Phil Kretchmar's Listing Presentation

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EXCLUSIVE PROPOSAL
for
My Future clients and friends
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EXCLUSIVE PROPOSAL
Phil’s Creed to Excellence
Many agents think their job is satisfying the customer. I don’t think
that is true by itself. I believe satisfying the client is simply the
minimum requirement for staying in business. My staff and I work
constantly to improve our systems, processes, and services to go well
beyond the standard level of “service” provided by most agents.
Simply put, our objectives are to sell your home for the most money
in the least time, and with fewest hassles. We want to provide the
best service in the industry, period.
I want to make you so satisfied that you listed your home with us
that you will gladly refer us to your friends and family.
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RE/MAX
We Have A Mutual Objective.
To Sell Your Home...
 At the highest possible price.
 In the shortest amount of time.
 With the most favorable terms.
We will be working together as a team to get
your home sold.
Cooperation and communication will ensure
successful achievement of the objective.
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Your
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RE/MAX
My Objectives
 Listen carefully so I understand your objectives.
 Explain the home selling and marketing process -
My responsibilities, Your responsibilities
 Thoroughly review your home.
 Help you price your home.
 Advise you how to prepare your home for showing.
 Thoroughly and completely market your home.
 Review what happens from time of contract through close
of escrow/closing.
 Ask for your commitment to begin marketing your home.
Frequently, a real estate agent will tell a seller what they want to
hear just to get the listing. I would like to speak with you very
candidly and tell you the truth about what is needed to get your
home sold. HOME
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RE/MAX
RE/MAX stands for
Real Estate MAXimums
 Maximum Experience
 Maximum Market Exposure
 Maximum Service
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RE/MAX
Things you should know about us
 RE/MAX Sales Associates make a personal
financial investment in every listing.
 RE/MAX Sales Associates control a
customized marketing plan for each home
we sell.
 RE/MAX Sales Associates average more sales
per agent than other real estate companies.
 Thetypical RE/MAX Sales Associate is among
the most experienced in the industry,
averaging over 12 years of service.
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RE/MAX
Things you should know about us
 RE/MAX is a world leader in residential real
estate with over 3,400 full-service offices.
 Over 70% of RE/MAX Sales Associates’
business comes from repeat business or
referrals from past customers and
friends - more than twice the industry
average.
 RE/MAX Sales Associates proudly number
over 60,000 full-time, professional agents,
worldwide.
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Phil Kretchmar
Personal Facts
 Member National Association of Realtors,
Texas Assoc of Realtors, and Greater
Lewisville Assoc of Realtors
 Licensed through Baylor University
 ASR, Accredited Seller’s Representative
 ABR, Accredited Buyer’s Representative
 e-PRO Internet Professional
 Multi-Million Dollar Producer
 Lived in area for 40+ years
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Phil Kretchmar
Why Choose an ASR®?
There are many benefits to you, the seller to use an ASR® (Accredited Seller
Representative®).
Unlike other sellers’ agents, ASR® Designees have a proven industry track
record. Each designee (Seller Agent) must hold and exemplify a strong
commitment to exceed seller expectations throughout all aspects of the real
estate transaction.
ASR® Seller Agents are trained and committed to deliver to today's seller true
"value added services." This has a major impact on the quality of representation
to you, the seller, as well as potential possibilities to the financial bottom line.
Remember, whenever possible, ASR® Seller Agents are committed to providing
exclusive representation to you, which simply means placing your interests above
that of others in the real estate transaction.
Committed to adhering to a stringent standard of ethics, ASR® Seller Agents are
to demonstrate complete honesty in pricing as well as thorough research and
preparation in completing and presenting the property market analysis. A further
and most important commitment of ASR® Seller Agents is to demonstrate ethical
conduct and integrity in every aspect of their real estate career.
Next time you sell your house, remember to ask for an ASR® Seller Agent. HOME
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Phil Kretchmar
Why Choose a REALTOR® who is e-PRO® Certified ?
The Internet has added a new dimension to the real estate world. Now you can be
assured that the REALTOR® you choose will have the knowledge and skills to put the
power of the Internet behind your real estate transaction.
All e-PRO® Internet Professionals are REALTORS® who completed a rigorous certification
program endorsed by the prestigious NATIONAL ASSOCIATION OF REALTORS® (NAR).
Real estate agents and brokers who have earned e-PRO® Certification are Internet
Professionals who have completed extensive training using the Web. e-PRO® Certification
means the real estate professional is prepared to employ the latest techniques and
services for your benefit, just like you've grown to expect from a professional.
Life can be a little easier.
Save time and irritation. Work with a e-PRO® Certified real estate professional who
provides both buyers and sellers with high quality, timely information using the resources
of the Internet.
e-PRO® Internet Professionals maximize your ability to leverage the enormous
power of the Internet when you are buying and selling property.
