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Question 1

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  • 1. In what ways does my mediaproduct use, develop or challenge form and conventions of real media products?
  • 2. Front cover-MastheadConvention My ProductThe first convention of a magazine is the My magazine has a conventional Masthead, It is at masthead, which is usually at the top of the the top of my magazine cover and spreads out across the page from left to right. The title of magazine. This is the title of the product and ‘Optimiste’ means in French to be optimistic indicates to the audience what the product and upbeat. As my target audience is a high- is called. The Name should connote the class group of people, I thought that using genre and content of the magazine, such as another language for the title would make it ‘Jazz Magazine’ which is all about Jazz seem more sophisticated and attract more of a higher-class audience. The font I have decided music. Furthermore this title masthead is to use is slab serif which means the text has conventionally larger than most of the other serifs on the ‘S, P and I’ which helps to create text on the page to attract its audience into the sense of an old-style, traditional magazine picking it up. The colours of this masthead which will appeal to a B , 40-55 year olds, unisex aspires who want to be ambitious into usually contrasts well with the background achieving something such as knowing the latest colour, text or the boost image which has music artists in the chosen genre and learning been used. more about the genre culture. The colour used a gold/brown colour which contrasted with the colour of the saxophone my model was holding in my boost picture. The fact that it contrasted with the boost image helped the cover to connote a sophisticated look Furthermore when looking at my cover, The masthead is significantly larger than everything else on the page, and is the focus centre apart from the boost image which I have used.
  • 3. Front cover- Cover StoriesConvention My ProductThe majority of Music magazines, mainstream On my front cover, I challenged the conventions of a and independent use a large number of typical magazine by only using a few cover-lines. In cover stories to interest their audience into total I wrote 6 cover-stories and used no reversed out cover-lines , which were just names and simple picking up the magazine to read. Also the sentences such as ‘Music study’ and ‘Herp Alpert’ to use of reversed out cover-lines are also attempt to attract my audience. They are in a small used to stand out above the boost image list with font size of 14, so it is almost impossible to which also attracts the audience as it is read them without picking the magazine up. There different to the image. These are used to is main focus in the middle of the magazine which attract the audience to their magazine and relates to the boost image model. This is the one try to fit all the good information onto the cover-line which is larger than the others to cover in order to make more sales. reinforce the nature of a magazine and to connote a traditional magazine of the main focus point of the bigger cover line. I have used very few cover-lines to connote an older audience and that through my research, this type of audience do not particularly mind what is on the cover, but the content inside is more interesting and what matters to them most. The use of the simple sentences and names shows a sophisticated and mature audience because they are people who would look past the cover and the short cover-stories to what is actually inside the magazine.
  • 4. Front cover- Other Cover ContentConvention My ProductAll magazines should have the date, price and My Magazine has again challenged the conventions of the other cover content. As stated, all a barcode on the front to indicate how magazines have the price, date and barcode on much it is and so it can be put through the the front, and mine is no exception. I have scanner at the till. A lot of other magazines priced my magazine at £3.99. This will appeal to a higher-class audience because they will also use screamers, pull-quotes, sell, potentially be able to afford this price and will splash and banners to attract their seem more stereotypical for them to pick up a audience. This connotes a mainstream more expensive magazine and seem above everyone than picking up a mainstream price of audience that that they are looking for £1.99. I have also included a barcode which is what is on the front before they buy, an situated at the bottom of the page which is a conventional situation as when it is on the example of this is a younger audience who shelf, the barcode is hidden and the audience look to see what is on the front to see what can see the more important aspects of the is inside, and if the cover is not interesting magazine. Furthermore I have not included any screamers, Sells or splashes to my cover as My enough then they will not pick it up or buy audience, from research shows that they are it. more interested into the content of the magazine and not what is on the cover. However a few cover-lines, such as ‘ Mark P’ (as I have included) will give them a brief idea of what to expect inside.
  • 5. Front cover- Boost ImageConvention My ProductA Boost image is the main For my magazine i have used a pull page image of my model, Mark which spreads a variety image which is seen on the amount of messages out to my target audience. The use of the glasses are natural as cover of the magazine he naturally needs them to see and also match which usually fills up the well with the other colours in the image. The use of the hat shows the ideology of a whole cover and represents stereotype of a Jazz artist. The image has not be altered or photo-shopped, sp the detail of one of the main aspects the the skin is all natural, which connotes an honest Magazine which is not interesting in the magazine covers and writes way the artists who feature in in look. The upon. These images are Magazine is about the talent and music and not how they look. The use of the Saxophone prop usually stereotypical of the shows a stereotypical look at the Jazz genre as this is the instrument which is most associated person or of the genre of with this genre. However In my double page spread, I challenge these instruments by using magazine and are often a ukulele as the main instrument used by the thought of role models for artist, which is something you would not normally see in this type of magazine and people. incorporate it within the genre of Jazz. Through my research I noticed that a considerable amount of models in boost pictures use direct contact to engage with the audience. I used a different approach with a indirect contact with the audience. The soft eyes and the fact he is not looking into the camera makes the magazine look less intimidating
  • 6. Contents Page- NumbersConvention My ProductMagazine contents pages I have written the page numbers traditionally have page fairly large so it is easier to see and read where each numbers by the side of article or page is. They are too the text to indicate the top right of each little where about in the section of text . They are size 9 font and cover up to pages magazine that 32, This connotes a traditional particular article or target audience who like everything to be traditional page is. The amount of and orginised in the correct pages in magazines order, which I have created so the page numbers go from the vary from styles and smallest at the front of the genres. magazine to the larger numbers at the back.
