1. Tom
“I am committed to getting you the highest
MARKETING YOUR HOME price in the shortest period of time”.
This Premium Marketing Plan has been prepared to
show you j a few of our exclusive services.
ust
We are dedicated to your complete satisfaction and
look forward to an opportunity to service your family
and get your home SOLD!”

2. A Little About Tom
• Tom has been manager of Crane Real Estate since 1981 then became the owner in
2005. He is a member of the National, California, and Pacific West Associations of
Realtors®. Tom is a Real Estate Broker and has been a full time professional
REALTOR® since 1980, specializing in acquisition and sales of homes and
apartment buildings in Southern California.
• Tom’s many appointments and honors include a Bachelor’s Degree in Finance
from Cal State University, Fullerton, Financial Management Association National
Honor Society, past Board of Director of So Cal MLS, the 2nd largest MLS in the
Country and being selected as a recipient of “The Highest in Client Satisfaction
among Real Estate Agents in Orange County” for 2010 and 2011 as seen in OC
Magazine.
• With his experience of personally closing over 700 properties in his career, his
expertise is invaluable to his clients. Tom uses his experience as a Certified
Financial Planner™ to integrate real estate into his clients’ financial plan including
investing in individually owned real estate inside their retirement plans. He and his
staff are absolutely committed to the highest level of Real Estate service.

3. My Team Which Includes Nate A and Steven Hehn A
llen re
Here To Serve Y ou.
Nate Steven
Nate earned degrees in Engineering and Steven is a licensed Real Estate Broker who
Finance and has experience in Real Estate initially assisted clients at Crane Real Estate
Development, which along with his formal as an Analyst. He recently transitioned to a
education, allows Nate to provide clients a role where he can use his extensive skills
broad wealth of Real Estate knowledge, and experience assisting clients directly.
and his proactive nature ensures that his Steven earned his MBA from USC and
client's needs are met each and every step Bachelor’s Degree in Finance from Cal State
in the process. University, Fullerton

4. Ready to Get the Most from Y Home Selling Experience?
our
Helping families like yours do j that is not only my profession,
ust During this presentation you will find a
but my passion. That's why I've prepared this presentation to share great deal of information designed to:
with you j some of the important components of getting your
ust
 Introduce myself and my team
home sold for the highest price in the shortest period of time.
 Familiarize you with a robust,
A a professional REA ®, I make it my business to stay current
s LTOR powerful and PROVEN RES ULTS
on all the changes in today's ever shifting market. Knowing your PRODUCING MARKETING PLAN
neighborhood, our community at large as well as the nationwide designed to get your home the most
exposure with the least amount of
conditions that affect us all provides me with a unique insight into
headaches for you
what it takes to sell your home. It is an overall team effort to
ensure you have the best possible selling experience.  S hare with you insight into the
buying and selling process
During our time today, please let me know if you have any questions
or concerns so I can best help you make the right decisions for  Give you the necessary decision
making tools for selling your home
your family.
 Prepare you for the selling process

5. MUTUA OBJ
L ECTIVES FIV MA
E RKETING FA CTORS THA CA
T USE
PROPERTIES TO SELL…
We have mutual obj ectives when it comes to selling
your home. By working together as a team and utilizing
cooperation and communication we can and will Price
accomplish the following goals:
The agent you The condition
 S ecuring the highest possible price select of the property
 In the shortest period of time
 With the most favorable terms
The largest investment most people have is their home.
With an experienced agent on your side, you can be
secure in the knowledge that your best interests are
always protected. Terms Location
Y CONTROL FOUR OF THESE!
OU