Working with the best pays off.
Save money. e-PRO® Internet Professionals can help you take advantage of the latest
Internet innovations resulting in considerable savings and speed whether you are a buyer
or a seller of property.
Work with someone who is ready, willing, and very capable. Your e-PRO® Certified real
estate professional has already proven that he or she is prepared to respond to the new
market place. e-PRO® Internet Professionals are committed to being more responsive,
understand that you are the boss, and will completely respect and guard your privacy.HOME
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MARKETING
Phil Kretchmar
SOLD!
214-244-8159
Go to www.123YourAddress.com
For more information on this home
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13. MARKETING
Where Do Buyers Come From?
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MARKETING
Phil’s A-Advantage Marketing Plan
Marketing to Potential Buyers
 Internet- Marketed to more websites than 95% of other agents
 Yard Signs-Including sign riders showing how to get more in formation about your house
 Direct Mail Campaign - Postcards to my whole database + your neighborhood
 Write and Place Print Ads-Dallas Morning News and the Messenger
 Show Home to Prospects-Calls from other listings, ads, etc.
 Flyers and Brochures- Multicolor brochures in your brochure box
Marketing to Other REALTORS®
 Set up Property into MLS
 Agent Tours
 E-mail all new listings to database of over 900 agents HOME
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MARKETING
Phil’s A-Advantage Marketing Plan
The Home Selling Process
 Initial Meeting  Present All Offers
 Discuss CMA  Renegotiate All Counter Offers
 Review Your Home  Deposit All Earnest Checks
 Prepare Listing  Handle Title Work
 Set Up Warranties (if applicable)  Follow Up on Inspections
 Prepare/Distribute All Paperwork  Confirm Appraisal Ordered
 Follow Up on Showings  Final Documents to Closing
 Qualify Buyers  Post-Closing Follow Up
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MARKETING
My Websites
The internet is where over 80% of the home shoppers go today
to find a home. We try to market to those buyers
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MARKETING
Following are a few websites that your home will be placed on
with multiple photo’s and customized description.
www.NorthTexasHome.com
.
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www.SeeTheHomes.com
My Office Website.
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MARKETING
www.NorthDallasHomeOnline.com
.
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www.Lewisville-FlowerMoundRealEstate.com
.
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MARKETING
www.Realtor.com
All my Listings are placed on Realtor.com, A highly searched
website for do it yourself home shoppers!
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MARKETING
All Our listings on Realtor.com are enhanced Listings which
make your listing stand out from the others with more
pictures, higher visibility, and direct contact information.
All my Listings are placed on Realtor.com, A highly searched
website for do it yourself home shoppers!
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MARKETING
www.DallasNews.com
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MARKETING
Plus, Your listing will be published to all of these web
sites. (Plus more-not all sites are shown)
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MARKETING
I also create a domain using
“your address.com” such as
www.104Muleta.com or
www.1213Buehler.com
This domain will be on your Sign, Flyers, and
correspondence so buyers have an easy path to view
your home.
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MARKETING
Home Warranty Plan
Homes sell 50% faster and for a higher price than
homes without a home warranty...according to a study
by the National Home Warranty Association. In
addition, a home warranty plan “reduces your liability
after the sale.”
You can provide the buyer up to one year of coverage
on selected items...
 Central Heating System
 Electric Central Air System
 Interior Plumbing
 Built-in Appliances HOME
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MARKETING
Home Warranty Plan
I provide, Free of Charge, a
Seller’s Home Warranty
from Home Warranty of America. Most of the systems in your
home will be covered from the day the listing starts till the
sale date.
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PRICING
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PRICING
The Role of a Real Estate Agent in Pricing
 The Market determines Value.
 I will show you a range of prices being
paid for homes in your area.
 Together, We determine the Listing Price.
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PRICING
Who’s In Control?
Listing Price Seller
Location Seller
Condition Seller
Showing Access Seller
Financing Market
Marketing REALTOR®
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PRICING
Regression
Regression: The value of a larger home is reduced by
the influence of smaller surrounding homes
Progression
Progression: The value of a smaller home is raised
by the influence of the surrounding homes HOME
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PRICING
Buyers Determine Value
by Comparison Shopping
Just like when you bought your home,
buyers still determine the value of a
home by comparison shopping.
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PRICING
The Advantages of Proper Pricing
 Higher Net Sales
 Attract Better Offers
 Better Response from Advertising and Sign Calls
 Faster Sale
 Increased Agent Response
 Avoid Your Home from Becoming “Shopworn”
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PRICING
The Disadvantages of Overpricing
If You Overprice …
 The right buyers won’t see it.
