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Your step-by-step guide for
listing exclusively
A common misconception in the Dubai market
is the idea that listing ones property through many
brokers in a non-exclusive strategy will generate
the best price or the quickest sale.
Nothing is further from the truth.
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Contents
Welcome to haus & haus
The haus & haus difference and
how we market your property
Philosophy of ‘The haus’
96% Positive Reviews
haus & haus are independently owned
haus & haus Team	
haus & haus Broker Network
CRM & Marketing
Maximizing Online Coverage
Feedback & Communication
Professional Photography & Videos
First Impressions
We know presentation counts
Our Range of Exclusive Options
Listing on our Website
Promotion Banner on our Website
Featured Property on our Blog
TV-Presentation/ Window Cards on our Stands	
Listing in our Newspaper
Flyers
Property Boards
E-mail Marketing
Mobile Marketing
Social Media
Blackbook
Property Platforms	
Property Magazines
Final Word
Contact Details
Welcome to haus & haus
Since our inception in 2013, haus & haus has gone from
strength to strength. The three Directors were buoyed
by the fact of offering unrivalled customer service and
professionalism, and this is how the business was built
from day one – with these exact values at the core.
By treating our clients with the utmost respect and
maintaining high levels of professionalism, we have a
huge influx of referral business which is a by-product of
the trust clients gift us.
The team has grown significantly from our first office in
Business Bay and we currently employ approximately 70
staff (and growing!). By selecting the right people we have
quickly established ourselves as a true market leader in
the areas we represent.
With unique marketing both visually and the way we
interact with clients, we have a fantastic platform which
has resulted in getting the highest amount of leads
month-in, month-out in our many areas of specialization.
haus & haus
Taking the sour taste out of
property transactions since 2013.
The haus & haus
difference and how we
market your property
What makes us different? In brief:
•	 Our network, which is far-reaching
•	 9am - 10pm business hours, 365 days per year
•	 We reach more buyers than even the
strongest competition
•	 Online tools
•	 360 degree property tours
•	 Highly trained, professional team and
dedicated negotiators
•	 Ethical stance
•	 State of the art website and CRM
•	 Maximized online coverage
•	 Honesty
•	 Retail stands in prime locations with maximum visibility
•	 Transparency of our services
•	 A true market leader in the way we present your property
•	 Feedback and communication
All of our listings are correctly marketed so that they
are given an open and fair chance to receive the best possible
price from the whole market, with the quickest rental or sale
possible – so that you maximize the return on your investment.
Philosophy of ‘The haus’
Whatever the price, whatever the location, whatever the
condition – we understand that your property – whether
an investment or your family home – needs the care and
attention it deserves. The same care and attention you
gave when initially looking to put your hard earned money.
96% Positive Reviews
Our business is built on onward recommendations.
We have a Client Relation Manager that meticulously
tracks our broker’s performance with our clients – to make
sure we deliver on our promises. Not only this, but when
we make a mistake we endeavor to put it right.
Customer Experience* Agent Rating*
4.7/5
4.9/5
Winner of Gold Trusted
Service Award 2018
haus & haus are
independently owned
There are no external investors, no silent partners and
nobody without the expertise we expect of ourselves.
We are passionate about property and every team
member has been meticulously recruited in line with our
culture and mindset. Therefore, you can be assured that
you are in the best hands every step of the way.
haus & haus Team
Customer service is close to our hearts. Each haus & haus agent lives
and breathes our values and practices our culture each and every
day. We hand select the best of the best – those rare diamonds that
will go the extra mile for our clients.
We have a fantastic team of professionals who all focus on sales or
leasing. Each RERA approved broker specializes in a specific area.
Local knowledge is maximized and clients know that they can and will
be shown a range of property within their budget.
This means our customers receive professional advice from people
in the know – it makes a difference. We have a number of foreign
speakers and are proud to have completed transactions with over 70
different nationalities.
Click here to view
all our team members
haus & haus Broker Network
We work harder on your behalf. When listing a property with
haus & haus you are opening the catchment from not just your
own personal broker, but a whole team of RERA approved, area
specialists. This ensures that all clients who match your properties
requirements will be taken to view.
