSE AND SCHEMES. pptxVENTURE CAPITAL FINANCING - CONCEPT, PURPOSE AND SCHEMES. pptx
VENTURE CAPITAL FINANCING - CONCEPT, PURPOSE AND SCHEMES. pptx
 
The Book of Success
The Book of SuccessThe Book of Success
The Book of Success
 
Small startups can be big too by Adrian Marin
Small startups can be big too by Adrian MarinSmall startups can be big too by Adrian Marin
Small startups can be big too by Adrian Marin
 
墨尔本大学毕业证制作流程unimelb毕业证文凭学历学位认证
墨尔本大学毕业证制作流程unimelb毕业证文凭学历学位认证墨尔本大学毕业证制作流程unimelb毕业证文凭学历学位认证
墨尔本大学毕业证制作流程unimelb毕业证文凭学历学位认证
 
Cell C Dream Team Training Doc 2024.pdf
Cell C Dream Team Training Doc 2024.pdfCell C Dream Team Training Doc 2024.pdf
Cell C Dream Team Training Doc 2024.pdf
 
Petrus trifft Jesus auch zum Ausmalen aus Krita 2D Logo ein Blender 3D Logo m...
Petrus trifft Jesus auch zum Ausmalen aus Krita 2D Logo ein Blender 3D Logo m...Petrus trifft Jesus auch zum Ausmalen aus Krita 2D Logo ein Blender 3D Logo m...
Petrus trifft Jesus auch zum Ausmalen aus Krita 2D Logo ein Blender 3D Logo m...
 
INNOVATION - PRINCIPLES OF INNOVATION .pptx
INNOVATION - PRINCIPLES OF INNOVATION .pptxINNOVATION - PRINCIPLES OF INNOVATION .pptx
INNOVATION - PRINCIPLES OF INNOVATION .pptx
 

"Mobile Apps, beyond downloads, what’s next?" by Philippe Dumont

  • 1. Philippe Dumont, CEO @ Azetone Board Member @ Mobile Marketing Assoc. Mobile Apps, beyond downloads, what’s next? @phil_du phildu@azetone.com
  • 2. Mobile Apps, beyond downloads, what’s next? • The Valley of Fear: you got tons of downloads but no one is using your App… • Achieving the 3 pillars of Mobile ROI: Retention, Engagement & Conversion • What does Mobile Success look like? • What will next-generation Apps look like?
  • 3. No One Downloads Apps Anymore!
  • 5. (Basically) Only ONE Way To Get Downloads!
  • 6. Bright Side: Which Mobile-App Business: • Has more engagement than SnapChat? • Is as big a business as Ebay? • And is less than 5-year old?
  • 10. 10 • Simple, Clean UI • Optimized UX • Easier and faster to use • http://uk.businessinsider.com /what-is-offerup-2016-6
  • 11. Test & Learn Don’t confuse with Trial & Error
  • 12. La différence entre le plan… et la réalité ! 12
  • 13. Can’t trust your guts! 13 At least 50% of your experiments will NOT give the expected result! -- Håkan Forss, Agile Coach at King Secret #1: You can’t improve what you can’t measure! Secret #2: You need KPIs and tools to improve!
  • 15. Retention, Engagement & Conversion CustomersDownloads Retention Engagement ConversionFirst Use
  • 16. Is 20% retention good or bad?
  • 17. Is 20% Conversion Good or Bad? 17 Source Quantcast 2016
  • 18. First Use Exceed initial customer expectations 18 Success Factors • Easy and quick on-boarding (Login, Tutorial…) • Simple and elegant Homepage • Focus on one key differentiating feature KPIs • Successful Logins vs 1st Launches • Number of taps on key feature • Time before 1st gesture on Login, Homepage • % of unsuccessful gestures • Crash Rates • Time to launch/load pages Tip from the Pros: Track & optimize Login, (+ Homepage?) based on acquisition
  • 19. Retention Get users coming for more 19 Success Factors • Frequent content and feature updates • Promotional / News / Event activities • Push Notification / emailing KPIs • # of unique users per day/week/month • Cohort Tracking • App Map (user flow) • Average session length • # of gesture and pages per session • Usage variations per user segment TakeIt Tip from the Pros: Average session time: 120 sec!!!
  • 20. Engagement Have users interact with your App 20 Success Factors • Focus on content quality and relevance & updates • Optimize key App UX moments • Personalize App to user and context KPIs • Key Page & Feature usage • Exit rate per view • Time and # of gesture per view • First gestures and time between gestures • Number of interactions per session • % of unexpected gestures per view (zooms, up and down scrolls…) PMU Sport Tip from the Pros: Identify and optimize Core vs. Overhead Views
  • 21. Conversion Time for action! 21 Success Factors • Optimize conversion action and funnel • Personalize App based on context (location, time, weather…) and user profile • Save and provide purchase/usage history • Reminder to users who don’t convert KPIs • Add to cart • % drop rates in funnel • General Conversion Rate • Final Cart value • Customer LTV Tip from the Pros: Never more than 3 pages or views: Search/Select/Validate
  • 26. AVendreALouer Optimizes Its UX And Boosts Its Conversion Rates • AVendreALouer tested in production how different UI variants were performing. • After a few thousand conversions, a winning variant has been identified with full confidence • By A/B testing its action bar, AVendreALouer improved its conversion rate by +36%! +36%
  • 27. Le Cloud by Orange The App requires a configuration of which files are to be sync’ed • Access to functionnalities must be configuration-sensitive • New users are driven to configuration menus • Recurring users access menus optimized for regular usage • Result: +32% Activation rate
  • 29. Copyright © 2016 Criteo Source: Criteo – Rapport d’activité surle commerce mobile – Q4 2015 Copyright © 2016 Criteo Conversion Rates for optimized apps are higher than on desktop or with mobile web x2 x1,2 DESKTOPNAVIGATEUR MOBILE APPLICATION What Does Mobile Success Look Like?
  • 30. Copyright © 2016 Criteo Source: Criteo – Rapport d’activité surle commerce mobile – Q4 2015 # of Products viewed 5,7 Added to Cart 13% Purchase 44% MOBILE BROWSER # of Products viewed 22 Added to Cart 24% Purchase 54% APPLICATION +286% +85% +23% Optimized Apps perform better than Web at each step of the Funnel Conversion rate x2,2 What Does Mobile Success Look Like?
  • 31. What Next-Gen Apps will look like? • Look for: • API • Algorythms • Bots • Personalization • « What we want is no longer make an App for all of our customers, we want to make an App for each of our customers » Yvan Delègue, Mobile Apps Director @ Orange Rich, real-time, server-side enabled UX
  • 32. It is an App World… So the World is Yours! Thank You! @phil_du phildu@azetone.com www.azetone.com
  • 33. Some References You May Want to Look at: • How delivering personalized Apps is transforming the market (Orange): https://partner.orange.com/personalized-apps/ • OfferUp review (Business Insider): http://uk.businessinsider.com/what-is-offerup- 2016-6 • SlideShare Mobile Marketing Resources: http://www.slideshare.net/Phildu1/ • Azetone Youtube Channel: https://www.youtube.com/channel/UCIct991DmVWjnfJjFvihmCQ • 2016 Mobile Trends (Azetone): http://www.slideshare.net/Phildu1/2016-mobile- trends-by-azetone • Mobile Marketing Association: http://www.mmaglobal.com/ and http://www.mmaf.fr/