  • 7. Contents page- TextConvention My ProductContents pages have the main The main heading of each sub-heading of the page or article and then either a little article/page is a size 9 serif or no information about what font which connotes an older is on those pages, along with style which will attract an the page number. older audience. Furthermore the text underneath is significantly smaller and as i a targeting class B people, then I am sure they will consider reading this before they carry on throughout the magazine to engage in what is going to be in this issue.
  • 8. Double page- ImagesConvention My productDouble pages usually have images to illustrate the text Within my double page spread I have used two which has been written, images of my model Matt. The first one is of whether it is of the artists or the side of his face with him looking straight into the distance wearing a wool hat. This is albums which they have been on a white background with the words ‘My promoting. Sometimes, Moment,’ which is promoting an album cover.’ magazines may have little The fact that he is looking straight into the distance connotes the seriousness of the images of the writer who music which he creates and that he is aiming wrote the article which is a for a higher-class audience to enjoy his good technique to use for music. Although he is male, he is not gender recognition and if the audience specific. The pieces he creates attract both males and females and are liked by both like the piece then they will go genders. The second image is of Matt sat back to them to read more of down holding the instrument which the article their work. is about. The look on his face is very concentrated which further connotes how serious he is taking his music business. He is sat with his legs crossed which shows a relaxed approach and independent which connotes that it is what he likes to do and the way he is dressed also shows his independence as he does not like to follow the crowd.
  • 9. Double page- Columns and languageConvention My ProductUsually in magazines and I have written my article in particularly in newspapers four columns spreading the text is written in across the two pages columns across either the which shows a more professional look as it one or two pages. The looks more neat and font is rather small which easier to read. The allows the writers to write language i have used is of significant amounts of a higher standard which text. The language used connotes a more in magazines varies from sophisticated, higher-class the type of magazine and audience who will be able the audience it is aimed to follow the more mature language which is suitable at. for this type of magazine.
  • 10. How does my cover look like a real magazine?My magazine cover of ‘Optimiste’ Looks like a real magazine in many ways. I feel there is a gap in the market for an upper-class music magazine for this genre as alot of them are mainstream and look cheaply sold with a price below £2.50. The use of a saturated image shows a more sophisticated cover which will appeal to my target audience as it looks more mature and connotes a more upmarket audience. The price of which i have chosen also furthers the ideology of a higher-class audience as they will be able and more willing to pay the higher price as they potentially will have the money too. Furthermore the use of cover-stories on the front give the audience an idea of what is in the magazine which may influence then to buy the magazine.
  • 11. How does my Contents look like a real magazine?As a typical magazine would I have also included one main feature, my magazine has a list picture, so it is easy to look at of all the aspects in which my and read. As I aim to target magazine features, such as more higher-classed people, I articles with artists, and felt that one picture was festival tours. The contents sufficient as then they could which I decided to write about read the rest of the page with are from research into the ease, rather than it being too genre and similar magazines to busy and filled with pictures the one I have created. Many and them not able to know mainstream and individual what is inside the magazine music magazines have a large which is what my target amount of articles, reviews and audience would rather look at interviews on artists which i and read. I have also included have included and furthermore the page numbers so it is easy festival dates of the less to locate where each feature is popular festivals which would easily. This connotes an only appeal to these types of organised feel which is easy to people. use and to locate the different articles and pages within the magazine.
  • 12. How does my Double page look like a real magazine?I have arranged my double page Buy the album. Typically in a spread in columns, with text at higher-class audience aimed 8pt which is typically found in magazine, you would normally magazines as it allows more find the older generation writing and information to be artists featured in there. I placed on the pages. I have have challenged this included two images, one of convention by writing about a which is an album cover of the 14 year old boy. The article artist I am writing about which shows that it is not about your is illustrating a new album age which should prevent your which he is bring out. Normally target audience for the music in a magazine an article is you are creating come after either about the artist or your age. The type of music promoting their new album. I the artist i wrote about shows have challenged these that he is alot more mature for conventions by writing about his age and knows what he is both the artist and the album doing and who he is targeting, which works well as because he which is something who many is young, people may want to artists do not know. know about him before they
  • 13. How is it recognisable as belonging to my Jazz sub-genre?The main aspect which allows my magazine to be recognised as a Jazz genre is the use of the stereotypical instrument of the saxophone, used by my model in my front cover boost picture, and as a prop for my contents page image. The fact that the article for my double page spread is about a ukulele which is often thought to be associated with Folk music, challenged the stereotypical view on this genre i have chosen. It is allowing new people to come up with new ideas to involve other instruments in other genres.
  • 14. Have you done anything to challenge the conventions of a existing Jazz Magazines?I have challenged a few of the conventions of my researched existing magazines. The first convention which I have challenged is the amount of cover-stories on the cover. Existing magazine covers are filled with cover-stories to try and engage the audience. I have taken a different approach with this convention, I have opposed the traditionalist of cramming the cover with all the good stories which are inside my magazine and replaced them with a few names/simple statements such as ‘Music Study.’ as I have mentioned before, this is because the audience who I am targeting are not really interested in what information is on the front, but it is what is in the magazine and the written information which will really interest them. Furthermore I have challenged the convention of using a unfamiliar instrument for this particular genre in my magazine. The usual instrument you would expect to see is the traditional saxophone which is widely associated with the genre of Jazz. I have challenged this by writing about a Ukulele in my double page spread which is a musical instrument you would not expect to find in a magazine like this. I have told the story about a boy who has used this instrument and incorporated it into his own compositions to crate jazz which is well liked by the audience.
  • 15. This quote works well with my magazine as I have incorporated a new idea into my magazine by writing about something which has not yet been brought forward into the music business. No artist in the genre of Jazz has used a Ukulele in a Jazz composition, and with Matt doing so have evolved the Jazz genre more and made it more broad with it using new instruments to create its sounds.“Genres are not static but shiftingand slippery, evolving over time”

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