Asia Pacific Civil-Military Centre for Excellence CMIS 2011

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Heather Blanchard, Co Founder of CrisisCommons presents Social Media in Disasters to CMIS 2011 hosted by the Asia Pacific Civil-Military Centre for Excellence in Sydney, Australia on November 9, 2011

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Asia Pacific Civil-Military Centre for Excellence CMIS 2011

  1. 1. Understanding Social Media as a Communications Toolin the Aftermath of DisastersCivil-Military Interaction Seminar 2011Asia Pacific Civil-Military Centre for ExcellenceSydney, AustraliaNovember 9, 2011Heather BlanchardCo Founder, CrisisCommonswww.crisiscommons.orgheather@crisiscommons.orgTwitter/Skype: @poplifegirl
  2. 2. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Alternative Title Social Media: Why Should You Care? Page 1
  3. 3. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Daily Affirmations • I like to learn • I share my knowledge, skills and resources • I can collaborate with people I don’t know • I think new ideas are cool • Failure is okay, as long as I learn from it Page 2
  4. 4. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Transformation of Society Impacts Your Mission and Operations. http://dcist.com/2011/09/silence.php "Id rather be slow and right than fast and wrong." "Social media is for parties. We aint givin parties." - Lon Wells, Washington DC Fire Department Director of Communications “Most importantly, social media is imperative to emergency management because the public uses these communication tools regularly. Rather than trying to convince the public to adjust to the way we at FEMA communicate, we must adapt to the way the public communicates by leveraging the tools that people use on a daily basis. We must use social media tools to more fully engage the public as a critical partner in our efforts.” – FEMA Administrator W. Craig Fugate Page 3
  5. 5. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Crisis Crowd & The Digital Humanitarian Affiliated Response Digital Response http://radar.oreilly.com/2011/08/app-contests-sustainability-usability.html http://redcrossla.org/blog/station-fire-evacuation-shelters/ http://www.lanl.gov/news/stories/volunteer_facebook_page.html http://www.thng.in.th/en/2010/10/citizen-bird-crisis-camp/ Page 4
  6. 6. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 People are http://twitpic.com/3009ap Conveninghttp://www.bangkokpost.com/tech/computer/203384/social-networks-prove-invaluable-in-time-of-crisis http://twitpic.com/2zq0qx http://mapvisage.appspot.com/static/floodmap/map.html#center=-43.502070420716386,172.5&zoom=9&layers=christchurchpower,1,3,11,17,18,19,20 Page 5
  7. 7. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 People are Problem Solving http://www.youtube.com/watch?v=KzeRQDdPA1U&feature=relmfu http://www.youtube.com/watch?v=qRWCz9E6qg4&feature=relmfu Page 6
  8. 8. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 People are Building Tools Page 7
  9. 9. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 People are Creating Data Page 8
  10. 10. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011http://textontechs.com/tag/crisismappers/ Page 9
  11. 11. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 The Reality • People on the ground are the best source of information in a crisis • People are self organizing to provide assistance to each other • People have skills, knowledge and resources to support which can be utilized to support your mission • Agencies/organizations can’t hire and train all of the skills and people needed during crisis events • It’s happening now - with or without you Page 10
  12. 12. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 The Reality • Digital humanitarians (most likely) aren’t going to volunteer their time and data to military institutions. • Digital humanitarians won’t (most likely) operate in or on military information systems. • Military systems need to support ecosystems and not try to own it or lead it. • Open data provides the pool from where anyone can fish. Nobody should own or manage that pool. Page 11
  13. 13. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Philosophical Choices Tolerance for Risk Low Tolerance for Risk Social Media is Information Public as a Partner Public as a Liability Choice to Restrict Choice of Open Information Can be Turned Into Data Choice to Share Choice to Hold Page 12
  14. 14. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Influences on Philosophy • Trust Systems, Affiliated Networks • Command and Control Perspectives • Collaboration Culture • Practitioner Culture • Competition We don’t have technology problems, we have people problems. Page 13