We have a strong emphasis on team work and each month we do a
huge amount of deals in our company where more than one broker
is involved. We link clients to properties using our state of the art
CRM system – REAPIT, and by having a number of team meetings
where client suitability is discussed for each individual property.
The experience of our brokers shines through here to make sure we
do not miss out on opportunities.
CRM & Marketing
We know how and where to find a buyer
or tenant for a property, which in its exact
location, is a perfect fit. We like to think
of ourselves as matchmakers.
In maintaining the streamlined approach haus & haus
have partnered with REAPIT, a UK based provider who
are monopolizing the market with their CRM systems.
This means that our clients are kept up to date with new
stock that comes available in the quickest possible time and
new properties are automatically uploaded to Dubai’s major
and most prominent property portals automatically – and
with quality representation.
Additional marketing includes our social media channels,
online magazines, for sale/rent boards, SMS, e-mail
campaigns, pay-per-click campaigns, leaflet drops and
International advertising.
The CRM is a tool which we input our properties
and clients on the system ready to be pushed to the property
websites which we subscribe. It’s functionality also allows for us
to link existing clients to properties which fit their requirements.
Maximizing Online Coverage
•	 Top packages on the portals Propertyfinder.ae,
Bayut, Dubizzle and JustProperty
•	 A whole host of UAE property specific secondary
tier portals are subscribed to, for complete exposure
•	 Photographs shot with professional SLR camera
to capture your properties best attributes
•	 A deep understanding of how each and every
portal works so that our exposure and presence is the
best it can possibly be
•	 Exclusive listings are promoted as a priority in
property specific social media campaigns
Feedback & Communication
•	 Your own personal broker
•	 100% accompanied viewings
•	 Viewing feedback within 24 hours (maximum)
•	 Regular marketing updates and
personalized renting/ selling strategy
•	 All clients vetted properly
for their suitability and financial standing
•	 All offers verified
•	 After sales care
•	 70% recommendation and repeat business
•	 96% positive feedback (feefo reviews)
Professional
Photography & Videos
We have a whole host of professional quality cameras
and equipment which ensures that your property is
shown in the most attractive way.
All of our brokers have photography training and by
taking the photos themselves, this ensures that they
have a deep understanding of each listing prior to going
to market.
Aside from high quality photos, haus & haus are able
to provide an in-house videographer who can compose
short walk-through videos of your property. These
listings have higher activity and have proven to entice
significantly more customers to view, with a faster rate to
contract signing.
To keep abreast of the latest trends we have a 360
degree camera at our disposal which shows such
listings in a more dynamic manner. By utilizing this
technology the user can mimic walking through the
property as if they were there themselves.
First Impressions
Statistical evidence shows that the
optimum interest is at its highest level
when a property is first listed and
significantly decreases as each week
passes. It is imperative we get it right from
day 1 across a number of key points.
100
Week 1
100
75
50
25
0
Week 2 Week 3 Week 4
70
50
45
Insight about the Property Quality Photography Detailed Floorplans High Quality Brochures Property Tours
We know presentation counts
So we make sure your property has the correct information,
gets the maximum visibility, and is shown in its best light
through all the channels that matter.
Our Range of
Exclusive Options
Listing on our Website
Promotion Banner on our Website (pop up window on different pages)
Featured Property on our Blog (published on the website/ promoted via social media)
TV-Presentation/ Window Cards on our Stands (Emaar properties only)
Listing in our Newspaper (3 different sizes available: full, 1/2 & 1/4 page)
Flyers
Property Boards (for sale/ rent, sold/ rented)
E-mail Marketing (part of newsletter, special offer campaign, hot deals listing etc.)
Mobile Marketing (such as WhatsApp campaigns)
Social Media
Blackbook (discreet, non-online marketing)
Prominent Property Platforms such as Propertyfinder.ae, Bayut, Dubizzle, etc.
Prominent Property Magazines such as Prestige by Propertyfinder
haus Channels
Partnership Channels
Listing on our Website
As a market leader, haus & haus enjoys a large amount
of direct leads from our own website – which was built
by the best in the business. We also spend considerable
sums on our monthly SEO and website optimization
which maintains that we are extremely visible on search
engines such as google, who are our main target due to
having 96% market share in the UAE.