6. My Strategy Includes Personal Service and Individual Care - You
Can Count on Me!
I Will Handle All The Detail Work. Insuring that each and every
detail is taken care of is part of our signature service. I will oversee all
mechanical and termite inspections, all the title work, escrow, earnest
money deposit, appraisal and mortgage work. I will keep you informed of
the details every step of the way, so there are no surprises.
I Will S tay in Touch With You. I understand your need to know. Y ou
will always have up-to-date information regarding the sale of your home
because of our unique care system. Either Nate, Steven, or myself will
update you weekly, or more often as needed. We will also send you a
written report upon request with all the marketing activity details.
I Will S uggest and Advise you to any changes you might want DID Y KNOW?
OU
top make in your property to make it even more marketable 87% of Home Buyers Found
to buyers. I can provide you with the names of competent contractors,
especially if your house is vacant or you are out of town. Their Home with the Help of
a Professional Real Estate
I Will Use Many Unique Marketing Methods to Get the Most
Qualified Buyers Interested In Buying Your Home Until it is Agent.*
S OLD! By Obtaining Multiple Buyers, I Can Ensure You The
Highest Price.
* 2009 National Association of REALTORS© Profile of
Home Buyers & Sellers

7. Why Use a Professional?
Getting the most from your investment in today’s market requires much more than
putting a sign in the yard and an ad in the paper.
It takes a solid strategic plan, the right pricing and the ability to get your home
information in front of the right potential buyers faster, more effectively and more
efficiently.
How?
I start where the buyer starts… THE INTERNET.
90% of buyers start their search for a new home
online* .
* 2009 National Association of REALTORS© Profile of Home Buyers & Sellers

8. PROMOTING YOUR HOME
I Don’t Leave Anything to Chance! When it
comes to marketing your home properly, timing and
strategy are crucial. That's why I use a
comprehensive EIGHT step strategic plan to ensure
that your home gets the best possible chance at
fast, reliable results!
S TEP ONE: I put your home in the Multiple
Listing Service (MLS) – This allows your property
information to reach every area real estate agent
and more importantly, their buying clients.
S TEP TWO: Once your property is entered into
the MLS, our office then authorizes its syndication
to literally hundreds of the most popularly searched
consumer sites immediately, dramatically
increasing your listing exposure, and turn,
RESULTS.

9. PROMOTING YOUR HOME
S TEP THREE: Since we already know
that almost all buyers start their search
online … I go one step further in the
process and actually create a S INGLE
PROPERTY WEBS ITE
S PECIFICALLY FOR YOUR
PROPERTY!
Y Exclusive website will include
our
MULTIPLE PHOTOGRAPHS OF
YOUR HOME & NEIGHBORHOOD
AMENITIES (j what buyers are
ust
looking for!), a full property description
complete with all the fine-point details of
your home, PLUS a valuable direct
response offer and even social-media
sharing capabilities, your listing site races
to the top of GOOGLE search engines in no
time – giving us even MORE of an
opportunity to capture the attention of j ust
the right buyer for your home!

10. PROMOTING YOUR HOME
S TEP FOUR:
Create a CUS TOM GUIDED VIDEO
TOUR where I can both show and
verbalize the many benefits of your
property and its surroundings. We find
that buyers truly enj viewing your home
oy
by this exclusive method which is
available to them 24/ .
7
www.8146Sprucewood.
CraneRealEstate.com

11. PROMOTING YOUR HOME
What is a QR Code?
Y QR Code is a direct link to the internet that will allow
our
potential buyers to immediately access additional information
about your listing by taking them – via their smart phone or
mobile device equipped with a QR Code Reader – to your online
single property website!
You’ll find these handy, helpful and even FUN codes now in
magazines, on signs, buses, business cards, movie posters or
j about any obj that users might need more information
ust ect
about!
To view more info on this home, It’s j one more way I’m staying one step ahead of the
ust
Either Scan the QR code above or enter
competition to get YOUR PROPERTY sold quicker and for more
money.
8146-Sprucewood.
CraneRealEstate.com
into your Browser

12. PROMOTING YOUR HOME
S TEP FIVE: I reach out to your neighbors,
surrounding homeowners and renters.
Why? A ccording to National Association of
REALTORS® ...a whopping 44% of buyers said
neighbors and friends were a valuable source
of information about homes for sale.
That’s why I send powerful, TA RGETED, top
quality, MULTI-CHA NNEL Direct Response
Postcards to area neighbors and consumers
with the highest propensity to purchase your
home using time tested best practices, up-
to-the market statistical data, and RESULTS-
producing data mining tools.