  15. 15. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 What We Learned Official/Affiliated Response Sources Public Sources Existing Data Population - Boundaries - Hydrology - Hypsography - Transportation/Roads - Social CapitalBefore Crisis Community Indicators Before CrisisAfter Crisis Power - Telecommunications - Weather - Alternative Access to Internet - After Crisis Food - Fuel - Shelter - Transportation - Health Care Crisis Specific Self-Directed Public Safety Reporting - Hazard Identification - Service Disruption Identifier - Public Sentiment - Status Sharing - Resource Management Need for Data Preparedness Page 14
  16. 16. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Word Cloud of the U.S. National Response Framework Policy Lags Behind The word “data” is referred to once in the entire core document. However, the word “information” is referred to more than 100 times. Page 15
  17. 17. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Halfway and I haven’t said Twitter or Facebook yet. Page 16
  18. 18. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Civ-Mil Context • Push of Information for Public Safety - Media • Correction of Mis-Information - Media • Pull of Information for Situational Awareness - Operations • Data Coordination & Analysis - Operations • Problem Solving - Operations • Offer/Resource Management - Operations • Out of Theater Surge Capacity - Operations Page 17
  19. 19. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 What You Can Do! Yes, Right Now. The Zero Dollar Social Media Starter Kit Page 18
  20. 20. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Assumptions • Beyond the Should Question • Interested and Open to Engagement • Failure is Okay; Experiential Learning Focus • Inclusionary - Whole of Community • Tools Aren’t Blocked • Ready Engage in Partnerships • You have access to the Internet & SMS Page 19
  21. 21. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Capacity: People Listen. Discuss. Tinker. Repeat. • Within: Listen and empower your people • Within: Convene and discuss needs, opportunities • External: Identify expertise in the practice area, organization and/or community • Experiment: Learn by doing, document and share (i.e. teach by mentoring) • Execute: Create a three month approach Page 20
  22. 22. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 #SMEM Initiative • Need for Resources (Infrastructure, People) • Policy and Guidance (Legal, Technical) • Engagement and Community Building (Steady State) • Demonstrate Value and Reliability to Others (ROI) Page 21
  23. 23. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Capacity: Material Leverage What You Have Available • You and Your CIO = BFF • What kind of Enterprise systems are available? • Operate beyond firewalls • Continuous evaluation and improvement of tools based on need and experience Page 22
  24. 24. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Capacity: Org Structure Office of Technology Innovation, Operations FEMA Administrator and Adoption Liaison Innovation Lab Operations Plans & Policy Training and Education DHS/FEMA Practice Areas Quick Response Support Data Standards Practitioner Professional TrainingDHS/FEMA Region Tech Liaisons (10) Independent Tool Evaluation Information/Data Requirements Liaison and Support to EMI Practitioner Communities Open Source Software Collaboration Technology Cluster Coordination International Standards Collaboration Open Source Licensing Liaison to HS/EM/PH Education Programs Federal Interagency Data Interchange Protocol Visualization Product Development Liaison to FEMA CIO Public Digital Preparedness Private Sector Critical Information Requirements Cybersecurity Revision of Doctrine, Policy basedVolunteer Technology Communities Imagery & GIS Utility After Action Prototyping on Emerging Technologies Liaison to Cybersecurity Liaison with Federal, Legal and Ethics Advisement Exercises Academic and Private Sector R&D Research Agenda Tech Cluster Lead (NRCC) - Direct Report to the NRCC Lead Cluster Function Areas - Build Knowledge Systems Page 23
  25. 25. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Office of Technology Innovation, Operations and Adoption Need for a New Office at FEMA Direct Report to the FEMA Administrator Coordination Across All of FEMA & Interagency Coordinator Page 24
  26. 26. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Incorporation into the Field through the Joint Field Office Tech Cluster Support Tech Cluster Lead Tech Cluster Liaison (JFO) - Direct Report to the FCO Tech Cluster Support Tech Cluster Support Tech Cluster Support Source: Based on the Critical Infrastructure and Key Resources Annex Guide: http://www.fema.gov/pdf/emergency/nrf/nrf-support-cikr.pdf Page 25
