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Social, Context & Delightion How Inbound Companies Solve for the Customer.
The document discusses how inbound marketing companies solve problems for customers. It focuses on social media, context and delighting customers. Some key points include: using social media to provide value to others rather than just attract attention; listening to customers to understand their needs and solve their problems; creating helpful, relevant and remarkable content that people want; and building relationships through generosity and care rather than just telling and selling. The goal is to create screaming fans rather than just followers by putting the customer first.
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Social, Context & Delightion How Inbound Companies Solve for the Customer.
- 1. Social, Context & Delightion HowInbound Companies Solve for the Customer. Social Brand Forum Laura Fitton, Evangelist @ HubSpot @pistachio | pistachio@hubspot.com #delightion #socialbrand13
- 2. Laura Fitton, May2007 Homebound mom. Two kids under two. Where do I upgrade my browser? What’s Web 2.0? NO business network in Boston Twitter is Dumb! #delightion #socialbrand13
- 3. (Don t Believethe) Hype Oneforty. #delightion #socialbrand13
- 4. Laura @Pistachio Fitton “Excited& geeky about where all this leads!" Inbound Marketing Evangelist CEO/Founder A lotta Twitter Readers (acquired By HubSpot 2011) #delightion #socialbrand13
- 5. How did THAT Happen??! Photo:http://www.flickr.com/photos/furryscalyman/ #delightion #socialbrand13
- 6. Social Software will Change the World #delightion#socialbrand13
- 7. Social Software HAS Changed theWorld #delightion #socialbrand13
- 8. We ve Only Just Begun… #delightion#socialbrand13
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- 10. Our guiding goal is delighting customers. #delightion#socialbrand13
- 11. THE HUBSPOT CULTURECODE. 1. We are as maniacal about our metrics as our mission. 2. We obsess over customers, not competitors. 3. We are radically and uncomfortably transparent. 4. We give ourselves the autonomy to be awesome. 5. We are unreasonably selective about our peers. 6. We invest in individual mastery and market value. 7. We defy conventional “wisdom” as it’s often unwise. 8. We speak the truth and face the facts. 9. We believe in work+life, not work vs. life. 10. We are a perpetual work in progress. #delightion #socialbrand13
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- 14. NO ONE WAKESUP AND SAYS: “I want to see an ad.” #delightion #socialbrand13
- 15. SO WHY DOMARKETERS WAKE UP AND SAY: “Let’s make an ad”? #delightion #socialbrand13
- 16. Changes in ConsumerAttention vs THEN. NOW. #delightion #socialbrand13
- 17. “ What we reallyneed is a mindset shift that will make us relevant to today s consumers, a mindset shift from telling & selling to building relationships. Jim Stengel Former global marketing officer for Procter & Gamble 14 #delightion #socialbrand13
- 18. SOLVE FOR THEHUMANS Not just their happiness, but also their success. #delightion #socialbrand13
- 19. Social, Context &Delightion: BIG PICTURE • Influence Was/Influence Is • 2 Word Guide to Social Media • Establish ties • 4 Word Guide to Social Media #delightion #socialbrand13
- 20. Influence (was) Attract attentionto yourself #delightion #socialbrand13
- 21. Influence (is) Provide attention& value to others #delightion #socialbrand13
- 22. Social Media in 2Words… #delightion #socialbrand13
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- 28. Social Media in 4Words… #delightion #socialbrand13
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- 30. Image Credit: FotographiaGuerilla “ Make the customer the hero of your story. Ann Handley Chief Content Officer MarketingProfs Tweet Quote! ebook! #delightion #socialbrand13
- 31. “ How Can I GetMore Followers? #delightion #socialbrand13
- 32. You don tjust want a following. 29 #delightion #socialbrand13
- 33. You want screaming, raving fans #delightion#socialbrand13
