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Dr. Tony O’Driscoll Fuqua School of Business, Duke University Avoiding the Routinization Trap   Enabling the Immernet to c...
Slide:  Red  Pill or  Blue ?
Slide:  My Vision Educator  Perspective My Reality
Slide:  Enterprise  Perspective A fundamental disconnect...
Slide:  Happy  16 th  Birthday  ! April 22, 1993
Slide:  Webvolution Connect “ TO” Connect “ THROUGH” Connect “ WITHIN”
Web 2.0 = UG X You Tube  = User Generated  CONTENT Digg   = User Generated  FILTERING del.icio.us  = User Generated  ORGAN...
Slide:  Here Comes  Everybody
Slide:  Crowd Sooth ing From blogging to cellphone video,   technology has forever changed the way we process and communic...
O n My  Mind
Slide:  Getting things done  requires good connections, both the human kind and the Internet kind.  Schooling has confused...
Slide:  Digital  Native
Slide:  Annagram CHEAT TEACH
Slide:  From/To STOCKS FLOWS
Slide:  New Value Chain Information = Currency People = Transport Conversation = Transfer Insight = Outcome
Slide:  I mm ernet ? 3Di = Connecting  WITHIN
Slide:  Life Imitates Art
Slide:  Quick Poll
Slide:  Deborah Wince-Smith President, Council on Competitiveness MMORPGs
Slide:  Deborah Wince-Smith President, Council on Competitiveness Video Game  Stats
Slide:  Sources: Business Week April 2006,  The Economist. Living a Second Life, Sept. 28, 2006 Virtual Worlds
Second Life  Stats Source: Joe Miller. Linden Lab  All Data: (Industry, Job Level, Company Size, # Learners Impacted) <ul>...
Slide:  Unbounded Space Social Interaction Communities User Created Content Business VSW MMORPG Avatar-Mediated Persistent...
Slide:  Are we There  YET ?
Slide:  Gutenberg Lumiere Watt Routinization 1785 – Invented 1807 – Steam Boat 1829 – Locomotive 1450 – Invented 1500 – Ge...
Paving  Cow Paths 137  Miles ___  Hours
Slide:  The Sense of  Self The Death of  Distance The Power of  Presence The Sense of  Space The Capability to  Co-Create ...
Slide:  Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007. Difference
Slide:  Immersion * Interactivity = ENGAGEMENT I*I=E Source: e-Learning Guild 360 Report – Synchronous Learning Systems. J...
Slide:  John Seely-Brown Education is going through a large-scale transformation toward   a more   participatory form of l...
Slide:  Source: With some help from Roger Shank’s use of same Mnemonic for Scenario Based learning  F low R epetition E xp...
Slide:  Source: Kapp and O’Driscoll  3D  Classroom Replication Practice Authentic Activities Emergent Learning Constructs ...
Slide:  Enterprise  to the Rescue?
Slide:  History  Lesson 1585-1587
Slide:  Mind the  TRAP ! 1650 1940 1995 2008 Now that we are moving from factory work to anytime, anyplace work, we need a...
Slide:  Personal Story April 15, 1995 April 16, 2007
Slide:  Personal Story My name is Arie (Lionel) Librescu and I am Liviu's younger son.   I am writing to you regarding the...
Slide:  Get  Fired  Up ! Get a Social World  AVATAR  Play  MMORPGs Experiment  Wildly Bring  EVIDENCE  to world so we can ...
Slide:  Red  Pill or  Blue ?
Slide:  Questions
Slide:  Connect http://wadatripp.wordpress.com
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Austin 2009

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Keynote Presentation at UT Austin Virtual Worlds Conference