  27. 27. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Incorporation of a Cluster Based Approach Scaleable for any Operations Center Operations Center Lead (NRCC) Technology Cluster Lead (RRCC) (JFO) (State EOC) (Local EOC) Liaison Innovation Lab Operations Plans & Policy Pre-scripted Mission Assignment for Coordination of Technology-based Liaison to Plans - Incident Action Planning Internal - Representation from across Visualization & Imagery Support Mission Assignments Privacy, Legal and Ethics Interagency, ESF Functions, Support for Imagery Processing Information/Data Requirements Ops, Planning, JIC Mobile Processing Technology Cluster Coordination External: Private Sector and Volunteer Temporary Data Storage Data Interchange Protocol Technology Communities Data Collection Critical Information RequirementsTechnology Incident Communications and Resource Coordination Imagery & GIS Utility Coordination LIne (TICCL) Liaison to Cybersecurity Provision of requirements from Open Data (Social Media) Coordination Operations to External Staff Support for Tech Desk in Operations Center Source: Page 29 http://www.slideshare.net/poplifegirl/arc-08-12-10-final-short Page 26
  28. 28. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Example Engagement Opportunity Technology Cluster Liaison Collaboration with Volunteer Technology Communities Technology resources are coordinated together. External communities able to create productive and useful Technology cluster lead reports products based on response directly to Operations Center agency requirements. leadership. Pre-identification of coordination Cluster ability to provide resources such as a local requirements and problem University or co-working space definitions to external where communities can gather to communities for data curation work on common projects and and visualization. response agency requirements. Scalable - Leverages Existing Resources Compasses Virtual and Volunteer Communities to Productive UseFirst proposed at the American Red Cross Crisis Data Summit on August 10, 2010http://www.slideshare.net/poplifegirl/arc-08-12-10-final-short Page 27
  29. 29. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Capacity: Money Within Your Reach Wishlist • People: Re-prioritize time • Full time support • People: Develop partnerships, • Equipment influence engagement • Deep training, 360 mentorship • People: Connect to best practices, • Dedicated collaboration space practitioner communities • Facilities: Provide space for • Standards development collaboration (online & in-person) • Systems development • Business Case: Create return on • Travel/Deployment investment for your mission • Reputation: Attract in-kind assistance • Independent Evaluation Page 28
  30. 30. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Capacity: Time Within Your Reach Wishlist • Leadership: Allow staff to • Full time support with growth spend time on this. • Deep training, 360 mentorship • Mission Focused: Prioritize based on critical function • Three month ramp up time areas, tie to mission goals • After Action Reporting • Enhanced Communications: Leverage volunteer capability • Continuous Improvement & capacity Priorities • Get everyone involved: • External sharing mandate Percentage of time to this space. • Travel/Deployment Page 29
  31. 31. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Policy Recommendations • Resource: Provide Full Time Resources • Connect: Change Incident Management Policy to Include Ad Hoc Communities • Affiliate: Allow Communities to Leverage Volunteer Liability Waivers • Compass Effort: Develop Pre-Scripted Mission Assignments • Exercise: Allow for inclusive participation Page 30
  32. 32. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Risk of Inaction • Poor decision making & mismanagement of resources due to lack of situational awareness • Loss of message and trust of the public • Lack of confidence and trust in government capability and capacity • Self organized efforts hinder official response/recovery efforts • Disruption of commodity supply change management • Limited license to operate of non-local personnel Page 31
  33. 33. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 #Wishlist • Whole of Community Policy Development • Technology After Action Reporting • Trained, Multidisciplinary Crisis Action Teams • Innovation Space with Technology Operations Center • Opportunities for Entrepreneurs Page 32
  34. 34. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Four Key Points • Communications methods are here to stay • Connect & Leverage digital humanitarian skills, networks and capabilities • Focus on Operations • Open Data is the discussion, not Social Media Page 33
  35. 35. Understanding Social Media as a Communications Tool in the Aftermath of Disasters CMIS 2011 - November 9, 2011 Heather Blanchard Co Founder CrisisCommons heather@crisiscommons.org 703.593.3823 twitter/skype: poplifegirl www.facebook.com/heather.blanchard www.linkedin.com/in/hblancha Thanks! Page 1

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