For our exclusive listings we can promote these on the
front pages of the website and make them prominent
in the eyes of the user. With continually increasing
traffic to the site, this is an excellent way of advertising
you property.
IT’S USER-FRIENDLY
HARD-WORKING & FAST
www.hausandhaus.com
Promotion Banner
on our Website
We have the ability to promote your property on a
unique ‘pop-up’ banner on our website which means
that any users of the site will automatically see
your property.
With more than 1,000 daily users you can have peace of
mind knowing that we are driving traffic to your exclusive
listing in the most comprehensive manner.
Featured Property
on our Blog
For exclusive listings we can, and do go the extra
mile. To gain further exposure we offer the possibility
of featuring your property on our blog. The content
varies dependent upon the desired impact and we
can tailor the information with your insight to make it
consumer friendly.
These blogs can be featured and shared via
Facebook, Twitter, Linkedin, Instagram as well as e-mail.
By providing such articles we can reach other audiences
who were not initially open to the area or property type.
We have had excellent response from such campaigns
in the past with direct leads from such blogs leading to
a rental or sale. Be involved!
TV-Presentation/ Window
Cards on our Stands
We have unrivaled visibility at our retail stands in The
Arabian Ranches and Town Centre at Emirates Living.
With footfall of up to 6,000 people per day and with
a position directly in the entrance of both shopping
centres, we have the ‘crème de la crème’ perspective
to attract a client’s attention.
We have the option of A3 and A4 window cards
(Emaar properties only) to display your property, or we
can show it on our large TV screen which is a tangible
platform to catch people’s eye. We have a fantastic
strike rate of selling properties in this manner.
Listing in
our Newspaper
Have you already seen our newspaper? With 20,000+
copies being printed bi-monthly and distributed via
different channels the answer may be, yes! You may find
them on our retail stands, at restaurants, at many 4 and
5* hotels and luxury outlets, as well as several beach
and leisure venues within Dubai. They can also be found
in numerous premium airport lounges at DXB.
If you shop online at Choithrams. We have an exclusive
agreement with this supermarket chain whereby our
newspaper is given with every online order delivery!
This printed medium means your property showcased
by literally thousand of people in Dubai, should you sign
up to our services exclusively.
Each property comes with a QR code
that leads to our website listing for
further images and information
Flyers
We produce, print and distribute fun, informative and
quirky flyers to the masses for our exclusive listings.
We can and have made these specific to a particular
property, a particular area or with a particular result
in mind, previously. With targeted distribution for the
correct demographic this form of marketing has paid
huge dividends for our clients on past campaigns.
Property Boards
We have bold, bright, custom made boards that
don’t flap in the wind or look disheveled after 1 week
in the sun!
Erecting outside villas ensures clients who roam the
areas looking for available properties cannot fail to spot
your exclusive property! We have sold hundreds of villas
in this manner.
See if you can spot our boards in your local community
and see what all the buzz is about!
E-mail Marketing
At haus & haus we understand that using professionals
gets the best results. That is why we are not afraid to
outsource our e-mail campaigns to the best company in
the UK. This ensures we provide this form of marketing
in the correct manner (ensuring correct compliance with
International and local regulation such as GDPR) and
garnering the best results.
Our campaigns cover a whole host of informative
topics and are very targeted so receivers genuinely only
receive what they want to. Nothing more, nothing less.
Talk to your haus & haus broker today to see how we
can put your property to the front of client’s minds.
Mobile Marketing
Everybody has a mobile! This extremely powerful tool
is the now and is the future. There is no quicker way to
put your property in front of the people that matter in the
quickest possible timescale.
We can provide a number of ways to deliver our
exclusive properties to each mobile device with the
best results achieved from targeted SMS, e-mail and
WhatsApp campaigns.
With our existing client databases into the hundreds
of thousands this is impact marketing at it’s finest.
We have sold numerous exclusive properties as a direct
result of mobile marketing.
Social Media
haus & haus have a legion of fans on our social media
platforms – Instagram, Facebook and Twitter – now in
the tens of thousands.
Our posts, as well as giving an overall view of the
company, feature our brokers, clients and factual
information; we also use this medium as a way of
promoting our exclusive listings.
Our social media team can tailor the posts so that your
property gains not only the right exposure, but at the
right time and with the desired effect.
