Mobile on the Move

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Mobile on the Move

  1. 1. Mobile on the Move Why your business needs a mobile marketing strategy More than 57% of local smartphone or tablet owners have used the devices for search in the past 30 days. 68%of smartphone owners use their phone at least occasionally to follow along with breaking news events. 46% of smartphone owners say that their smartphone is something they “couldn’t live without” 34%of cell phone internet users go online mostly using their phones, and not using another device like a computer. 53%of American adults own a tablet. 64%of American adults now own a smartphone, up from 35% in 2011. 18%of local smartphone searches lead to a purchase within a day 51%of smartphone users have discovered a new company or product when conducting a search Tablets and Smartphones make up 63%of the total unique monthly visits to cleveland.com • Mobile website optimization • Mobile advertising on cleveland.com, cleveland.com’s apps, and our network of national websites • Mobile audience targeting • Mobile-friendly landing page creation offers Sources: Adobe Omniture Site Catalyst, September 2015, cleveland.com Pew Internet Research Center Google/Ipsos MediaCT/Purchases Research: Understanding Consumers’ Local Search Behavior, May 2014 Scarborough Multimarket 2015 r1 Scarborough Cleveland 2015 r1 Google Insights

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