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“There’s a temptation in our networked age to think that ideas can be
                    developed by email and iChat. That’s crazy.

                    Creativity comes from spontaneous meetings, from random discussions.

                    You run into someone, you ask what they’re doing, you say ‘Wow,” and soon
                    you’re cooking up all sorts of ideas.”

                    - Steve Jobs




    Innovation Space
    Heather Blanchard, The American University of Paris

    May 15, 2012


Tuesday, May 15, 2012
Research Question

    ✤   How do space and landscape provide tangible (i.e. shared
        resources) and intangible (i.e. sense of community)
        benefits for entrepreneurs?

    ✤   What are the benefits of these spaces?

    ✤   What are the environmental condition of these spaces?

    ✤   Is communal working and co-creation necessary (or not)
        for innovation?

Tuesday, May 15, 2012
Background

                              ✤   Brad Neuberg, San Francisco
                                  Co-Working Space

                              ✤   Fiscal Model (Members,
                                  Sponsorship, Govt, Private
                                  Sector, Public-Private
                                  Partnership)

                              ✤   Member Model (Co-Working,
                                  Incubator, Maker,
                                  Hackerspace)


Tuesday, May 15, 2012
Participant Observation




                 La Cantine // Paris                                                         The Hub // Brussels   DojoBoost // Paris
DojoBoost: http://paris.startupweekend.org/files/2012/04/photo-e1333529790480-300x225.jpg
DojoBoost: http://tinyurl.com/7te79rp
The Hub: http://www.amaranthe.be/blog/wp-content/uploads/2010/01/the-hub-brussels-1.jpg
The Hub: http://coworktm.com/wp-content/uploads/2010/11/thehubbrussels.jpg
La Cantine: http://upload.wikimedia.org/wikipedia/en/c/c6/ARTESI_Barcamp_Paris_LaCantine_2ndeLife.JPG
La Cantine Photo: http://www.cooltownstudios.com/2008/04/29/paris-version-of-coworking-with-cafe

Tuesday, May 15, 2012
Learning Theory

                             ✤   Process Architect (Horgen, Joroff,
                                 Porter and Schon, 1999)

                             ✤   Learning Theory: Tacit Knowledge;
                                 Unconscious Transfer; Learning
                                 (Schephers and van den Berg; 2007)

                             ✤   Experiential Learning (Kolb, 1984)

                             ✤   Mediated Experience, Relation of Two
                                 (Land, 1967)


Tuesday, May 15, 2012
Sense of Community


                                ✤   Antisocial Inclusion (Forlano, Yale
                                    Law)

                                ✤   Creationism vs. Optimization (La
                                    Cantine Interview)

                                ✤   Contrived Culture (Pixar)




Tuesday, May 15, 2012
Power Dynamics

    ✤   Framing; Circulation (Lury; 2006)

    ✤   Only the organization can change (Management Theory, Peter
        Drucker )

    ✤   Adhocracy is adaptive. Its generated from its environment. (Schepers
        and van den Berg, 2007)

    ✤   Building from the ground up; Opt-In (Gelfer, space owner)

    ✤   Challenge: Hidden power structures (Penn, Desyllas & Vaughn, 1997)


Tuesday, May 15, 2012
Private Sector




Tuesday, May 15, 2012
Results

                             ✤   Production (still) is social
                                 convention, greater benefits

                             ✤   Modularity (location agnostic)

                             ✤   Learning, choice, mediation,
                                 collaboration

                             ✤   Value: Network, learning,
                                 mediated circulation



Tuesday, May 15, 2012

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Space as an Actor in Innovation (Presentation)

  • 1. “There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘Wow,” and soon you’re cooking up all sorts of ideas.” - Steve Jobs Innovation Space Heather Blanchard, The American University of Paris May 15, 2012 Tuesday, May 15, 2012
  • 2. Research Question ✤ How do space and landscape provide tangible (i.e. shared resources) and intangible (i.e. sense of community) benefits for entrepreneurs? ✤ What are the benefits of these spaces? ✤ What are the environmental condition of these spaces? ✤ Is communal working and co-creation necessary (or not) for innovation? Tuesday, May 15, 2012
  • 3. Background ✤ Brad Neuberg, San Francisco Co-Working Space ✤ Fiscal Model (Members, Sponsorship, Govt, Private Sector, Public-Private Partnership) ✤ Member Model (Co-Working, Incubator, Maker, Hackerspace) Tuesday, May 15, 2012
  • 4. Participant Observation La Cantine // Paris The Hub // Brussels DojoBoost // Paris DojoBoost: http://paris.startupweekend.org/files/2012/04/photo-e1333529790480-300x225.jpg DojoBoost: http://tinyurl.com/7te79rp The Hub: http://www.amaranthe.be/blog/wp-content/uploads/2010/01/the-hub-brussels-1.jpg The Hub: http://coworktm.com/wp-content/uploads/2010/11/thehubbrussels.jpg La Cantine: http://upload.wikimedia.org/wikipedia/en/c/c6/ARTESI_Barcamp_Paris_LaCantine_2ndeLife.JPG La Cantine Photo: http://www.cooltownstudios.com/2008/04/29/paris-version-of-coworking-with-cafe Tuesday, May 15, 2012
  • 5. Learning Theory ✤ Process Architect (Horgen, Joroff, Porter and Schon, 1999) ✤ Learning Theory: Tacit Knowledge; Unconscious Transfer; Learning (Schephers and van den Berg; 2007) ✤ Experiential Learning (Kolb, 1984) ✤ Mediated Experience, Relation of Two (Land, 1967) Tuesday, May 15, 2012
  • 6. Sense of Community ✤ Antisocial Inclusion (Forlano, Yale Law) ✤ Creationism vs. Optimization (La Cantine Interview) ✤ Contrived Culture (Pixar) Tuesday, May 15, 2012
  • 7. Power Dynamics ✤ Framing; Circulation (Lury; 2006) ✤ Only the organization can change (Management Theory, Peter Drucker ) ✤ Adhocracy is adaptive. Its generated from its environment. (Schepers and van den Berg, 2007) ✤ Building from the ground up; Opt-In (Gelfer, space owner) ✤ Challenge: Hidden power structures (Penn, Desyllas & Vaughn, 1997) Tuesday, May 15, 2012
  • 9. Results ✤ Production (still) is social convention, greater benefits ✤ Modularity (location agnostic) ✤ Learning, choice, mediation, collaboration ✤ Value: Network, learning, mediated circulation Tuesday, May 15, 2012