We can provide detailed feedback on the success
rate of such campaigns as part of the overall
marketing approach.
Blackbook
Should you wish to market your property discretely
we have the ideal platform. Blackbook is our way of
showcasing exclusive properties without putting them
on the open market. How? By our most experienced
brokers qualifying, vetting and selecting only the most
genuine buyers who have the right background, the
financial capability, and with the exact requirements
to view.
This type of marketing has been used successfully for
sensitive divorce proceedings, for VIP clients and those
bespoke properties that rarely come to market.
Speak to your haus & haus representative today on
how we can make this work for you.
Property Platforms
There has been a shift in the way agents market
properties in recent years. The fact remains that
property portals still offer fantastic lead generation if
used in the correct manner and with the correct spend.
You need considerable expertise to know how to
make the perfect advert in-line with the specific portals
requests, and the packages vary in cost depending of
the amount of properties you have, or exposure wanted.
We have the best.
You can be safe in the knowledge that haus & haus are
in the top 0.1% of Dubai companies in terms of lead
generation on the top-3 websites (Propertyfinder.ae,
Dubizzle, Bayut) which is a direct result of the combined
focus we have implemented into this strategy.
For many of the areas that we operate, we are the
No.1 agent in terms of amount of listings online as well
as lead generation. With fantastic branding, quality
photographs and an innate understanding of how
to achieve the best results on each individual portal,
haus & haus delivers every time.
Property Magazines
This conventional form of advertising is still a winner.
haus & haus subscribes to a number of Dubai’s most
prominent, independent and high-end printed journals
such as Prestige Magazine. This large-format lifestyle
and real estate publication is produced every two
months and distributed in high-end locations such as
Airports lounges, news-stands, and 5* luxury hotels
across the Emirate.
We use this medium as a way of showing our very best,
exclusive properties as well as writing individual articles
and market commentary.
By choosing a pro-active company who has a clear strategy
to make sure your property is visible, listing exclusively is
the most effective and efficient way to market and sell a
property, whilst also generating the best price.
Speak to your haus & haus broker today to give you
further understanding on this topic.
You may get in touch via:
+971 4 302 5800
info@hausandhaus.com
www.hausandhaus.com
haus & haus Real Estate Broker
Office 3111, 1st Floor, Building 3 | Gold & Diamond Park | Dubai, UAE
P.O. Box 128793 | ORN. 12357 | RERA Permit ID: 19334
/hausandhaus
/company/haus-&-haus
/c/hausandhaus

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Exclusive listings step by step guide

  • 1. Your step-by-step guide for listing exclusively
  • 2. A common misconception in the Dubai market is the idea that listing ones property through many brokers in a non-exclusive strategy will generate the best price or the quickest sale. Nothing is further from the truth.
  • 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. Contents Welcome to haus & haus The haus & haus difference and how we market your property Philosophy of ‘The haus’ 96% Positive Reviews haus & haus are independently owned haus & haus Team haus & haus Broker Network CRM & Marketing Maximizing Online Coverage Feedback & Communication Professional Photography & Videos First Impressions We know presentation counts Our Range of Exclusive Options Listing on our Website Promotion Banner on our Website Featured Property on our Blog TV-Presentation/ Window Cards on our Stands Listing in our Newspaper Flyers Property Boards E-mail Marketing Mobile Marketing Social Media Blackbook Property Platforms Property Magazines Final Word Contact Details
  • 4. Welcome to haus & haus Since our inception in 2013, haus & haus has gone from strength to strength. The three Directors were buoyed by the fact of offering unrivalled customer service and professionalism, and this is how the business was built from day one – with these exact values at the core. By treating our clients with the utmost respect and maintaining high levels of professionalism, we have a huge influx of referral business which is a by-product of the trust clients gift us. The team has grown significantly from our first office in Business Bay and we currently employ approximately 70 staff (and growing!). By selecting the right people we have quickly established ourselves as a true market leader in the areas we represent. With unique marketing both visually and the way we interact with clients, we have a fantastic platform which has resulted in getting the highest amount of leads month-in, month-out in our many areas of specialization. haus & haus Taking the sour taste out of property transactions since 2013.
