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Two Stories About Strongly Sustainable Business Models

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A 30 minute video of this talk is available on the Strongly Sustainable Business Model Group's youTube Channel: http://youTube.com/ssBusinessModelTV http://youtu.be/cny6ZD4P6Bg.

In these slides Antony Upward, Sustainability Business Architect, tells two stories about Strongly Sustainable Business Models - explaining why they are better models for better business, and sharing the quest to find better tools to design these better business models.

This was a presentation delivered at the TiE Institute's Social Entrepreneurship Program - in the session entitled "Business Model Canvas and Customer Development" (http://www.tieinstitute.org/tie-institute/eventsdetails-TiESep2013BusinessModelCanvasandCustomerDevelopment).

The other speakers on that night (Prof. Dave Valliere, Director, Entrepreneurship Research Institute, Ted Rogers School of Management (Ryerson University), and Seema Pabari from Tiffinday) can be viewed on the TiE Institute's channel (http://www.youtube.com/user/TiEInstituteTO/videos?shelf_id=4&view=0&sort=dd).

If you'd like to stay in touch with our work on Strongly Sustainable Business Models then please
- Watch our ~3 minute introduction - http://about.SSBMG.com
- Like our facebook page - https://www.facebook.com/StronglySustainableBusinessModels
- Join the linkedin group: http://forum.SSBMG.com.
- Give us your ideas via our survey (http://survey.SSBMG.com) or just sign-up for email updates (http://signup.SSBMG.com)

Published in: Business, Technology

Two Stories About Strongly Sustainable Business Models

  1. 1. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Permissions beyond the scope of this license may be available at http:// www.EdwardJames.biz/Permissions The Strongly Sustainable Business Models – A Brief Introduction Version 1.3 2013-10-08 © Edward James Consulting Ltd. Some Rights Reserved. 1 Strongly Sustainable Business Model Canvas Lots o f spe notes aker , inc. r efere nces A New Visual Tool to Design Businesses Fit for the Future A Brief Introduction for TiE Institute Social Entrepreneurship Program: Week 5: Business Model Canvas & Customer Development October 8, 2013 Antony Upward, MES, CMC* antony@EdwardJames.biz www.SSBMG.com * Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant lides many s n Builds o view a d a nd downlo ow mode sh in slide roved for imp sion hen compre @aupward #SSBMG
  2. 2. = 2 Today…
  3. 3. = But… 3 Today… Unintended consequences for
  4. 4. = Increasing risks But… 4 Today… Unintended consequences for
  5. 5. = Increasing risks But… Missed innovation opportunities 5 Today… Unintended consequences for
  6. 6. = Increasing risks But… Missed innovation opportunities 6 Today… Unintended consequences for
  7. 7. = Do Good & Do Well Less Risk, More Innovation 7 But imagine if…
  8. 8. Sustainability is “the possibility that human and other life will flourish on this planet forever.” (Ehrenfeld, 2008 p.6) 8
  9. 9. Benefit Benefit Corporation Corporation Legislation Legislation Already all these people are innovating to embrace the possibilities of sustainability as flourishing 9
  10. 10. Real Context of Business All Business Context: Financial Economy (Monetary) (Social/Technology) Context: Society Context: Environment (Physical / Chemical / Biological) 10 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
  11. 11. THE END To Be Continued... 11
  12. 12. Really? People are redefining business success as the integrated achievement of environmental, social and economic benefits? Yes! And since you’re all here talking a course on social entrepreneurship, you’re part of this wave of change! Congratulations for being leader s! 12
  13. 13. OK, so what did you do when you realized you agreed with all these other people? Great question and that leads to the second part of my story… I went on a quest… 13
  14. 14. Inspiration 14
  15. 15. What Would a Canvas for Sustainable Business Look Like? 15
  16. 16. My Quest… for a Better Business Design Tool 16
  17. 17. The Quest Begins …and reaches a major milestone 2012 2013 http://hdl.handle.net/10315/20777 2010 17
  18. 18. 18
  19. 19. V1.031 Introducing…The Strongly Sustainable Business Model Canvas 19 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
  20. 20. The Profit-First Business Model Canvas: 9 Questions to be Profitable 20
  21. 21. But…does this help to design a sustainable business? 2. Value 2. Value Propositions Propositions 1. Customer 1. Customer Segments Segments 6. Key Activities 3. Channels 3. Channels 7. Key Resources 4. Customer 4. Customer Relationships Relationships 5. Revenue 5. Revenue Streams Streams 21 8. Key Partners 9. Cost Structure What’s Missing? Why?
  22. 22. Lots about money, and the people you financially transact with… …(almost) nothing about everyone and everything else 22
  23. 23. The Context… Flattened 23 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
  24. 24. “Just” Being Profitable is Not Simple “And that, in simple terms, is how you start a profitable small business” 24
  25. 25. Useful Perspectives 4. Learning & Growth 3. Internal Processes 1. Financial 25 2. Customer
  26. 26. Useful Perspectives What does a firm do now and in the future? Who does a firm do it to, for and with? How, where and with what does the firm do it? 4. Learning & Growth 3. Internal Processes 1. Financial 2. Customer How does a firm define and measure success (in Environmental, Social & Monetary units)? 26 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
  27. 27. Strongly Sustainable Business Model Canvas – 14 Questions V1.032 27 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
  28. 28. Strongly Sustainable Business Model Canvas V1.031 28 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
  29. 29. Where does the Quest go Next? Can I Use it Now? How Can I Help? 29
  30. 30. Help bring Sustainable Innovation to the World! Become a “First Explorer” – Enables commercial use of the new Canvas now 12 organizations around the globe have joined so far  Join the quest – Crowd-funded collaborative book project Working Title: Strongly Sustainable Business Model Innovation – 12 International co-authors identified – Crowd-funding starting soon Individuals and Organizations Backers also get immediate commercial rights to use new Canvas Everyone else will have to wait for the book – Self Publish 2014 Canvas released under a Creative Commons License free for commercial use  Connect to like-minded colleagues 30
  31. 31. Join a Key Related Project Learn more: http://www.naturalstep.ca/gold-standard 31
  32. 32. TO BE CONTINUED… 32
  33. 33. Questions / Discussion 33
  34. 34. Questions / Discussion Be Informed: http://signup.SSBMG.com Share your ideas for the book: http://survey.SSBMG.com Learn More – ~3 minute Audio/Visual Overview about.SSBMG.com • Learning Map – wiki.SSBMG.com/home/learning-map • Blogs – blog.SSBMG.com – slab.ocad.ca/blogs/antony-upward info@SSBMG.com 34 www.SSBMG.com http://www.facebook.com/ StronglySustainableBusinessModels Strongly Sustainable Business Model Group http://forum.SSBMG.com @aupward #SSBMG
  35. 35. Possible Table of Contents 35
  36. 36. Copyright • All images used under applicable creative commons licences – see notes on each page © Antony Upward / Edward James Consulting Ltd., 2013. Some rights reserved. – Permissions available at www.EdwardJames.biz /Permissions – This work is licensed under a Creative Commons AttributionNonCommercial-ShareAlike 3.0 Unported License. 36
  37. 37. 37

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