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Industry updates on key mobile trends 7 19 13

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  • 1. 1 Industryupdatesonkeymobiletrends WEEKENDING7/19/2013
  • 2. Mobile Trends  eMarketer’s new report, “Mom Shoppers: Using Digital to Keep Their Heads Above Water,” discusses key trends on mom’s use of digital in the shopping process. Report findings include: – 4 in 10 agreed that ads helped them “choose products to buy my children.” This reiterates the importance for family messaging within creative and content strategies. – 31% of mom mobile phone users said they had used the device to buy “physical goods,” such as electronics and clothes; 38% had used it to buy “digital goods,” such as music and games. – Six out of 10 mobile moms cited retailer apps for helping them to make purchase decisions. – 46% of social moms use Pinterest to research products, and 45% use Facebook. – 12% of US mom internet users are estimated to also be blog writers.  Google announced Q2 revenues yesterday. In his prepared remarks CEO Larry Page threw out a bunch of stats about Android. Below are the major numbers he reported: – 900M Android devices activations globally. – 1.5 million activations daily. – Over 50 billion apps downloaded from Google Play. 2 TOPMOBILE&TABLETACTIVITY–WEEKENDING7/19/2013