Your Organization in the Mobile WorldMarch 2012
We use mobile anytime, anywhere InMobi, Decision Fuel & On Device Research, Mobile Media Consumption Research, Feb 2012
Globally: Mobile share of time ahead of TV, catchingup with online InMobi, Decision Fuel & On Device Research, Mobile Media Consumption Research, Feb 2012
In the US, Mobile Apps Has overtaken Web comScore, Alexa, Flurry Analytics
In Singapore • About 70% of Singaporeans already own a smartphone • 50% of Singaporeans regarded mobile as their primary or exclusive means of accessing the Internet. • 44% had discovered something new via mobile advertising • 47% of Singaporean consumers who responded refer to their mobile devices before making a purchase InMobi Network Research, APAC Q3 2011
Mobile centricity in Developing Countries • 72% of internet users in India use their mobile as their primary means of accessing the web. • Here, mobile internet users spend 33% of their media time on mobile devices – Higher than any other media InMobi Network Research, APAC Q3 2011
The new 5Cs• Coverage• Constant reach• Context• Connect personally• Community
“ [W]e will continue to see these trends rapidly accelerate asconsumers rely ever more heavily on their mobile device. While theopportunities to exploit mobile media remain strong, the stakeholdersacross the industry will be confronted with ongoing questions andchallenges which need to be addressed in order to meet the growing ”expectations of the customer - InMobi CEO and Founder Naveen Tewari
What value does it offer for my audience?• Who are your audience?• What’s their daily life like?• How do their use mobile and social applications?• Age, education level, profession, motivation?• How do they currently interact with your organization, what’s the unfulfilled need?• What’s the hook for them?• Make it easy for them to use.
Begin with the end in mind• What value does it offer to my audience?• What is the best vehicle to deliver that?• Do I have the resources (money, manpower, technical expertise) to manage it?
91% of the top brands have a presence in atleast one of the major app stores. This is asignificant increase compared to 18 months agowhen only 51% of the brands published orlicensed an application. Interbrand 2011 Best Global Brands report
Advantages of Apps• Rich content• Tailored functionality• Ease to use• Speed• Additional layer of data and personalization
What’s the platform? • iOS, Android, Symbian • Domino’s Pizza • iPhone app released last year • Android app launched 3 weeks ago
Native app vs Web app • Built for the OS • Can be deployed across different OS • Full access to the phone’s features • Easier version updates • Richer functionality • *No full access to the phone’s features • Works offline • Lower costs • Distribution • Emulate native apps
BackgroundIndependently owned and managed since 1996200 digital expertsAwards for user experience and excellenceAll digital services, from strategy to implementation
Reading Room Awards 2011 The International Business Awards 2011 Winner – Terrence Higgins Trust, My HIV Distinguished Honouree: RAF Benevolent Fund B2B Marketings 2011 UK agency league Table Reading Room has been ranked 3rd Campaign Asia Digital Media Award Silver Award – Philips Healthcare Special Commendation 2011 Charity Times Awards Outstanding Use of Social Media: RAF Benevolent Fund
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Competition Commission SingaporeReading Room has proudly revamped the website for the CCS, which includes installation of a new contentmanagement system on the SHINE platform
Monetary Authority SingaporeMAS has recently engaged Reading Room to revamp the Monetary Authority of Singapore website, including the Money Sense subsidiary and sister sites.
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