 The higher priced buyers won’t want it.
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PRICING
Search Homes
Address
Search Active
District Price to Show by
1234 Hometown Dr.
2957 Diamond
601
601
$140,000
$140,500 Price Range
612 E. Oxford 601 $141,000
Buyers shop by price
189Terrace Dr. 601 $142,300
3345 Donover 601 $144,100
ranges… if your home is
4690 Adams St. 601 $145,200
7778 Walnut 601 $146,300
priced even $1 higher
5467 Brock Ave. 601 $147,500
1112 Acorn Dr. 601 $147,500
than their targeted price
2351 Liberty St. 601 $148,000
3478 Ninth St. 601 $149,500
range, it won’t be on the
show list.
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Potential Buyers and You will
benefit from proper pricing
Showing Activity
It has been shown that a seller
who prices his home correctly will
end up netting more in the long run
than a seller who initially lists his
house too high for the market.
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PRICING
What You and I Control as a Team
What We Do Not
What We Control
Control
□ Price □ Market
□ Property Condition □ Competition
□ Access for Showing □ Buyers and Sellers
in your area
□ Home Warranty □ Interest rates and
loan availability
□ walks through the door.
When the right buyer
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PRICING
Comparative Market Analysis
for Your Home
I will prepare a complete and detailed CMA for your
home so you know the correct price to market the
home at. This is based on the most recent sales in
your neighborhood and compares the features and
square footage of other comparable homes. An
appraiser will do this for the buyer before the home
closes so the lender knows how much the house is
worth.
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SHOWING
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SHOWING
Preparing Your Home To Sell
I promise to...
 Conduct a thorough evaluation of your home
and provide valuable input.
 Help you to stage your home for the showing process.
 Provide a list of reliable contractors to assist with
improving areas of your home if necessary.
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NEGOTIATING
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NEGOTIATING
When the Offer is Made
Present All Offers
Explain Your Options
Evaluate Buyer’s Qualifications
Negotiate the Contract for You , the Seller’s Benefit, no
one elses
Give you a final net amount that you will walk away from
closing with.
Deliver Contract to Title
Provide Constant Communication on Contract Status
Finalize All Conditions for closing
Keep You Informed up to closing and after
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CLOSING
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My Personal Guarantee
I Guarantee to:
 Do the best job that I can in marketing and representing you
and your home
 Prepare a Comparative Market Analysis for your home.
 Distribute Property Profile Information concerning your home.
 Place your home on the Internet.
 Place your home in my print advertising.
 Place your home in the Multiple Listing Service, allowing thousands
of other REALTORS® to work your property for you.
 Place a yard sign within two days after we sign an agreement to sell
your home.
 Explain various ways to improve your property to effect a quicker
sale.
 Keep you updated on the progress of the sale of your home.
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My Personal Guarantee
I also guarantee:
Cancellation agreement Allow you to cancel the listing at any
time. If for some reason we do not provide 100% satisfactory service,
just let us know. I promise to remedy the situation within 24 hours. If
you are still not satisfied, we will release you unconditionally from the
listing agreement with no further obligation.
No advanced fees of any kind.
You only pay a commission if I procure an offer that is acceptable to you.
“No Pressure” presentation.
I will never allow you to be “pressured” by the buyer’s agent. All offers will be
faxed or delivered to my office and will be presented to you by phone and fax
with our recommendations, so you can make your decisions privately.
Flexible Commission Schedule
Many realtors have a very rigid commission schedule that is not in touch with
today’s fast-paced market. The Smart Seller’s Program offers flexibility. The
commission varies depending on when the house is sold, who sells the house
and whether or not we are selling your next home. HOME
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CLOSING
Teamwork Is Essential
Working Together is Necessary for a Successful Sale
Your responsibilities:
 Keep your home in showcase condition and provide easy
access for potential buyers.
 Make yourself available from the time a contract is signed
to the closing day.
 Keep your home accessible for the appraisal and
inspections.
 Openly share all information about your home and its
condition.
 For your security, refer all potential buyers to your
REALTOR®.
We’re a Team - Let’s Work Together
for a Successful Sale! HOME
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CLOSING
Teamwork Is Essential
Working Together is Necessary for a Successful Sale
Thank you for your time.
Did you Have any Questions?
I would really like to work for you as your agent. If
you are ready to list your house today, lets get the
paperwork started.
Again, thank you for your time and I look forward to working with you
We’re a Team - Let’s Work Together
for a Successful Sale! HOME
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®
Above The Crowd!
Phil Kretchmar
Phil Kretchmar
REALTOR®, ASR, ABR, e-PRO
325 S Stemmons Frwy
Lewisville, TX 75067
214-244-8159
Phil@PhilKretchmar.com
www.NorthTexasHome.com
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