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- 35. “ Either write somethingworth reading or do something worth writing about. Benjamin Franklin Image Credit:" lhalstead" #delightion #socialbrand13
- 36. “ How Can I GetMore Followers? #delightion #socialbrand13
- 37. To build ANYsocial following… Take Good AMAZING Care of the Network You Already Have Photo: http://www.flickr.com/photos/harmishhk/ #delightion #socialbrand13
- 38. • the moreyou give, the more you get Be generous. 35 • build trust, credibility, & goodwill • increase # of pages & inbound links #delightion #socialbrand13
- 39. Make stuff people want. • Educational Ebooks • How-to videos • Online Calculators • Planning tools • Answers to common questions 36 #delightion #socialbrand13
- 40. Be helpful. Helpful isthe new viral. Helpful Relevant Remarkable ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/ tabid/6307/bid/10291/Helpful-is-the-NewViral.aspx#ixzz1GsSghdGN Frequent 37 #delightion #socialbrand13
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- 42. Remarkable is thenew ‘business as usual.’ 39 #delightion #socialbrand13
- 43. Link love isthe new ad buy. 40 #delightion #socialbrand13
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- 45. Social, Context &Delightion: TACTICS • We drink our own champagne • Here’s lookin’ at YOU, #SocialBrand13 #delightion #socialbrand13
- 46. SFTC. Solve for thecustomer Not just their happiness, but their success. #delightion #socialbrand13
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- 48. All other goals shouldsupport our guiding goal. #delightion #socialbrand13
- 49. CODE RED. Photo credit:http://www.flickr.com/dok1 #delightion #socialbrand13
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- 51. AM Concierges . #delightion#socialbrand13
- 52. You don’t findcustomers anymore. They find you. #delightion #socialbrand13
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- 55. It’s so easy,even a CEO can use it! #delightion #socialbrand13
- 56. OUR OWN CHAMPAGNE #delightion#socialbrand13
- 57. OUR OWN CHAMPAGNE #delightion#socialbrand13
- 58. OUR OWN CHAMPAGNE #delightion#socialbrand13
- 59. OUR OWN CHAMPAGNE #delightion#socialbrand13
- 60. OUR OWN CHAMPAGNE #delightion#socialbrand13
- 61. OUR OWN CHAMPAGNE #delightion#socialbrand13
- 62. OUR OWN CHAMPAGNE #delightion#socialbrand13
- 63. OUR OWN CHAMPAGNE #delightion#socialbrand13
- 64. OUR OWN CHAMPAGNE #delightion#socialbrand13
- 65. OUR OWN CHAMPAGNE #delightion#socialbrand13
- 66. OUR OWN CHAMPAGNE #delightion#socialbrand13
- 67. OUR OWN CHAMPAGNE #delightion#socialbrand13
- 68. Social, Context &Delightion: TACTICS • We drink our own champagne • Here’s lookin’ at YOU, #SocialBrand13 #delightion #socialbrand13
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- 78. Social, Context &Delightion: VISION • We’ve only just begun… #delightion #socialbrand13
- 79. Global Sensing andSignaling Network #delightion #socialbrand13
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- 83. The Message is theInfluencer. http://twitpic.com/135xa by @JKrums #delightion #socialbrand13
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- 88. Social, Context &Delightion: NOW, YOU Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox (& all HubSpot, free) http://bit.ly/trySI #delightion #socialbrand13
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- 90. Social, Context &Delightion: NOW, YOU Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox (& all HubSpot, free) http://bit.ly/trySI #delightion #socialbrand13
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- 92. Social, Context &Delightion: NOW, YOU Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox (& all HubSpot, free) http://bit.ly/trySI #delightion #socialbrand13
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- 94. Social, Context &Delightion: NOW, YOU Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox (& all HubSpot free) http://bit.ly/trySI #delightion #socialbrand13
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- 96. THANK YOU! Solve forthe Customer Laura Fitton, Inbound Marketing Evangelist @pistachio | pistachio@hubspot.com #delightion #socialbrand13