13. PROMOTING YOUR HOME
S TEP S IX: I don’t stop with direct mail!
The minute a For Sale sign goes up on a property the buzz starts,
but very often it’s lost when potential buyers can’t easily get
their curiosity satisfied!
That’s where a Flyer Box can act as one of a seller’s very best
friends! I fill it with beautiful, CA GENERA
LL TING Direct Response
Flyers!
I’ve found they are one of the fastest, most effective ways of
“spreading the word” about your listing to neighbors,
neighborhood traffic and buyers in search of the perfect home –
helping us once again reach out to that buying 44% we tackled
in step five.
To help those potential buyers learn even more, see more
pictures and satisfy that curiosity, I add a QR Code to every
postcard and flyer which can INSTA NTLY take buyers to your single
property website with a smartphone and a push of a button!

14. PROMOTING YOUR HOME
STEP SEVEN:
I will also feature your
home on our Crane Real
Estate Website.
This is just one more of
the many methods we use
to market your property.
Additionally – we will
immediately provide you
with copies of all are
marketing efforts for your
review and suggestions

15. PROMOTING YOUR HOME
STEP SEVEN:
We also market your
home on FaceBook which
has over 700 million
members.

16. PROMOTING YOUR HOME
S TEP EIGHT: We can’t leave Y out!
OU
I’ll provide you with something we call Lead Generating Links and
Cards.
Historically, when a homeowner decides to put their house on
the market, they are inundated by friends, family and neighbors
for more information about the listing.
This handy Link and cards make it easy for you to share your
listing information within your sphere, which then furthers our
reach for more potential buyers!
These eight powerful steps have proven time and time
again to give my sellers a tremendous advantage in
today’s marketplace.
They can do the same for you!

17. Add additional exposure through a
professional sign and a lock box

18. Hold Open Houses

19. Information Board

22. Follow up on the salespeople that have shown your home to
their prospective buyers

23. Represent your during the presentation of all contracts and
help you in negotiating the best possible price and terms.

24. Handle all follow up and keep you informed after the contract
has been accepted on all closing procedures

25. What Our Clients Say...
“I would like to thank you formally for an extraordinary
performance in selling our home. Your diligence and efforts
secured a buyer for our home in a market that is currently very
challenging. You are a true professional, clearly in a league of
your own. You conduct your business in the utmost ethical,
organized and professional manner. Your weekly follow-up
with summaries, strategies and recommendations is
outstanding. Having spent 22 years in the commercial real
estate business, I never worked with an agent who possesses
the skills, knowledge and follow through that you perform on
a daily basis.”
Mitch Zehner

26. What Our Clients Say...
“I wanted to take a few minutes to thank you for your
outstanding work in selling my property. You were extremely
attentive, professional and went out of your way to get the
job done for me. That is why I gave you a second property to
list and sell, and was absolutely thrilled with how efficient you
were. I had no worries on either of my listings with you, as
you took care of everything before I even had to ask. You are
a one of a kind realtor, I can’t think of any trait that you were
lacking, and won’t hesitate to use you again on my next
property.”
Liz Baker

27. What Our Clients Say...
“The effort that your have provided in completing the sale of
Almond, is why I have chosen to remain a client of Crane Real
Estate for over 20 years. The real estate market at this time has
not been the best of times, so the extra work your provided
made the difference, in selling the apartment. I really
appreciated your effort to contact me whenever there was an
update on the sale. These updates kept me current with the sale
of the apartment, so I was never left in the dark as to where I
stood with the sale of the apartment. If at any time it the future,
if anyone needs a hardworking professional real estate realtor, I
will be quick to refer them to Tom Santoro.”
Ronald A. Munoz

28. MAKING YOUR CHOICE
Choosing the right professional to represent
your family’s rights and best interests while
getting the most from your investment is no
small thing.
Y have my pledge to get your home sold
ou
for the best possible price and terms, in the
shortest possible time with the least amount
of headaches!
No stress – Just S uccess!
Ready to Get S tarted?

29. Deliver Y Check A The Closing!
our t
http://8146-sprucewood.cranerealestate.com www.facebook.com/CraneRealEstate