  • 5. The haus & haus difference and how we market your property What makes us different? In brief: • Our network, which is far-reaching • 9am - 10pm business hours, 365 days per year • We reach more buyers than even the strongest competition • Online tools • 360 degree property tours • Highly trained, professional team and dedicated negotiators • Ethical stance • State of the art website and CRM • Maximized online coverage • Honesty • Retail stands in prime locations with maximum visibility • Transparency of our services • A true market leader in the way we present your property • Feedback and communication All of our listings are correctly marketed so that they are given an open and fair chance to receive the best possible price from the whole market, with the quickest rental or sale possible – so that you maximize the return on your investment.
  • 6. Philosophy of ‘The haus’ Whatever the price, whatever the location, whatever the condition – we understand that your property – whether an investment or your family home – needs the care and attention it deserves. The same care and attention you gave when initially looking to put your hard earned money. 96% Positive Reviews Our business is built on onward recommendations. We have a Client Relation Manager that meticulously tracks our broker’s performance with our clients – to make sure we deliver on our promises. Not only this, but when we make a mistake we endeavor to put it right. Customer Experience* Agent Rating* 4.7/5 4.9/5 Winner of Gold Trusted Service Award 2018
  • 7. haus & haus are independently owned There are no external investors, no silent partners and nobody without the expertise we expect of ourselves. We are passionate about property and every team member has been meticulously recruited in line with our culture and mindset. Therefore, you can be assured that you are in the best hands every step of the way.
  • 8. haus & haus Team Customer service is close to our hearts. Each haus & haus agent lives and breathes our values and practices our culture each and every day. We hand select the best of the best – those rare diamonds that will go the extra mile for our clients. We have a fantastic team of professionals who all focus on sales or leasing. Each RERA approved broker specializes in a specific area. Local knowledge is maximized and clients know that they can and will be shown a range of property within their budget. This means our customers receive professional advice from people in the know – it makes a difference. We have a number of foreign speakers and are proud to have completed transactions with over 70 different nationalities. Click here to view all our team members
  • 9. haus & haus Broker Network We work harder on your behalf. When listing a property with haus & haus you are opening the catchment from not just your own personal broker, but a whole team of RERA approved, area specialists. This ensures that all clients who match your properties requirements will be taken to view. We have a strong emphasis on team work and each month we do a huge amount of deals in our company where more than one broker is involved. We link clients to properties using our state of the art CRM system – REAPIT, and by having a number of team meetings where client suitability is discussed for each individual property. The experience of our brokers shines through here to make sure we do not miss out on opportunities.
  • 10. CRM & Marketing We know how and where to find a buyer or tenant for a property, which in its exact location, is a perfect fit. We like to think of ourselves as matchmakers. In maintaining the streamlined approach haus & haus have partnered with REAPIT, a UK based provider who are monopolizing the market with their CRM systems. This means that our clients are kept up to date with new stock that comes available in the quickest possible time and new properties are automatically uploaded to Dubai’s major and most prominent property portals automatically – and with quality representation. Additional marketing includes our social media channels, online magazines, for sale/rent boards, SMS, e-mail campaigns, pay-per-click campaigns, leaflet drops and International advertising. The CRM is a tool which we input our properties and clients on the system ready to be pushed to the property websites which we subscribe. It’s functionality also allows for us to link existing clients to properties which fit their requirements.
  • 11. Maximizing Online Coverage • Top packages on the portals Propertyfinder.ae, Bayut, Dubizzle and JustProperty • A whole host of UAE property specific secondary tier portals are subscribed to, for complete exposure • Photographs shot with professional SLR camera to capture your properties best attributes • A deep understanding of how each and every portal works so that our exposure and presence is the best it can possibly be • Exclusive listings are promoted as a priority in property specific social media campaigns
  • 12. Feedback & Communication • Your own personal broker • 100% accompanied viewings • Viewing feedback within 24 hours (maximum) • Regular marketing updates and personalized renting/ selling strategy • All clients vetted properly for their suitability and financial standing • All offers verified • After sales care • 70% recommendation and repeat business • 96% positive feedback (feefo reviews)
  • 13. Professional Photography & Videos We have a whole host of professional quality cameras and equipment which ensures that your property is shown in the most attractive way. All of our brokers have photography training and by taking the photos themselves, this ensures that they have a deep understanding of each listing prior to going to market. Aside from high quality photos, haus & haus are able to provide an in-house videographer who can compose short walk-through videos of your property. These listings have higher activity and have proven to entice significantly more customers to view, with a faster rate to contract signing. To keep abreast of the latest trends we have a 360 degree camera at our disposal which shows such listings in a more dynamic manner. By utilizing this technology the user can mimic walking through the property as if they were there themselves.