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Austin 2009

  1. 1. Dr. Tony O’Driscoll Fuqua School of Business, Duke University Avoiding the Routinization Trap Enabling the Immernet to change how we live work and play
  2. 2. Slide: Red Pill or Blue ?
  3. 3. Slide: My Vision Educator Perspective My Reality
  4. 4. Slide: Enterprise Perspective A fundamental disconnect...
  5. 5. Slide: Happy 16 th Birthday ! April 22, 1993
  6. 6. Slide: Webvolution Connect “ TO” Connect “ THROUGH” Connect “ WITHIN”
  7. 7. Web 2.0 = UG X You Tube = User Generated CONTENT Digg = User Generated FILTERING del.icio.us = User Generated ORGANIZATION Blogs = User Generated COMMENTARY Technorati = User Generated PRIORITIZATION RSS = User Generated DISTRIBUTION Web 2.0 = Connecting THROUGH
  8. 8. Slide: Here Comes Everybody
  9. 9. Slide: Crowd Sooth ing From blogging to cellphone video, technology has forever changed the way we process and communicate about tragedy — in good ways, and perhaps bad. Since Monday, there has been a non-stop flood of postings on the popular Facebook student site, on MySpace and LiveJournal, and on personal blogs — expressing everything from grief to anger to confusion. &quot;What better place to mourn someone than a place that they themselves built to express who they are, and a place where the deceased and his or her friends may have spent a great deal of time interacting?”
  10. 10. O n My Mind
  11. 11. Slide: Getting things done requires good connections, both the human kind and the Internet kind. Schooling has confused us into thinking that learning was equivalent to pouring content into people’s heads. It’s more practical to think of learning as optimizing our networks. Learning=Net WORK ing
  12. 12. Slide: Digital Native
  13. 13. Slide: Annagram CHEAT TEACH
  14. 14. Slide: From/To STOCKS FLOWS
  15. 15. Slide: New Value Chain Information = Currency People = Transport Conversation = Transfer Insight = Outcome
  16. 16. Slide: I mm ernet ? 3Di = Connecting WITHIN
  17. 17. Slide: Life Imitates Art
  18. 18. Slide: Quick Poll
  19. 19. Slide: Deborah Wince-Smith President, Council on Competitiveness MMORPGs
  20. 20. Slide: Deborah Wince-Smith President, Council on Competitiveness Video Game Stats
  21. 21. Slide: Sources: Business Week April 2006, The Economist. Living a Second Life, Sept. 28, 2006 Virtual Worlds
  22. 22. Second Life Stats Source: Joe Miller. Linden Lab All Data: (Industry, Job Level, Company Size, # Learners Impacted) <ul><li>16 Million Members </li></ul><ul><li>1.1 Million Active Residents </li></ul><ul><li>350,000 Hours of Use Per Day </li></ul><ul><li>87,500 Hours Development Time/Day </li></ul><ul><li>$1.6 B worth of Free Work per Year </li></ul><ul><li>200+ Virtual Square Miles (6X Boston) </li></ul><ul><li>520,000 Unique Items traded/Month </li></ul>
  23. 23. Slide: Unbounded Space Social Interaction Communities User Created Content Business VSW MMORPG Avatar-Mediated Persistent World Reputation Immersive Interactive Real-Time Communication Virtual Economy Assets Unbounded Space Social Interaction Communities User Created Content Business Opportunity Bound by a Narrative Defined Roles NPCs Rules Tokens Ranks and Levels Kin or Twins?
  24. 24. Slide: Are we There YET ?
  25. 25. Slide: Gutenberg Lumiere Watt Routinization 1785 – Invented 1807 – Steam Boat 1829 – Locomotive 1450 – Invented 1500 – German Bible 1520 – Literature 1895 – Invented 1903 – Great Train Robbery
  26. 26. Paving Cow Paths 137 Miles ___ Hours
  27. 27. Slide: The Sense of Self The Death of Distance The Power of Presence The Sense of Space The Capability to Co-Create The Pervasiveness of Practice The Enrichment of Experience Differentiation
  28. 28. Slide: Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007. Difference
  29. 29. Slide: Immersion * Interactivity = ENGAGEMENT I*I=E Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007. Engagement
  30. 30. Slide: John Seely-Brown Education is going through a large-scale transformation toward a more participatory form of learning. Rather than treat pedagogy as the transfer of knowledge from teachers who are experts to students who are receptacles, educators should consider more hands-on and informal types of learning. These methods are closer to an apprenticeship, a farther-reaching, more multilayered approach than traditional formal education . We are learning in and through our interactions with others while doing real things. I'm not saying that knowledge is socially constructed, but our understanding of that knowledge is socially constructed. It is in participation with others that we come into &quot;being&quot; and internalize our own understandings of the world. Edumersion 2.0
  31. 31. Slide: Source: With some help from Roger Shank’s use of same Mnemonic for Scenario Based learning F low R epetition E xperimentation E ngagement D oing O bserving M otivation FREEDOM !
  32. 32. Slide: Source: Kapp and O’Driscoll 3D Classroom Replication Practice Authentic Activities Emergent Learning Constructs Do Real Work Facts Concepts Procedure & Rules Principles Problem Solving Group Forum Breakout Scavenger Hunt Guided Tour Role Play Conceptual Orienteering Social Networking Operational Application Co-Creation 3DLA Model
  33. 33. Slide: Enterprise to the Rescue?
  34. 34. Slide: History Lesson 1585-1587
  35. 35. Slide: Mind the TRAP ! 1650 1940 1995 2008 Now that we are moving from factory work to anytime, anyplace work, we need an anytime anyplace educational parallel.
  36. 36. Slide: Personal Story April 15, 1995 April 16, 2007
  37. 37. Slide: Personal Story My name is Arie (Lionel) Librescu and I am Liviu's younger son. I am writing to you regarding the &quot;Virginia Tech Second Life Memorial&quot; Video tribute you have posted on YouTube.com. My family and I would like to thank you very much for the kind and beautiful gesture. Personally, your video has moved me very much and I would like to thank you very much for it. I wish you all the continued luck and success in life. Arie Librescu
  38. 38. Slide: Get Fired Up ! Get a Social World AVATAR Play MMORPGs Experiment Wildly Bring EVIDENCE to world so we can CHANGE THE GAME in LEARNING, KM & COLLABORATION while avoiding ROUTINIZATION TRAP
  39. 39. Slide: Red Pill or Blue ?
  40. 40. Slide: Questions
  41. 41. Slide: Connect http://wadatripp.wordpress.com

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