  • 14. First Impressions Statistical evidence shows that the optimum interest is at its highest level when a property is first listed and significantly decreases as each week passes. It is imperative we get it right from day 1 across a number of key points. 100 Week 1 100 75 50 25 0 Week 2 Week 3 Week 4 70 50 45
  • 15. Insight about the Property Quality Photography Detailed Floorplans High Quality Brochures Property Tours We know presentation counts So we make sure your property has the correct information, gets the maximum visibility, and is shown in its best light through all the channels that matter.
  • 16. Our Range of Exclusive Options Listing on our Website Promotion Banner on our Website (pop up window on different pages) Featured Property on our Blog (published on the website/ promoted via social media) TV-Presentation/ Window Cards on our Stands (Emaar properties only) Listing in our Newspaper (3 different sizes available: full, 1/2 & 1/4 page) Flyers Property Boards (for sale/ rent, sold/ rented) E-mail Marketing (part of newsletter, special offer campaign, hot deals listing etc.) Mobile Marketing (such as WhatsApp campaigns) Social Media Blackbook (discreet, non-online marketing) Prominent Property Platforms such as Propertyfinder.ae, Bayut, Dubizzle, etc. Prominent Property Magazines such as Prestige by Propertyfinder haus Channels Partnership Channels
  • 17. Listing on our Website As a market leader, haus & haus enjoys a large amount of direct leads from our own website – which was built by the best in the business. We also spend considerable sums on our monthly SEO and website optimization which maintains that we are extremely visible on search engines such as google, who are our main target due to having 96% market share in the UAE. For our exclusive listings we can promote these on the front pages of the website and make them prominent in the eyes of the user. With continually increasing traffic to the site, this is an excellent way of advertising you property. IT’S USER-FRIENDLY HARD-WORKING & FAST www.hausandhaus.com
  • 18. Promotion Banner on our Website We have the ability to promote your property on a unique ‘pop-up’ banner on our website which means that any users of the site will automatically see your property. With more than 1,000 daily users you can have peace of mind knowing that we are driving traffic to your exclusive listing in the most comprehensive manner.
  • 19. Featured Property on our Blog For exclusive listings we can, and do go the extra mile. To gain further exposure we offer the possibility of featuring your property on our blog. The content varies dependent upon the desired impact and we can tailor the information with your insight to make it consumer friendly. These blogs can be featured and shared via Facebook, Twitter, Linkedin, Instagram as well as e-mail. By providing such articles we can reach other audiences who were not initially open to the area or property type. We have had excellent response from such campaigns in the past with direct leads from such blogs leading to a rental or sale. Be involved!
  • 20. TV-Presentation/ Window Cards on our Stands We have unrivaled visibility at our retail stands in The Arabian Ranches and Town Centre at Emirates Living. With footfall of up to 6,000 people per day and with a position directly in the entrance of both shopping centres, we have the ‘crème de la crème’ perspective to attract a client’s attention. We have the option of A3 and A4 window cards (Emaar properties only) to display your property, or we can show it on our large TV screen which is a tangible platform to catch people’s eye. We have a fantastic strike rate of selling properties in this manner.
  • 21. Listing in our Newspaper Have you already seen our newspaper? With 20,000+ copies being printed bi-monthly and distributed via different channels the answer may be, yes! You may find them on our retail stands, at restaurants, at many 4 and 5* hotels and luxury outlets, as well as several beach and leisure venues within Dubai. They can also be found in numerous premium airport lounges at DXB. If you shop online at Choithrams. We have an exclusive agreement with this supermarket chain whereby our newspaper is given with every online order delivery! This printed medium means your property showcased by literally thousand of people in Dubai, should you sign up to our services exclusively. Each property comes with a QR code that leads to our website listing for further images and information
  • 22. Flyers We produce, print and distribute fun, informative and quirky flyers to the masses for our exclusive listings. We can and have made these specific to a particular property, a particular area or with a particular result in mind, previously. With targeted distribution for the correct demographic this form of marketing has paid huge dividends for our clients on past campaigns.
  • 23. Property Boards We have bold, bright, custom made boards that don’t flap in the wind or look disheveled after 1 week in the sun! Erecting outside villas ensures clients who roam the areas looking for available properties cannot fail to spot your exclusive property! We have sold hundreds of villas in this manner. See if you can spot our boards in your local community and see what all the buzz is about!
  • 24. E-mail Marketing At haus & haus we understand that using professionals gets the best results. That is why we are not afraid to outsource our e-mail campaigns to the best company in the UK. This ensures we provide this form of marketing in the correct manner (ensuring correct compliance with International and local regulation such as GDPR) and garnering the best results. Our campaigns cover a whole host of informative topics and are very targeted so receivers genuinely only receive what they want to. Nothing more, nothing less. Talk to your haus & haus broker today to see how we can put your property to the front of client’s minds.
  • 25. Mobile Marketing Everybody has a mobile! This extremely powerful tool is the now and is the future. There is no quicker way to put your property in front of the people that matter in the quickest possible timescale. We can provide a number of ways to deliver our exclusive properties to each mobile device with the best results achieved from targeted SMS, e-mail and WhatsApp campaigns. With our existing client databases into the hundreds of thousands this is impact marketing at it’s finest. We have sold numerous exclusive properties as a direct result of mobile marketing.
  • 26. Social Media haus & haus have a legion of fans on our social media platforms – Instagram, Facebook and Twitter – now in the tens of thousands. Our posts, as well as giving an overall view of the company, feature our brokers, clients and factual information; we also use this medium as a way of promoting our exclusive listings. Our social media team can tailor the posts so that your property gains not only the right exposure, but at the right time and with the desired effect. We can provide detailed feedback on the success rate of such campaigns as part of the overall marketing approach.
  • 27. Blackbook Should you wish to market your property discretely we have the ideal platform. Blackbook is our way of showcasing exclusive properties without putting them on the open market. How? By our most experienced brokers qualifying, vetting and selecting only the most genuine buyers who have the right background, the financial capability, and with the exact requirements to view. This type of marketing has been used successfully for sensitive divorce proceedings, for VIP clients and those bespoke properties that rarely come to market. Speak to your haus & haus representative today on how we can make this work for you.
  • 28. Property Platforms There has been a shift in the way agents market properties in recent years. The fact remains that property portals still offer fantastic lead generation if used in the correct manner and with the correct spend. You need considerable expertise to know how to make the perfect advert in-line with the specific portals requests, and the packages vary in cost depending of the amount of properties you have, or exposure wanted. We have the best. You can be safe in the knowledge that haus & haus are in the top 0.1% of Dubai companies in terms of lead generation on the top-3 websites (Propertyfinder.ae, Dubizzle, Bayut) which is a direct result of the combined focus we have implemented into this strategy. For many of the areas that we operate, we are the No.1 agent in terms of amount of listings online as well as lead generation. With fantastic branding, quality photographs and an innate understanding of how to achieve the best results on each individual portal, haus & haus delivers every time.
  • 29. Property Magazines This conventional form of advertising is still a winner. haus & haus subscribes to a number of Dubai’s most prominent, independent and high-end printed journals such as Prestige Magazine. This large-format lifestyle and real estate publication is produced every two months and distributed in high-end locations such as Airports lounges, news-stands, and 5* luxury hotels across the Emirate. We use this medium as a way of showing our very best, exclusive properties as well as writing individual articles and market commentary.
  • 30. By choosing a pro-active company who has a clear strategy to make sure your property is visible, listing exclusively is the most effective and efficient way to market and sell a property, whilst also generating the best price. Speak to your haus & haus broker today to give you further understanding on this topic.
  • 31. You may get in touch via: +971 4 302 5800 info@hausandhaus.com www.hausandhaus.com haus & haus Real Estate Broker Office 3111, 1st Floor, Building 3 | Gold & Diamond Park | Dubai, UAE P.O. Box 128793 | ORN. 12357 | RERA Permit ID: 19334 /hausandhaus /company/haus-&-haus /c/hausandhaus